Installatron
Installatron is a Miami-based, privately held web application management platform founded in 2004. It provides one-click installation, updates, backups, staging, and security monitoring for 100+ web applications through Plugin, Server, and Remote products, serving hosting providers and website owners worldwide.
- Company typePrivate
- Founded2004
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Installatron does
Installatron is a privately held web application management platform founded in 2004 and operated as Installatron LLC from Miami, Florida. The company provides three core products: Installatron Plugin, which embeds natively into major hosting control panels (cPanel/WHM, DirectAdmin, Plesk, and Webmin/Virtualmin); Installatron Server, a standalone API-powered application management engine for hosting providers to embed into proprietary platforms; and Installatron Remote, a cloud-hosted, freemium management dashboard for agencies, freelancers, and individual website owners. The platform automates installation, updates, backups, staging, cloning, and security monitoring for WordPress, Joomla, Drupal, PrestaShop, and more than 100 additional web applications.
Revenue is generated primarily through subscription licensing for Installatron Plugin (monthly and annual licenses, with multi-year discounts up to 25% for 5-year terms), per-website usage-based monthly billing for Installatron Server, and a freemium model for Installatron Remote (free tier with up to 3 updates per month; $29/year premium tier for unlimited updates, scheduled backups, and branding removal). The go-to-market combines OEM/embedded distribution through control panels, API-first extensibility for developers and hosting providers, and a self-serve product-led growth motion via direct download and a partner directory of resellers. Installatron serves enterprise and mid-market customers including GoDaddy, Hostinger, 1und1/IONOS, Infomaniak, Netsons, and CloudVPS, and reports managing 20M+ applications, 35M+ daily operations, and 99.999% historical uptime.
The company is founder-operated and self-sustaining, with no external funding, parent company, or subsidiaries disclosed in the input data. Recent strategic activity has centered on incremental platform modernization, including the May 2025 release of API v2 with REST principles and OpenAPI specification, and 2025 updates to the Plugin EULA and Server Licensing Agreement governing pricing change notification and termination terms.
Installatron firmographics
Firmographics- Name
- Installatron
- Legal name
- Installatron LLC
- Website
- https://installatron.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Installatron is a Miami-based, privately held web application management platform founded in 2004. It provides one-click installation, updates, backups, staging, and security monitoring for 100+ web applications through Plugin, Server, and Remote products, serving hosting providers and website owners worldwide.
- Ownership category
- akta.pro rank
Installatron industry classification
Industry- Product category
- Web Application Management Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Release Engineering & Environment Management (BPAEAKAH)
- akta.pro secondary industries
- Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Installatron is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Installatron business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Installatron Plugin Licenses: Monthly and annual license fees for Installatron Plugin, which integrates into hosting control panels. Pricing is based on total number of active licenses owned. Monthly licenses are prorated for the remainder of the current month. Annual licenses include multi-year discounts up to 25% for 5 years.
- Installatron Server Licensing: Monthly invoicing per Website that actively uses the Services, calculated using the daily average number of distinct domain names during the billing period. Includes unlimited subdomains and subdirectories at no additional charge.
- Installatron Remote Premium: Free tier with unlimited installs, imports, backups, and restores, plus up to 3 updates per calendar month. Premium subscription at $29/year adds unlimited updates, automatic updates, scheduled backups, clones, and removes Installatron branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Installatron Plugin VPS Licenses - Monthly |
| Subscription | Annual | Installatron Plugin Dedicated Server Licenses - Annual |
| Usage-based | Monthly | Installatron Server - Per Website Monthly |
| Freemium | Pay-as-you-go | Installatron Remote Free Tier |
| Subscription | Annual | Installatron Remote Premium - $29/year |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
Installatron product offering
Product offeringCore offering
Installatron provides automated web application management software that enables one-click installation, updating, backup, staging, and security monitoring for 100+ web applications including WordPress, Joomla, Drupal, and PrestaShop. The platform is delivered as three products: Installatron Plugin for hosting control panels (cPanel, DirectAdmin, Plesk, Webmin/Virtualmin), Installatron Server as a standalone API for embedding into proprietary hosting platforms, and Installatron Remote as a cloud-hosted freemium dashboard for individuals and agencies.
