EL-Proffen

What EL-Proffen does

EL-PROFFEN AS is Norway's largest electrical contractor chain, operating as a member-owned cooperative of 180 independent electrician companies with more than 5,000 electricians across all Norwegian counties. Founded in 1995 as a wholesaler marketing concept and established as an independent chain in December 2000, the company is headquartered in Kristiansand and coordinates collective purchasing agreements worth over 1.7 billion NOK with wholesalers and suppliers. Member companies retain ownership of customer relationships locally while sharing the EL-PROFFEN brand, digital infrastructure, and national agreements.

The chain monetizes through three primary streams: (1) installation services delivered by member companies to end customers for EV chargers, heat pumps, solar panels, LED lighting, smart home systems, and safety equipment; (2) direct-to-consumer fixed-price "ferdig montert" (ready installed) product sales through elproffen.no, covering product plus standard installation and documentation, invoiced after completion; and (3) member fees and volume-based revenue from negotiated purchasing agreements. Core technology comprises the SmartPrice supplier comparison platform and the EL-PROFFEN Digitale Plattform (EDP), which integrate ordering, calculation, documentation, HRM, project management, and accounting functions for members. Smart home and EV charging integrations span Tibber, Tibber Pulse, Zaptec Sense, Google Home, Amazon Alexa, and Apple Siri.

Customers are segmented horizontally across private homeowners (primary), business and commercial accounts (primary), housing cooperatives, agricultural operations, and construction projects. Pricing is transparent and fixed, with private customers receiving a 5-year warranty and business customers a 2-year warranty. Marketing and customer acquisition run primarily through elproffen.no and content marketing focused on electrical safety and energy-efficiency advice, with SEO optimization across Norwegian geographies. The cooperative structure means member companies are both suppliers of services and owners of the central chain entity, with no external investors or parent company disclosed.

Name

EL-Proffen

Legal name

EL-PROFFEN AS

Website

https://elproffen.no

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Norway's largest member-owned electrician chain, coordinating 180 member companies and 5,000+ electricians nationwide. Offers fixed-price EV chargers, heat pumps, solar, lighting, and smart home installations through elproffen.no, backed by 1.7B+ NOK collective purchasing agreements.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Grid Interconnection, Power Quality & Electrical Infrastructure Service (Transformers, Switchgear) (TLAKAMAM)

akta.pro secondary industries

EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA)

Keywords

• Electrical installation services
• EV charger installation
• Heat pump installation
• Electrical contractor chain
• Smart home installation

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical Installation Services: Member companies provide electrical installation services to end customers. Revenue generated from labor and materials for services including EV charger installation, solar panels, smart home, lighting, heating, and electrical inspections.
2. Product Sales with Installation: Fixed-price 'ferdig montert' (ready installed) products sold directly to consumers. Includes product cost plus standard installation and documentation. Products include EV chargers, heat pumps, panel heaters, lighting, stove guards, and electrical panels.
3. Member Fees and Purchasing Agreements: EL-PROFFEN collects fees from member companies and negotiates collective purchasing agreements worth over 1.7 billion NOK with suppliers and wholesalers, generating revenue through volume-based arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

EL-PROFFEN is Norway's largest independent electrician chain, operating through 180 member companies with more than 5,000 electricians nationwide. The chain provides electrical installation services across all fields for both private and business customers, and sells a "Ferdig montert" (ready installed) portfolio of fixed-price products including EV chargers, heat pumps, LED lighting, fuse box rehabilitation, terrace heaters, smart thermostats, sockets, stove guards, solar panels and battery storage, all delivered and installed by local member electricians.

