Choice 31
Choice31 is a Ukrainian online education platform offering approximately 30 career-focused courses in digital marketing, product management, analytics, sales, operations, and MilTech, delivered via the third-party AcademyOcean LMS to career switchers and IT professionals, operating as part of FRACTAL (ex-Netpeak Group).
- Company typePrivate
- Founded2021
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Choice 31 does
Choice31 is a Ukrainian for-profit online education platform headquartered in Kyiv, operating as part of the FRACTAL group (formerly Netpeak Group). It markets itself as a "university of current knowledge and professions" and delivers approximately 30 career-focused courses across digital marketing, product management, analytics, sales, operations, and defense technology (MilTech). Target segments are career switchers entering Ukrainian digital/IT roles, experienced professionals seeking promotion, and — through a specialized MilTech vertical — product managers building Ukraine's defense technology sector. Core product formats include simulator-format intensive programs (e.g., Mobile Product Manager, PPC Specialist, MilTech PM), self-paced recorded courses (e.g., Affiliate Manager, Google Sheets), and live interactive programs, with durations ranging from two weeks to 3.5 months and 6–12 months of access. The platform runs on the third-party AcademyOcean LMS rather than proprietary technology, and core competencies sit in curriculum design, instructor coordination (drawing practitioners from Netpeak, Kiss My Apps, Ringostat, TEKEVER Ukraine, dForce), and post-graduation placement via the Career Home program (89% of graduates who completed mock interviews are reported placed, with a 68-day average job search versus a 98-day market average).
The revenue model is predominantly B2C course tuition, sold one course at a time with disclosed entry-level price points of $100–$200 (e.g., Google Spreadsheets three-tier self-study), installment payment plans, and grant-based free enrollment for military veterans and government-referred students. A 15% affiliate/referral commission, B2B corporate training, and a government channel via the Ministry of Digital Transformation's IT Generation program diversify acquisition. B2B2C employer co-development deals (Ringostat Sales Manager, Kiss My Apps Mobile PM) function as both curriculum co-authors and hiring pipelines for graduates. The legal structure is unusual: a primary ТОВ "Чойс 31" LLC plus multiple sole-proprietor entities (FOP Tiurina, FOP Deohen, FOP Kocherko, FOP Tankiv) operating registered across Kyiv, Kyiv Oblast, and Mykolaiv.
Strategic posture is anchored by the FRACTAL parent ecosystem: Choice31 inherits employer relationships, government credentials, and a defense-technology adjacency via Dark River Group (FPV drone manufacturer within FRACTAL). The most recent material strategic action was the January 2026 acquisition of IAMPM Online School, signaling consolidation intent in the product management education niche. The company reports no venture funding, no public listing, no headcount disclosures, and no audited revenue figures, and operates exclusively within Ukraine under wartime conditions — factors that constrain both growth visibility and exit optionality.
Choice 31 firmographics
Firmographics- Name
- Choice 31
- Legal name
- ТОВ "Чойс 31"
- Website
- https://choice31.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Choice31 is a Ukrainian online education platform offering approximately 30 career-focused courses in digital marketing, product management, analytics, sales, operations, and MilTech, delivered via the third-party AcademyOcean LMS to career switchers and IT professionals, operating as part of FRACTAL (ex-Netpeak Group).
- Ownership category
- akta.pro rank
Choice 31 industry classification
Industry- Product category
- Online Professional Education and Career Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where Choice 31 is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices4 records
Markets served
Choice 31 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Online Course Tuition: Primary revenue stream from selling individual online courses and learning programs. Courses are sold in various formats including self-paced (recorded video), live sessions, simulator format, and corporate training. Pricing varies by course (e.g., Google Spreadsheets course at $100–200). The company also offers installment payment plans and grant-based (free) access for qualifying students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Google Spreadsheets for Accountants — three tier self-study |
| Subscription | Pay-as-you-go | Sales Manager course with Ringostat — self-pay vs. grant-based |
| Subscription | Pay-as-you-go | Affiliate Manager — self-paced, 1-year access |
| Subscription | Monthly | General course enrollment (various programs) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Choice 31 product offering
Product offeringCore offering
Choice 31 is an online education platform selling approximately 30 professional courses in digital marketing, product management, analytics, sales, and operations management to career switchers and digital professionals in Ukraine. Courses are delivered via the third-party AcademyOcean LMS and are co-developed with operating partner companies such as Ringostat, Kiss My Apps, and FRACTAL/Netpeak group entities. The platform bundles career services (Career Home) including recruiter mock interviews, resume preparation, and portfolio support with each course, and supports both self-paced and live simulator formats.
