Bert's
Bert's Inc. is a family-owned HVAC-R service company founded in 1979, providing residential and commercial heating, cooling, refrigeration, and maintenance services to customers across the Virginia Peninsula including Newport News, Hampton, and Williamsburg.
- Company typePrivate
- Founded1979
- HeadquartersNewport News, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Bert's does
Bert's Inc. (also doing business as Bert's Heating & Air) is a family-owned HVAC-R service company headquartered in Newport News, Virginia, founded in 1979 by Bert Agee and currently operated by his son Joey Agee. The company sells, installs, repairs, and maintains heating, ventilation, air conditioning, and refrigeration equipment for residential and commercial customers across the Virginia Peninsula, including Newport News, Hampton, Williamsburg, Yorktown, Poquoson, Seaford, and James City County. Its product portfolio spans residential cooling, heating, water heater, and indoor air quality services, alongside commercial cooling, commercial heating, commercial refrigeration (walk-in coolers, freezers, glass door merchandisers), commercial ice machine repair, and preventative maintenance plans for both residential and commercial customers.
The underlying technology consists of HVAC-R systems and equipment sourced from third-party manufacturers, with service delivery performed on customer sites by dispatched field technicians rather than through a retail storefront. The business operates on a hybrid revenue model combining transactional service calls (pay-as-you-go repair), one-time installations of new equipment, recurring subscription-based preventative maintenance contracts, and financing facilitation (in-house installment plans for military families and Synchrony Bank financing for residential buyers). Pricing is quote-based and not publicly disclosed.
Go-to-market is sales-led and locally concentrated: customers initiate contact by phone (757-887-0652), text, online service request forms, or free inquiry forms; technicians are dispatched to homes and commercial facilities for installation, repair, and maintenance. Marketing is executed primarily through content marketing (Bert's Blog), organic social media (Facebook, Instagram, LinkedIn, Twitter), and local SEO targeting the Virginia Peninsula. Bert's has no mobile app, no external funding, no disclosed partnerships beyond Synchrony Bank financing, and operates as a privately held, family-controlled single-entity business with no subsidiaries.
Bert's firmographics
Firmographics- Name
- Bert's
- Legal name
- Bert's Inc.
- Website
- https://bertsinc.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bert's Inc. is a family-owned HVAC-R service company founded in 1979, providing residential and commercial heating, cooling, refrigeration, and maintenance services to customers across the Virginia Peninsula including Newport News, Hampton, and Williamsburg.
- Ownership category
- akta.pro rank
Bert's industry classification
Industry- Product category
- HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- HVAC & Refrigeration Contracting (IMAFALAB)
- akta.pro secondary industries
- HVAC Service, Maintenance & Repair (BPABACAA), HVAC Installation, Service & Repair (IMAIABAA), Commercial HVAC Maintenance Agreements & PM Programs (HSAOAHAJ)
Keywords
Where Bert's is headquartered
LocationHeadquarters
- HQ city
- Newport News
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bert's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- HVAC Repair Services: One-time service calls for heating, cooling, and refrigeration repair. Customers pay per visit/service rendered.
- HVAC Installation: One-time installation of new HVAC systems, water heaters, and refrigeration equipment for residential and commercial customers.
- Maintenance Plans: Recurring preventative maintenance programs for both residential and commercial customers, including planned HVAC maintenance, commercial refrigeration maintenance, and indoor air quality services. Programs keep equipment running at peak performance through routine inspections.
- Financing Programs: In-house financing for military families with installment payment plans. Third-party financing through Synchrony Bank for residential buyers with approved credit for HVAC purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service call / Repair rates |
| Subscription | Monthly | Maintenance Plan Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bert's product offering
Product offeringCore offering
Bert's provides residential and commercial HVAC-R services across the Virginia Peninsula. Core offerings include installation, repair, and preventative maintenance for home cooling, home heating, water heaters, and indoor air quality systems, along with commercial heating, commercial cooling, commercial refrigeration, and commercial ice machine services. Recurring preventative maintenance plans and financing options (in-house for military families, Synchrony Bank for residential buyers) support the underlying one-time service transactions.
