Promedica Plus

What Promedica Plus does

Promedica Plus (operating commercially as Promedica24 and running its local partner network under the PROMEDICA PLUS brand) is a European provider of 24-hour live-in in-home care for seniors with care dependency. Founded in 2004 in Essen, Germany, the company pioneered the model of placing exclusively employed Eastern European caregivers (sourced from Poland, Romania, Slovakia and Bulgaria) into German households to provide round-the-clock support with personal hygiene, housekeeping, meal preparation, mobility and companionship. Its customer base is families with seniors classified under the German care dependency system (Pflegegrad 1–5) and patients with dementia, post-stroke, Parkinson's, and motor neuron disease, as well as urgent cases triggered by hospital discharge. The firm claims European market leadership with 5,800+ caregivers and 56,600+ families served cumulatively since inception, and operates with headquarters in Warsaw, Essen, and Great Britain.

The product surface centers on (i) 24-Stunden-Betreuung as the core offer, augmented by (ii) Express Start for emergency placement within four business days, (iii) Senioren-WGs as a supervised shared-living alternative to nursing homes, (iv) a Kundenportal mobile app for contract management with caregivers and families plus automatic-translation chat, (v) a Pflegegradrechner (care-grade calculator) for financial planning, and (vi) the "Berater vor Ort" nationwide on-site advisor search. Technology is not proprietary AI: it comprises the mobile app, an in-house shuttle bus fleet for caregiver logistics, a 24/7 German-language hotline, and a centralized matching engine at the Warsaw HQ operating over a vetted pool of 6,800+ caregivers. ISO 9001:2015 (DEKRA) and TÜV Rheinland certifications, plus full EU A1 social security compliance, position the company against informal caregiver brokers.

Revenue is generated through a single monthly subscription (an all-inclusive fee bundling caregiver matching, on-site consultation, quality monitoring, transportation and ongoing support) priced individually based on care grade, qualifications, and language requirements — a published Koblenz sample shows a list price of ~€3,180/month (€58.43/day) reducing to a net cost from ~€1,753/month after Pflegegeld, Verhinderungspflege, and tax relief. Go-to-market is sales-led: self-employed PROMEDICA PLUS franchise partners (1–10 corporate employees) operate across all 16 German federal states, conducting in-person home consultations and ongoing account management; this is complemented by a free hotline, an online intake questionnaire ("Fragestrecke"), SEO/content marketing, social media, and a customer-referral bonus program. The business is privately held, entirely founder-/operator-funded with no disclosed external investors, and structured with the operational entity Promedica24 EU Sp. z o.o. Sp.j. (Warsaw, Poland) and PROMEDICA PLUS Franchise GmbH (Germany).

Name

Promedica Plus

Legal name

Promedica24 EU Sp. z o.o. Sp.j.

Website

https://promedica24.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Promedica Plus (Promedica24) provides 24-hour live-in in-home care for seniors with care dependency in Germany, sourcing vetted Eastern European caregivers and matching them with families via a nationwide franchise partner network. Operations span Germany, Poland, and Great Britain.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• 24-hour home care
• Live-in caregiving
• Senior care services
• Home nursing
• Elderly care

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Monthly Care Service Package: All-inclusive monthly fee covering caregiver placement, on-site consultation, quality monitoring, transportation organization, and ongoing support. No placement or intermediary fees. The price is customized based on care recipient's needs, care grade (Pflegegrad), caregiver qualifications, and language skills.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Promedica Plus (Promedica24) provides 24-hour live-in home care services for seniors in Germany by placing exclusively employed Eastern European caregivers directly in the client's home. The all-inclusive monthly subscription covers caregiver matching from a pool of over 6,800 vetted candidates, in-person needs assessment by local franchise advisors, transportation logistics via the company's own shuttle fleet, ongoing quality monitoring, and 24/7 German-language customer support. Pricing is individualized based on the care recipient's Pflegegrad (care grade), needs, and language requirements, with assistance navigating German care insurance reimbursements.

