Lasersoft
Lasersoft S.r.l. is an Italian cloud software company founded in 1988 that provides integrated POS, hotel management (PMS), and business management software to over 40,000 hospitality, retail, and small business customers across Italy via a 500+ partner reseller channel.
- Company typePrivate
- Founded1988
- HeadquartersRimini, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lasersoft does
Lasersoft S.r.l. is an Italian software company founded in 1988 by Antonio Piolanti and Marco Pesaresi in Rimini, providing cloud-based business management software for the hospitality (Ho.Re.Ca.) and retail markets. Its portfolio is built around three core platforms: Hotel Automation Cloud (an all-in-one hotel PMS integrating channel manager, booking engine, CRM, revenue management, and fast check-in), MyCashUp (a multi-platform POS system for restaurants and retail available on Windows, Android, iOS, macOS, and web, with table ordering, delivery, and fiscal receipt capabilities), and MyCloudHub (a cloud data hub for accounting, fiscal management, inventory, e-commerce, CRM, and business intelligence). The technology stack is cloud-native on Microsoft Azure, using .NET 8 and Angular 20, with Zone Redundant Storage and an always-on auto-healing architecture underpinning reliability.
The company operates as a system integrator, bundling proprietary software with its own hardware line (MyPos D2 terminals, MyReader PR11 AI document scanner, fiscal printers) and selling through a network of over 500 certified software partners and resellers across Italy. Revenue is generated primarily through annual software subscriptions (Hotel Automation Cloud, MyCashUp, MyCloudHub, MyFiscalCloud, MyTableBooking), one-time modular licenses, hardware sales, and professional services delivered via the Lasersoft Academy. Lasersoft's customer base spans restaurants, hotels, retail operators, franchise chains, and small business professionals, totaling more than 40,000 active installations on Italian territory. CEO-disclosed provisional revenue for 2023 was approximately €6 million, with the company holding ISO/IEC 27001:2022 and ISO 9001 certifications and participating in the Agenzia delle Entrate national experimentation for RT-less fiscal receipt transmission.
Lasersoft firmographics
Firmographics- Name
- Lasersoft
- Legal name
- Lasersoft S.r.l.
- Website
- https://lasersoft.it
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lasersoft S.r.l. is an Italian cloud software company founded in 1988 that provides integrated POS, hotel management (PMS), and business management software to over 40,000 hospitality, retail, and small business customers across Italy via a 500+ partner reseller channel.
- Ownership category
- akta.pro rank
Lasersoft industry classification
Industry- Product category
- Hospitality and Retail Business Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)
- akta.pro secondary industry
- Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where Lasersoft is headquartered
LocationHeadquarters
- HQ city
- Rimini
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Lasersoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Software Subscriptions: Annual subscription-based software solutions for point-of-sale, hotel management, and accounting. Solutions include Hotel Automation Cloud, MyCashUp, MyCloudHub, and various modules.
- Hardware Sales: Sale of integrated hardware solutions including MyPos D2 POS terminals, fiscal printers, handheld devices, and MyReader PR11 document scanners.
- Professional Services: Training services through Lasersoft Academy, technical support, and implementation services through certified partners.
- Software Licensing: Modular software licensing with optional add-ons and modules for specific business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MyTableBooking base solution |
| Subscription | Annual | Hotel Automation Cloud |
| Subscription | Annual | Digital Receipt Solution (Scontrino senza RT) |
| Subscription | Annual | MyFiscalCloud |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Lasersoft product offering
Product offeringCore offering
Lasersoft develops and sells integrated cloud-based business management software for the Italian hospitality (Ho.Re.Ca.) and retail markets. Its core offerings are Hotel Automation Cloud (an all-in-one PMS for hotels), MyCashUp (a multi-platform POS for restaurants and retail), and MyCloudHub (a cloud data hub for accounting, inventory, CRM, and e-commerce). It also sells proprietary hardware (MyPos D2, MyReader PR11) and provides training through Lasersoft Academy, delivered both directly and through a network of over 500 certified software partners.