Product overview
Installatron is a web application management platform offering three distinct products: Installatron Plugin (integrates into cPanel/WHM, DirectAdmin, Plesk, and Webmin/Virtualmin control panels), Installatron Server (standalone API-powered solution for embedding into custom hosting platforms), and Installatron Remote (cloud-hosted management dashboard for agencies and freelancers). All three products provide capabilities for installing, updating, backing up, staging, and managing web applications including WordPress, Joomla, Drupal, and PrestaShop.
Differentiator
Problem solved
Functional benefit
Brands
- Installatron Plugin: Plugin version for cPanel, DirectAdmin, and Plesk control panels enabling web application management for hosting providers.
- Installatron Server
- Installatron Remote
Products and services
- Installatron Plugin Plugin version of Installatron that integrates into web hosting control panel systems including cPanel/WHM, DirectAdmin, Plesk (Linux/Windows), and Webmin/Virtualmin. Enables hosting providers and their customers to install, update, back up, stage, and monitor WordPress, Joomla, Drupal, PrestaShop, and 100+ other web applications directly through the native control panel interface. Licensed monthly or annually per active server.
- Installatron Server Standalone version of Installatron designed for web hosting providers to embed API-powered application management into proprietary hosting platforms via REST API and an optional UI. Available as cloud-hosted on Installatron.com or self-hosted on-premises, with monthly per-website invoicing based on the daily average number of active distinct domain names during the billing period. Supports high-availability clustering for enterprise deployments.
- Installatron Remote Cloud-hosted solution enabling agencies, freelancers, and individual website owners to manage WordPress and other web applications from a centralized dashboard without needing a hosting control panel. Free tier includes unlimited installs, imports, backups, restores, and up to 3 updates per calendar month with Installatron branding. Premium subscription at $29/year adds unlimited updates, automatic updates, scheduled backups, clones, and removes Installatron branding.
Quantifiable outcome
- 99.999% historical uptime of Installatron services
- +2 more outcomes
Companies that use Installatron
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Installatron technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Installatron partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HostingercoreHostinger, a global web hosting company on a mission to make online success possible for anyone, has partnered with Installatron since January 2014. Hostinger uses Installatron to power application management on their shared hosting and specialized application hosting platforms, serving millions of customers worldwide from their Larnaca, Cyprus headquarters.
- GoDaddycoreGoDaddy, the world's largest domain name registrar and web hosting provider headquartered in Scottsdale, Arizona, has partnered with Installatron since October 2012 to offer application management capabilities to their hosting customers through Installatron Plugin integration.
- Netsons S.r.l.coreNetsons S.r.l. is an innovative Italian web hosting provider headquartered in Pescara, Italy, offering reseller hosting, virtual servers, dedicated servers, and colocation services. They've served over 150,000 customers in Italy and across Europe since their partnership began February 2010. They credit Installatron with automating and simplifying common operations for their customers.
- XL Internet Services B.V. (CloudVPS)coreXL Internet Services B.V., operating as CloudVPS, is a Dutch cloud hosting provider headquartered in Rotterdam, Netherlands. With a background as software developers, their talented development team continuously adds functionality to their cloud. Partner since December 2007.
- InfomaniakcoreSwiss web hosting provider offering shared hosting and specialized application hosting services using Installatron for application management.
- 1und1 (IONOS)coreEuropean web hosting provider operated by IONOS, offering domain registration, website hosting, and cloud services with Installatron-powered application management.
- ArgewebminorDutch web hosting provider partner listed in Installatron's partner directory.
- CyberfolksminorNordic web hosting provider partner listed in Installatron's partner directory.
- NeuboxminorMexican web hosting provider partner listed in Installatron's partner directory.
- ZoneMediaminorNew Zealand web hosting provider partner listed in Installatron's partner directory.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Installatron competitors and assessment
Company assessmentEmerging players
- GridPane: WordPress-optimized server management platform for hosting providers and agencies. Competes at the intersection of Installatron Server (API/embedding) and Installatron Remote (multi-site management).
