Developer docs
API playgroundTry for free, no card

Search company profiles

Lending Key

Full company profile

uuid002bmg5

Namestring
Lending Key
Legal namestring
Lending Key Inc.
Websiteurl
lendingkeyinc.com
Company typeenum
Private
Founded yearint
2008
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mortgage brokerage, residential lending, home refinance, loan origination, FHA VA loans
Industry1 code
1Hard Money & Private Mortgage Lending Intermediation
CodeFSAEAEAHPrimaryYes
NAICS code1 code
  • Mortgage and Nonmortgage Loan Brokers522310
SIC code1 code
  • Loan Brokers6163
Product category
Residential Mortgage Brokerage
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Mortgage Origination Fees
TypeTransaction Fee
Description

The company earns origination fees for processing mortgage loans. They work with multiple lenders to find competitive rates for borrowers, earning commissions or fees from lenders for originating loans.

lendingkeyinc.com
2Closing Costs
TypeTransaction Fee
Description

Customers pay closing costs on mortgage transactions, which typically range from 2-6% of the loan amount depending on the area. These costs are paid at closing and may include points, taxes, title insurance, and financing costs.

lendingkeyinc.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details4 tiers
130-Year Fixed Rate Mortgage
ModelOtherBilling cadenceMonthly
Notes

Rate: 6.625%, APR: 6.711%. LTV example: $475,000 loan on $600,000 property (79.17% LTV).

lendingkeyinc.com
215-Year Fixed Rate Mortgage
ModelOtherBilling cadenceMonthly
Notes

Rate: 6.125%, APR: 6.237%. LTV example: $475,000 loan on $600,000 property (79.17% LTV).

lendingkeyinc.com
320-Year Fixed Rate Mortgage
ModelOtherBilling cadenceMonthly
Notes

Rate: 6.748% (APR not specified). LTV example: $475,000 loan on $600,000 property (79.17% LTV).

lendingkeyinc.com
4FHA Loan Products
ModelOtherBilling cadenceMonthly
Notes

30 Year Fixed FHA: $200,000 loan on $223,000 property. 15 Year Fixed FHA: $200,000 loan on $223,000 property. FHA loans require 3.5% down payment.

lendingkeyinc.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Lending Key Inc. is a residential mortgage brokerage that connects borrowers with multiple lenders to originate home purchase loans and refinance loans. The company offers fixed-rate mortgages (10/15/20/25/30-year), adjustable-rate mortgages (3/1, 5/1, 7/1 ARMs), FHA loans, and VA loans, and supports customers through pre-qualification, application, underwriting, and closing using an online application portal and in-person consultations at its Los Angeles office.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Refinance up to 95% of primary home's value
+4 more records
Product overview1 text field

Lending Key Inc. is a residential mortgage brokerage offering a portfolio of loan products including Fixed Rate Loans (30, 25, 20, 15, and 10-year terms), Adjustable Rate Loans (3/1, 5/1, and 7/1 ARMs), FHA Loans, and VA Loans. The company provides digital tools including an Online Mortgage Application system (short application and full 1003 application), Mortgage Calculators (Standard, Bi-Weekly, Affordability, Amortization, and Refinance), and Refinance/Purchase financing services. Lending Key works with multiple lenders to provide competitive pricing and comparison shopping through a single company rather than requiring borrowers to visit multiple banks or brokers.

Product and service6 records
1Fixed Rate Loans
CategoryMortgage Loan Product
Description

Fixed-rate mortgage loans available in 30, 25, 20, 15, and 10-year terms with constant monthly payments throughout the loan term, offered to homebuyers and refinancers through Lending Key's lender network.

2Adjustable Rate Loans (ARM)
3FHA Loans
4VA Loans
5Purchase Loans
6Refinance Services
Partnership1 partner
1Multiple Lenders (unspecified)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Lending Key Inc. works with multiple lenders to provide competitive pricing and diverse loan options to borrowers. Unlike big banks restricted to their own products, they can match customers with the lender that best fits their needs. The specific lender names are not disclosed on their website.

lendingkeyinc.com
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1SoFi
TypeEmerging player
Description

Digital lender offering home loans alongside broader consumer financial products. Comparable as a tech-forward lender targeting similar borrower demographics with streamlined application experiences and brand-led acquisition.

2NewRez
TypeDirect peer
Description

Mortgage lender and servicer operating retail and wholesale channels. Comparable as a wholesale/retail mortgage company offering similar loan products including conventional, FHA, VA, and refinance.