Product overview

EL-PROFFEN is Norway's largest electrical contractor chain with over 180 member companies and 5,000 electricians nationwide. The company offers a comprehensive portfolio of electrical services and products through its 'Ferdig montert' (pre-assembled) fixed-price program. The product portfolio centers on electric vehicle charging solutions (Efa Charlie 1, Zaptec Go, Zaptec Go 2, Easee Charge Up), smart heating systems (ELL Front and ELL Solid heat pumps, Panasonic CZ, Nobø panel heaters, SG HeatReg Smart thermostat), LED lighting (Betek HAV fixtures, Betek Korona downlights), electrical infrastructure upgrades (Schneider Electric IC65 RCBO fuse box rehabilitation), safety equipment (CTM mKomfy 25R stove guard), outdoor heating (Frico Carboninfra terrace heaters), and renewable energy solutions (solar panels and battery storage). Smart home integration supports Google Home, Amazon Alexa, Apple Siri, Tibber, and proprietary systems. The company also provides smart building solutions including Schneider Electric Exiway emergency lighting for commercial properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Efa Charlie 1 EV Charger with Installation Fixed-price supply and installation of Efa Charlie 1 home EV charger (up to 7.4 kW, Type 2 connector, 6mA DC fault current monitoring) for private and business customers across Norway.
• Zaptec Go EV Charger with Installation Fixed-price supply and installation of Zaptec Go EV charger (up to 22 kW) with smart charging, automatic updates via 4G, and integration with Tibber for price-optimized charging.
• Zaptec Go 2 EV Charger with Installation Fixed-price supply and installation of the next-generation Zaptec Go 2 EV charger with MID-certified energy measurement, solar integration, automatic phase switching, and Vehicle-to-Grid preparation, delivered as a ready-to-use solution for Norwegian homes.
• Easee Charge Up EV Charger with Installation Fixed-price supply and installation of Easee Charge Up EV charger supporting up to 22 kW on three-phase circuits, with passive thermal cooling, app control, and over-the-air updates.
• Schneider Electric Fuse Box Rehabilitation Fixed-price upgrade of old fuse boxes to modern automatic circuit breakers with built-in ground fault protection (RCBO) using Schneider Electric IC65 components, reducing fire risk and improving safety.
• Frico Carboninfra Terrace Heater with Installation Fixed-price supply and installation of Frico Carboninfra IHC infrared terrace heater (1150W or 1750W) for outdoor use, with optional outdoor socket or junction box with switch.
• Betek HAV LED Light Fixture Installation Fixed-price supply and installation of Betek HAV LED light fixture (23-40W adjustable, up to 5600lm, switchable 3000K/4000K) for storage rooms and garages, saving 40-60% energy versus old fixtures.
• Betek Korona LED Downlight Installation Fixed-price supply and installation of Betek Korona LED downlight (6W, 500Lm, 2700K, 100,000 hour lifespan) replacing old 230V halogen downlights, saving 75-85% energy.
• ELL Front Air-to-Air Heat Pump Installation Fixed-price supply and installation of Scandinavian-designed ELL Front heat pump (A++, SCOP 4.6 heating, SEER 8.6 cooling, 9 fabric colors) with remote or app control, operating down to -25C.
• ELL Solid Floor-Mounted Heat Pump Installation Fixed-price supply and installation of Danish-designed ELL Solid floor-mounted air-to-air heat pump, suitable for homes and holiday homes up to 120m2, operating at 23dB.
• Panasonic CZ Heat Pump Installation Fixed-price supply and installation of the ultra-compact (779mm wide) Panasonic CZ heat pump (A+ SCOP 4.3 heating, A++ SEER 6.7 cooling), with WiFi and Google Assistant/Alexa compatibility.
• SG HeatReg Smart Thermostat Installation Fixed-price supply and installation of SG HeatReg smart thermostat with manual or app control, adaptive heating, open window detection, child lock, and floor temperature limitation.
• Nobø Top Panel Heater Installation Fixed-price supply and installation of Nobø Top panel heater (500W or 1000W) with precise thermostat and under 0.5W standby consumption, part of the Nobø heating management system.
• ELKO One Double Socket with USB-C Installation Fixed-price supply and installation of ELKO One double socket with two USB-C Power Delivery ports (0.1W standby) replacing existing double socket.
• CTM mKomfy 25R Stove Guard Installation Fixed-price supply and installation of CTM mKomfy 25R stove guard that monitors temperature and cuts stove power if plates overheat, with tamper detection and optional timer.
• Solar Panel Installation Services Solar panel installation service providing Building Applied PhotoVoltaics (BAPV) and Building Integrated PhotoVoltaics (BIPV) solutions for residential, holiday home, housing cooperative, and commercial properties across Norway.
• Battery Energy Storage Installation Battery storage installation service enabling homeowners to store solar production and use stored energy when electricity prices are high.
• Smart Home System Installation Smart home automation installation service using Eaton xComfort and compatible systems, controlling lighting, heating, hot water and other electrical systems with Google Home, Alexa, and Siri integration.
• Schneider Electric Exiway Emergency Lighting Installation Commercial emergency lighting installation service using Schneider Electric Exiway series (Smartexit, Smartled, Smartbeam) for clear evacuation markings and safe exit routes in commercial buildings.
• General Electrical Installation Services On-demand electrical services delivered by local member electricians including socket replacement, electrical system installation, electrical inspections, and other small and large jobs for private and commercial customers.

Quantifiable outcome

• 48% energy reduction achieved at Jæren Sparebank through panel heaters and smart building management
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core.

