REIQ

What REIQ does

REIQ (Real Estate Institute of Queensland) is a private, member-based professional association and Registered Training Organisation (RTO Code 5420) that has served Queensland's real estate industry since 1918. The organisation represents approximately 4,500 individual members, around 1,550 agency offices, and over 15,000 property professionals, including sales agents, property managers, auctioneers, business brokers, buyer's agents, and resident letting managers. Its functional scope spans the full professional lifecycle of a Queensland real estate practitioner: entry-level registration training, full licence preparation, Certificate IV qualification (CPP41419), auctioneer licensing, apprenticeships, Continuing Professional Development (CPD), and a suite of "Essentials Series" specialisations.

REIQ's core technology assets are its two cloud platforms. Realworks is a subscription-based, cloud-native forms and contracts management system used by real estate professionals to prepare, execute, and store property transaction documentation online. RealworksHR extends the same model into HR documentation for agencies, providing contracts, policies and templates. These platforms are complemented by the REIQ Member Portal (for CPD tracking and resources), a student e-learning portal (delivered through Axcelerate), and integrations with Pexa (electronic settlements), DocuSign, Infotrack, Hutly and Igloo. The company also maintains a registered brand portfolio (REIQ, Realworks, RealworksHR) and its 100-year-plus operating history functions as a significant intangible asset.

Revenue is generated through five streams: annual membership subscriptions across Individual, Accredited Agency and Graduate tiers; training course fees (Registration, Full Licence, Certificate IV, Auctioneer, Apprenticeship, CPD, Essentials Series), with payment plans delivered through Ezypay; Realworks and RealworksHR subscription fees; sale of hard-copy contracts via the REIQ shop; and event fees from the LIFT Conference, REIQ Awards for Excellence, WIRE Lunch, Property Insider Lunch and career networking events. Distribution is predominantly self-serve through the various portals and online shop, with direct sales layered on for membership, agency accreditation and bespoke training engagements. Pricing is not publicly disclosed at a line-item level. The organisation operates entirely within Queensland, with headquarters at Cannon Hill and a 16-Zone-Chair governance structure covering the state's major real estate markets.

Name

REIQ

Legal name

REIQ Ltd.

Website

https://reiq.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

REIQ is a 100-year-old private professional association and Registered Training Organisation serving Queensland's real estate industry, providing accredited training, cloud-based forms (Realworks), CPD, advocacy, and membership services to roughly 4,500 individual members and 1,550 agencies.

Ownership category

akta.pro rank

Product category

Real Estate Professional Association and Training

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate (6500)

akta.pro primary industry

Real Estate & Property Services (EDABALAW)

akta.pro secondary industries

Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser) (EDANAIAH), Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

Keywords

• Real estate training
• Professional membership
• Vocational education
• Real estate forms
• Continuing professional development

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from individual real estate professionals and accredited agency memberships. Tiers include Individual Membership, Accredited Agency Membership, and Graduate Membership.
2. Training Course Fees: Revenue from accredited training courses including Real Estate Registration Course, Full Licence, Certificate IV, Auctioneer Licence, and CPD programmes. Payment plans available through Ezypay.
3. Realworks/RealworksHR Subscriptions: Subscription-based access to cloud-based forms, contracts and HR document management platform for real estate agencies.
4. Real Estate Shop Sales: Sale of hard copy contracts and documents through the REIQ shop.
5. Event Fees: Revenue from events including REIQ Awards for Excellence, WIRE Lunch, LIFT conferences, Property Insider Lunch, and Career Networking Events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

REIQ (Real Estate Institute of Queensland) is a professional association and registered training organisation that provides accredited real estate training courses (Registration, Full Licence, Certificate IV, Auctioneer, CPD, Apprenticeships), tiered membership subscriptions for individuals and agencies, and the cloud-based Realworks and RealworksHR platforms for forms, contracts, and HR document management. It also delivers industry advocacy, advisory services, and events for the Queensland real estate profession.