Product overview

Promedica24 operates as a franchise-based home care platform offering a coordinated ecosystem of services centered on 24-hour live-in care. The core product is the 24-Stunden-Betreuung service, which pairs seniors with exclusively employed Eastern European caregivers (Osteuropäische Betreuungskräfte) who live in the client's home. This core is augmented by the Express Start emergency placement module, the Senioren-WGs shared living alternative, the Kundenportal-App for digital contract and care management, the Pflegegradrechner for financial planning, and the Berater vor Ort on-site advisor network providing nationwide personalized consultation. The company positions itself as a direct provider (not a broker), delivering all services from a single source with centralized matching from a pool of over 6,800 caregivers, organized transport, and 24/7 German-language customer support, all included in a single monthly price.

Differentiator

Problem solved

Functional benefit

Brands

• Express Start: Express service for rapid deployment of caregivers within 4 business days for urgent care situations.

Products and services

• 24-Stunden-Betreuung (24-Hour Live-In Home Care) Round-the-clock in-home care service where a vetted live-in caregiver provides personal hygiene, housekeeping, meal preparation, mobility support, and companionship for seniors in their own homes. Sold to families seeking an alternative to a nursing home for an elderly relative with daily living needs.
• Osteuropäische Betreuungskräfte (Eastern European Caregivers) Sourcing and placement of caregivers from Eastern European countries (Poland, Romania, Slovakia, Bulgaria) who are employed exclusively by Promedica24 and legally dispatched to Germany with proper social security registration (A1 certificates), insurance, and tax compliance. Bundled into the 24-hour home care offering.
• Express Start (Emergency Care Placement)

Quantifiable outcome

• Over 56,600 families served since 2004
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Sana Klinik GerresheimminorStrategic or Co-development PartnerHospital partnership providing referrals and care coordination for patients discharged from Sana Klinik Gerresheim in Düsseldorf who require ongoing home care support.
• Florence-Nightingale-Krankenhaus / Diakonie KaiserswerthminorStrategic or Co-development PartnerHospital partnership for care transition coordination, helping patients transitioning from hospital to home-based 24-hour care.
• Sankt Marien Krankenhaus RatingenminorStrategic or Co-development PartnerHospital partnership for patient referral and post-discharge home care coordination.
• Mobile Pflege MoitzfeldminorStrategic or Co-development PartnerNetwork partnership with local home care provider Mobile Pflege Moitzfeld in the Rheinisch-Bergischer Kreis area, enabling complementary care services.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Home Instead (Deutschland): International franchise network with a sizable German operation offering in-home personal care for seniors; overlaps with Promedica on the family-as-decision-maker segment and the franchise-led distribution model.
• Pflegehelden: German franchise-based provider of 24-hour live-in and ambulatory care, structurally very similar to PROMEDICA PLUS — directly competes for the same families seeking in-home senior care with vetted Eastern European caregivers.
• BeneVit: German operator of 24-hour live-in care services and senior shared-living communities (Senioren-WGs) — directly competes in Promedica's two core product lines and shares the Eastern European caregiver sourcing model.

Emerging players

• Careship: Berlin-based tech-enabled caregiver-matching platform for 24-hour in-home senior care; competes for the same customer segment with a digital-first approach that challenges Promedica's manual matching model.
• Pflegix: German online marketplace for caregiving services, including 24-hour live-in care; offers families a self-service alternative to Promedica's high-touch consultation funnel.

Broad incumbents

• Diakonie Deutschland: National umbrella of Protestant welfare organizations operating extensive ambulatory and residential elder care services in Germany; competes in adjacent care settings with strong institutional brand trust.
• Malteser: German humanitarian order with broad ambulatory care, household help, and 24-hour care offerings for seniors; competes for the same family-driven care placements as Promedica's regional offices.
• CuraVita (Curanum / Korian Germany): Large European operator of assisted-living and nursing facilities including senior shared-living concepts; competes with Promedica's Senioren-WG offering and the broader 'aging in community' demand segment in Germany.
• Caritas (Deutscher Caritasverband): Germany's largest Catholic welfare organization and a major provider of ambulatory and inpatient care services nationwide; competes for the same senior-care demand pool but under a non-profit, broad-portfolio model.
• Johanniter-Unfall-Hilfe: Major German aid organization providing home care, family respite, and senior services nationwide; competes for the same families with a strong charity-brand-driven acquisition motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@promedicaplus9951
• Facebookfacebook.com/24hrundumbetreuung
• LinkedInlinkedin.com/company/promedica-plus-franchise-gmbh
• Instagraminstagram.com/promedica24_de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promedica Plus