What Ringostat does

Ringostat is a private Ukrainian-founded B2B SaaS company that operates an AI-powered Business Phone and Marketing Performance Platform, headquartered in Ukraine as part of the FRACTAL holding (formerly Netpeak Group) and serving customers across 33 countries. The company's core product is a cloud-based Virtual PBX (Business Phone) that requires no on-premise hardware, offering IVR, call routing, queuing, recording, and unified communications across desktop (Mac, Windows) and mobile (iOS, Android) softphone clients. The platform extends into a modular suite spanning Callback widgets (claiming up to 48% lift in website requests), Online Chat for omnichannel messaging (Viber, Telegram, Messenger), Power Dialer for outbound call centers, and End-to-End Analytics that attributes phone calls to specific marketing campaigns, keywords, and ad sources across Google, Facebook, and Instagram.

Ringostat monetizes through subscription recurring revenue across multiple streams: Business Phone subscriptions starting at $17 per user per month, rental of virtual local, toll-free, and international phone numbers ($1-$3/month depending on country), and premium AI add-ons (Conversation Intelligence, AI Transcription, AI Recommendations, AI Supervisor, AI VoiceBot), supplemented by professional services for CRM integrations through certified implementation partners. Go-to-market combines a sales-led motion (enterprise demos, inside sales for mid-market), a product-led growth motion (14-day free trial with self-service signup at app.ringostat.com), and channel partnerships with digital agencies, CRM integrators, and an affiliate program. The product surface is anchored by 75+ native integrations with major CRM (Salesforce, HubSpot, Pipedrive, Zoho, Odoo), analytics (Google Analytics, Facebook Pixel, Owox BI), advertising (Google Ads, Facebook, Instagram), and messenger platforms, and the company holds ISO/IEC 27001:2022 certification with consecutive G2 Leader awards in Europe, EMEA, and Small Business categories.

The company serves a diversified customer base spanning enterprise logos (Mercedes-Benz, Bosch, Sony, Peugeot, OLX, Autodoc) and mid-market accounts (LEV Development, Brootto, IMPK, KENT&AVER) across verticals including real estate, automotive, healthcare, e-commerce, and call centers. Headcount is reported at 51-100 employees, with the company operating as a wholly-owned subsidiary of FRACTAL (ex-Netpeak Group) following a single disclosed $150,000 seed round from WannaBiz in February 2013 and no subsequent venture capital funding.

Name

Ringostat

Legal name

Ringostat

Website

https://ringostat.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Ringostat is an AI-powered cloud-based business phone and marketing performance platform serving SMBs, mid-market, and enterprise customers across 33 countries, unifying telephony, call tracking, AI conversation intelligence, and omnichannel messaging with 75+ CRM and marketing integrations.

Ownership category

akta.pro rank

Product category

Cloud Business Phone and Marketing Performance Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Cloud business phone
• Virtual PBX system
• Call tracking software
• Conversation intelligence AI
• Marketing performance analytics

Headquarters

HQ city

Odessa

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Business Phone Subscription: Monthly or annual subscription for virtual PBX and business phone services, priced per user. Includes telephony features, call management, and basic analytics.
2. Virtual Phone Numbers: Rental of local, toll-free, and international phone numbers in SIP format. Pricing varies by country (e.g., Poland from $1, Germany/UK/USA from $3 per month).
3. AI Add-ons: Additional AI-powered features including Conversation Intelligence, Call Transcription, AI Recommendations, and AI Supervisor available as premium add-ons.
4. Callback Widget: Website callback widget for lead generation, typically bundled with business phone service.
5. Integration Services: Professional services for CRM integrations and custom setups through certified implementation partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Ringostat provides an AI-powered cloud-based business phone system (virtual PBX) that handles, routes, records, and tracks all customer calls without on-site hardware. It layers call tracking for marketing attribution, conversation intelligence for AI-driven call analysis (emotion detection, topic identification, agent tone), a callback widget for website lead capture, and unified communications spanning calls, SMS, and messengers. The platform is sold primarily as a per-user subscription with premium AI add-ons and is supported by 75+ native CRM, analytics, advertising, and messenger integrations.