Product overview

REIQ (Real Estate Institute of Queensland) operates as a multi-product platform offering digital tools, professional training, and membership services for Queensland's real estate industry. The core digital platforms are Realworks (cloud-based forms and contracts management) and RealworksHR (HR documentation). The training portfolio includes accredited courses (Registration, Full Licence, Certificate IV, Auctioneer Licence), apprenticeships, CPD programs, and specialty Essentials Series programs. Membership offerings encompass Individual, Accredited Agency, and Graduate tiers with associated support services (Property Management Support, Legal Advisory, Dispute Resolution). The organization also publishes content (REIQ Podcasts, Prop IQ, Best Practice Guidelines) and organizes events (LIFT Conference, Awards for Excellence, WIRE Luncheons). REIQ's products function as an integrated ecosystem supporting real estate professionals from entry-level training through to business operations and continuing professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Realworks Cloud-based platform enabling real estate professionals to complete all real estate forms, contracts and agreements online with secure, portable document management for property transactions.
• RealworksHR
• Real Estate Registration Course
• Full Licence Training
• Certificate IV in Real Estate Practice (CPP41419)
• Auctioneer Licence Course
• Real Estate Apprenticeship
• CPD Program
• Essentials Series Programs
• Licence Upgrade Programs
• Recognition of Prior Learning (RPL)
• Individual Membership
• Accredited Agency Membership
• Graduate Membership
• Real Estate Shop
• LIFT Conference Annual Leadership, Innovation, Futures and Technology conference for real estate professionals, held in July, featuring industry insights, technology trends and professional development.
• REIQ Awards for Excellence Annual awards ceremony held each November honouring Queensland's standout real estate professionals across multiple categories.

Quantifiable outcome

• 15,000+ Queensland real estate professionals represented
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AonminorOthersInsurance partner providing commercial insurance products tailored to real estate professionals, including Professional Indemnity and Public Liability insurance options.
• Smoke Alarm SolutionsminorOthersPreferred supplier partner providing smoke alarm compliance solutions for property managers.
• University of QueenslandminorStrategic or Co-development PartnerCorporate partnership for education and research collaboration in the real estate sector.
• First TitleminorOthersTitle insurance partner providing coverage for property transactions.
• REACH Australia & New ZealandcoreStrategic or Co-development PartnerStrategic partner for LIFT conference, focusing on real-world insights, innovations and technology shaping the future of real estate. The partnership combines REIQ's industry leadership with REACH's professional network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CoreLogic Australia (Cotality): Major property data and analytics provider in Australia, partnered with REIQ through Cotality. Operates a much broader data and platform footprint that overlaps with parts of REIQ's information dissemination role.
• National Australia Chapter of NAR (US Realtors equivalent): While not a single body, large national agency franchisors (e.g., Ray White, LJ Hooker, Raine & Horne) provide internal training and standards that compete with REIQ's licensing and CPD programmes for member attention.

Direct peers

• REIWA (Real Estate Institute of Western Australia): Western Australia's peak real estate industry body with membership, training, and advocacy roles. Direct state-level peer, demonstrating the federated model REIQ participates in.
• REIV (Real Estate Institute of Victoria): Victoria's peak real estate body delivering training, membership tiers, and industry advocacy. Structurally analogous to REIQ across all core service lines including continuing education and professional standards.
• REINSW (Real Estate Institute of New South Wales): NSW peak body for real estate professionals, offering the same combination of accredited training, membership, advocacy, and CPD services. Closest functional mirror of REIQ operating in the adjacent state market.
• REISA (Real Estate Institute of South Australia): South Australian peak body offering training, membership, advocacy, and CPD programmes for real estate professionals. Operates under the same Australian state-institute model as REIQ.

Emerging players

• Console (Re-Leased): Cloud-based real estate and property management software provider across Australia/NZ. Competes with the Realworks platform for agency workflow and contract tools.
• PropertyMe: Australia-focused property management SaaS used by real estate agencies. Overlaps with REIQ/Realworks in serving Queensland agencies and competes for technology spend within member firms.
• EAS Australia (training/RTO): Australian registered training organisation offering real estate licensing and CPD courses. Direct competition for REIQ's training revenue stream.

Others

• Australian Institute of Building (AIB): Australia-wide professional body delivering accredited training and CPD in the property/construction sector. Adjacent comparator in industry-specific professional training and membership association models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thereiq
• Facebookfacebook.com/TheREIQ
• LinkedInlinkedin.com/company/the-reiq
• Instagraminstagram.com/thereiq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIQ