Pflegehelden
- Company typePrivate
- Founded2005
- HeadquartersItzehoe, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
Pflegehelden firmographics
Firmographics- Name
- Pflegehelden
- Legal name
- Pflegehelden Franchise GmbH
- Website
- https://pflegehelden.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Pflegehelden industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Home Care Franchise Network Staffing & Placement (HSABAMAJ)
- akta.pro secondary industries
- Live-In Caregiver Placement & Matching (HSABAMAD), Dementia Companion & Engagement Care (HSABAEAA), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)
Keywords
Where Pflegehelden is headquartered
LocationHeadquarters
- HQ city
- Itzehoe
- HQ country
- Germany
- HQ region
- Europe
Offices81 records
Markets served
Pflegehelden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Caregiver Placement/Matching Fees: Pflegehelden charges fees for the placement of Polish and Eastern European caregivers into German households for 24-hour home care. The company acts as an intermediary — the actual care contract is between the customer and the partner agency (in Poland or Germany). Revenue is earned as a brokerage/matching fee from the franchise network.
- Franchise Fees: Pflegehelden operates a franchise model, earning revenue from franchise partners who pay fees to use the Pflegehelden brand, systems, and referral leads. Over 100 franchise offices operate across Germany under the brand.
- Additional Services and Products: The company offers and earns commissions on related services including stairlifts (Sonilift), electric scooters (Volksrolli), nursing beds (Burmeier), care aids (Pflegewelt), home modifications, and financial products (partial real estate sales via Lebenswert).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard 24-Stunden-Pflege: Basic home care by Polish caregivers, covering household tasks, basic nursing care, and companionship. Caregiver language proficiency can be selected (basic, intermediate, or advanced German). |
| Unit Pricing | Monthly | Premium 24-Stunden-Pflege: Top-tier caregivers with very strong German language skills, excellent references, and extensive experience. Includes video call pre-selection of caregiver. |
| Unit Pricing | Monthly | Demenzpflege: Specialized dementia care with certified caregivers trained in dementia care, paired with regionally specialized consultants. |
| Unit Pricing | Pay-as-you-go | Verhinderungspflege (Respite Care): 30-day 24-hour care arrangement, subsidized by the care insurance fund (Pflegekasse). |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Pflegehelden product offering
Product offeringCore offering
Pflegehelden Franchise GmbH arranges 24-hour live-in caregivers sourced from Poland and Eastern Europe for German households needing home care. Operating through more than 100 franchise offices across Germany, the company matches families with caregivers providing household tasks, basic nursing, companionship, mobility support, and dementia-specific care. The caregivers are employed by partner agencies in Poland and dispatched to Germany under EU service freedom regulations, with Pflegehelden acting as a matching broker and charging placement/transaction fees plus franchise fees from regional partners.
Product overview
Pflegehelden is a franchise-based home care service that connects families with Polish caregivers for 24-hour live-in care. The core product is the 24-Stunden-Pflege service, with a Premium tier offering higher-qualified caregivers with superior German language skills, and specialized Demenzpflege for dementia patients. The company also offers Verhinderungspflege for temporary respite care. Supporting services include mobility products (stairlifts, electric scooters, hospital beds), digital care consultation, care grade advisory services, financial services (property partial sale), and free online courses through partner integrations. The company operates through over 100 franchise locations across Germany, with care workers primarily sourced from Poland via EU service provision agreements.
Differentiator
Problem solved
Functional benefit
Brands
- 24-Stunden-Pflege: Core service offering for 24-hour home care with live-in caregivers
- 24-Stunden-Pflege Premium
- Demenzpflege
- Verhinderungspflege
Products and services
- 24-Stunden-Pflege
- 24-Stunden-Pflege Premium
- Demenzpflege
- Verhinderungspflege
- Pflegekraft-Vermittlung (Caregiver Matching)
- Digitale Pflegeberatung
Quantifiable outcome
- Over 98% customer recommendation rate
- +4 more outcomes
Companies that use Pflegehelden
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Pflegehelden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature3 records
Pflegehelden partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Ost-Profi (Daniel Pochhammer & Christoph Schmitz)coreOst-Profi, operated by the same principals (Daniel Pochhammer & Christoph Schmitz) as Pflegehelden Franchise GmbH, is a sister company and partner agency that supplies Polish caregivers to the Pflegehelden franchise network. Located at the same address as the Pflegehelden headquarters in Itzehoe.
- A&J PARTNERS Sp. z o.o. (Bytom, Poland)corePolish partner agency that employs and dispatches caregivers to Pflegehelden customers in Germany under EU posting regulations, with A1 certificates.
- Centrum 24 Opieka EU Ltd. (Warsaw, Poland) and its multiple regional entitiescorePolish care agency network (multiple regional entities under Centrum 24 Opieka brand) that employs Polish caregivers dispatched to Germany. One of the largest care agency networks in Pflegehelden's partner ecosystem.