Product overview

Ringostat is an AI-powered Business Phone and Marketing Performance Platform consisting of a unified communication system with modular add-ons. The core product is the Business Phone (Virtual PBX), a cloud-based phone system that provides call handling, routing, and management capabilities. This core platform integrates with the Smart Phone desktop/mobile app for unified communications, the Callback widget for website lead capture, and the Online Chat for omnichannel messaging. Performance analytics are delivered through Analytics, Call Tracking, and End-to-End Analytics modules that attribute calls to marketing campaigns. AI capabilities are embedded throughout via Conversation Intelligence, AI Transcription, AI Recommendations, AI Supervisor, and the AI VoiceBot. Industry-specific solutions (Real Estate, Automotive, Healthcare, E-commerce) and the Call Center Solution extend the platform for vertical markets. All products share a common data layer with 75+ integrations including major CRMs (Salesforce, HubSpot, Pipedrive, Zoho), analytics platforms (Google Analytics), and messengers (Telegram, Viber, Messenger).

Differentiator

Problem solved

Functional benefit

Products and services

• Business Phone (Virtual PBX) Cloud-based AI-powered virtual PBX that automatically receives, routes, records, and tracks all business calls online, connecting employees across offices, cities, and countries into a single phone network. Designed for sales teams, marketing departments, and call centers that need call management, IVR, call routing, call recording, and unified communications without on-premise hardware.
• Ringostat Smart Phone All-in-one dialer app available on desktop (Mac, Windows) and mobile (iOS, Android) combining calls, messages, CRM data, caller insights, and click-to-call in a single window. Built for sales and support teams using Ringostat Business Phone who need unified communications on the go.
• Callback Widget Website callback widget that connects visitors with sales reps within 30 seconds, designed to increase website lead capture by an average of 48%. Targeted at sales-driven businesses that need to convert website traffic into qualified phone leads.
• Call Tracking Marketing performance module that attributes inbound phone calls to specific marketing channels, campaigns, and keywords, providing ROI clarity on advertising spend. Built for marketing teams running paid campaigns who need visibility into which ads and keywords actually generate calls.
• Conversation Intelligence AI module that monitors 100% of calls automatically, detecting customer emotions, identifying key topics, evaluating agent tone, and surfacing service-quality and script-compliance insights. Built for sales managers, quality assurance teams, and contact center supervisors who need scalable conversation review.
• AI Transcription Automatic speech-to-text transcription of calls with searchable call records and text-to-speech playback, eliminating the need to listen to audio conversations. Aimed at sales, support, and QA teams that need to review call content quickly.
• AI Supervisor Real-time AI-powered monitoring and coaching tool that watches active conversations, flags issues, enforces language standards, and helps managers coach agents with real call examples. Designed for call center supervisors and sales managers responsible for team performance and service quality.
• AI VoiceBot AI-powered voice bot that handles automated inbound voice interactions with intelligent routing and conversational responses. Targeted at businesses looking to automate call handling without fully staffing a contact center.
• Online Chat Omnichannel website widget that unites live chat, Viber, Telegram, Messenger, and callback requests so customers can choose their preferred contact method and businesses manage them in one place. Built for sales and support teams that want one interface for web chat and messenger inquiries.
• Power Dialer Automated outbound dialing tool that dials numbers one by one from a database, eliminating manual search and dialing and increasing call volume. Built for outbound call centers and B2B sales teams running high-volume prospecting campaigns.
• Call Center Solution Industry-specific telephony bundle for call centers combining call queuing, Power Dialer, parallel calls, direct/warm transfer, extensions, ring groups, call commenting and tagging, call center analytics, and supervisor reporting. Designed for inbound and outbound call centers with high call volumes needing productivity tooling and supervisor oversight.
• Virtual Phone Numbers Rental of local, toll-free, and international SIP phone numbers in supported countries — Poland from $1/month, Germany, UK, USA, Czech Republic, Netherlands, Spain from $3/month. Sold as a standalone subscription add-on to businesses establishing local presence across markets.

Quantifiable outcome

• Up to 30% more calls generated through Generation Box callback widget
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core, secondary and flagship.