Product overview
Lasersoft offers a platform-plus-modules architecture centered on three core products: Hotel Automation Cloud (all-in-one hotel management), MyCashUp (multi-platform POS for restaurants and retail), and MyCloudHub (cloud-based business management hub). Hotel Automation Cloud integrates PMS, Channel Manager, Booking Engine, CRM, Revenue Management, Fast Check-in/out, Housekeeping, and Multi-property management modules. MyCashUp includes MyTableBooking (reservations), Marketing e CRM, MySelfOrder (delivery/asporto), and the digital Scontrino senza RT. MyCloudHub provides accounting, fiscal management, inventory, e-commerce integration with Shopify, production, personnel, CRM, promotions, and business intelligence. The company also provides hardware including MYREADER PR11 and operates a Lasersoft Academy for training.
Differentiator
Problem solved
Functional benefit
Brands
- MyCashUp: Cloud-based point-of-sale (POS) management platform for retail and hospitality, including table ordering, delivery, and self-order capabilities.
- MyCashUp Revolution
- Hotel Automation Cloud
- MyCloudHub
- MyTableBooking
- MyFiscalCloud
- MyReader PR11
- MySelfOrder
- MyReplA.I.
- Marketing e CRM
- GeRì Automation
- Retail Automation
- Academy
Products and services
- Hotel Automation Cloud All-in-one cloud-based hotel management system combining PMS, CRM, booking engine, channel manager, revenue management, and fiscal operations for hospitality businesses.
- MyCashUp Multi-platform point-of-sale system for restaurants and retail, available on Windows, Android, iOS, macOS, and web, with integrated ordering, payment, and digital fiscal receipt capabilities.
- MyCloudHub Cloud-based data hub providing accounting, fiscal management, inventory, e-commerce, production, personnel management, CRM, promotions, reporting, and business intelligence for complete business control.
- MyFiscalCloud Cloud system for managing all fiscal documentation, compliance requirements, and document archive with electronic receipt transmission capabilities.
- MyTableBooking Cloud-based reservation management system with Google and TheFork integration, intelligent table assignment, event management, and automated customer communications.
- Scontrino senza RT (Digital Receipt) Digital receipt solution enabling electronic receipt issuance without traditional fiscal register by connecting to the Agenzia delle Entrate portal.
- Marketing e CRM Customer relationship management with profiling, promotion management, coupon system, loyalty cards, multi-channel notifications (SMS, email, WhatsApp), newsletter, and remarketing capabilities.
- My ReplA.I. AI-powered phone answering system that accepts up to 10 simultaneous calls, operates 24/7, responds in customer's language, and manages reservations and communications.
- MYREADER PR11 Hardware device using AI for fast document scanning and reading during hotel check-in, supporting all world identity documents.
- Contabilità (Cloud Accounting) Full cloud accounting software that goes beyond inventory and invoicing, including CRM, marketing, surveys, and cost control for businesses.
- Soluzioni Franchising Software solutions designed for franchise chains enabling coordinated management across multiple locations without synchronization issues.
Quantifiable outcome
- Up to 60% cost savings compared to traditional fiscal printers
- +2 more outcomes
Companies that use Lasersoft
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Lasersoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability8 records
Feature6 records
Lasersoft partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SistemicoreStrategic partnership integrating MyCashUp Revolution with Sistemi's Esolver management solution, creating a unified ecosystem for hospitality and retail businesses. Enables automatic and continuous data synchronization between point of sale and central management systems.
- IperbookingcoreChannel manager and booking engine integration for online distribution and reservation management
- SimpleBookingcoreComplete channel manager for hotels and accommodation facilities with PMS and OTA integration
- Booking ExpertcoreItalian channel manager for room distribution across OTAs and direct channels
- Vertical BookingcoreAdvanced channel manager and booking engine for independent hotels and chains
- RoomCloudcoreGlobal channel manager with integration to Airbnb and major OTAs
- EntrateOnlinecoreOfficial portal for managing, reporting, and paying tourist tax to municipalities
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lasersoft competitors and assessment
Company assessmentDirect peers
- TeamSystem: TeamSystem is one of Italy's largest software providers, offering accounting, business management, and vertical solutions for SMEs including hospitality and professional services. Comparable to Lasersoft in serving Italian SMBs with integrated business management software, though with a broader accounting-led portfolio.
