Woodward Insurance Agency

What Woodward Insurance Agency does

Woodward Insurance Agency is a fifth-generation, family-owned independent insurance agency founded in 1899 and headquartered at 508 East Main Street in Louisa, Virginia. The agency operates as a licensed independent agent representing five carriers — Erie Insurance, Foremost, Progressive, Loudoun Mutual, and Hagerty — enabling it to shop personal and commercial lines across multiple underwriters rather than being captive to a single provider. Its stated headcount is 4 (owner Justin Woodward, commercial agent Kevin May, office manager Patricia Walker, and P&C agent Elizabeth Perkins), with the firmographic range of 1–10 employees.

The company sells auto, homeowners, life, business, short-term rental, and commercial insurance, with sub-products spanning term/whole/universal life, workers' compensation, commercial auto, cyber liability, professional liability, D&O, EPLI, umbrella, and specialty vehicle coverage (classic cars, motorcycles, RVs, rideshare). Revenue is generated through carrier commissions on policies placed, a model classified in the source as subscription-recurring given annual renewal dynamics. The go-to-market is sales-led: phone, email, and in-person consultations out of the Louisa office, supported by same-day free quotes with a 24-hour response guarantee and inbound demand from educational blog content and local SEO targeting Spotsylvania, Gordonsville, and Louisa, VA.

The business serves individual consumers, families, homeowners/renters, local entrepreneurs, and short-term rental property owners within Louisa, Spotsylvania, Gordonsville, and surrounding Virginia communities. There is no proprietary technology platform, no AI/ML infrastructure, no app, no API, and no disclosed institutional ownership or external funding. Operating economics depend entirely on the local Virginia market, producer productivity, and the persistence of carrier relationships.

Name

Woodward Insurance Agency

Legal name

Woodward Insurance Agency

Website

https://woodward-insurance.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodward Insurance Agency is a fifth-generation, family-owned independent insurance agency in Louisa, Virginia, founded in 1899. It sells auto, home, life, business, and commercial insurance by shopping multiple carriers for individual and small-business customers across central Virginia.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency (Personal and Commercial Lines Brokerage)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Property casualty coverage
• Life insurance brokerage

Headquarters

HQ city

Louisa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Woodward Insurance Agency earns commissions from insurance carriers for policies sold. They work with multiple insurance companies including Erie Insurance, Foremost, Progressive, Loudoun Mutual, and Hagerty to provide competitive rates and comprehensive coverage options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Woodward Insurance Agency is an independent insurance brokerage that places personal and commercial insurance policies on behalf of clients by shopping multiple carriers (Erie Insurance, Foremost, Progressive, Loudoun Mutual, Hagerty). Core offerings span auto, homeowners, life, business, short-term rental, and commercial insurance, delivered through in-person, phone, and email consultations with same-day free quotes.

Product overview

Woodward Insurance Agency is a fifth-generation family-owned independent insurance agency offering a comprehensive portfolio of insurance products. The agency provides auto insurance, homeowners insurance, life insurance (including term, whole, universal, mortgage protection, final expense, and fixed annuities), business insurance (with over 30 specialized coverages), short-term rental insurance, and commercial insurance. As an independent agent, the company shops coverage from multiple insurance carriers including Erie Insurance, Progressive, Foremost, Loudoun Mutual, and Hagerty to secure the best rates for clients. The core product strategy centers on personalized service across personal lines (auto, home, life) and commercial lines (business, rental, commercial) with same-day free quotes.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage for personal and specialty vehicles including sedans, motorcycles, classic cars, RVs, commercial vehicles, and rideshare use; combines liability, collision, comprehensive, and uninsured/underinsured motorists protection and is shopped across multiple carriers.
• Homeowners Insurance Property insurance for homeowners and renters covering physical structure, personal belongings, liability for injuries on the property, and additional living expenses, available in named-perils or all-risk policy forms.
• Life Insurance Family financial protection through term life, whole life, universal life, mortgage protection, final expense, and fixed annuity products, addressing funeral costs, mortgage debt, dependent income, and retirement income needs.
• Business Insurance Commercial coverage solutions for local businesses including commercial property, general liability, workers' compensation, commercial auto, professional liability, builders' risk, business interruption, cyber liability, directors and officers liability, restaurant coverage, vineyard/winery coverage, and other specialized commercial policies, tailored to individual business needs.
• Short-Term Rental Insurance Specialized rental-property coverage for homes, vacation properties, and investment properties rented on short-term platforms, protecting against guest damage, guest liability, vandalism, fire damage, lost rental income, and related medical or legal expenses.
• Commercial Insurance Comprehensive commercial coverage designed to safeguard enterprises from operational risks and liabilities, with policies tailored to the specific risk profile of each business and access to multiple carriers for competitive terms.

