What Prognoscentret AB does

Prognoscentret AB is an independent market analysis and forecasting firm founded in 1978 in Stockholm, Sweden, specializing exclusively in the Nordic construction and building materials sector. The company delivers subscription-based market intelligence through a portfolio of products including the Prognospaketet (quarterly 2-3 year construction forecasts updated four times per year), the Byggstartsindikatorn (a monthly leading indicator on construction starts processed from Byggfakta's proprietary project database using X-13-ARIMA-SEATS seasonal adjustment), Byggtrender (monthly building statistics), the Anläggningsmodulen (infrastructure forecasts), BuildFlow Insight (price tracking on millions of building products), NKI customer satisfaction measurement, and the Future Living quarterly housing research program. Distribution is via the CustomerWeb portal and direct sales to enterprise customers across the Nordics.

The company's revenue model is anchored in annual subscription contracts (Prognospaketet, Byggstartsindikatorn, infrastructure and Nordic forecast modules) supplemented by one-time report sales, custom consulting assignments, and customized presentations. Pricing is quote-based and not publicly disclosed. Customer acquisition is sales-led, supported by thought-leadership content marketing (blog, newsletter, webinars, press releases, EUROCONSTRUCT conferences). End customers span construction contractors (Skanska, Peab), building material manufacturers (Saint-Gobain, Tarkett, Inwido, Nobia), housing developers (JM, Myresjöhus, Stockholmshem), retailers (Kesko), sanitary ware (Ifö, Fasadgruppen), and financial/consulting firms serving the sector. Since 2023, Prognoscentret has operated as a subsidiary of Hubexo (formerly Byggfakta Group), and holds the exclusive Sweden/Norway seat in the Euroconstruct European analysis network covering 19 countries, providing unique cross-border intelligence.

Name

Prognoscentret AB

Legal name

Prognoscentret AB

Website

https://prognoscentret.se

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Prognoscentret AB is an independent Swedish market analysis firm founded in 1978, delivering subscription-based forecasts, leading indicators, and building material price intelligence to enterprise customers across the Nordic construction sector, and serving as the Sweden/Norway Euroconstruct representative.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Reports: Recurring subscription services providing market forecasts, reports, and data analysis. Subscriptions include access to customer web portal with reports in various formats and numerical data for own processing. Includes support from market analysts and presentations.
2. Individual Report Sales: One-time purchases of individual market reports. Discounted pricing offered for purchasing multiple sub-market reports. Customized reports and regional analyses available for purchase.
3. Custom Analysis Services: Tailored consulting assignments and special analyses for construction and construction sector companies. Includes increased detail levels, regional adaptations, more frequent updates, and complementary data.
4. Presentations and Lectures: Customized presentations about the construction and construction services market offered as part of subscription or as standalone service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Prognoscentret AB provides market analysis, forecasts, and consulting services focused on the Nordic construction industry. The company delivers building sector indices, market reports, brand surveys, and customer satisfaction measurements to contractors, suppliers, and developers. As a member of the Euroconstruct network, Prognoscentret also contributes to and draws on pan-European construction market forecasting covering 19 countries.

Product overview

Prognoscentret AB offers a portfolio of market intelligence products for the Nordic construction and building materials sector. The core offering is the Prognospaketet (Prognosis Package), a subscription-based research service updated four times per year providing forecasts for 2–3 years ahead. Key flagship products include Byggstartsindikatorn (monthly Construction Start Indicator providing early signals on construction activity), Byggtrender (monthly building statistics), and Anläggningsmodulen (Infrastructure Module for civil engineering forecasts). The product line spans analytical tools (BuildFlow Insight for building material pricing), customer satisfaction measurement (NKI), brand surveys, and custom consulting. The company also provides specialized research programs such as Future Living and leads Sweden's participation in the Euroconstruct European analysis network. Access to full products is via subscription through the CustomerWeb portal, with reports and data available for download.

