What MOR Kombucha does

MOR Kombucha is a craft beverage company founded in 2019 by Rob Spiewak and headquartered in Federal Heights, Colorado. The company produces hand-crafted kombucha in 12oz cans and kegs, plus nitro cold brew coffee, sparkling water (ten flavors), and ginger beer. Its core technology is kombucha fermentation combined with a managed draft beverage delivery system (kegerator design, installation, line cleaning, and gas refills) branded as MOR on Tap. The product line centers on six year-round kombucha flavors (Hazy Cactus, Pineapple Peach, Mojito, Ginger Grapefruit, Cherry Limeade, Watermelon Jalapeño) with seasonal rotations, positioned against mass-market kombucha as "approachable" with reduced vinegary taste.

The business operates three go-to-market channels. Direct-to-consumer e-commerce sells 12-pack cases for $42 or $36 on a bi-weekly/monthly subscription, with hyperlocal delivery along the I-25 corridor (Castle Rock to Longmont, and per the FAQ stretching to Ft. Collins to Castle Rock). Wholesale distribution supplies 350+ restaurants, bars, breweries, grocery stores, coffee shops, hotels, and universities throughout Colorado with kegs and case packs. MOR on Tap is a full-service commercial draft program — the company provides kegerator design, installation, line cleaning, gas refills, and recurring delivery for offices, coworking spaces, and hospitality venues, with kegs priced from $35 (sparkling water 1/6 barrel) to $210 (kombucha 1/2 barrel). Marketing is multi-channel: blog content, Instagram, email newsletter, farmers markets (e.g., Boulder County), and earned media (Bon Appetit, August 2019).

Revenue mechanics combine recurring subscription, recurring draft service contracts with gas and deposit fees, and transactional wholesale. The company is privately held, founder-owned, has not raised institutional capital, and operates with 1-10 employees across a single Colorado geography. There is no disclosed revenue, no AI/ML capability, and no parent or subsidiary structure.

Name

MOR Kombucha

Legal name

MOR Kombucha

Website

https://morkombucha.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MOR Kombucha is a Denver-area craft beverage company producing hand-crafted kombucha, nitro cold brew, sparkling water, and ginger beer. It serves consumers and businesses through DTC subscriptions, 350+ Colorado wholesale accounts, and a full-service MOR on Tap kegerator delivery and maintenance program.

Ownership category

akta.pro rank

Product category

Craft Kombucha and Functional Beverages

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Kombucha Production (AFAFAHAA)

akta.pro secondary industries

Kegging & Draught Packaging Operations (AFAFAJAI), Fermented/Probiotic Beverage Co-Packing (Kombucha, Kefir, Culture Drinks) (AFAFAIAG)

Keywords

• Craft kombucha brewing
• Fermented tea beverages
• Draft beverage service
• Nitro cold brew coffee
• Sparkling water distribution

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Canned/Bottled Sales: Sale of 12-pack kombucha cans through e-commerce website with options for single flavor, mixed packs of 2-4 flavors, or all flavors. Delivered via subscription (bi-weekly or monthly) or one-time purchase. Hyperlocal delivery along I-25 corridor from Castle Rock to Longmont.
2. Keg Sales: Sale of kombucha, sparkling water, and nitro cold brew in 1/6 barrel (5.16 gal) and 1/2 barrel (15.5 gal) kegs for commercial and residential draft systems. Prices range from $35-$210 depending on product and keg size.
3. Wholesale to Businesses: Wholesale kombucha and draft beverage sales to restaurants, bars, grocery stores, coffee shops, and other businesses throughout Colorado. Businesses purchase kegs or cases for resale or on-tap service.
4. Commercial Draft Services: Full-service commercial draft beverage installation, maintenance, and recurring delivery. Includes kegerator design/install, line cleaning, gas refills, and service repairs. Revenue from keg deposits, gas refills, and service fees.
5. Subscription Service: $36 per delivery (bi-weekly or monthly) for 12-pack cans with flexible flavor customization. Subscribers can choose single flavor, 2, 3, or 4 flavor mixes, or all flavors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

MOR Kombucha hand-crafts fermented tea (kombucha) beverages in Denver, Colorado, alongside nitro cold brew coffee, draft sparkling water, and ginger beer. The company sells its products through three channels: direct-to-consumer e-commerce (12-pack can subscriptions and one-time orders), wholesale to restaurants, bars, grocery stores, and offices, and a full-service draft beverage program (MOR on Tap) that supplies, installs, and maintains kegerators with recurring keg delivery along the I-25 corridor.