- ALFA VERITAS HR GROUP LTD Spółka Komandytowa (Warsaw, Poland)corePolish HR and care agency with multiple regional branches (PH-Częstochowa, PH-Gdańsk, PH-Kielce, PH-Kłodzko, PH-Łódź, PH-Opole, PH-Ostrow Wlkp., PH-Płock, PH-Radom, PH-Rzeszów, PH-Wałbrzych, PH-Wieluń, PH-Zgorzelec, PH-Zielona Góra) that supplies caregivers to the Pflegehelden network.
- VERITAS CARE HR LTD Spółka Komandytowa (Warsaw, Poland)corePolish care agency network with 20 regional branches across Poland that dispatches caregivers to German clients through Pflegehelden.
- Vitanas Group Sp. z o.o. (Warsaw, Poland)corePolish care agency with multiple subsidiary entities (including VITANAS OPIEKA, Vitanas LTD, Vitanas Opieka) operating as caregiver employers dispatched to Pflegehelden customers in Germany.
- Grupa Veritas Pol-Profi LTD. Spółka Komandytowa (Warsaw, Poland)corePolish care agency that employs and manages caregivers for the German market, operating as part of the Veritas/Pol-Profi group.
- Carema Sp. z o.o. (Wrocław, Poland)corePolish care agency based in Wrocław that supplies caregivers to the Pflegehelden network.
- Freecare Sp. z o.o. (Wrocław, Poland)corePolish care agency based in Wrocław, part of the caregiver supply network for Pflegehelden.
- Opieka-Mycare24 Ltd. S.K. (Warsaw, Poland)corePolish care agency network with 13 regional branches across Poland (PH-Białystok, PH-Brzesko, PH-Drezdenko, PH-Lublin, PH-Olsztyn, PH-Poznań, PH-Rybnik, PH-Słupsk, PH-Stargard, PH-Szczecin, PH-Tarnów, PH-Toruń, PH-Wadowice) that supplies caregivers.
- Neissepflege Sp. z o.o. / Neissepflege24 (Nysa, Poland)corePolish caregiver agency based in Nysa, operating multiple entities (Neissepflege s.c., Neissepflege Sp. z o.o.) for caregiver dispatch to Germany.
- Synergie HR Solutions Sp. z o.o. (Warsaw, Poland) and Synergie Poland Sp. z o.o. (Kraków, Poland)corePolish HR solutions companies operating as part of the Synergie Group, supplying caregivers to the Pflegehelden network.
- Pflegehelden Schweiz (Joshua Schulz / Andreas Szostek)minorPilot franchise expansion into Switzerland. Two partners operate Pflegehelden Switzerland — Joshua Schulz (Binningen) and Andreas Szostek (Baar).
- Pflege ABC GmbH (Hamburg, Germany)corePflege ABC provides free online caregiving courses certified under §45 SGB XI. Pflegehelden promotes these courses as part of their service offering and routes interested customers to Pflege ABC. The partnership provides Pflegehelden with educational content credibility and generates referral revenue.
- Sonilift (stairlift provider)minorSonilift supplies stairlifts and mobility solutions. Pflegehelden promotes Sonilift through their service menu and earns referral fees for leads generated through their website (pflegehelden.alltagswegweiser.de/sonilift).
- Alltagswegweiser (Volksrolli — Electric Scooters & Wheelchairs)minorAlltagswegweiser supplies electric scooters and folding electric wheelchairs. Pflegehelden promotes these products through their service pages and earns referral fees.
- Burmeier (Pflegebetten — Care Beds)minorBurmeier is a manufacturer of care beds. Pflegehelden promotes Burmeier care beds as a complementary product through their service section (pflegehelden.de/services/burmeier-pflegebetten/).
- Pflegewelt (Pflegehilfsmittel — Care Aids)minorPflegewelt supplies care aids and medical supplies. Pflegehelden directs customers to Pflegewelt through their service pages (pflegewelt.de/pflegehelden) and earns referral income.
- Lebenswert (Immobilien-Teilverkauf — Partial Real Estate Sales)minorLebenswert offers partial real estate sales to help families finance home care costs. Pflegehelden promotes this service and refers customers to Lebenswert Teilkauf Operations GmbH for financial consulting. Customer data is shared with Lebenswert upon customer consent.
- Familiara (Pflegegradberatung — Care Grade Consulting)minorFamiliara provides care grade consulting services to help customers navigate the Pflegegrad application process. Pflegehelden promotes Familiara through their service menu.
- Qualimero Technologies GmbH (Düsseldorf, Germany)coreQualimero provides the AI chatbot technology deployed on Pflegehelden's website and WhatsApp for automated customer inquiry handling. The service includes machine learning-based text analysis, human employee monitoring for quality assurance, and data retention for 90 days.
- HubSpot Germany GmbH (Berlin, Germany)coreHubSpot is used as a CRM and customer communication platform for contact management, lead tracking, and marketing automation. Customer data is processed under GDPR joint controllership arrangements.
- Hetzner Online GmbH (Gunzenhausen, Germany)coreHetzner provides web hosting services for the Pflegehelden website, handling server operations and web delivery.
