Florida Gastroenterology

What Florida Gastroenterology does

Florida Gastroenterology is a private, single-physician gastroenterology medical practice headquartered at 483 N Semoran Blvd, Suite #101, Winter Park, Florida. The practice is led by Dr. Rohini Bajaj, a board-certified gastroenterologist trained at JIPMER and U.S. internal medicine residency programs, and operates as a direct-to-consumer healthcare provider serving adult patients in the greater Orlando/Winter Park area. Its core offering is the diagnosis and treatment of gastrointestinal disorders affecting the esophagus, stomach, intestines, colon, liver, gallbladder, pancreas, and rectum, including conditions such as GERD, IBD, peptic ulcers, colon cancer, and liver disease.

The practice runs an outpatient endoscopy service with procedural capacity through affiliated sites at AdventHealth Main Endoscopy and Health Village Endoscopy, where screening and diagnostic colonoscopies and EGD procedures are performed. Underlying technology is limited to standard medical endoscopy equipment; the practice has no proprietary software, no patient-facing mobile application, and no public API. Digital patient-facing tools consist of a content website (flgastro.com), downloadable PDF intake forms, and a USA ePay-hosted online bill payment portal with bilingual (English/Spanish) payment pages.

Revenue is generated through professional services: patient consultations, endoscopic procedures, and treatment, billed primarily through in-network insurance reimbursements supplemented by patient co-pays and self-pay collections. Distribution is purely local and direct, via phone scheduling, online appointment requests, and walk-in visits during weekday office hours. No funding rounds, investors, M&A activity, or institutional ownership are disclosed; the practice appears to be physician-owned and independently operated.

Name

Florida Gastroenterology

Legal name

FL Gastroenterology

Website

https://flgastro.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Gastroenterology is a private, single-physician gastroenterology practice in Winter Park, FL, led by Dr. Rohini Bajaj. It diagnoses and treats GI disorders and performs screening colonoscopies and EGD procedures at affiliated AdventHealth endoscopy centers, serving local adult patients via insurance and self-pay.

Ownership category

akta.pro rank

Product category

Gastroenterology Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Endoscopy & GI Diagnostic Centers (HLAFAKAG), Endoscopy & GI Procedure Centers (HLAFAIAE)

Keywords

• Gastroenterology services
• Colonoscopy screening
• Endoscopic procedures
• Digestive health care
• GI disorder treatment

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medical Services Revenue: The practice generates revenue through providing gastroenterology medical services including consultations, diagnostic procedures (colonoscopies, EGD), and treatment of gastrointestinal conditions. Revenue is collected through insurance reimbursements and patient payments including co-pays and self-pay options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Florida Gastroenterology is a single-physician gastroenterology practice based in Winter Park, FL that diagnoses and treats disorders of the gastrointestinal tract, including the esophagus, stomach, intestines, colon, liver, gallbladder, pancreas, and rectum. The practice provides outpatient consultations and performs diagnostic and screening colonoscopies as well as EGD (esophagogastroduodenoscopy) procedures at affiliated endoscopy centers, including AdventHealth Main Endoscopy and Health Village Endoscopy.

Product overview

Florida Gastroenterology is a single-physician gastroenterology practice providing comprehensive gastrointestinal medical care through an outpatient endoscopy center. The practice offers diagnostic and screening colonoscopy procedures and EGD examinations, along with treatment for over 35 gastrointestinal conditions. Patient services include online bill payment via USA ePay and downloadable patient intake forms.

Differentiator

Problem solved

Functional benefit

Products and services

• Gastroenterology Services Medical specialty consultations focused on diagnosing and treating disorders of the gastrointestinal tract, including the esophagus, stomach, intestines, colon, liver, gallbladder, pancreas, and rectum, for adult patients.
• Colonoscopy Outpatient endoscopic procedure for screening and diagnostic examination of the interior of the colon and rectum, performed at affiliated endoscopy centers.
• EGD (Esophagogastroduodenoscopy) Endoscopic procedure to examine the lining of the esophagus, stomach, and duodenum, performed on an outpatient basis at affiliated endoscopy centers.
• Outpatient Endoscopy Center Dedicated facility for performing colonoscopies and EGD procedures on an outpatient basis, operated at AdventHealth Main Endoscopy and Health Village Endoscopy locations.
• Online Bill Payment Secure online payment portal enabling patients to pay their medical bills electronically via USA ePay.
• Patient Forms and Paperwork Downloadable PDF packets including Main Endoscopy Patient Packet, Health Village Endoscopy Patient Packet, and New Patient Packet for pre-appointment completion.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Insurance CompaniescoreOthersFlorida Gastroenterology is in-network with a wide range of insurance companies to provide patients with top-quality work and treatments. This partnership allows patients to access gastroenterology services with insurance coverage.

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• GI Alliance: The largest U.S. independent gastroenterology platform, with hundreds of physicians across more than 20 states. Represents the strategic endpoint of the consolidation trend and the likely acquirer profile for a high-quality independent GI practice in a growing market like Orlando.
• United Digestive: Major independent GI platform operating across the Southeast, with affiliated ASCs and a multi-state footprint. Competes with Florida Gastroenterology for physician talent, payer leverage, and, increasingly, for patient referrals in any expansion markets.
• Gastro Health: National independent GI platform with a strong Florida presence, including locations in the Orlando metro. A direct competitive and consolidator comparable, as Gastro Health is one of the most likely acquirers of an independent GI practice in the region.
• AdventHealth Medical Group (Gastroenterology): The employed-physician arm of the hospital system whose endoscopy centers Florida Gastroenterology currently uses. Competes for the same patients in the Winter Park/Orlando market while owning the facility-fee revenue stream that Florida Gastroenterology does not capture.

Direct peers

• Capital Digestive Care: Large, independent, physician-led gastroenterology specialty practice in the Mid-Atlantic. Closely mirrors Florida Gastroenterology's clinical scope (general GI plus colonoscopy and EGD) but at substantially greater scale, illustrating the growth path an ambitious single-specialty GI practice can take.
• Orlando Health Digestive Health Institute: The dominant hospital-owned gastroenterology service line in the Orlando metro. Directly competes for local GI patients and primary-care referrals, and is the most natural large-system alternative for patients in Florida Gastroenterology's service area.

Regional players

• Borland Groover Clinic: Florida's largest independent gastroenterology group, headquartered in Jacksonville with multiple Central Florida locations. Operates a similar model of outpatient GI consultations and endoscopy procedures with multiple physicians, making it a directly relevant regional comparison point, though at significantly greater scale than Florida Gastroenterology.
• Peak Gastroenterology Associates: Colorado-based independent GI group with multiple physicians and endoscopy centers. Comparable in its physician-led, single-specialty focus and ASC strategy, though operating in a different geography, and useful as a model for the scale Florida Gastroenterology could reach with expansion.

Emerging players

• Oshi Health: Tech-enabled, virtual-first gastroenterology practice providing digital care for conditions like IBS, GERD, and IBD. Represents the disruptive digital-health alternative to traditional brick-and-mortar GI practices and a model Florida Gastroenterology could partner with or adopt elements of to extend its reach.
• Vivante Health: Digital digestive health company offering a virtual care platform for GI conditions. Comparable as a technology-enabled GI care alternative, illustrating both the threat to traditional practices and a potential partnership or digital-extension opportunity for an established local practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Gastroenterology