3loanDepot
TypeBroad incumbent
Description

Major US mortgage lender operating retail and wholesale broker channels. Comparable because it offers similar purchase, refinance, FHA, VA products and competes for the same California borrower segment, but at substantially greater scale and geographic breadth.

4LendingTree
TypeDirect peer
Description

Operates a mortgage marketplace that connects borrowers with multiple lenders, the closest comparable to Lending Key's broker-aggregator model. Both compete for the same borrower segment seeking multi-lender comparison shopping in one place.

5Better.com
TypeEmerging player
Description

Digital-first mortgage lender with streamlined online application and approval experience. Comparable to Lending Key's online 1003 application approach but with stronger technology stack and brand, competing for the same tech-savvy borrower demographic.

6Zillow Home Loans
TypeEmerging player
Description

Zillow's mortgage origination arm combining real estate marketplace data with lending. Comparable as a digital mortgage provider targeting similar borrowers, with strong integration into real estate search behavior.

7Rocket Mortgage
TypeBroad incumbent
Description

Largest US mortgage lender with dominant brand recognition and digital infrastructure. Comparable as a purchase and refinance competitor targeting similar borrower segments, though primarily direct-to-consumer rather than brokered.

8Paramount Equity
TypeDirect peer
Description

Mid-size residential mortgage company offering purchase and refinance loans including FHA, VA, and conventional products. Closely comparable to Lending Key in scale, channel mix, and product breadth.

9Caliber Home Loans
TypeDirect peer
Description

Mortgage lender with retail and wholesale channels offering purchase, refinance, FHA, VA, and non-QM products. Directly comparable product mix and multi-channel origination model to Lending Key.

10Guaranteed Rate
TypeDirect peer
Description

National mortgage lender with retail, wholesale, and digital channels. Comparable product set and target borrower segment with similar purchase and refinance offerings.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lending Key

Residential Mortgage Brokeragelendingkeyinc.com

Lending Key firmographics

Firmographics
Name
Lending Key
Legal name
Lending Key Inc.
Website
https://lendingkeyinc.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Lending Key industry classification

Industry
Product category
Residential Mortgage Brokerage
NAICS
Mortgage and Nonmortgage Loan Brokers (522310)
SIC
Loan Brokers (6163)
akta.pro primary industry
Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)

Keywords

  • Mortgage brokerage
  • Residential lending
  • Home refinance
  • Loan origination
  • FHA VA loans

Where Lending Key is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Lending Key business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Mortgage Origination Fees: The company earns origination fees for processing mortgage loans. They work with multiple lenders to find competitive rates for borrowers, earning commissions or fees from lenders for originating loans.
  2. Closing Costs: Customers pay closing costs on mortgage transactions, which typically range from 2-6% of the loan amount depending on the area. These costs are paid at closing and may include points, taxes, title insurance, and financing costs.

Pricing tiers

ModelBillingPrice
OtherMonthly30-Year Fixed Rate Mortgage
OtherMonthly15-Year Fixed Rate Mortgage
OtherMonthly20-Year Fixed Rate Mortgage
OtherMonthlyFHA Loan Products

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Lending Key product offering

Product offering

Core offering

Lending Key Inc. is a residential mortgage brokerage that connects borrowers with multiple lenders to originate home purchase loans and refinance loans. The company offers fixed-rate mortgages (10/15/20/25/30-year), adjustable-rate mortgages (3/1, 5/1, 7/1 ARMs), FHA loans, and VA loans, and supports customers through pre-qualification, application, underwriting, and closing using an online application portal and in-person consultations at its Los Angeles office.

Product overview

Lending Key Inc. is a residential mortgage brokerage offering a portfolio of loan products including Fixed Rate Loans (30, 25, 20, 15, and 10-year terms), Adjustable Rate Loans (3/1, 5/1, and 7/1 ARMs), FHA Loans, and VA Loans. The company provides digital tools including an Online Mortgage Application system (short application and full 1003 application), Mortgage Calculators (Standard, Bi-Weekly, Affordability, Amortization, and Refinance), and Refinance/Purchase financing services. Lending Key works with multiple lenders to provide competitive pricing and comparison shopping through a single company rather than requiring borrowers to visit multiple banks or brokers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Fixed Rate Loans Fixed-rate mortgage loans available in 30, 25, 20, 15, and 10-year terms with constant monthly payments throughout the loan term, offered to homebuyers and refinancers through Lending Key's lender network.
  • Adjustable Rate Loans (ARM)
  • FHA Loans
  • VA Loans
  • Purchase Loans
  • Refinance Services

Quantifiable outcome

  • Refinance up to 95% of primary home's value
  • +4 more outcomes

Companies that use Lending Key

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Lending Key technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Lending Key partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Multiple Lenders (unspecified)coreChannel Partner/ Reseller/ DistributorLending Key Inc. works with multiple lenders to provide competitive pricing and diverse loan options to borrowers. Unlike big banks restricted to their own products, they can match customers with the lender that best fits their needs. The specific lender names are not disclosed on their website.

