What Laptop Battery Express does

Laptop Battery Express, which operates under the corporate name Digital Day, Inc., is a family-owned direct-to-consumer e-commerce retailer founded in 2007 and based in Grafton, Ohio. The company specializes in replacement batteries for laptops, cordless power tools, and cordless vacuum cleaners, and has more recently added home and garden battery SKUs covering robotic vacuum and smart cleaning brands such as Roborock, Dreame, Eufy, and Xiaomi. The business ships US-only from a Cleveland-area warehouse and serves individual consumers together with small and medium business customers via a Business/Corporate Accounts program.

The product catalog is organized around device brand and model fitment rather than custom manufacturing, with parts sourced as compatible replacements and marketed through a search-optimized storefront with a part-number finder. The company has developed an in-house brand called Xtend, which carries a two-year warranty and competes alongside third-party and OEM-compatible SKUs. Product prices range from approximately $22 to $198+, reflecting a unit-based transactional pricing model with no subscription or enterprise contract layer evident.

The business is bootstrapped with no disclosed external funding and operates with a small team of 1-10 employees. It has accumulated 27,545 certified customer reviews with a 4.9-star rating, indicating strong direct-customer engagement but a sub-scale footprint relative to category leaders. No parent company, subsidiaries, M&A activity, or recent leadership changes are disclosed.

Name

Laptop Battery Express

Legal name

Digital Day, Inc.

Website

https://laptopbatteryexpress.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Laptop Battery Express is a family-owned, bootstrapped US e-commerce retailer selling replacement batteries for laptops, cordless power tools, vacuums, and robotic cleaning devices to individual consumers and small businesses.

Ownership category

akta.pro rank

Product category

Replacement Batteries

NAICS

Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industry

Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)

Keywords

• Laptop batteries
• Battery chargers
• Power tool batteries
• Vacuum batteries
• Ac adapters

Headquarters

HQ city

Grafton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Battery and Charger Sales: One-time purchase revenue from selling replacement laptop batteries, power tool batteries, vacuum batteries, laptop chargers, and power adapters. Products are sold at various price points from approximately $22 to $198+.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Laptop Battery Express manufactures and sells replacement lithium-ion laptop batteries under its proprietary Xtend brand and resells OEM replacement batteries, laptop chargers/AC adapters, power tool batteries, and vacuum cleaner batteries through its e-commerce website. The company sources high-quality lithium-ion cells from Samsung and integrates Texas Instruments chip-sets into its Xtend battery line, offering a 2-year warranty alongside a 30-day money-back guarantee.

Product overview

Laptop Battery Express is a family-owned e-commerce retailer founded in 2007, specializing in replacement batteries, chargers, and power adapters for laptops, power tools, and vacuum cleaners. The company offers its own Xtend brand of lithium-ion batteries alongside OEM options, with products organized by manufacturer (Acer, Alienware, Apple, Asus, Dell, HP, Lenovo, and others) and product category (laptop batteries, tool batteries, vacuum batteries, and chargers). Their core product portfolio includes replacement laptop batteries compatible with major brands, laptop chargers/AC adapters including USB-C options, tool batteries for power tool brands like DeWalt and Milwaukee, and vacuum batteries for brands like Roomba and Dyson. Additional offerings include power inverters and universal external battery packs. All products come with a 30-day money-back guarantee, with Xtend brand batteries backed by a 2-year warranty and OEM batteries by a 1-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Xtend Brand Laptop Batteries House brand lithium-ion replacement laptop batteries manufactured using Samsung cells and Texas Instruments chip-sets, designed to meet or exceed OEM specifications, backed by a 2-year warranty and 30-day money-back guarantee.
• OEM Laptop Batteries Genuine OEM laptop batteries from brands including Dell, Lenovo, and HP, sold as direct replacement batteries for end-user laptops, backed by a 1-year warranty.
• Laptop Chargers and AC Adapters Replacement power adapters and chargers for laptops from various manufacturers, including USB-C chargers and traditional barrel-connector AC adapters sold across price points from approximately $42 to $70+.
• Power Tool Batteries Replacement lithium-ion batteries for cordless power tools, supporting brands such as DeWalt, Milwaukee, Makita, Bosch, Ryobi, Black & Decker, Ridgid, Porter Cable, and Hitachi Metabo HPT.
• Vacuum Cleaner Batteries Replacement batteries for robotic and cordless vacuum cleaners including iRobot Roomba, Dyson, Hoover, Shark, Ecovacs, Roborock, Eufy, Dreame, Karcher, and Xiaomi models.
• Laptop Power Inverters Standalone power inverters that convert DC power to AC power, enabling laptop and electronic device charging in vehicles or off-grid environments.
• Universal External Portable Laptop Battery Packs Universal external portable battery packs that provide extended runtime for laptops and electronic devices when away from a power outlet.

Quantifiable outcome

• 27,545 certified reviews with 4.9 star rating demonstrates high customer satisfaction

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Batteries Plus: Batteries Plus is a US specialty retailer of replacement batteries for laptops, phones, power tools, and vehicles. It is the closest direct competitor to Laptop Battery Express in assortment and target customer, with both operating storefront/online channels around device-compatible batteries.
• BatteryMart.com: BatteryMart.com is an online-only retailer of replacement batteries and chargers for laptops, power tools, medical devices, and other electronics. It competes head-to-head with Laptop Battery Express in the same niche e-commerce channel and SKU structure.
• Battery Junction: Battery Junction is an online retailer specializing in replacement batteries, chargers, and accessories for consumer electronics, power tools, and hobby devices. Its catalog breadth and direct-to-consumer e-commerce model closely mirror Laptop Battery Express.

Others

• iFixit: iFixit is a repair community and retailer of replacement parts, tools, and batteries for laptops, phones, and consumer devices. It is thematically adjacent, sharing the same DIY replacement-battery customer mindset that Laptop Battery Express serves.

Broad incumbents

• Energizer: Energizer is a major battery and portable power brand selling consumer cells, chargers, and power accessories through its own channels and retail partners. It overlaps with Laptop Battery Express in consumer charging products but does not focus on OEM-specific laptop replacement batteries.
• Newegg: Newegg is an online electronics retailer carrying laptop batteries, chargers, and accessories from multiple brands. It overlaps with Laptop Battery Express in the laptop replacement-accessory category but operates as a broader multi-category electronics marketplace.
• Amazon: Amazon is the dominant US online marketplace where third-party sellers and OEMs list the same replacement batteries and chargers Laptop Battery Express sells. It represents the most important competitive force on price, selection, and shipping speed in this category.
• Best Buy: Best Buy is a major US electronics retailer that sells replacement laptop batteries, chargers, and accessories online and in stores. It competes with Laptop Battery Express on selection and convenience but does not specialize in the niche replacement-battery category.
• Duracell Direct: Duracell's direct consumer channels sell batteries, chargers, and power accessories alongside its brand portfolio. It overlaps with Laptop Battery Express in charger and portable power categories but is a broad incumbent rather than a replacement-specialist.

Emerging players

• Anker: Anker is a leading consumer brand for charging accessories, USB-C adapters, and external laptop battery packs. While it is broader and brand-led, it directly overlaps with Laptop Battery Express's charger and external battery pack categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lbexpress
• Facebookfacebook.com/100069568503673
• Instagraminstagram.com/laptopbatteryexpress
• LinkedInlinkedin.com/company/laptop-battery-express

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laptop Battery Express