What Hela Werbung does

Hela Werbung GmbH is a third-generation, family-owned full-service advertising agency headquartered in Heilbronn, Baden-Württemberg, Germany. Founded in 1948 by Manfred Heeg, the firm specializes in B2B marketing communications for industrial and technical product companies, serving manufacturers and suppliers across automotive, heavy machinery, fastening technology, plastics, chemistry, sensor technology, and related sectors. With 11–50 employees and two managing directors (Joachim Heeg and Dennis Heeg) representing the third generation of the Heeg family, the company maintains approximately 100 active customers, several of whom have been clients for multiple decades—MÜNZING Chemie for over 50 years and others (REISSER, ARNOLD, Söhner, Terex/Fuchs) for sustained multi-year engagements.

The agency's service portfolio spans the full marketing lifecycle: corporate design and logo development, web design and development on Typo3 and WordPress, photorealistic 3D rendering and 3D animation, in-house product photography and videography, print media, large-format printing (Epson Stylus Pro 11880), trade show booth design and execution, social media management across LinkedIn, XING, Instagram, and Facebook, SEO and Google Ads, and e-commerce builds. Its 3D rendering capability—producing photorealistic visualizations of large, complex, or pre-prototype industrial objects—has been productized via a dedicated microsite (3d-rendering.hela.com) and is positioned by the company as its fastest-growing portfolio area. Core technology is conventional creative tooling (Adobe Creative Suite, Typo3/WordPress, Google Analytics/Ads, 3D rendering/animation software); no AI/ML capabilities are disclosed.

Hela Werbung monetizes through project-based professional services on a quote basis, typically structured as multi-year engagements. The go-to-market is sales-led and relationship-driven: direct outreach, website contact forms, phone/email inquiries, and referrals from a 70+ year regional reputation in the Stuttgart/Heilbronn industrial corridor. Geographic focus remains South Germany (Baden-Württemberg). In 2024, the company established Konzept74, a wholly-owned subsidiary extending into B2C clients and new-media marketing as a complement to the core B2B industrial franchise.

Name

Hela Werbung

Legal name

Hela Werbung GmbH

Website

https://hela.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Hela Werbung GmbH is a third-generation, family-owned full-service advertising agency in Heilbronn, Germany, providing B2B marketing communications—web design, 3D rendering, print, trade shows, and corporate design—for industrial and technical product companies across South Germany.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Commercial Photography (541922), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Advertising agency services
• Industrial B2B marketing
• 3D product rendering
• Corporate design services
• Trade show design

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Marketing Services: Project-based professional services revenue from providing full-service advertising and marketing solutions to industrial B2B clients. Services include graphic design, web development, 3D rendering, animation, photography, video production, print media, trade show design, and corporate design.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hela Werbung is a full-service advertising agency (Full-Service Werbeagentur) based in Heilbronn, Germany, that provides integrated B2B marketing and creative services to industrial and technical product companies. Its offering spans corporate design, web design and development, photorealistic 3D rendering and animation, photography and video production, print media, trade show design, social media management, SEO and Google Ads, and e-commerce site development, delivered with in-house large-format printing and a photography studio.

Product overview

Hela Werbung is a Full-Service Werbeagentur (full-service advertising agency) based in Heilbronn, Germany, specializing in B2B marketing for technical products and industrial services. The agency operates a unified service model offering integrated solutions across creative design, digital marketing, and multimedia production. The core portfolio spans Webdesign & Webentwicklung (websites built on Typo3 and WordPress CMS), 3D-Rendering and 3D-Animationen for photorealistic product visualization, Fotografie & Video for in-house media production, Social Media Management for LinkedIn/XING/Instagram/Facebook, Printmedien including brochures and catalogs, Messedesign for trade show presence, Corporate Design for brand identity, Marketingkonzepte & Strategie for campaign planning, SEO & Google Ads for search marketing, and Online-Shops for e-commerce. In-house specialties include Großformatdruck (large-format printing) and a Fotostudio. The agency positions itself as a one-stop partner delivering 360-degree solutions from strategy through execution, serving industrial clients for over 75 years.

Differentiator

Problem solved

Functional benefit

Brands

• Konzept74: Full Service Werbeagentur mit den Bereichen Marketing, Branding, Konzeption. Hauptsächlich konzentriert sie sich auf die neuen Medien und Kunden deren Zielgruppe im B2C-Bereich liegen.