• Schneider ElectriccoreTechnology or IntegrationMajor supplier of electrical components including fuse panels (iC65 RCBO), emergency lighting (Exiway series), and circuit breakers. Products used for rehabilitation of electrical panels and emergency lighting installations.
• EfacoreTechnology or IntegrationFinnish manufacturer of Charlie 1 EV charger designed for Nordic and Arctic conditions. Supplies home EV chargers with up to 7.4 kW charging capacity.
• ZapteccoreTechnology or IntegrationNorwegian manufacturer of Zaptec Go and Zaptec Go 2 EV chargers. Products include smart charging features, 4G connectivity, and solar integration. Award-winning Norwegian design.
• EaseecoreTechnology or IntegrationNorwegian manufacturer of Charge Up EV charger supporting up to 22 kW. Products feature app control, passive thermal cooling, and compatibility with all EVs.
• ELL (Ex Norwegian Climate)coreTechnology or IntegrationDanish manufacturer of ELL Front and ELL Solid heat pumps designed for Nordic conditions. Products feature fabric fronts with 27 color variations and A++ energy rating.
• PanasoniccoreTechnology or IntegrationSupplier of CZ super-compact air/air heat pumps, ideal for smaller buildings, garages, and summer houses. Features A+ energy rating and 20dB noise level.
• Nobø (Glorius)coreTechnology or IntegrationManufacturer of Nobø Top panel heaters with precise thermostats and under 0.5W standby consumption. Part of the Nobø electric heating management system.
• ELKOcoreTechnology or IntegrationNorwegian manufacturer of ELKO One electrical outlets with USB-C Power Delivery. Products feature Scandinavian design with 0.1W standby consumption.
• CTM LyngcoreTechnology or IntegrationManufacturer of mKomfy 25R stove guard - a safety device that turns off stove if temperature exceeds safe limits. Required in new Norwegian homes.
• FricocoreTechnology or IntegrationSwedish manufacturer of Carboninfra IHC terrace heaters. Products feature aluminum housing, 1200°C max filament temperature, and multiple wattage options.
• BetekcoreTechnology or IntegrationNorwegian manufacturer of HAV LED light fixtures and Korona downlights. Products include 100,000 hour lifespan and switchable color temperature.
• Eaton (xComfort)coreTechnology or IntegrationProvider of xComfort smart home systems for controlling lighting, heating, and building automation. Compatible with Google Home, Alexa, and Siri.
• Sætren AScoreStrategic or Co-development PartnerEL-PROFFEN member company that installed emergency lighting solution at Solvang Næringspark using Schneider Electric products. Example of member collaboration for commercial projects.
• Miljø ElektrocoreStrategic or Co-development PartnerEL-PROFFEN member company that delivered complete electrical package for Jæren Sparebank energy efficiency project, achieving 48% energy reduction.
• KE AutomasjoncoreStrategic or Co-development PartnerEL-PROFFEN member company that delivered SD (building automation) system for Jæren Sparebank, working together with Miljø Elektro for integrated energy solution.
• Wholesalers and DistributorscoreChannel Partner/ Reseller/ DistributorEL-PROFFEN negotiates collective purchasing agreements with wholesalers and distributors worth over 1.7 billion NOK, providing favorable terms for member companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• OneCo: Nordic infrastructure services group delivering electrical, telecom, and energy infrastructure. Comparable on grid interconnection, EV charging infrastructure deployment, and commercial-scale electrical projects in Norway.
• Bravida: Nordic multi-technical installation and services provider covering electrical, heating & plumbing, and security. Listed Nordic incumbent competing with EL-PROFFEN for large commercial and infrastructure electrical contracts across the Nordics.
• Assemblin: Nordic installation and service contractor covering electrical, heating & sanitation, ventilation, and automation. Competes with EL-PROFFEN on commercial electrical installations and broader technical services in Norway and the wider Nordics.
• Caverion: Nordic and Baltic building solutions and M&E services provider. Comparable to EL-PROFFEN on electrical installation scope, energy-efficiency retrofits, and commercial building services, though operating at much larger scale and across multiple countries.

Direct peers

• Norgeseliten: Norwegian electrician chain operating as a franchise/cooperative of independent electrical contractors. Most directly comparable to EL-PROFFEN on member-owned chain model, Norwegian residential and commercial electrical services, and multi-member geographic coverage.

Regional players

• Comfort: Norwegian chain of HVAC, cooling, and indoor climate specialists. Comparable to EL-PROFFEN's heat-pump installation line (ELL, Panasonic), with similar franchise-style member model focused on Norwegian residential customers.

Emerging players

• Tibber: Norwegian digital energy retailer integrating smart charging, Tibber Pulse load balancing, and direct partnerships with charger manufacturers. Adjacent competitor reshaping customer relationships in EV charging that EL-PROFFEN's installation business depends on.
• Greenely: Nordic energy-management platform combining software, hardware, and installation services for residential energy optimization. Comparable to EL-PROFFEN's smart-home and energy-efficiency proposition, with a more software-led go-to-market.

Others

• Elmera Group: Nordic electrical distribution and energy services group including electrical wholesale, charging infrastructure, and installation services. Adjacent value-chain participant overlapping with EL-PROFFEN's procurement and EV charging activities.
• Multiconsult: Norwegian engineering consultancy designing electrical infrastructure, building services, and energy systems. Adjacent to EL-PROFFEN as an upstream design and advisory counterpart for large commercial and infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EL-Proffen