Black Horse Property

What Black Horse Property does

Black Horse Property is a private, Bradford-based estate agency operating primarily in the West Yorkshire market. It provides residential and commercial property sales, lettings, property management, maintenance coordination, EPC administration, and auction services. The firm markets itself through two high street offices (532 Thornton Road, BD8, and a City Centre BD1 location), membership of major UK property portals (Zoopla, OnTheMarket), social media channels, and a content blog, supplemented by native iOS and Android apps.

The product surface is anchored on the Black Horse Property Portal — a web-based listing and search platform — with three supporting products: an Instant Online Valuation tool providing postcode-based market and rental estimates, mobile applications for on-the-go search, and BP Direct (BlackHorsePropertyDirect.com), an online sub-brand offering fixed-fee digital marketing for sellers and landlords across England & Wales. Technology infrastructure is sourced through the GNB Property Network, and online auction capability is delivered via a partnership with Pattinson Auction.

Revenue is generated through sales commissions on traditional and auction transactions (transaction-fee model), recurring lettings and property management income (subscription/recurring model), and one-off fixed fees from BP Direct transactions. Customer segments consist of individual residential buyers, sellers, tenants, and landlords primarily in the Bradford district, with BP Direct opening access to cost-conscious self-directed sellers across England & Wales. The firm employs 11-50 staff and operates without disclosed funding, external investment, or M&A activity, making it a small, owner-operated regional agency rather than a venture-backed platform.

Name

Black Horse Property

Legal name

Blackhorse Property

Website

https://blackhorseproperty.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Horse Property is a Bradford-based UK estate agency providing residential and commercial sales, lettings, property management, valuation, and auction services, serving individual buyers, sellers, tenants, and landlords across the Bradford district and England & Wales via its high-street offices, BP Direct online platform, and property portal partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission earned from facilitating residential property sales. The company acts as marketing agent for properties sold through traditional sales and auction channels.
2. Lettings and Property Management: Ongoing rental income management and tenant placement services. Includes property management, maintenance coordination, and EPC services.
3. BP Direct Fixed Fee Services: Alternative online estate agency service with fair fixed fees regardless of house price. No percentage fees, no tie-in periods, no limits and no completion fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Black Horse Property is a Bradford-based estate agency that provides residential and commercial property sales, lettings, property management, auctions, and instant online valuation services. The company operates through two high street offices in the Bradford district and an online channel (BP Direct) covering England and Wales, serving individual buyers, sellers, tenants, and landlords.

Product overview

Black Horse Property operates as a traditional estate agency and property management company with a multi-channel digital platform. The core offering consists of the Black Horse Property Portal (web-based property search and listing platform) for residential and commercial property sales and lettings in the Bradford district. Supporting this are BP Direct, a standalone online estate agency brand offering digital property marketing services across England & Wales with fixed-fee pricing; the Instant Online Valuation Tool for automated property valuation estimates; mobile applications for iOS and Android; auction services through Pattinson Auction partnership; and comprehensive property management including maintenance and EPC services.

Differentiator

Problem solved

Functional benefit

Brands

• BlackHorsePropertyDirect.com: Online estate agency and property marketing tool providing an alternative and simple way to sell or rent property anywhere in England & Wales, operated by experienced property professionals. Offers fair fixed fees with no percentage fees, no tie-in periods, no limits and no completion fees.

Products and services

• Black Horse Property Portal The primary property listing and search platform offering residential and commercial property sales, lettings, and management services across the Bradford district. Targets individual buyers, sellers, tenants, and landlords in the local market.
• BP Direct (BlackHorsePropertyDirect.com) An online estate agency and property marketing platform providing an alternative way to sell or rent properties anywhere in England and Wales, operated by experienced property professionals with fair fixed fees and no percentage charges, no tie-in periods, no limits, and no completion fees. Targets cost-conscious sellers and landlords across England and Wales.
• Instant Online Valuation Tool A web-based tool providing instant online property valuations by postcode entry, delivering estimated market values and rental value calculations for users evaluating their property worth. Targets homeowners, sellers, and landlords considering listing.
• Black Horse Property Mobile App Native mobile applications available for iOS (App Store) and Android (Play Store) devices enabling property search and management on the go for buyers, sellers, and tenants.
• Property Auction Services Online property auction services in partnership with Pattinson Auction, offering both conditional (Modern) and unconditional (Traditional) auction terms for property sales. Targets sellers seeking fast, transparent auction-based transactions.
• Property Management Services Full-service property management including tenant relations, maintenance coordination, and Energy Performance Certificate (EPC) administration. Targets landlords and property owners who require ongoing, professional oversight of their rental properties.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Pattinson AuctioncoreChannel Partner/ Reseller/ DistributorPattinson Auction works in partnership with Black Horse Property as marketing agent for online auction property sales. Properties are sold via transparent online auction with Pattinson Auction overseeing the process. The partnership handles identity verification and Anti Money Laundering procedures for bidders.
• ZooplaminorChannel Partner/ Reseller/ DistributorProperty listings distributed through Zoopla property portal for extended market reach.
• OnTheMarketminorChannel Partner/ Reseller/ DistributorProperty listings distributed through OnTheMarket property portal for extended market reach.
• Property Redress SchememinorOthersMembership in Property Redress Scheme providing consumer protection and dispute resolution for property transactions.
• DPS (Deposit Protection Scheme)minorOthersMember of DPS for secure tenancy deposit protection as required by law.
• GNB Property NetworkcoreTechnology or IntegrationBlackhorse Property operates within the GNB Property network providing website infrastructure, property software, and platform technology powering the company's online presence and property listings.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Connells Group: Largest UK estate agency and lettings group with hundreds of branches nationwide. Comparable as a broad incumbent whose local branches in West Yorkshire compete directly with Black Horse Property's Bradford offices.
• Foxtons: London-centric UK estate agency known for sales and lettings with strong digital marketing capabilities. Comparable as a hybrid incumbent combining physical presence with online marketing, similar in spirit to Black Horse Property's model.
• Countrywide: Major UK estate agency network offering sales, lettings and mortgage services through local branches. Comparable as an incumbent with overlapping high-street services across residential sales, lettings and mortgages.
• Savills: Global real estate services firm with UK residential sales, lettings and property management. Comparable as an incumbent that competes at the higher-value end of the residential market across northern England.

Direct peers

• Strike: UK online estate agency offering fixed-fee home-selling services across England and Wales. Directly comparable because it competes with BP Direct's online, no-percentage-fee model, but without high-street branches.
• Hunters: UK-wide estate agency network combining local branches with national marketing. Comparable because it competes head-on with Black Horse Property's high-street sales and lettings presence, particularly across northern England.
• Belvoir: UK franchise network focused on residential lettings and property management. Comparable because it competes directly for landlords and managed-property mandates, a core recurring revenue stream for Black Horse Property.
• YOPA: UK online estate agency selling fixed-fee packages to homeowners nationally. Comparable because it competes head-on with BP Direct in the same online, fixed-fee segment targeting cost-conscious sellers.
• Pattinson Auction: UK online property auction house that Black Horse Property partners with for auction sales. Comparable because it shares the auction channel and offers a competing route to sellers considering auction over traditional agency.
• Martin & Co: UK lettings and sales franchise network with national coverage. Comparable because it competes for the same tenants, landlords and sales listings in the Bradford-area residential market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BHorseProperty
• Facebookfacebook.com/BlackHorseProperty
• LinkedInlinkedin.com/company/blackhorse-property-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Horse Property