Product overview
Bert's (Bert's Inc., also known as Bert's Heating & Air) is an HVAC service company offering residential and commercial heating, cooling, and refrigeration services. The company's product portfolio consists of core service offerings organized into residential services (home cooling, home heating, water heaters, indoor air quality) and commercial services (commercial cooling, commercial heating, commercial refrigeration, commercial ice machine repair). Add-on services include preventative maintenance plans for both residential and commercial customers, plus financing plans. The company primarily operates as a service and installation provider rather than a product manufacturer, selling, servicing, and installing equipment from various commercial refrigeration brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Cooling (Replacement and Repair)
Companies that use Bert's
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Bert's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bert's partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bert's competitors and assessment
Company assessmentBroad incumbents
- CoolSys: Large national provider of refrigeration, HVAC, and plumbing services to commercial and industrial customers. Comparable to Bert's in commercial refrigeration and HVAC service offerings but at much larger scale and broader geographic footprint.
- Apex Service Partners: PE-backed residential HVAC platform consolidating regional HVAC service companies across the Eastern US. Directly comparable as both a competitor for technician talent and a potential acquirer of regional HVAC operators like Bert's.
- Service Experts Heating & Air Conditioning: PE-backed national residential HVAC service brand operating across multiple US markets. Comparable to Bert's in residential HVAC service delivery but with national scale, stronger marketing budgets, and institutional backing.
- EMCOR Group: National facilities and mechanical services provider offering HVAC installation, service, and building maintenance to commercial clients. Comparable to Bert's in commercial HVAC service delivery but at far greater scale and with national reach.
- Carrier HVAC Dealer Network: Carrier's network of independent dealers provides residential HVAC installation and service nationwide. Comparable to Bert's in offering Carrier-brand equipment sales, installation, and service to residential homeowners in defined service territories.
- Trane Independent Dealers: Trane's network of independent dealers competes directly with Bert's for residential and commercial HVAC installations. Comparable business model as a manufacturer-affiliated dealer providing installation, repair, and maintenance in local territories.
Regional players
- Woodfin's Heating & Air: Regional residential and commercial HVAC service company serving Virginia (Richmond and surrounding areas). Comparable to Bert's as a family-rooted, multi-line HVAC service operator with installation, repair, and maintenance offerings in a defined Virginia geography.
- Davis H. Elliot Company: Regional Mid-Atlantic mechanical and electrical contractor providing HVAC, plumbing, and electrical services. Comparable to Bert's in multi-trade service delivery to commercial and residential customers in the Mid-Atlantic region.
Direct peers
- W.F. Hann & Sons: Family-owned HVAC, plumbing, and electrical service company serving the Hampton Roads / Virginia region. Highly comparable to Bert's as a regional, family-rooted multi-trade services provider in overlapping Virginia geography.
- Atlantic Refrigeration & Air Conditioning: Mid-Atlantic commercial refrigeration and HVAC service provider with overlapping service lines in walk-in coolers, ice machines, and commercial HVAC. Comparable to Bert's in serving restaurants, grocery, and food-service customers with similar commercial refrigeration focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bert's social profiles
Digital presenceBert's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bert's leadership team
Management profileNumber of profiles
Profiles1 record
Bert's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bert's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bert's
What does Bert's do?
Bert's provides residential and commercial HVAC-R services across the Virginia Peninsula. Core offerings include installation, repair, and preventative maintenance for home cooling, home heating, water heaters, and indoor air quality systems, along with commercial heating, commercial cooling, commercial refrigeration, and commercial ice machine services. Recurring preventative maintenance plans and financing options (in-house for military families, Synchrony Bank for residential buyers) support the underlying one-time service transactions.
Is Bert's a public or private company?
Bert's is a private company. It is classified as family owned and is currently operating.
When was Bert's founded?
Bert's was founded in 1979. It employs 1 to 10 people.
Where is Bert's based?
Bert's is headquartered in Newport News, United States, in the North America region.
How does Bert's make money?
Four revenue lines are on record. HVAC Repair Services are the primary driver. The others are HVAC Installation, maintenance Plans and financing Programs.
Who are Bert's's main competitors?
Broad incumbents on record are CoolSys, Apex Service Partners, Service Experts Heating & Air Conditioning, EMCOR Group, Carrier HVAC Dealer Network and Trane Independent Dealers. Regional players are Woodfin's Heating & Air and Davis H. Elliot Company. Direct peers are W.F. Hann & Sons and Atlantic Refrigeration & Air Conditioning.
Does Bert's have an API?
No public API is recorded for Bert's.
What industry is Bert's in?
Bert's's product category is HVAC Services. Its primary akta.pro industry code is IMAFALAB, HVAC & Refrigeration Contracting, with a secondary code of BPABACAA, HVAC Service, Maintenance & Repair. Its NAICS code is 238220 and its SIC code is 7340.