Products and services

• Web Design & Web Development (Webdesign & Webentwicklung) Website design and development services built on Typo3 and WordPress content management systems, including SEO optimization and responsive design for industrial B2B clients.
• 3D Rendering (3D-Rendering) Photorealistic 3D rendering services for complex, oversized, or hard-to-photograph industrial products, enabling visualization from any perspective with adjustable lighting, materials, and environments before physical prototypes exist.
• 3D Animations (3D-Animationen) 3D animation services that bring industrial products to life through motion graphics, demonstrating functionality, assembly processes, and complex mechanisms for marketing and communication purposes.
• Photography & Video (Fotografie & Video) In-house product photography and videography services including studio and on-site shooting, image editing, and video production using Adobe Premiere for application and product videos aimed at industrial B2B clients.
• Social Media Management Setup and ongoing management of social media profiles on LinkedIn, XING, Instagram, and Facebook for industrial B2B companies, covering sales enablement, recruitment, and brand image objectives.
• Print Media (Printmedien) Print design and production services including brochures, flyers, posters, catalogs, and advertisements created with Adobe InDesign, Photoshop, and Illustrator for industrial clients.
• Trade Show Design & Conception (Messedesign & Messekonzeption) Trade show booth design and conception services including modular booth systems, custom builds, and coordination with external exhibition builders for industrial clients attending major trade fairs.
• Corporate Design Comprehensive corporate identity development including logo design, color palettes, typography, key visuals, and slogans ensuring consistent brand representation across all touchpoints for industrial companies.
• Logo Design (Logos) Logo design services creating distinctive company logos and brand marks that convey modernity, dynamism, internationality, and product characteristics while ensuring brand recognition.
• Marketing Concepts & Strategy (Marketingkonzepte & Strategie) Marketing strategy development including short-, medium-, and long-term advertising and marketing strategies, corporate image development, and campaign execution and evaluation for industrial clients.
• SEO & Google Ads Search engine optimization and search engine advertising services to improve website visibility and positioning in Google search results for industrial B2B clients.
• Online Shops (E-Commerce) E-commerce website development with frontend and backend development, ERP system integrations, and ongoing compliance with data protection regulations for industrial clients.
• Large-Format Printing (Großformatdruck) In-house large-format printing using Epson Stylus Pro 11880 for aluminum composite panels, foam boards, adhesive films, textile banners, posters, and roll-up banners with optional glossy or matte laminate finish.

Quantifiable outcome

• 3D rendering reduces product launch time by eliminating physical prototype photography needs
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Konzept74minorOthersA subsidiary company positioned as a Full Service Werbeagentur with focus on new media and B2C customers. Operates as a separate entity from Hela Werbung's core B2B industrial focus.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency known for integrated brand work. Comparable as a mid-size German creative agency competing for major brand mandates with similar service breadth to Hela.
• Jung von Matt: Hamburg-headquartered independent creative agency group with integrated capabilities across advertising, digital, and content. Comparable as a German full-service creative agency, though focused more on consumer brands and significantly larger than Hela.
• Serviceplan Group: Germany's largest independent agency group, headquartered in Munich, offering full-service advertising, digital, and integrated communications. Comparable as a German full-service creative agency competing for mid-to-large brand mandates, though it operates at materially greater scale and breadth than Hela.
• Scholz & Friends: Hamburg-based creative agency group with a heritage spanning decades, offering brand strategy, advertising, and digital services. Comparable as a German full-service creative agency competing for major German brand accounts.
• Kolle Rebbe: Hamburg-based creative agency within the TBWA network, offering brand and integrated communications. Comparable as a German creative agency with similar full-service positioning to Hela's industrial B2B specialization.
• denkwerk: Cologne-based digital and creative agency offering web, commerce, and brand experiences for clients like BMW and Lufthansa. Comparable as a German agency combining digital capabilities with creative services for enterprise clients.

Broad incumbents

• Ogilvy Germany: Frankfurt-based German operations of the global WPP-owned Ogilvy network. Comparable as a broad incumbent advertising agency group in Germany, offering integrated brand, digital, and PR services across industries.
• BBDO Germany: Düsseldorf-headquartered German arm of the global BBDO network, offering advertising and integrated communications. Comparable as a broad incumbent in the German advertising space, but operating at much larger scale and consumer-focus rather than Hela's industrial niche.

Emerging players

• Red Ant Germany: German agency focused on B2B brand, content, and digital marketing for technical and industrial clients. Comparable as a smaller agency targeting the same industrial B2B customer segment as Hela, competing for similar technical product marketing mandates.
• SAINT ELMO'S Berlin: Berlin-based independent creative agency with B2B and brand communications work. Comparable as a mid-size German agency with integrated capabilities, though more consumer and digital-led than Hela's industrial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hela-werbung-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hela Werbung