Cosmetal
Celli Group (Celli S.p.A.) is an Italian privately-held manufacturer of beverage dispensing equipment — beer and water coolers, fonts, taps, IoT monitoring systems, and digital sanitization devices — serving Ho.Re.Ca., corporate office, residential, and event customers across more than 100 countries.
- Company typePrivate
- Founded1970
- HeadquartersRecanati, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cosmetal does
Celli S.p.A., operating as Celli Group, is an Italian privately-held designer and manufacturer of professional beverage dispensing equipment founded in 1970 and headquartered in San Giovanni in Marignano, Italy, with manufacturing facilities in Recanati and Rimini. The company produces undercounter and overcounter refrigeration units, beer fonts (standard and bespoke), water dispensers, soft drink systems, frozen drink machines, taps and faucets, integrated mobile dispensing systems for events, and a managed-service water rental offering under the Celli Rental brand. The product portfolio spans the Geo Prime, Niagara, Hi-Class, Cobra, Brauhaus, Globus, Power Stream and eMix lines, with Cosmetal associated with the water cooler segment at the Recanati manufacturing site.
The company's technology stack is anchored by ice-bank refrigeration, IoT telemetry via Intellidraught 2 (monitoring up to four critical temperatures and recirculation pump operation with remote thermostat control), hypochlorous acid-based digital line sanitization (Hi-ClO at 10-20 ppm), and natively digital post-mix valves (eMix) for stable ratio dispensing. R&D is staffed by 50+ experts across 4+ European design sites and has produced over 80 patents in the past 20 years. The in-house laboratory holds UL WTDP authorization to perform certification testing on behalf of Coca-Cola and PepsiCo, and products carry NSF 6/18/61/Reg4, IEC 60335, CE, UL-ETL, WRAS and ACS certifications across major product lines.
Go-to-market combines a direct enterprise sales force with wholly-owned regional sales offices in Italy, the UK, France, Spain, Germany, Singapore and the USA, supported by an extensive distributor and dealer network reaching more than 100 countries plus technical service centers. Revenue derives from hardware sales of beverage dispensing equipment and recurring managed services through Celli Rental. The customer base spans four primary segments — Ho.Re.Ca. (hotels, restaurants, cafes, bars), corporate Office, Home/Residential (a dedicated business unit launched in July 2026) and On-The-Go/Events — with marquee relationships including Carlsberg, Heineken-owned San Miguel and Kornuit, Tennent's and Magners on bespoke fonts, and Coca-Cola and PepsiCo as authorized test-customer accounts.
Cosmetal firmographics
Firmographics- Name
- Cosmetal
- Legal name
- Celli S.p.A.
- Website
- https://cosmetal.it
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Celli Group (Celli S.p.A.) is an Italian privately-held manufacturer of beverage dispensing equipment — beer and water coolers, fonts, taps, IoT monitoring systems, and digital sanitization devices — serving Ho.Re.Ca., corporate office, residential, and event customers across more than 100 countries.
- Ownership category
- akta.pro rank
Where Cosmetal is headquartered
LocationHeadquarters
- HQ city
- Recanati
- HQ country
- Italy
- HQ region
- Europe
Offices10 records
Markets served
Cosmetal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beverage Dispensing Equipment Sales: Celli Group generates primary revenue through the sale of beverage dispensing equipment including ice bank coolers, water dispensers, beer dispensing systems, soft drink systems, and frozen drink machines. Products are sold directly and through distribution partners globally.
- Celli Rental - Professional Water Solutions Rental: Celli Rental offers rental solutions for professional water systems targeting businesses, restaurant chains, hotels, large offices, gyms and other organizations. Includes consulting, installation, maintenance and assistance, eliminating initial investments and simplifying system management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise and professional beverage dispensing solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Cosmetal product offering
Product offeringCore offering
Cosmetal designs and manufactures professional water coolers and beverage dispensing equipment as part of Celli Group. The company produces undercounter refrigeration units, freestanding and overcounter dispensers, beer fonts, taps and faucets, and integrated machines for Ho.Re.Ca., office, residential, and on-the-go beverage dispensing applications across more than 100 countries.
