GT2i
GT2i is a privately held French e-commerce retailer based in Montpellier that sells rally, circuit, and karting equipment from 200+ brands plus its own GT2i Pro label to professional competitors, club racers, and racing teams across seven European country sites.
- Company typePrivate
- Founded1986
- HeadquartersMontpellier, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What GT2i does
GT2i is a privately held French e-commerce retailer specializing in motorsport and karting equipment, headquartered in Montpellier and operating localized storefronts for France, Italy, Spain, Portugal, Switzerland, and Belgium (in French and Dutch). The platform serves three customer segments: professional motorsport competitors, motorsport enthusiasts and club racers, and racing teams and garages, with FIA-certified safety gear and vehicle-specific parts for rally, circuit racing, and karting.
The company's core product is its e-commerce platform, which aggregates an inventory of more than 200 motorsport equipment brands (Sparco, Stilo, Alpinestars, Bell, Brembo, Bilstein, Motul, AP Racing, Goodridge, and others) alongside its own GT2i Pro private-label line of helmets, gloves, boots, race suits, headsets, and seats. Product discovery is supported by a vehicle-specific part compatibility search that filters catalog items by make, model, and year. The technology stack is a conventional D2C e-commerce build; no proprietary AI/ML, API, or SDK capabilities are disclosed.
GT2i generates revenue almost entirely through unit-level hardware sales of motorsport equipment at fixed retail prices, with periodic 10–15% promotional discounts. The go-to-market combines direct online sales with a community-led layer built around professional driver sponsorships (Yohan Rossel, Nasser Al-Attiyah, Quentin Gilbert, Romain Dumas, Sami Pajari, Pierre Lafay, Caroline Puel) and a GT2i+ loyalty program to drive repeat purchases. The company is privately held, has 11–50 employees, and has not disclosed revenue, funding, M&A, or leadership information.
GT2i firmographics
Firmographics- Name
- GT2i
- Legal name
- GT2i
- Website
- https://gt2i.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GT2i is a privately held French e-commerce retailer based in Montpellier that sells rally, circuit, and karting equipment from 200+ brands plus its own GT2i Pro label to professional competitors, club racers, and racing teams across seven European country sites.
- Ownership category
- akta.pro rank
GT2i industry classification
Industry- Product category
- Motorsport Equipment Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413), Sporting Goods Retailers (45911)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
- akta.pro secondary industries
- Automotive Parts & Accessories Online Retailers (CRAFADAK), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
Keywords
Where GT2i is headquartered
LocationHeadquarters
- HQ city
- Montpellier
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
GT2i business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: GT2i generates revenue through direct product sales of motorsport equipment including driver gear, cockpit components, engine parts, brakes, suspension, and accessories. Products are sold at fixed retail prices with occasional promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for motorsport equipment |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
GT2i product offering
Product offeringCore offering
GT2i sells rally, motorsport, and karting equipment, parts, and accessories through country-specific European e-commerce websites, distributing its own GT2i PRO branded products (helmets, race suits, gloves, boots, headsets, seats, harnesses) alongside 200+ third-party motorsport brands. Customers can search and filter products by vehicle make, model, and year to find compatible components, with product categories spanning driver equipment, cockpit/electrical, body/lighting, handling/transmission, braking, engine parts, exhaust, fluids, and garage equipment.
Product overview
GT2i operates as a unified e-commerce platform for motorsport equipment. The offering centers on GT2i's own branded products (helmets, gloves, boots, race suits, headsets, race seats, harnesses, and race equipment) distributed alongside an extensive catalog of third-party manufacturer brands including SPARCO, STILO, BELL, ALPINESTARS, SIMPSON, and many others. The platform organizes products across multiple categories including Driver Equipment, Cockpit/Electrical, Body/Lighting, Handling/Transmission, Braking, Engine Parts, Exhaust Systems, Fluids/Circuits, and Garage/Assistance equipment. Customers can filter products by vehicle make, model, and year to find compatible parts.
Differentiator
Problem solved
Functional benefit
Brands
- GT2i PRO: GT2i's own brand product line including helmets, gloves, boots, race suits, headsets, and safety equipment for motorsport
Companies that use GT2i
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
GT2i technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GT2i partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SPARCOcoreSPARCO is a key brand partner, with GT2i distributing their full range of motorsport equipment including race suits, gloves, boots, helmets, and accessories. SPARCO products appear prominently on GT2i's website with dedicated brand showcases.
- StilocoreGT2i distributes Stilo helmets and communication equipment, including rally helmets with integrated intercom systems. Featured in dedicated brand showcases on the website.
- AlpinestarscoreMajor brand partner for driver safety equipment including FIA-certified race suits, boots, gloves, and karting gear. Products featured in brand showcases.