Product overview

MOR Kombucha is a craft beverage company offering a portfolio of fermented tea drinks, cold brew coffee, and sparkling water products. The core product is MOR Kombucha in six flavors (Hazy Cactus, Pineapple Peach, Mojito, Ginger Grapefruit, Cherry Limeade, Watermelon Jalapeño) plus seasonal varieties. Supporting products include MOR Cold Brew Coffee and MOR Sparkling Water. These beverages are sold through three channels: direct-to-consumer 12-pack can subscriptions, retail cans/cases, and the MOR on Tap draft service which provides full-kegerator setup and maintenance for businesses and homes. The company operates as a single unified brand rather than a platform-with-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• MOR Kombucha Hand-crafted fermented tea beverage made with natural ingredients, available in year-round flavors (Hazy Cactus, Pineapple Peach, Mojito, Ginger Grapefruit, Cherry Limeade, Watermelon Jalapeño) and seasonal fruit-forward flavors. Sold in 12oz cans, 1/6 barrel and 1/2 barrel kegs, and through subscription delivery.
• MOR Cold Brew Coffee Nitro cold brew coffee served on tap with a cascading pour effect, available in Blue Orchid Blend and Sound and Vision Blend. Lower acidity than traditional coffee with smooth, velvety taste; ~58% more caffeine than traditional coffee. Offered through draft service with kegerator installation, delivery, and maintenance included.
• MOR Sparkling Water Sparkling water on draft available in ten flavors: Black Currant, Lemon, Blueberry, Lime, Coconut, Pear, Cranberry, Strawberry, Grapefruit, and Plain. Dispensed through kegerator systems as part of the MOR on Tap service.
• MOR on Tap (Draft Beverage Service) Full-service draft beverage delivery and maintenance program supplying kombucha, cold brew, sparkling water, and ginger beer on tap. Includes kegerator design and installation, keg delivery, line cleaning, gas refills, and repairs. Single, double, triple, and nitro tap options. Available for offices, restaurants, apartments, coworking spaces, hotels, and homes along the I-25 corridor.
• MOR Kombucha Subscription Recurring delivery service for kombucha in 12-pack cans with options for single flavor, 2-flavor, 3-flavor, 4-flavor, or all-flavor mixes. Available on bi-weekly or monthly schedules at $36 per delivery with hyperlocal delivery along the I-25 corridor from Castle Rock to Longmont.
• Kombucha Keg Delivery Home and business delivery of kombucha in 1/6 barrel (5.16 gallons) and 1/2 barrel (15.5 gallons) sankey D keg sizes. Includes hyperlocal delivery along I-25 corridor from Ft. Collins to Castle Rock with no shipping available.
• Kombucha on Tap for Events Event beverage station rental providing kegerator setup, kombucha, cold brew, and sparkling water service, plus pickup. Suitable for grand openings, community fairs, and private parties.
• Orchard Spice and Cherry Limeade Kombucha Flavors Seasonal craft kombucha flavors (Orchard Spice and Cherry Limeade) added to the core kombucha lineup in 2023.

Quantifiable outcome

• Kombucha stays fresh up to 12 months in properly sealed kegs
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Denver Beer CompanyminorChannel Partner/ Reseller/ DistributorCraft brewery venue that carries MOR kombucha products, featuring them as part of their beverage offerings alongside their own craft beers.
• Odell BrewingminorChannel Partner/ Reseller/ DistributorColorado craft brewery partner carrying MOR products at their venue.
• Lucky's MarketminorChannel Partner/ Reseller/ DistributorGrocery store chain in Colorado retailing MOR kombucha products.
• Colorado State University (CSU)minorChannel Partner/ Reseller/ DistributorUniversity dining services and retail locations carrying MOR products for students and staff.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brew Dr. Kombucha: Portland-based craft kombucha brand with a comparable approachable, fruit-forward flavor portfolio and national retail distribution. Competes with MOR on shelf position in natural/grocery and on tap at restaurants.
• Humm Kombucha: Pacific Northwest craft kombucha that, like MOR, sells kegs and runs a draft/kegerator service alongside wholesale and retail cans. Closest peer on business model (brew + on-tap service) outside of Colorado.
• Health-Ade Kombucha: National craft kombucha brand with a similar approachable-flavor, low-vinegar positioning. Sells in cans and on draft through wholesale and D2C, directly competing with MOR on positioning, flavors, and channel.
• GT's Living Foods: Largest US kombucha brand (Synergy line) and the category-defining competitor to MOR. Sells fermented tea across grocery, foodservice, and keg formats at national scale, setting the competitive baseline for any craft kombucha.

Broad incumbents

• Suja Organic: Broader functional/fermented beverage brand including kombucha, cold-pressed juice, and tonics. Competitor on the functional-beverage shelf with much larger distribution and marketing budgets.
• Kevita: PepsiCo-owned kombucha and probiotic drinks brand with significant grocery and foodservice presence. Larger incumbent whose shelf and tap-share decisions directly affect craft brands like MOR.
• Reed's Inc. Public craft beverage company with kombucha and craft soda lines sold through DSD and retail. Useful comparable for category economics and potential acquirer profile.

Regional players

• High Country Kombucha: Colorado-based craft kombucha brewing and selling locally. Direct on-the-ground competitor for taps, wholesale accounts, and shelf space along the Front Range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/morkombucha
• LinkedInlinkedin.com/company/mor-kombucha

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOR Kombucha