North American Dog Agility Council

What North American Dog Agility Council does

The North American Dog Agility Council (NADAC) is a Bend, Oregon-based private LLC that sanctions and governs dog agility competitions across the United States, Canada, and Australia. Its core offering is a network of sanctioned agility trials hosted by local clubs, where dog-handler teams compete across 8+ class types (Regular, Chances, Gamblers, Tunnelers, Weavers, Touch & Go, Grounders, etc.) and progress through Intro, Novice, Open, and Elite levels to earn lifetime titles including NATCH, V-NATCH, and AA-NATCH designations.

NADAC's product surface includes the annual NADAC Championships (capped at 300 dog entries at $365/entry), the Video Runs (VT) Program enabling at-home video submissions at $10/review, the Summer Team Series for team-based competition, and the Hall of Fame recognition system. The Handler/Dog Portal, built on Retool, serves as the operational backbone for dog registration, membership management, points tracking, height card access, and championship entries. Supporting infrastructure includes JotForm for administrative forms, Mailchimp for email, Google Analytics for web traffic, Google Drive for course map distribution, and PayPal/credit card payment processing.

Revenue derives from five primary streams: one-time dog registration fees ($25 standard, $20 associate), multi-year associate memberships ($15/$35/$50 for 1/3/5 years), championship entry fees and ancillary stall/camping charges, $10 video run review fees, and $1.50-per-run club royalties split with judges. The organization serves individual dog agility handlers as its primary customer segment, with local agility clubs, certified NADAC judges, team handlers, and remote/VT competitors as secondary constituencies. Marketing is community-driven via the NADAC Community Forum, the nadac.com website, email newsletters, Facebook, and championship events.

Name

North American Dog Agility Council

Legal name

NADAC LLC

Website

https://nadac.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

NADAC is a Bend, Oregon-based private LLC that sanctions dog agility competitions across the US, Canada, and Australia through a network of local clubs, offering trials, championships, a video run program, and a Retool-based Handler/Dog Portal serving individual handlers, clubs, and certified judges.

Ownership category

akta.pro rank

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Dog Registration Fees: One-time registration fee for dogs to compete in NADAC events. $25 for standard registration, $20 for NADAC Associate members.
2. Associate Membership: Annual membership providing discounts on dog registration ($20 vs $25) and waiving of $10 height card fee. Sold as 1-year ($15), 3-year ($35), or 5-year ($50) subscriptions.
3. Championship Entry Fees: Main event entry $365 per dog. Pre-trial runs $12 each. Stall rental $130 for event. Camping $55/night. 300 dog cap.
4. Video Review Fees: $10 fee for submitting video runs for VT review, whether paid via PayPal or credit card. Review must be completed before scoring.
5. Club/Royalty Fees: NADAC charges clubs $1.50 per run for sanctioned events. Judges receive $1.50 per run.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NADAC sanctions and organizes dog agility competition through a network of affiliated local clubs across the US, Canada, and Australia. It sells dog registrations, multi-year associate memberships, per-run royalties from hosting clubs, championship event entries, and video-taped run (VT) review fees. Handlers and their dogs compete across 8+ classes to earn lifetime qualifying points toward titles, culminating in the annual NADAC Championships.