Product overview
Celli Group provides beverage dispensing solutions across beer, water, soft drink, frozen drink, and other beverage categories. The product portfolio includes undercounter coolers (Geo Prime series), freestanding and overcounter dispensers, fonts (standard and bespoke/custom), integrated machines for events, hand pulls for traditional cask ales, taps & faucets, and complementary equipment. Digital solutions include Intellidraught 2 (IoT monitoring system), Hi-ClO (semi-automatic sanitization device), and eMix (digital post-mix valve). Services include Celli Rental for professional water solution rental. The company serves Horeca, Office, Home, and On-the-Go sectors in over 100 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Geo Prime: Ice bank technology coolers for undercounter installations, supporting up to 14 beer lines. Features include IoT connectivity via Intellidraught 2 and energy savings of 15-20%.
- Hi-Class
- Intellidraught 2
- Hi-ClO
- Cobra
- Brauhaus
- Globus
- eMix
- Niagara
- Power Stream
Products and services
- Geo Prime Series Ice Bank Coolers Ice-bank technology refrigeration machines for fixed beer and beverage dispensing installations, available in 4 models (Geo Prime 20/30/50/75) with capacities from 20L to 75L water bath and up to 14 dispensing lines. Designed for Ho.Re.Ca. venues.
- Niagara New Generation Water Dispensers Water dispensers for professional hydration solutions in workplaces, restaurants, schools and public spaces. NSF and ACS certified drinking water component equipment.
- Hi-Class Water Dispensers Professional water dispensers with advanced ice-bank cooling systems. Available in TOP 65 countertop and Tap versions for high-traffic environments, dispensing ambient, chilled, or sparkling water.
- Bespoke Fonts Custom-designed dispensing columns for international beverage brands. Notable collaborations include Kronenbourg 1664 (Carlsberg), Eliptica (San Miguel/Heineken), Tennent's, Kornuit (Heineken), and Magners.
- Integrated Machines for Events Flexible beer dispensing systems for events, music festivals, food trucks and mobile contexts. Includes Rock Event, Warrior Event, and Geo Wheeled machines with customizable external bodies.
- Hand Pulls (Cask Ale Pumps) Traditional English cask ale hand pump systems including Traditional Hand Pulls and Cylinderless Hand Pulls (Angram brand) for authentic English draught experience.
- Celli Rental - Professional Water Solutions Rental Professional water system rental service for Italian market businesses, restaurant chains, hotels, offices and gyms. Includes consulting, installation, maintenance and technical assistance.
Companies that use Cosmetal
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Cosmetal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cosmetal partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Coca-ColacoreCelli Group serves as an authorized testing laboratory for Coca-Cola through UL WTDP certification programs, performing certification tests on behalf of the beverage company. The partnership enables product testing and validation for Coca-Cola's global beverage dispensing equipment requirements.
- PepsiCocoreCelli Group's in-house laboratories are authorized to perform certification tests on behalf of PepsiCo through auditing programs, validating beverage dispensing equipment for PepsiCo's global operations.
- Carlsberg GroupflagshipCelli X Carlsberg collaboration on bespoke fonts including Kronenbourg 1664 - featuring 19 intricately shaped parts with multicolor surface treatment, thermoformed components, and sophisticated LED illumination engineering.
- San Miguel (Heineken)flagshipCelli X San Miguel collaboration on Eliptica font featuring Corian material front cover, distinctive elliptical design with LED strip lighting, combining premium aesthetics with operational practicality.
- Tennent'scoreCustomizable font partnership enabling rapid brand decoration changes at point of sale for promotional opportunities and targeted consumer messaging.
- Kornuit (Heineken)coreIndustrial-style bespoke columns in stainless steel and oxidizing copper for authentic Dutch aesthetic, featuring illuminated branding and brand badges.
- MagnerscorePeltier cooling technology partnership with targeted column cap icing for premium, energy-efficient design using laser-cut and machined components.
- ADS2 (Custom Font Manufacturing)coreADS2 is a key manufacturing partner for Celli's bespoke font business, handling diverse materials and complex production processes for international custom font projects including Kronenbourg.