Product overview
Choice31 is a career development and online education platform (part of FRACTAL, ex-Netpeak Group) offering approximately 30 professional courses across digital marketing, product management, analytics, sales, and operations. The portfolio is organized around multiple course brands and formats, including simulator-format programs (intensive practical courses with mentor support), self-paced recorded courses, and live interactive programs. Core products include PPC Specialist (with Career Home job placement), Digital Marketing (comprehensive 15-block program), Mobile Product Manager (2-month simulator), Miltech Product Management (3-month defense-tech program), Sales Manager (partnered with Ringostat), PPC Pro (advanced), ASO Specialist, Affiliate Manager, Digital Strategy, Google Analytics 4, and Google Sheets. The platform operates through the AcademyOcean LMS and provides career support including resume preparation, mock interviews, and recruiter accompaniment through its Career Home program. Additional offerings include free mini-courses, corporate training for businesses, and a referral/affiliate partner program.
Differentiator
Problem solved
Functional benefit
Brands
- IAMPM: Product management education platform operated by Choice31
Products and services
- Sales Manager (від Ringostat)
Quantifiable outcome
- 89% of graduates who completed training were employed (self-reported, per homepage claim)
- +4 more outcomes
Companies that use Choice 31
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Choice 31 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Choice 31 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- FRACTAL (ex-Netpeak Group)flagshipChoice31 is described as 'part of FRACTAL (ex-Netpeak Group)'. The company was created in partnership with the FRACTAL group of IT companies. FRACTAL provides the real-business context and employer network that underpins Choice31's curriculum. FRACTAL founder Artem Borodatiuk is a member of the President's Business Council. FRACTAL's activities include talent hiring for MilTech companies, and its defense company Dark River Group develops FPV drones, having allocated over 212 million UAH to army support since 2022.
- RingostatcoreRingostat is a Ukrainian AI telephony, call tracking, and analytics platform. The Sales Manager course is co-developed and co-branded with Ringostat (Курс 'Sales Manager від Ringostat'). Ringostat provides real business cases, job descriptions, hiring priority for top graduates, and mentors from its team. The course's final project is reviewed by Ringostat's Sales Development Representative Team Lead. Ringostat serves clients including Sony, Ajax, Bosch, OLX, and LUN.
- Netpeak Group (Original Parent)flagshipChoice31 was originally created as part of Netpeak Group and is still frequently referenced in association with Netpeak. Netpeak is a major Ukrainian digital marketing agency and holding company. Many instructors are Netpeak employees, and the company's course quality standards reflect Netpeak's operational practices. The company is now part of FRACTAL (rebranded from Netpeak Group).
- Kiss My AppscoreKiss My Apps is a mobile product company with 100+ million users across its apps. The Mobile Product Manager and Mobile Product Management courses are co-developed with Kiss My Apps experts. CEO Dmytro Lola and CPO Illia Berestovskyi serve as course instructors and mentors. The course's final project is reviewed by Kiss My Apps, and top graduates may be hired.
- Ministry of Digital Transformation of Ukraine (Mincyfry) / IT GenerationcoreChoice31 became a partner of Mincyfry within the IT Generation program — Ukraine's national initiative to develop IT talent. Choice31 received a recommendation letter from Mincyfry as a highly qualified IT education provider. This partnership brings government-referred students and enhances credibility as a trusted training institution.
- Dark River Group (Defense Company of FRACTAL)minorDark River Group is FRACTAL's defense company that develops and manufactures FPV drones. It co-financed an FPV factory with 'Khvylia 91' and supports units of the Ukrainian Air Assault Forces (ДШВ) and 'Kraken' unit. FRACTAL's direct MilTech operational experience informs the MilTech Product Management course curriculum, lending authentic, battle-tested case material.