Product overview

NADAC (North American Dog Agility Council) operates a dog agility competition and titling organization with a unified platform of interconnected products. The core offering is dog agility trials organized through an affiliated club network, where dogs earn qualifying points toward titles. Supporting this are the Handler/Dog Portal (for registrations, memberships, and points), Video Runs (VT) Program (for home video competition), Team Series (team competition), and NADAC Championships (annual premier event). Additional offerings include the Hall of Fame recognition system, Community Forum, Permanent Height Card System, and official Rule Books. The organization serves competitors in the US, Canada, and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Agility Trials NADAC-sanctioned agility trials where dog and handler teams compete across 8+ classes including Regular, Chances, Gamblers, Tunnelers, Weavers, Touch & Go, and Grounders. Trials include separate divisions for Veterans, Junior Handlers, and multiple difficulty levels (Intro, Novice, Open, Elite). Hosted by affiliated clubs in the US, Canada, and Australia.
• NADAC Championships Annual premier four-day competition event with Pre-Trial options, multiple divisions (Elite-Standard, Elite-Veteran, Elite-Junior Handler, Pre-Elite, Stakes), and championship courses. 300 dog entry cap with waitlist; main event $365 per dog; pre-trial runs $12 each; stall rental $130; camping $55 per night. Rotating locations (Gillette WY, Springfield OH).
• Team Series Eight-week summer team competition consisting of 4 rounds for teams of 3, 4, or 5 dogs. Both in-person and virtual participation options are available. Scores are submitted online and tracked and posted bi-weekly.
• Video Runs (VT) Program Video taped agility run submission system allowing handlers to run courses at home and submit videos for $10 review fee. VT titles available in all NADAC classes. Monthly course releases with qualifying points counting toward titles, special awards, and Championship entry.
• Handler/Dog Portal Online self-service portal built on Retool for dog registration, associate membership management, point history viewing, height card access, bonus submissions, and championship entries. Also provides club portal access for trial secretaries.
• Dog Registration One-time permanent registration of a dog to compete in NADAC events. Standard fee $25; discounted to $20 for NADAC Associate members. The registration number is permanent.
• Associate Membership Annual membership providing discounts on dog registration ($20 vs $25) and waiving of $10 height card fee. Sold as 1-year ($15), 3-year ($35), or 5-year ($50) subscriptions.
• Permanent Height Card System Official measurement certification system for dogs competing in NADAC. Dogs over 2 years require measurement; breed exemptions available. Accepts height cards from other venues. $10 fee waived for NADAC Associates.
• Hall of Fame Recognition program honoring exceptional dog-handler teams for milestones including NATCH achievements, Lifetime Points, Elite All Arounds, Triple Superior Versatility, and Distance Cups.
• Grounders Class Agility class combining Hoopers and Barrelers into a single class launched in January 2022. Course design includes hoops, barrels, and tunnels. Elite points since last NATCH designation are combined.

Quantifiable outcome

• Title system with lifetime points, NATCH (130 Elite Qs), V-NATCH, AA-NATCH, and extended titles like Speed Stars and MODSQUAD awards

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• A Level Beyond Agility ClubcoreStrategic or Co-development Partner · 1 January 2026Partnership with A Level Beyond Agility Club to organize and digitize championship sponsorship banner designs. Club creates high-quality banners in-house for Silver, Gold, and Purple sponsorship tiers. Partnership has improved exhibitor bag contents (blankets) and enabled return to full ribbon awards.
• Four Seasons Agility ClubminorGTM or Marketing Partner · 1 January 2025Sponsor of Championship 'Award Bars' for 2025. Format differs from previous years. Club provides sponsored recognition awards at championship event.
• YuMoveminorGTM or Marketing Partner · 1 January 20252024 Championship sponsor. Logo displayed in championship materials.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Clean Run: Agility-specific retailer and educational resource providing equipment, course design tools, and seminars. Adjacent ecosystem participant supporting NADAC handlers and clubs with operational infrastructure.
• Stella & Chewy's: Premium pet food brand that has sponsored agility events. Comparable to NADAC's existing sponsor base (e.g., YuMove) and represents the type of pet industry brand that could deepen sponsorship partnerships.

Broad incumbents

• Fédération Cynologique Internationale (FCI): The World Canine Organization overseeing kennel clubs internationally and sanctioning agility competitions at the global level. A much larger but adjacent competitor for elite handlers competing internationally.
• American Kennel Club (AKC): The largest US dog registry and sanctioning body, operating AKC Agility among many other sports. Directly competes with NADAC for agility handlers and clubs, but with much broader scope (breed registration, conformation, multiple events) and significantly larger resources.

Direct peers

• USDAA (United States Dog Agility Association): A pure-play agility sanctioning body operating in North America with a similar class-and-titling structure. Closest direct competitor to NADAC, targeting the same handler base with comparable titles and tournament events (Cynosport).
• CPE (Canine Performance Events): Agility, scent work, and canine fitness sanctioning organization with a comparable regional trial model. Competes with NADAC for clubs and handlers seeking alternative titling pathways and more relaxed facility requirements.
• UK Agility International (UKI): International agility sanctioning body running trials across multiple countries with a parallel title structure. Comparable to NADAC in its focus on agility-specific competition and emphasis on international expansion.

Regional players

• Agility Association of Canada (AAC): Canadian national agility sanctioning body offering titles and championships. Operates in the same region as NADAC's Canadian footprint and competes for Canadian handlers and clubs.

Emerging players

• ASCA (Australian Shepherd Club of America): Originally a breed club, ASCA also sanctions agility trials with its own titling program. Comparable to NADAC as a specialty agility venue with a dedicated competitor base, though it overlaps with NADAC's Australian audience.
• TDAA (Teacup Dogs Agility Association): Small-scale agility sanctioning organization focused on smaller dogs and novice handlers. Adjacent competitor to NADAC, particularly in the introductory and small-dog segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NADACDogAgility
• Xx.com/nadacnews
• LinkedInlinkedin.com/company/north-american-dog-agility-council

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Dog Agility Council