• HubSpotcoreTechnology or IntegrationNative integration with HubSpot CRM enabling automatic call logging, click-to-call from HubSpot, contact synchronization, and call data transfer to HubSpot deal records.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM allowing automatic call sync, contact management, and activity logging within Salesforce.
• ZohocoreTechnology or IntegrationIntegration with Zoho CRM and Zoho Desk for seamless call management and customer data synchronization.
• PipedrivecoreTechnology or IntegrationNative integration with Pipedrive CRM for automatic call logging and sales workflow optimization.
• GooglecoreTechnology or IntegrationOfficial Google Partner with integrations for Google Analytics, Google Ads, and Google Workspace. Enables advertising attribution and conversion tracking.
• Facebook/MetacoreTechnology or IntegrationIntegrations with Facebook, Instagram, and Messenger enabling call tracking for Meta advertising campaigns and customer communication via Messenger.
• OdoosecondaryTechnology or IntegrationIntegration with Odoo ERP/CRM system for unified business management and communication.
• Nethunt CRMsecondaryTechnology or IntegrationIntegration with Nethunt CRM for Gmail-based sales pipeline management integrated with Ringostat calls.
• OwoxsecondaryTechnology or IntegrationIntegration with Owox BI for advanced analytics and business intelligence capabilities.
• VibercoreTechnology or IntegrationNative integration with Viber messenger enabling customer communication via popular messaging app alongside calls and SMS.
• TelegramcoreTechnology or IntegrationNative integration with Telegram messenger for customer communication and notifications.
• Digital AgenciescoreChannel Partner/ Reseller/ DistributorPartner program for digital marketing agencies to recommend and implement Ringostat solutions for their clients. Agencies receive training, support, and referral benefits.
• CRM IntegratorscoreImplementation/ SI/ Consulting PartnerPartner program for CRM integration specialists who implement Ringostat for businesses deploying CRM systems. Includes technical training and certification.
• FRACTAL (ex-Netpeak Group)flagshipStrategic or Co-development PartnerRingostat is part of the FRACTAL company (formerly Netpeak Group), a Ukrainian tech holding company. FRACTAL provides strategic direction, resources, and shared services across its portfolio companies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RingCentral: RingCentral is the dominant cloud PBX/UCaaS incumbent for SMB through enterprise, with broader global footprint, deeper feature set, and larger sales motion than Ringostat — a benchmark incumbent across all of Ringostat's core markets.
• Vonage: Vonage (an Ericsson company) provides cloud communications, UCaaS, and CCaaS with global reach, competing with Ringostat in cloud telephony and CRM-integrated communications.
• 8x8: 8x8 offers unified cloud communications and contact center as a service for mid-market and enterprise globally, competing with Ringostat in business telephony and call center solutions.
• Talkdesk: Talkdesk is a cloud contact center platform with AI capabilities, increasingly overlapping with Ringostat's Call Center Solution and AI Supervisor offerings for mid-market and enterprise.

Direct peers

• Aircall: Aircall is a cloud-based business phone system targeting SMB and mid-market with deep CRM integrations and conversation intelligence — the closest comparable to Ringostat in product scope, customer segment, and AI-add-on motion.
• CallRail: CallRail provides call tracking, call analytics, and marketing attribution for SMB and mid-market, directly overlapping Ringostat's Call Tracking and End-to-End Analytics modules.
• JustCall: JustCall is a cloud-based business phone system with CRM integrations, call tracking, and AI features targeting SMB and sales teams — directly comparable in product surface and customer segment.
• Dialpad: Dialpad is an AI-first cloud communications and contact center platform combining UCaaS with native AI transcription and conversation intelligence, competing with Ringostat across both business phone and AI features.
• Invoca: Invoca offers AI-powered call tracking, conversation intelligence, and marketing attribution for mid-market and enterprise — a strong analogue to Ringostat's AI + Call Tracking + Analytics stack, positioned more upmarket.

Emerging players

• Gong.io: Gong is a leading conversation intelligence and revenue intelligence platform; while it does not provide telephony, it competes with Ringostat's AI/Conversation Intelligence layer for the same AI-driven sales coaching budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Ringostat
• Facebookfacebook.com/RingostatEn
• LinkedInlinkedin.com/company/ringostat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ringostat