Redwood Valley Cellars

What Redwood Valley Cellars does

Redwood Valley Cellars is a family-owned custom crush and wine storage facility operated by the Barra family from a single site at 7051 N. State Street in Redwood Valley, California. The company provides outsourced winemaking services to small grape growers, wineries (ranging from boutique to mid-size), bulk wine brokers, and organic wine producers across the West Coast. Its core offering centers on crush, pressing, and fermentation management with an installed annual crush capacity of 10,000 tons (daily maximum of 200 tons for whites and 600 tons for reds, handling lots from 10 to 130 tons), complemented by 2.8 million gallons of temperature-controlled stainless steel tank storage with tanks ranging from 1,100 to 60,000 gallons. Supporting capabilities include a full-service on-site laboratory with a FOSS analyzer for real-time fermentation trending, AMS Database wine tracking software with daily lot-level inventory history, Oenodev micro-oxygenation, plate-and-frame and cross-flow filtration, and CCOF-certified organic processing that allows customers with organically grown grapes to complete their own organic certification.

The underlying technology is industrial winemaking infrastructure rather than software: a Della Toffola crusher and de-stemmer rated at 1 ton per minute, a 50-ton bladder press capable of handling lots from 10 to 50 tons with separate press fractions, variable speed rotary lobe pumps for gentle must transfer, aerative irrigators for pump-overs, select tanks outfitted for oak alternative aging, and dedicated laboratory instrumentation for spectrophotometric analysis. All process data is captured in the AMS Database and made visible to clients on a daily basis, which functions as the closest analog to a technology platform within the operation.

Revenue is generated primarily through usage-based fees: per-tonnage processing fees for custom crush, per-volume storage fees for tank rental, and per-test fees for laboratory analysis. Professional services fees apply to winemaking staff support (data interpretation, troubleshooting, stylistic goal-setting), and transaction fees apply when the company facilitates wine sales and shipping through its broker network and local packaging partners. Pricing is quote-based and tailored to individual client requirements; no standard rate cards are publicly disclosed. The go-to-market motion is sales-led, relying on direct outreach, the company's reputation, customer referrals, and long-tenured relationships (notably Allied Grape Growers, which has been a continuous customer for 20 years). Marketing is minimal: a basic Weebly-hosted website serving as an information hub with services, equipment, organic certification, customer testimonials, and contact details.

Name

Redwood Valley Cellars

Website

https://redwoodvalleycellars.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Redwood Valley Cellars is a family-owned custom crush and wine storage facility in Redwood Valley, California, serving small growers, wineries, and bulk wine brokers with 10,000 tons of annual crush capacity and 2.8 million gallons of stainless steel tank storage.

Ownership category

akta.pro rank

Product category

Custom Crush Winemaking Services

NAICS

Wineries (312130), Wineries (31213)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Post-Harvest Grape Handling & Logistics (Sorting, Bins, Transport to Winery/Packhouse) (AFAGAJAH)

Keywords

• Custom crush services
• Wine storage tanks
• Winemaking fermentation
• Organic wine processing
• Bulk wine production

Headquarters

HQ city

Redwood Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Crush Services: Custom crushing services for grape growers and wineries including crush capacity of 10,000 tons, handling red and white wine lots from 10 to 130 tons. Revenue is generated through processing fees based on tonnage processed.
2. Wine Storage Services: Storage services in 2.8 million gallon stainless steel tank capacity with tanks ranging from 1,100 to 60,000 gallons. Temperature controlled and foam insulated options available. Revenue generated through storage fees based on volume and tank size.
3. Laboratory and Analysis Services: Full service on-site lab with spectrophotometric capability and FOSS analyzer for real-time fermentation monitoring. Revenue from analytical testing fees.
4. Winemaking Support Services: Experienced winemaking staff provides interpretation of data, in-depth troubleshooting, and works with clients to achieve their goals. Includes database wine tracking through AMS software.
5. Broker and Sales Services: Works with brokers and other buyers to get wine sold and shipped in a timely and profitable manner, including packaging options through local partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Redwood Valley Cellars provides premium custom crush, pressing, fermentation, and stainless steel tank storage services for grape growers, wineries, and bulk wine brokers. Operations span an annual crush capacity of 10,000 tons, fermentation for lots from 10 to 130 tons, and 2.8 million gallons of temperature-controlled tank storage. Value-added capabilities include CCOF-certified organic processing, full-service on-site lab analysis, AMS database wine tracking, micro-oxygenation, and filtration, supported by in-house winemaking staff.

Product overview

Redwood Valley Cellars operates as a single unified offering centered on custom crush and wine storage services. The core product suite includes grape crushing, pressing, and fermentation management with capacity for up to 10,000 tons annually. Supporting services include full-service laboratory analysis with FOSS technology, AMS database wine tracking for inventory management, micro-oxygenation for bulk wine marketing, organic processing (CCOF-certified), and comprehensive filtration. Storage capacity of 2.8 million gallons in temperature-controlled stainless steel tanks serves clients ranging from small growers to large bulk wine brokers. All services are backed by in-house winemaking staff providing interpretation, troubleshooting, and goal achievement support.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Crush Services

Quantifiable outcome

• Crush capacity of 10,000 tons annually
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Local Packaging PartnersminorOthersThe company references 'local partners' for packaging options, indicating they coordinate with nearby vendors to provide packaging materials and services as part of their comprehensive wine production support. This partnership extends their service offering beyond core crushing and storage to include logistics support for finished products.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rack & Riddle Custom Wine Services: Custom crush, winemaking, and bottling facility in Sonoma County serving small to mid-sized wineries and growers with comparable capacity, lot-size flexibility, and value-added services.
• Bin to Bottle: Custom crush and winemaking services provider based in Napa Valley offering small-lot production, custom crush, and storage services to growers and wineries — directly comparable business model and target customer segments.
• Carneros Vintners: Custom crush and production facility in Carneros region of Napa/Sonoma offering small-lot and bulk winemaking services with state-of-the-art equipment — directly comparable custom crush offering.
• Vintner's Custom Crush: Custom crush winery service provider in Napa offering similar custom winemaking, fermentation, and storage services to small and mid-sized wineries and growers.

Others

• Turrentine Brokerage: Major bulk wine and grape brokerage serving California growers, wineries, and bulk wine buyers — comparable customer base and complementary to Redwood Valley's brokerage and bulk wine storage services.
• The Ciatti Company: Global wine and grape brokerage firm working with bulk wine buyers and sellers — relevant adjacency as Redwood Valley provides storage and brokerage support to bulk wine customers.

Broad incumbents

• Bronco Wine Company: One of the largest wine producers in California with extensive grape processing and storage infrastructure — provides scale benchmark for what large California wine production operations look like.
• Trinchero Family Estates: Major family-owned California wine producer with significant grape processing and custom services — comparable family-owned operator at much larger scale in the same regional wine industry.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redwood-valley-cellars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Valley Cellars