- Buffetti: Buffetti is a long-established Italian software and business services group offering accounting, retail, and hospitality management solutions. Comparable to Lasersoft in Italian SMB focus, integrated software approach, and long-tenured presence in the Italian market.
- Zucchetti: Zucchetti is Italy's largest Italian software conglomerate with a dedicated Hospitality division (Zucchetti Hospitality) offering PMS, POS, and business management solutions for hotels, restaurants, and retail. Directly comparable to Lasersoft in target verticals, customer segment (Italian SMB), and integrated all-in-one product philosophy.
- Dylog: Dylog is an Italian software company providing management and POS solutions for hospitality, retail, and professional services across Italy. Directly comparable to Lasersoft in vertical focus, integrated software-plus-hardware offering, and Italian SMB target market.
- Passepartout: Passepartout is an Italian software house specializing in hospitality and accounting solutions, with a long presence in the Ho.Re.Ca. and retail markets. Directly comparable to Lasersoft as a domestic Italian provider of integrated management software targeting the same hospitality and SMB customer base.
Emerging players
- Mews: Mews is a cloud-native hospitality management platform serving hotels with a modern, API-first PMS. Comparable to Lasersoft's Hotel Automation Cloud in targeting independent and chain hotels, though Mews operates internationally with venture-scale R&D and a more modern UX.
- Cloudbeds: Cloudbeds is a global cloud-based hospitality platform offering PMS, booking engine, and channel manager for independent hotels. Comparable to Lasersoft's hotel product suite in core functionality and target customer (independent hotels), though with international scale and venture backing.
Broad incumbents
- Oracle OPERA Cloud: Oracle OPERA Cloud is the global incumbent property management system for hotels and hospitality chains worldwide. Comparable to Lasersoft's Hotel Automation Cloud PMS in core functionality, though Oracle targets primarily larger chain and resort properties as part of a broader enterprise software portfolio.
- Toast: Toast is a leading US-based cloud POS and restaurant management platform serving SMB restaurants. Comparable to Lasersoft's MyCashUp in restaurant POS, ordering, and back-office functionality, though Toast operates primarily in North America at substantially greater scale.
- Lightspeed Restaurant: Lightspeed Restaurant is a global cloud POS platform serving restaurants and hospitality operators. Comparable to Lasersoft's MyCashUp POS in targeting restaurants with integrated order management, payments, and back-office features, though operating at international scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lasersoft social profiles
Digital presenceLasersoft compliance and trust
Trust signalCompliance3 records
Lasersoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lasersoft leadership team
Management profileNumber of profiles
Profiles2 records
Lasersoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lasersoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lasersoft
What does Lasersoft do?
Lasersoft develops and sells integrated cloud-based business management software for the Italian hospitality (Ho.Re.Ca.) and retail markets. Its core offerings are Hotel Automation Cloud (an all-in-one PMS for hotels), MyCashUp (a multi-platform POS for restaurants and retail), and MyCloudHub (a cloud data hub for accounting, inventory, CRM, and e-commerce). It also sells proprietary hardware (MyPos D2, MyReader PR11) and provides training through Lasersoft Academy, delivered both directly and through a network of over 500 certified software partners.
Is Lasersoft a public or private company?
Lasersoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lasersoft founded?
Lasersoft was founded in 1988. It employs 11 to 50 people.
Where is Lasersoft based?
Lasersoft is headquartered in Rimini, Italy, in the Europe region.
How does Lasersoft make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Sales, professional Services and software Licensing.
Who are Lasersoft's main competitors?
Direct peers on record are TeamSystem, Buffetti, Zucchetti, Dylog and Passepartout. Emerging players are Mews and Cloudbeds. Broad incumbents are Oracle OPERA Cloud, Toast and Lightspeed Restaurant.
Does Lasersoft have an API?
No public API is recorded for Lasersoft.
What industry is Lasersoft in?
Lasersoft's product category is Hospitality and Retail Business Management Software. Its primary akta.pro industry code is BPAEAHAK, Industry/Domain Analytics Solutions & Accelerators, with a secondary code of BPAAACAE, Cloud & Infrastructure Support (Servers, Storage, Virtualization). Its NAICS code is 5132 and its SIC code is 7371.