- Exclusivas JJL (Custom Font Manufacturing)coreExclusivas JJL serves as a key manufacturing partner for Celli's bespoke font operations, enabling collaborations with leading beverage industry players such as San Miguel.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Cosmetal competitors and assessment
Company assessmentBroad incumbents
- True Manufacturing: True Manufacturing is a US commercial refrigeration manufacturer producing reach-ins, display cases, and prep equipment for foodservice and retail - broader incumbent with shared commercial refrigeration technology to Cosmetal/Celli Group's cooled dispensing portfolio.
- Middleby Corporation: Middleby Corporation is a US-listed global manufacturer of commercial foodservice equipment with a broad portfolio including cooking, refrigeration, and beverage dispensing - a broader incumbent with overlapping commercial kitchen and beverage equipment categories to Cosmetal/Celli Group.
- Hoshizaki Corporation: Hoshizaki is a large Japanese manufacturer of commercial ice machines, refrigeration, and beverage equipment serving global foodservice and hospitality markets - broader incumbent with overlapping commercial refrigeration technology to Cosmetal/Celli Group's ice bank cooler platform.
- Ali Group S.r.l. Ali Group is an Italian-headquartered global foodservice equipment conglomerate owning numerous specialty brands across refrigeration, beverage, and dispensing categories - a major Italian competitor and broader incumbent covering adjacent categories to Cosmetal/Celli Group.
- Bunn-O-Matic Corporation: Bunn-O-Matic is a US manufacturer of beverage dispensing and brewing equipment focused on coffee and tea for foodservice and convenience - broader incumbent with overlapping beverage dispensing infrastructure and foodservice customer base.
Direct peers
- Perlick Corporation: Perlick manufactures commercial-grade refrigeration, ice, and bar/beverage dispensing equipment for hospitality and foodservice - directly comparable to Cosmetal/Celli Group's refrigeration and beer/water dispensing systems for HoReCa customers.
- Elkay Manufacturing: Elkay is a US-based manufacturer of drinking fountains, bottle fillers, and water coolers/dispensers for institutional, office, and educational settings - a near-direct analog to Cosmetal's water cooler manufacturing focus.
- Micro Matic: Micro Matic is a long-standing US-based manufacturer and distributor of draft beer systems, fonts, couplers, and dispensing equipment for the hospitality industry - overlapping directly with Cosmetal/Celli Group's beer dispensing and bespoke font offerings.
- Oasis International: Oasis International (a Zurn Elkay brand) designs and manufactures point-of-use water coolers and bottle filling stations for commercial and institutional customers - directly comparable to Cosmetal's water cooler product lines.
- Cornelius (Pentair): Cornelius, a brand of Pentair plc, is a global manufacturer of beverage dispensing equipment including post-mix and water dispensing systems serving food service, convenience, and hospitality customers - directly comparable to Cosmetal/Celli Group's beverage dispensing portfolio and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Cosmetal social profiles
Digital presenceCosmetal compliance and trust
Trust signalCompliance11 records
Cosmetal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cosmetal leadership team
Management profileNumber of profiles
Profiles4 records
Cosmetal subsidiaries and ownership
Company hierarchySubsidiaries8 records
Cosmetal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cosmetal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cosmetal
What does Cosmetal do?
Cosmetal designs and manufactures professional water coolers and beverage dispensing equipment as part of Celli Group. The company produces undercounter refrigeration units, freestanding and overcounter dispensers, beer fonts, taps and faucets, and integrated machines for Ho.Re.Ca., office, residential, and on-the-go beverage dispensing applications across more than 100 countries.
Is Cosmetal a public or private company?
Cosmetal is a private company. It is classified as unknown and is currently operating.
When was Cosmetal founded?
Cosmetal was founded in 1970. It employs 11 to 50 people.
Where is Cosmetal based?
Cosmetal is headquartered in Recanati, Italy, in the Europe region.
How does Cosmetal make money?
Two revenue lines are on record. Beverage Dispensing Equipment Sales are the primary driver. The others are celli Rental - Professional Water Solutions Rental.
Who are Cosmetal's main competitors?
Broad incumbents on record are True Manufacturing, Middleby Corporation, Hoshizaki Corporation, Ali Group S.r.l. and Bunn-O-Matic Corporation. Direct peers are Perlick Corporation, Elkay Manufacturing, Micro Matic, Oasis International and Cornelius (Pentair).
Does Cosmetal have an API?
No public API is recorded for Cosmetal.