- Jotform LTD (London, UK)coreJotform provides the online form infrastructure used throughout the Pflegehelden website for customer intake, care requirements, and inquiry processing. Jotform sets a cookie for 30 days for technical form functionality.
- Mauß Datenschutz GmbH (Hamburg, Germany)coreMauß Datenschutz GmbH serves as the appointed Data Protection Officer (Datenschutzbeauftragter) for Pflegehelden Franchise GmbH and multiple franchise partners, ensuring GDPR compliance across the franchise network.
- Ambulante Pflegedienste (Outpatient Care Services)corePflegehelden works with outpatient/home care nursing services (ambulanter Pflegedienst) to supplement the care provided by their caregivers. While caregivers handle household and basic nursing tasks, medical tasks (injections, wound care) are handled by certified outpatient nurses. Pflegehelden coordinates the handover with existing outpatient services.
Scale indicators10 records
Recent moves1 record
Expansion highlights5 records
Pflegehelden competitors and assessment
Company assessmentEmerging players
- Pflegix: Digital marketplace for matching families with ambulanter Pflegedienst and 24-hour care services in Germany. Overlaps in lead generation and matching but takes a platform/marketplace approach rather than franchise-based service delivery.
- Curalie: Digital care platform offering video consultation, care courses, and caregiver matching in Germany. Targets the same family caregiver buyer but focuses on digitally-enabled matching and advisory rather than full-service placement.
Direct peers
- Mosaik Pflege: German placement agency for 24-hour caregivers from Eastern Europe, headquartered in Bavaria. Comparable service model focused on Polish caregiver matching for German households with regional office coverage.
- Sani Care: Provider of 24-hour care services with Eastern European caregivers in Germany. Competes in the same live-in caregiver placement segment with comparable pricing and family-targeted distribution.
- Veritas Pflege: German placement agency for Polish caregivers providing 24-hour home care. Directly comparable in operating model, supplier geography, and customer segment.
- Careship: Berlin-based online marketplace and placement service for 24-hour Polish/Eastern European caregivers in Germany. Closest direct competitor to Pflegehelden, with overlapping target customers, supplier geography, and digital-plus-offline matching model.
- Cura Sana: German provider of 24-hour care and dementia care with Polish and Eastern European caregivers. Directly competes in the same customer segment with similar pricing tier structure and dispatch model.
Broad incumbents
- Home Instead (Germany): International franchise network for non-medical home care services operating in Germany. While not cross-border-Polish-led, it competes for the same family buyer purchasing in-home senior care and shares the franchise-based go-to-market approach.
- Ambulanter Pflegedienst (sector): The broader German market of certified outpatient nursing services (ambulante Pflegedienste) — established incumbents offering medical home care, often used in coordination with Pflegehelden's non-medical caregivers for tasks requiring licensed nurses.
Regional players
- Kursana (Dussmann Group): Operator of senior care facilities and home care services across German-speaking Europe, part of the Dussmann Group. Adjacent competitor with focus on residential and ambulant care rather than cross-border placement, but competes for the same family budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pflegehelden social profiles
Digital presencePflegehelden compliance and trust
Trust signalCompliance6 records
Pflegehelden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pflegehelden leadership team
Management profileNumber of profiles
Profiles4 records
Pflegehelden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pflegehelden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pflegehelden
What does Pflegehelden do?
Pflegehelden Franchise GmbH arranges 24-hour live-in caregivers sourced from Poland and Eastern Europe for German households needing home care. Operating through more than 100 franchise offices across Germany, the company matches families with caregivers providing household tasks, basic nursing, companionship, mobility support, and dementia-specific care. The caregivers are employed by partner agencies in Poland and dispatched to Germany under EU service freedom regulations, with Pflegehelden acting as a matching broker and charging placement/transaction fees plus franchise fees from regional partners.
Is Pflegehelden a public or private company?
Pflegehelden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pflegehelden founded?
Pflegehelden was founded in 2005. It employs 101 to 250 people.
Where is Pflegehelden based?
Pflegehelden is headquartered in Itzehoe, Germany, in the Europe region.
How does Pflegehelden make money?
Three revenue lines are on record. Caregiver Placement/Matching Fees are the primary driver. The others are franchise Fees and additional Services and Products.
Who are Pflegehelden's main competitors?
Emerging players on record are Pflegix and Curalie. Direct peers are Mosaik Pflege, Sani Care, Veritas Pflege, Careship and Cura Sana. Broad incumbents are Home Instead (Germany) and Ambulanter Pflegedienst (sector). Kursana (Dussmann Group) is listed as a regional player.
Does Pflegehelden have an API?
No public API is recorded for Pflegehelden.
What industry is Pflegehelden in?
Pflegehelden's product category is Home Care Services. Its primary akta.pro industry code is HSABAMAJ, Home Care Franchise Network Staffing & Placement, with a secondary code of HSABAMAD, Live-In Caregiver Placement & Matching. Its NAICS code is 62161 and its SIC code is 8082.