Quantifiable outcome

• Response within 24 hours guaranteed
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Erie InsurancecoreOthersInsurance carrier partnership providing auto, home, and life insurance products. As an independent agent, Woodward Insurance Agency offers Erie Insurance as one of their carrier options to customers seeking coverage.
• Loudoun Mutual Insurance CompanycoreOthersRegional insurance carrier partnership offering property and casualty insurance products. Loudoun Mutual is a mutual insurance company providing coverage options for the agency's customer base in Virginia.
• ProgressivecoreOthersNational insurance carrier partnership providing auto insurance and other property-casualty coverage. Progressive is one of the major carriers offered through the independent agency.
• Foremost Insurance GroupcoreOthersInsurance carrier specializing in specialty products including classic car insurance, manufactured home insurance, and landlord policies. Part of Farmers Insurance Group.
• HagertyminorOthersInsurance carrier partnership specializing in classic car and collector vehicle insurance. Offers coverage for vintage automobiles, muscle cars, and exotic vehicles.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Erie Insurance: Regional property and casualty carrier that is a key carrier partner of Woodward Insurance Agency. Comparable in product line (auto, home, life) but operates as an underwriter rather than a brokerage.
• Progressive: National property and casualty insurer and carrier partner of Woodward Insurance Agency. Comparable in auto and home product offering, but Progressive is a direct-to-consumer carrier at massive scale rather than a local brokerage.

Broad incumbents

• Brown & Brown: Public insurance brokerage providing property, casualty, and employee benefits solutions. Compares in offering multi-line personal and commercial coverage but is a large national incumbent rather than a community-rooted independent agency.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm. Comparable in the broad insurance product offering and multi-carrier access, but Gallagher is a publicly traded global broker rather than a local Virginia independent agency.
• Acrisure: Large insurance brokerage and financial services firm built through aggressive roll-up of independent agencies. Comparable in the independent-agency DNA, but operates globally with PE backing versus Woodward's single-office structure.
• Integrity Insurance (Integrity Marketing Group): Large distributor of insurance products including life, health, and annuities through independent agents. Overlaps in life insurance distribution and carrier relationships, but operates at vastly larger scale with significant PE backing.

Direct peers

• Goosehead Insurance: Independent personal-lines insurance agency that shops multiple carriers on behalf of clients. Operates a franchised model with similar cross-sell across auto, home, and life, but at significantly greater scale and geographic reach.
• Brightway Insurance: Franchised independent insurance agency distributing home, auto, and business insurance through multiple carrier partnerships. Directly comparable in product breadth and carrier-shopping model, but operates at national scale versus Woodward's local presence.
• Leavitt Group: Network of independent insurance agencies offering personal, commercial, and life insurance across multiple states. Comparable in independent agency structure and multi-carrier access, though larger and more geographically diversified.

Emerging players

• Hagerty: Specialty insurer and agency for collector and classic cars, partner of Woodward Insurance Agency. Comparable in the niche classic-car segment, but Hagerty is a vehicle-focused carrier and member community, not a generalist independent agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WoodwardInsurance
• Xx.com/woodward_insur

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodward Insurance Agency