- RunCloud: Cloud server management panel targeting developers and small-to-mid hosting providers. Overlaps with Installatron Server's value proposition of API-powered server and application management.
Broad incumbents
- cPanel (WebPros): Dominant web hosting control panel that bundles Installatron but also has relationships with Softaculous. As the upstream platform, cPanel's strategic decisions on bundled installers directly influence Installatron's distribution in the Plugin channel.
- WP Engine: Managed WordPress hosting provider that builds proprietary application management into its platform — exemplifies the vertical-integration thesis that could disintermediate third-party installers like Installatron.
- Plesk: Web hosting control panel (Linux/Windows) that hosts Installatron Plugin as an extension. Similar dynamic as cPanel — control panel incumbent whose installer strategy affects Installatron's reach.
- DirectAdmin: Web hosting control panel with which Installatron integrates as a plugin. Smaller than cPanel/Plesk but meaningful distribution channel for Installatron Plugin.
Direct peers
- Softaculous: Direct competitor offering one-click web application installation (similar to Installatron Plugin) integrated into control panels like cPanel, DirectAdmin, Plesk, and InterWorx. Most direct head-to-head competitor in the auto-installer category.
- MainWP: Self-hosted WordPress management dashboard for agencies managing multiple client sites. Competes with Installatron Remote in the agency/freelancer segment with backups, updates, and centralized dashboard functionality.
- ManageWP (GoDaddy): Cloud-hosted WordPress management dashboard now owned by GoDaddy. Closest direct competitor to Installatron Remote, targeting agencies, freelancers, and multi-site owners with backups, updates, and monitoring.
Others
- SiteGround: Major web hosting provider that owns Softaculous (Installatron's main competitor). Relevant as a customer-class peer showing what large hosting providers look like and as the parent of Installatron's principal rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Installatron social profiles
Digital presenceInstallatron compliance and trust
Trust signalCompliance1 record
Installatron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Installatron leadership team
Management profileNumber of profiles
Installatron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Installatron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Installatron
What does Installatron do?
Installatron provides automated web application management software that enables one-click installation, updating, backup, staging, and security monitoring for 100+ web applications including WordPress, Joomla, Drupal, and PrestaShop. The platform is delivered as three products: Installatron Plugin for hosting control panels (cPanel, DirectAdmin, Plesk, Webmin/Virtualmin), Installatron Server as a standalone API for embedding into proprietary hosting platforms, and Installatron Remote as a cloud-hosted freemium dashboard for individuals and agencies.
Is Installatron a public or private company?
Installatron is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Installatron founded?
Installatron was founded in 2004. It employs 11 to 50 people.
Where is Installatron based?
Installatron is headquartered in Miami, United States, in the North America region.
How does Installatron make money?
Three revenue lines are on record. Installatron Plugin Licenses are the primary driver. The others are installatron Server Licensing and installatron Remote Premium.
Who are Installatron's main competitors?
Emerging players on record are GridPane and RunCloud. Broad incumbents are cPanel (WebPros), WP Engine, Plesk and DirectAdmin. Direct peers are Softaculous, MainWP and ManageWP (GoDaddy). SiteGround is listed as an others.
Does Installatron have an API?
Yes. Installatron provides REST APIs for both Installatron Plugin and Installatron Server products. The APIs enable developers to programmatically manage web applications including installations, updates, backups, staging, clones, syncs, and more. API v2 follows REST principles with resources as endpoints (e.g., /installs, /backups), HTTP methods for actions (GET to view, POST to create/edit, DELETE to delete), and JSON responses. Both CLI and curl/PHP methods are supported. Authentication uses X-API-Key header. An OpenAPI (Swagger) specification is available. API v1 remains supported with no deprecation timeline. Developer documentation is at installatron.com/api.
What industry is Installatron in?
Installatron's product category is Web Application Management Software. Its primary akta.pro industry code is BPAEAKAH, Release Engineering & Environment Management, with a secondary code of HDABAAAI, Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC). Its NAICS code is 5415 and its SIC code is 7372.