Race Organisers Admin Group

What Race Organisers Admin Group does

Race Organisers Admin Group (ROAG) is a privately held sports events administration and marketing company, founded in 2009 and structured as Race Organisers Admin Group (Pty) Ltd in South Africa with a secondary operational presence in Mauritius. The company operates a unified online portal that delivers end-to-end event management for race organisers and a single registration destination for participants. Its platform covers participant entries and information management, race timing and results, photo galleries, member profile history, outsourced event organiser services, charitable fundraising workflows, and corporate advertising/sponsorship placements. ROAG supports a broad set of sporting disciplines — including trail running, road running, mountain biking, road cycling, gravel cycling, canoeing, swimming, rugby, motorsport, kite surfing, and training events — and serves marquee annual events such as the KFC Mauritius Marathon, Dodo Trail, Beachcomber Trail, Caudan Night Run, and Hilton Charity Trail.

Under the hood, ROAG is a web-based portal (front-end at roag.org) with language toggling between English and French, event-listing and registration modules, results and photo hosting, a member 'My Profile' account system, and administrative tooling for event organisers. The company markets the platform as an integration/interoperability differentiator — a single destination rather than a fragmented stack of separate registration, timing, and marketing tools.

ROAG's revenue model is predominantly unit-pricing-based, monetised through per-participant race entry fees (e.g., 10km Trail du Souffleur at MUR 1,700, 25km Trail du Nautile at MUR 2,600, 65km Trail du Sud Sauvage at MUR 3,700, plus relay and merchandise line items) rather than disclosed SaaS subscription fees. The customer base is split between event organisers (B2B), who outsource administration to ROAG specialists, and individual athletes (B2C) who self-register through the portal. Distribution is regional — concentrated in Mauritius with a parallel South African footprint — and is amplified through Facebook and Instagram organic social channels under the 'ROAG Mauritius' and 'ROAG International' brands.

Name

Race Organisers Admin Group

Legal name

Race Organisers Admin Group (Pty) Ltd

Website

https://roag.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Race Organisers Admin Group (ROAG) operates a unified online sports events administration platform serving event organisers and athletes across Mauritius and South Africa, covering registration, timing, results, photos, fundraising, and corporate sponsorship.

Ownership category

akta.pro rank

Product category

Sports Event Management Software

NAICS

Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Sports event administration
• Race registration platform
• Event timing services
• Sports marketing solutions
• Endurance event management

Headquarters

HQ city

Pietermaritzburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

ROAG operates an online sports events administration portal that handles end-to-end event management including athlete registration/entries, results tracking, photo hosting, fundraising for charities, and corporate sponsorship connections. The platform serves multiple endurance disciplines (trail running, road running, mountain biking, road cycling, swimming, canoeing, kite surfing, motorsport, rugby) across Mauritius and South Africa, while also offering outsourced event administration services to event organisers.

Product overview

ROAG Sports Events Administration is a sports events administration and marketing company offering a unified online platform for managing sporting events. The core product is the ROAG Sports Events Administration portal, supported by complementary modules including Entries & Info for participant registration, Results & Photos for race timing and imagery, Fundraising services for charity partnerships, Corporate Advertising for sponsors, Event Organiser Services for outsourced administration, and My Profile for member account management. The platform supports multiple sporting disciplines across Mauritius and South Africa including Mountain Biking, Road Running, Trail Running, MTB & Trail Running, Canoeing, Swimming, Rugby, Motorsport, Kite Surfing, Road Cycling, Gravel Cycling, and Training events.

Differentiator

Problem solved

Functional benefit

Products and services

• ROAG Sports Events Administration Core online portal and administration platform for managing sporting events, including entries, results, photos, fundraising, and corporate advertising, serving event organisers and athletes across Mauritius and South Africa.
• Event Organiser Services

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Race Roster: Endurance-focused online race registration, timing and event-management platform used by marathon, cycling and triathlon organisers globally. Same core product (registration, results, photos) targeting the same endurance-sports organiser customer.
• RunSignUp: US-based leading online endurance race registration platform offering ticketing, timing, results, fundraising, and donation management. Closest direct product comparison to ROAG's portal across features and audience.
• Webscorer: Race timing and online registration system used worldwide by running, cycling and multi-sport events. Directly comparable on the registration-plus-results module that ROAG offers.
• EntryCentral: South African online event registration and timing platform serving road running, trail, cycling, and adventure races. Direct regional peer to ROAG with overlapping African geography and the same B2B organiser / B2C athlete model.
• Njuko: European online event registration and timing platform focused on endurance sports including trail, mountain biking, road running, and triathlon. Direct peer in functionality and event-category focus.

Emerging players

• Let's Do This: UK-headquartered endurance event marketplace aggregating marathons, triathlons and obstacle races. Comparable as a discovery-plus-registration layer for athletes, though more consumer-marketing oriented than ROAG's admin focus.

Others

• Race timing hardware vendors (e.g., RaceTec, ChronoTrack): Providers of chip timing hardware and software that integrate with online registration platforms. Adjacent category — many ROAG competitors either partner with these vendors or compete directly with their bundled timing offerings.

Broad incumbents

• Active.com: Large North American platform (owned by USA Track & Field parent) offering event registration, ticketing and activity discovery across running, cycling, and outdoor recreation. Broader incumbent with overlapping race-registration capabilities.
• Eventbrite: Global general-purpose event ticketing and registration platform that organisers use for races and sports events. Not endurance-specialist, but a competing channel for any organiser evaluating registration providers.

Regional players

• Pretoria Harriers / local race-organiser clubs: Regional athletics clubs in South Africa that organise and host their own events (e.g., Pretoria Harriers, Hollywoodbets Athletics Club) and sometimes run registrations in-house. Comparable as organiser-side customers/competitors in the South African market ROAG also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roagmu
• Instagraminstagram.com/roag_international
• Xx.com/roagsport
• LinkedInlinkedin.com/company/roag-race-organisers-admin-group-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Race Organisers Admin Group