Recent moves1 record

Expansion highlights3 records

Lending Key competitors and assessment

Company assessment

Emerging players

  • SoFi: Digital lender offering home loans alongside broader consumer financial products. Comparable as a tech-forward lender targeting similar borrower demographics with streamlined application experiences and brand-led acquisition.
  • Better.com: Digital-first mortgage lender with streamlined online application and approval experience. Comparable to Lending Key's online 1003 application approach but with stronger technology stack and brand, competing for the same tech-savvy borrower demographic.
  • Zillow Home Loans: Zillow's mortgage origination arm combining real estate marketplace data with lending. Comparable as a digital mortgage provider targeting similar borrowers, with strong integration into real estate search behavior.

Direct peers

  • NewRez: Mortgage lender and servicer operating retail and wholesale channels. Comparable as a wholesale/retail mortgage company offering similar loan products including conventional, FHA, VA, and refinance.
  • LendingTree: Operates a mortgage marketplace that connects borrowers with multiple lenders, the closest comparable to Lending Key's broker-aggregator model. Both compete for the same borrower segment seeking multi-lender comparison shopping in one place.
  • Paramount Equity: Mid-size residential mortgage company offering purchase and refinance loans including FHA, VA, and conventional products. Closely comparable to Lending Key in scale, channel mix, and product breadth.
  • Caliber Home Loans: Mortgage lender with retail and wholesale channels offering purchase, refinance, FHA, VA, and non-QM products. Directly comparable product mix and multi-channel origination model to Lending Key.
  • Guaranteed Rate: National mortgage lender with retail, wholesale, and digital channels. Comparable product set and target borrower segment with similar purchase and refinance offerings.

Broad incumbents

  • loanDepot: Major US mortgage lender operating retail and wholesale broker channels. Comparable because it offers similar purchase, refinance, FHA, VA products and competes for the same California borrower segment, but at substantially greater scale and geographic breadth.
  • Rocket Mortgage: Largest US mortgage lender with dominant brand recognition and digital infrastructure. Comparable as a purchase and refinance competitor targeting similar borrower segments, though primarily direct-to-consumer rather than brokered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Lending Key social profiles

Digital presence

Lending Key compliance and trust

Trust signal

Compliance3 records

Lending Key financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lending Key leadership team

Management profile

Number of profiles

Lending Key funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lending Key M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lending Key

What does Lending Key do?

Lending Key Inc. is a residential mortgage brokerage that connects borrowers with multiple lenders to originate home purchase loans and refinance loans. The company offers fixed-rate mortgages (10/15/20/25/30-year), adjustable-rate mortgages (3/1, 5/1, 7/1 ARMs), FHA loans, and VA loans, and supports customers through pre-qualification, application, underwriting, and closing using an online application portal and in-person consultations at its Los Angeles office.

Is Lending Key a public or private company?

Lending Key is a private company. It is classified as unknown and is currently operating.

When was Lending Key founded?

Lending Key was founded in 2008. It employs 11 to 50 people.

Where is Lending Key based?

Lending Key is headquartered in Los Angeles, United States, in the North America region.

How does Lending Key make money?

Two revenue lines are on record. Mortgage Origination Fees are the primary driver. The others are closing Costs.

Who are Lending Key's main competitors?

Emerging players on record are SoFi, Better.com and Zillow Home Loans. Direct peers are NewRez, LendingTree, Paramount Equity, Caliber Home Loans and Guaranteed Rate. Broad incumbents are loanDepot and Rocket Mortgage.

Does Lending Key have an API?

No public API is recorded for Lending Key.

What industry is Lending Key in?

Lending Key's product category is Residential Mortgage Brokerage. Its primary akta.pro industry code is FSAEAEAH, Hard Money & Private Mortgage Lending Intermediation. Its NAICS code is 522310 and its SIC code is 6163.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales