Real Estate Institute of South Australia

What Real Estate Institute of South Australia does

Real Estate Institute of South Australia (REISA), incorporated in 1919 as Real Estate Institute of South Australia Limited (ABN 82 286 272 500), is the peak professional membership body for the South Australian real estate industry. Headquartered at 33 Dequetteville Terrace, Kent Town, the organisation represents more than 2,000 real estate professionals including agents, property managers, salespersons, and business brokers, alongside the agencies that employ them. Its charter centres on improving the quality of real estate services to the public, providing industry representation, recognised training pathways via its Registered Training Organisation function (including the Certified Professional Membership designation), and operating the Query Connect public advisory line.

The core digital asset is the REISA Forms platform (also branded REI Forms Live), a subscription-based contract and document preparation system integrated with Land Services SA for property transaction data, and fully integrated with the partner RESO platform to populate sale contracts from CRM-tracked buyer activity. REISA also monetises de-identified transaction data through its Property Information Products and Reports line, alongside fee-based accredited training and professional development (Personal DRIVE, regional roadshows), flagship events (the REvolution industry conference and the REISA Awards for Excellence gala held at Adelaide Oval), and member-only partner benefits across insurance, super, legal, technology, automotive, fuel, and health categories.

The business model is a combination of recurring membership dues, 12-month non-cancellable, non-refundable REISA Forms subscriptions, training and event ticket revenue, data product sales, and partnership sponsorship (e.g., Aon's diamond sponsorship of the 2025 Awards). REISA has no parent company, no funding rounds, and no disclosed revenue or headcount above the 11–50 band; the entity is wholly member-funded and governed. Recent strategic emphasis has been placed on member readiness for the 1 July 2026 AML/CTF Act mandate and on positioning AI, regulatory change, and consumer-trend themes at the centre of member education.

Name

Real Estate Institute of South Australia

Legal name

Real Estate Institute of South Australia Limited ACN 642 822 731 ABN 82 286 272 500

Website

https://reisa.com.au

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Estate Institute of South Australia (REISA) is the peak professional membership body for South Australian real estate, representing 2,000+ professionals and agencies since 1919. It provides standardised Master Forms, accredited training, industry events, advisory services, and de-identified market data products to its membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership fees for real estate professionals providing access to training, professional development, forms, events, and member benefits.
2. Subscription Plans (REISA Forms): 12-month subscription terms for access to REISA Forms platform. Subscription fees are generally non-cancellable and non-refundable. Varies by plan tier.
3. Professional Development and Training: Fee-based training courses, professional development sessions, and accredited training programs for real estate professionals.
4. Events: Revenue from events including the annual REISA Awards for Excellence, industry conferences (REvolution), regional roadshows, and networking events.
5. Property Information Products: Sale of de-identified market data, property reports, and analytics products to real estate agencies and commercial businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

REISA is the peak professional membership body for the South Australian real estate industry, representing more than 2,000 real estate professionals since 1919. Its core commercial offerings include membership subscriptions, a subscription-based REISA Forms / REI Forms Live digital contract preparation platform integrated with Land Services SA, accredited professional development training (delivered as a Registered Training Organisation), and an annual events and awards program (REvolution conference and REISA Awards for Excellence).

Product overview

REISA operates as a professional membership body and technology service provider for the South Australian real estate industry. Its core digital product is the REISA Forms platform (also referred to as REI Forms Live), a subscription-based contract and document preparation tool integrated with Land Services SA for property transaction workflows. This forms platform is central to REISA's service offering, supplemented by a Property Information Products and Reports line (de-identified market data derived from forms usage). REISA also provides non-digital services including membership representation for 2000+ real estate professionals, Query Connect (a free advisory hotline), professional development and accredited training (via its RTO function), and the annual REISA Awards for Excellence. A partner platform, RESO, offers CRM-integrated property sale management and integrates with REI Forms Live for streamlined contract workflows. The overall portfolio is a platform-plus-services model combining a digital forms engine with membership benefits, education, and advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• REI Forms Live: Online forms platform for real estate professionals
• REISA Forms platform
• Query Connect
• REISA Awards for Excellence
• REvolution

Products and services

• REISA Membership A professional membership program representing more than 2,000 real estate professionals in South Australia; includes membership categories (e.g., Certified Professional Membership), access to REISA Master Forms, professional development, Query Connect advisory service, industry awards eligibility, and partner benefits.
• REISA Forms (REI Forms Live) A subscription-based digital platform enabling real estate agents to prepare, manage, and execute contracts and supporting documents for property transactions; integrated with Land Services SA and with the RESO end-to-end sale management platform via one-click contract population.
• Professional Development and Accredited Training Fee-based accredited training courses, professional development sessions, and regional roadshows delivered by REISA as a Registered Training Organisation; targets real estate practitioners seeking CPD and licensing-related qualifications in South Australia.
• Query Connect Advisory Service A free telephone advisory hotline providing expert, independent real estate information and advice to members and the public; available 9am-4pm Monday to Friday via 1800 804 365.
• Property Information Products and Reports De-identified market data products and reports showing property market insights, comparisons, trends in sales figures, rental turnover, and property attributes; sold to real estate agencies and commercial businesses.
• REvolution Industry Conference Ticketed annual industry conference for real estate professionals covering AI, regulatory change, and consumer trends; provides networking, keynote sessions, and innovation showcases.
• REISA Awards for Excellence Annual awards program recognising excellence across the South Australian real estate industry; awards include gala dinner ticketing, sponsorships (e.g., Aon as Diamond Sponsor), and submission categories spanning individual achievements and agency accomplishments.

