Akbar

What Akbar does

HeyLink.me is a link-in-bio platform that enables users to consolidate multiple online destinations — personal websites, stores, videos, social posts, and contact points — into a single shareable URL. It serves individual creators and influencers, small and medium businesses seeking a lightweight digital storefront, agencies managing multiple client accounts, and enterprises requiring white-label deployments. The platform is built around a drag-and-drop page builder with deep integration into major social networks (Instagram, TikTok, YouTube, Facebook, X), a 200+ integration ecosystem, QR code generation via the KODE.link sub-brand, and commerce functionality including payment processing and AdSense-based monetization.

The business operates a freemium SaaS model with a free Starter tier (50 links, 9.9% + 30c transaction fee) and a Pro subscription at $5.90/month or $7.00/month billed annually (100 links, 3.9% + 30c transaction fee). Additional revenue streams include transaction fees on commerce, AdSense revenue share, and custom-pricing Agency (3+ accounts) and Enterprise tiers with white-label and API access. The platform reports 11,719,590 registered customers across 195 countries and supports 40+ languages. Distribution is product-led and self-serve through the website and web app, supplemented by organic social discovery, content marketing, and direct sales for Agency and Enterprise tiers. The company maintains a portfolio of sub-brands including KODE.link (QR codes and digital business cards), HeyLink.au (Australia), NonProfit-Link.org, RapidWombat (SEO), and a Baby Passport & Visa Photo Maker tool, indicating a strategy of horizontal product expansion beyond core link-in-bio functionality.

Name

Akbar

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

HeyLink.me is a link-in-bio SaaS platform that lets individual creators, SMBs, agencies, and enterprises consolidate multiple online links into a single shareable page, monetized via freemium subscriptions, transaction fees, and AdSense revenue share.

Ownership category

akta.pro rank

Product category

Link-in-Bio Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAMADAI

App Monetization & Subscription Management Platforms

Business & Public Services/Web, Mobile & Digital Platforms/App Stores, Distribution & Developer Platforms

SECONDARYBPAMADAH

App Analytics, Attribution & Deep Linking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/App Stores, Distribution & Developer Platforms

Keywords

• Link in bio platform
• Social media tools
• Creator monetization
• Digital storefront
• Qr code generation

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium SaaS Subscription: Free Starter tier with basic features (50 links) and a paid Pro subscription at $5.90/month (or $7.00/month billed annually, saving 23%). New users get a 1-month free Pro trial. Revenue from monthly/annual subscription fees.
2. Transaction Fees on Commerce: Pro users pay 3.9% + 30c per transaction for commerce features. Starter users pay 9.9% + 30c per transaction.
3. Advertising Revenue Share: Users monetize their HeyLink.me pages by activating AdSense through the platform. Revenue is shared between HeyLink.me and the content creator based on ad clicks and engagement.
4. Agency/Enterprise Multi-Account Subscriptions: Agency and Enterprise tiers offer flexible pricing for managing 3+ accounts with white-label solutions, custom domains, API access, and priority support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Akbar's source data describes a link-in-bio SaaS platform that lets users consolidate all their online destinations—websites, stores, videos, social profiles—into a single shareable URL across Instagram, TikTok, YouTube, Facebook, and X. The platform adds built-in ecommerce with payment processing, social analytics, AdSense-based monetization, QR code generation via KODE.link, and an Apps Marketplace of 100+ integrations, distributed via a freemium Starter tier, paid Pro subscription, and Agency/Enterprise white-label contracts.

Product overview

HeyLink.me is a link-in-bio platform that serves as a centralized hub for managing all online links through a single customizable page. The core offering consists of the HeyLink.me platform (available in free Starter and paid Pro tiers), supplemented by related products including KODE.link for QR codes and digital business cards, HeyLink.au for Australia-specific branding, and NonProfit-Link.org for nonprofits. The platform integrates with 200+ apps through its Marketplace, offers monetization via Google AdSense, and provides enterprise solutions with white-label options and API access. Users can choose from over 16 template categories, connect custom domains, and access business features like lead generation, messaging, and e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: Advanced QR Code solutions platform for creating custom QR codes, digital business cards, Apple Wallet and Google Wallet digital cards
• HeyLink.au
• NonProfit-Link.org
• RapidWombat
• Baby Passport & Visa Photo Maker

Products and services

• HeyLink.me Platform Core link-in-bio SaaS platform that lets users consolidate multiple URLs (websites, stores, videos, social profiles) into a single shareable page, distributed via Instagram, TikTok, YouTube, Facebook, and X. Includes built-in ecommerce and payment processing, social analytics, AdSense monetization, and QR code generation, with freemium Starter and paid Pro tiers.
• KODE.link Standalone QR code builder and digital business card generator. Enables creation of custom QR codes and digital wallet cards compatible with Apple Wallet and Google Wallet. Integrated into HeyLink.me (basic on Starter, advanced on Pro).
• HeyLink.au Australian-specific localized link-in-bio service operated under its own domain for the Australian market.
• NonProfit-Link.org Specialized link-in-bio solution operated under its own domain for nonprofit organizations.
• Baby Passport & Visa Photo Maker Standalone photo generation tool for creating baby passport and visa application photos, operated under its own domain.

Quantifiable outcome

• 11,719,590 customers from 195 countries trust HeyLink.me
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beacons: Creator-economy 'link in bio + store + AI tools' platform targeting influencers and content creators with built-in monetization, email capture, and media kits. Directly overlaps HeyLink.me on bio-link page building and creator commerce.
• Linktree: The dominant link-in-bio platform, offering free and paid tiers that consolidate multiple links into a single bio URL. Most directly comparable to HeyLink.me on product, target customer (creators and SMBs), and freemium GTM motion.
• Shorby: Link-in-bio and smart short-link tool popular with marketers and creators, offering analytics and channel-specific pages. Comparable on analytics dashboards and social-platform-specific pages (Instagram, TikTok).
• Carrd: Simple one-page site builder widely used by creators, SMBs, and personal brands as an alternative to link-in-bio tools. Comparable on low-friction site/page building, pricing tiers, and creator/SMB GTM.
• Stan Store: Creator commerce platform letting influencers sell products, courses, and bookings from a single link-in-bio page. Competes directly with HeyLink.me's commerce/Pro features and the same SMB/creator audience.
• Bento: Free, no-signup-required link-in-bio alternative with strong design templates targeting creators and personal brands. Directly competes on the same core use case as HeyLink.me's Starter tier.
• Bio.link: Creator-focused link-in-bio service with commerce, digital products, and tipping. Directly competes for the same creator/SMB segment and overlaps on monetization features.

Broad incumbents

• Later: Established social media scheduling, analytics, and link-management platform with a creator/SMB customer base that overlaps HeyLink.me's audience. Competes indirectly through Milkshake and its broader social marketing suite.
• Milkshake (by Later): Link-in-bio mobile app built by Later (a major social-media management incumbent). Targets the same Instagram-first creator audience and benefits from Later's broader social publishing platform.

Regional players

• Taplink: Link-in-bio and microsite platform with strong adoption in Russia/CIS and growing international reach. Comparable to HeyLink.me on multi-link page builder, payments, and tiered pricing for SMBs and creators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akbar