- BELLcoreGT2i distributes BELL helmets including rally and karting models. Featured in dedicated brand showcases with new 2026 collections.
- BrembominorGT2i distributes Brembo brake components and big brake kits for motorsport applications.
- BilsteinminorGT2i distributes Bilstein shock absorbers and suspension components for motorsport and high-performance applications.
- AP RacingminorGT2i distributes AP Racing clutch and brake components for motorsport applications.
- MotulminorGT2i distributes Motul lubricants and fluids including gear oils and engine oils for motorsport applications.
- GoodridgeminorGT2i distributes Goodridge braided brake and fuel hoses for motorsport applications.
- Forge Motor SportminorGT2i distributes Forge Motor Sport performance components and accessories.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
GT2i competitors and assessment
Company assessmentRegional players
- Oscaro: Leading French online retailer of general automotive parts and accessories for consumer vehicles. Comparable to GT2i as a France-based e-commerce auto parts retailer; differs in that Oscaro is general/mainstream auto while GT2i is motorsport-specialist.
- Mister Auto: French-headquartered online retailer of automotive parts, accessories, and tires across multiple European markets. Comparable to GT2i as a multi-country European online auto parts retailer; differs in mainstream vs. motorsport-specialist positioning.
Direct peers
- Tegiwa: UK-based specialist retailer of performance car and motorsport parts (suspension, brakes, engine components) with a strong enthusiast community. Directly comparable to GT2i in being a specialist multi-brand motorsport e-commerce retailer serving amateur and club racers in Europe.
- Demon Tweeks: UK-based motorsport and performance car parts retailer selling driver gear, racewear, brakes, suspension, and engine components. Directly comparable to GT2i as a multi-brand specialist motorsport e-commerce retailer serving European customers.
- Motamec: UK motorsport and racewear retailer offering helmets, race suits, harnesses, and vehicle preparation products. Highly comparable to GT2i in product mix (driver equipment + spares) and target customer (amateur/professional racers).
Broad incumbents
- Alpinestars: Global manufacturer of motorsport and motorsport-derived safety gear and apparel (FIA race suits, boots, gloves, karting gear). A core third-party brand for GT2i and a directly comparable player in motorsport safety equipment at the product level.
- Bell Racing: Major global motorsport helmet manufacturer (rally, karting, open-wheel) and a key third-party brand partner of GT2i. Comparable at the product level for motorsport head protection, with overlapping customer segments in professional and amateur racing.
- OMP Racing: Italian manufacturer of motorsport safety equipment (suits, seats, harnesses) and a leading European brand in the category. Comparable to GT2i as a motorsport equipment player serving the same professional and amateur racing customer base, though OMP is a manufacturer/brand and GT2i is a multi-brand retailer.
- Sparco: Italian motorsport equipment manufacturer (race suits, gloves, helmets, seats, steering wheels) and one of GT2i's most prominent third-party brand partners. Comparable as a player in the same motorsport gear category, though Sparco is a global manufacturer and GT2i is its distribution channel.
- Stilo: Italian manufacturer of motorsport helmets and integrated intercom/communication systems, especially strong in rally. Comparable to GT2i in motorsport product category and customer segment, though Stilo is a specialized manufacturer and GT2i is a multi-brand retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GT2i social profiles
Digital presenceGT2i financial estimates
Financial estimateRevenue estimate
Valuation estimate
GT2i leadership team
Management profileNumber of profiles
GT2i funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GT2i M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GT2i
What does GT2i do?
GT2i sells rally, motorsport, and karting equipment, parts, and accessories through country-specific European e-commerce websites, distributing its own GT2i PRO branded products (helmets, race suits, gloves, boots, headsets, seats, harnesses) alongside 200+ third-party motorsport brands. Customers can search and filter products by vehicle make, model, and year to find compatible components, with product categories spanning driver equipment, cockpit/electrical, body/lighting, handling/transmission, braking, engine parts, exhaust, fluids, and garage equipment.
Is GT2i a public or private company?
GT2i is a private company. It is classified as unknown and is currently operating.
When was GT2i founded?
GT2i was founded in 1986. It employs 51 to 100 people.
Where is GT2i based?
GT2i is headquartered in Montpellier, France, in the Europe region.
How does GT2i make money?
One revenue line is on record: product Sales.
Who are GT2i's main competitors?
Regional players on record are Oscaro and Mister Auto. Direct peers are Tegiwa, Demon Tweeks and Motamec. Broad incumbents are Alpinestars, Bell Racing, OMP Racing, Sparco and Stilo.
Does GT2i have an API?
No public API is recorded for GT2i.
What industry is GT2i in?
GT2i's product category is Motorsport Equipment Retail. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail, with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 44133 and its SIC code is 5500.