Quantifiable outcome

• Represents 2000+ real estate professionals in South Australia

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Land Services SA Operating Pty LtdcoreTechnology or IntegrationProvides technology services related to the REISA Forms platform. Collects and manages data (including personal information) uploaded to the platform. Creates and uses de-identified data for Property Information Products and Reports. Critical infrastructure partner for forms platform operations.
• AoncoreGTM or Marketing PartnerProvides competitively priced Professional Indemnity insurance and unique products designed for real estate professionals. Diamond sponsor of REISA Awards for Excellence 2025.
• Real Estate Employers' Federation (REEF)coreStrategic or Co-development PartnerREEF is the real estate industry's leading workplace advisory service, representing more than 1850 real estate employers across the country. Provides employment and workplace support to REISA members.
• REI SupercoreGTM or Marketing PartnerIndustry superannuation fund built specifically for real estate professionals. Provides superannuation services and financial planning tailored to real estate industry needs.
• BDOminorImplementation/ SI/ Consulting PartnerProvides specialist Real Estate services to REISA members through their team of specialist tax and advisory professionals.
• Australian Cyber Collaboration CentreminorStrategic or Co-development PartnerProvides cybersecurity expertise and connects REISA members with cybersecurity professionals to protect their businesses.
• RESOcoreTechnology or IntegrationDigital platform for managing the sale process end-to-end. Integrates with REI Forms Live to populate contracts. Developed at Lot Fourteen in Adelaide. Offers free 30-day trial to REISA members, then $99 per sale.
• BupaminorGTM or Marketing PartnerCorporate health insurance partner offering 7% discount on health cover and 100% back on Optical and Massage/Physio/Chiro services. Corporate concierge: 1300 662 074.
• Commercial & LegalminorImplementation/ SI/ Consulting PartnerLegal services partner providing property contracts, conveyancing, and commercial leases. Offers Form 3 Waiver at discounted price of $375 for REISA members. Hosts professional development courses.
• Dell TechnologiesminorGTM or Marketing PartnerTechnology partner offering up to 10% discount on laptops, desktops, servers, monitors and accessories. Includes dedicated Small Business Technology Advisors and Account Managers.
• ShellminorGTM or Marketing PartnerShell Card partner offering 7c per litre discount on premium fuels for 6 months and no card fees for 12 months using promo code REISA.
• Adelaide BMWminorGTM or Marketing PartnerComplimentary BMW Service Inclusive package for 3 years or 60,000kms for REISA members purchasing BMW vehicles.
• Audi SolitaireminorGTM or Marketing PartnerRange of benefits for REISA members purchasing Audi vehicles through Solitaire Automotive Group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Property Council of Australia: Australia's national peak body for the broader property industry, including commercial real estate, development, investment and asset management. Overlaps REISA in industry advocacy and member services but at a wider industry scope.
• National Association of REALTORS: The US national real estate professional association. Directly comparable to REISA as a peak membership body for real estate practitioners providing advocacy, education, ethics standards and standardized transaction tools, but at vastly greater scale and geographic breadth.

Emerging players

• Royal Institution of Chartered Surveyors: Global professional body for real estate, land and construction professionals. Comparable to REISA in offering membership accreditation and professional development, though with a global remit and broader property disciplines.

Direct peers

• Real Estate Institute of Australia: The national peak body for Australia's state-based real estate institutes. Directly comparable as a membership and advocacy organization for real estate professionals, and sits one level above REISA in the national structure.
• Real Estate Institute of Queensland: Queensland's state-based real estate institute offering membership, training, and standardized contracts. Mirrors REISA's portfolio across professional development, advocacy and member services for a different geography.
• Real Estate Institute of Victoria: Victoria's peak real estate professional body with a comparable membership, training and advocacy model. Competes with REISA only at the model level (different geography), but is a direct functional peer in scope and revenue mix.
• Real Estate Institute of New South Wales: The NSW state-based peak professional body for real estate practitioners. Operates an almost identical membership, training, advocacy and standardized-contracts model to REISA, making it the closest structural analogue in a larger state market.
• Real Estate Institute of Western Australia: Western Australia's state-based peak real estate body. Runs a near-identical mix of membership, training, advocacy and listing/transaction support services, comparable in structure and scale to REISA.
• Real Estate Institute of Tasmania: Tasmania's smaller state-based real estate institute. Closely comparable to REISA in operating model and service mix, though serving a smaller professional population.

Regional players

• Society of Industrial and Office Realtors: International membership organization for commercial and industrial real estate specialists. Comparable as a credentialing and member-services body for real estate professionals, though focused on a different sub-sector than REISA's residential/SA remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8jOOSQ9qPXuayKlJx6EH1w?view_as=public
• Facebookfacebook.com/REISAOfficial
• LinkedInlinkedin.com/company/real-estate-institute-of-south-australia-reisa-
• Instagraminstagram.com/reisa.realestate
• Xx.com/reisanews

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Institute of South Australia