- TEKEVER UkraineminorTEKEVER Ukraine is the Ukrainian presence of a leading European defense drone manufacturer (1200+ employees, offices in Ukraine, UK, Portugal, France). TEKEVER platforms have flown 50,000+ hours with the Ukrainian Armed Forces. CEO Kateryna Bezsmertna serves as a speaker on the MilTech Product Management course, providing direct industry expertise.
- Affiliate / Referral PartnersminorIndividual affiliates and partners who drive student enrollment through referral links. Partners earn 15% commission on the course fee paid by referred students. Participation is free; partners must comply with anti-spam and brand protection rules. Self-referrals and paid advertising of referral links are prohibited.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Choice 31 competitors and assessment
Company assessmentDirect peers
- Skillbox: Skillbox is a major Russian/CIS online education platform offering digital marketing, product management, analytics, and IT courses with similar career-outcome positioning. Choice31 and Skillbox share the cohort/online course catalog model targeting career switchers in the post-Soviet market.
- Geekbrains: Geekbrains (now part of VK) is a large Russian-language online education platform covering IT, marketing, analytics, and product management. It is comparable in catalog breadth, course format, and target audience of career-switching adults in the CIS.
- Mate academy: Mate academy is a Ukrainian online tech-education platform offering full-stack, data science, and digital marketing bootcamps with a strong placement guarantee model. It is a direct domestic competitor operating in the same Ukrainian career-switcher segment.
- SkillFactory: SkillFactory is a CIS-focused online education platform specializing in data analytics, programming, and digital marketing with employer partnerships. Like Choice31, it sells career-switcher bootcamps with placement support and uses simulator-style course formats.
- Prometheus: Prometheus is one of Ukraine's largest MOOC platforms offering courses in marketing, business, IT, and soft skills with university-grade instructors. It overlaps with Choice31 on digital marketing and management courses targeting Ukrainian adult learners.
Regional players
- EdEra: EdEra is a Ukrainian online education studio producing courses for businesses and government institutions, with a focus on professional and corporate learning. Choice31's Corporate Training offering competes most directly with EdEra's B2B catalog in Ukraine.
Broad incumbents
- Coursera: Coursera is a global MOOC platform offering university and industry courses in marketing, analytics, and product management. While not Ukrainian-localized, it represents the broader incumbent in the same online learning category that Choice31 ultimately competes against for learner attention.
Others
- Netpeak (parent): Netpeak (part of FRACTAL) is the digital marketing agency that originally created Choice31 and remains a content supplier and employer of its graduates. It is the closest ecosystem partner and serves as a strategic anchor rather than a market competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Choice 31 social profiles
Digital presenceChoice 31 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choice 31 leadership team
Management profileNumber of profiles
Profiles1 record
Choice 31 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choice 31 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choice 31
What does Choice 31 do?
Choice 31 is an online education platform selling approximately 30 professional courses in digital marketing, product management, analytics, sales, and operations management to career switchers and digital professionals in Ukraine. Courses are delivered via the third-party AcademyOcean LMS and are co-developed with operating partner companies such as Ringostat, Kiss My Apps, and FRACTAL/Netpeak group entities. The platform bundles career services (Career Home) including recruiter mock interviews, resume preparation, and portfolio support with each course, and supports both self-paced and live simulator formats.
Is Choice 31 a public or private company?
Choice 31 is a private company. It is classified as corporate owned and is currently operating.
When was Choice 31 founded?
Choice 31 was founded in 2021. It employs 11 to 50 people.
Where is Choice 31 based?
Choice 31 is headquartered in Kyiv, Ukraine, in the Europe region.
How does Choice 31 make money?
One revenue line is on record: online Course Tuition.
Who are Choice 31's main competitors?
Direct peers on record are Skillbox, Geekbrains, Mate academy, SkillFactory and Prometheus. EdEra is listed as a regional player. Coursera is listed as a broad incumbent. Netpeak (parent) is listed as an others.
Does Choice 31 have an API?
No public API is recorded for Choice 31.
What industry is Choice 31 in?
Choice 31's product category is Online Professional Education and Career Training. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.