Differentiator

Problem solved

Functional benefit

Brands

• Byggstartsindikatorn: Monthly construction start indicator tracking new construction activity in the housing and commercial property sectors.
• BuildFlow Insight
• Kundkartan
• Future Living
• ReStory

Products and services

• Construction Market Forecasts Recurring Nordic construction market forecasts covering building activity, demand trends, and sector outlook for contractors, suppliers, and developers.
• Building Sector Indices Indices that measure and benchmark Nordic construction sector activity and trends for use by industry participants.
• Brand Surveys Brand survey services that assess brand perception and positioning of construction firms and building product suppliers in the Nordic market.
• Customer Satisfaction Measurements Customer satisfaction measurement services that capture and analyze customer experience data for Nordic construction firms and suppliers.
• Construction Industry Consulting Bespoke consulting engagements for Nordic construction contractors, suppliers, and developers requiring tailored market or strategic advice.
• Euroconstruct Network Reports Pan-European construction market reports produced through the Euroconstruct network of 19 countries, made available to Nordic construction clients for cross-market benchmarking.

Quantifiable outcome

• Byggstartsindikatorn has approximately 80% coverage for new multi-family houses and around 30% for new single-family houses compared to official SCB statistics
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, regional and minor.

• Hubexo (formerly Byggfakta Group)coreStrategic or Co-development Partner · 1 January 2023Parent company since 2023. Hubexo is a major construction industry data and analytics group. The acquisition provides Prognoscentret with enhanced resources and integration into a larger European construction data ecosystem.
• EuroconstructcoreStrategic or Co-development PartnerPrognoscentret is the exclusive representative for Sweden and Norway in the European analysis network Euroconstruct, which covers 19 European construction markets. This membership provides unique access to pan-European construction market intelligence and forecasting capabilities.
• Prognosesenteret AS (Norway)regionalTechnology or IntegrationSister company representing Norway in the Nordic network. Located at Karenslyst Allé 2, 0278 Oslo, Norway. Part of the same organizational structure under Hubexo.
• Prognosecenteret (Denmark)regionalTechnology or IntegrationSister company representing Denmark in the Nordic network. Located at Stationsparken 25, 2. sal, 2699 Glostrup, Denmark.
• Forecon Oy (Finland)regionalTechnology or IntegrationSister company representing Finland in the Nordic network. Located at Visiokatu 4, 33720 Tampere, Finland.
• ByggfaktacoreTechnology or IntegrationConstruction project database provider. Byggstartsindikatorn is processed from Byggfakta's building project database, providing unique market data not available from public sources.
• ESOMARminorStrategic or Co-development PartnerMarket research industry association. Prognoscentret is an ESOMAR member, following their guidelines for technical standards and professional ethics.
• UNHCRminorOthersPrognoscentret supports UNHCR (United Nations High Commissioner for Refugees) as part of their corporate social responsibility.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Forecon Oy: Finnish sister company under Hubexo and Finland's representative in the Euroconstruct network. Provides the same Nordic construction market forecasting and analysis services as Prognoscentret, serving construction companies, building material suppliers, and housing developers in Finland.
• Glenigan: UK construction project intelligence platform, also part of the Hubexo group. Provides construction project leads, market analysis, and forecasting — highly comparable in business model and customer base (developers, contractors, building product manufacturers), focused on the UK market.
• AMA Research: UK-based independent market research firm specializing in construction and building products. Provides subscription reports, custom research, and market forecasts to building material manufacturers and distributors — directly comparable offering and customer profile.
• Building Cost Information Service (BCIS): UK construction cost and price intelligence service owned by RICS. Provides construction cost data, indices, and forecasts to construction professionals — comparable in its B2B subscription model and focus on construction market intelligence, though more cost-focused than Prognoscentret's broader market coverage.

Broad incumbents

• ConstructConnect: North American construction data and software platform covering project leads, preconstruction, and market intelligence. Larger, broader incumbent serving similar customers (contractors, suppliers, architects) with overlapping but more software-driven delivery model.
• Dodge Construction Network: Major US construction data and analytics provider (formerly Dodge Data & Analytics) offering project leads, market forecasts, and analytics. Highly comparable in market intelligence and forecasting offerings, but operating at much greater scale in the North American market.
• Statista: Global data and business intelligence platform offering broad market data including construction industry statistics and forecasts. A broader incumbent that competes indirectly through subscription access to industry data and reports.

Others

• Byggfakta (Hubexo): Sister company under Hubexo and the primary data source for Prognoscentret's Byggstartsindikatorn. Byggfakta operates the underlying construction project database; the two companies are tightly integrated but serve different functions (data infrastructure vs. market analysis).
• Euroconstruct: European construction market analysis network covering 19 countries, of which Prognoscentret is the Sweden/Norway representative. A partner rather than competitor, but its pan-European forecasting capability sets the methodological benchmark for Prognoscentret's analyses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prognoscentret-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prognoscentret AB