Sola Strand Hotel

What Sola Strand Hotel does

Sola Strand Hotel is a full-service historic Norwegian beachfront hotel located on Solastranden beach in Sola, 2 km from Stavanger Airport Sola and 15 km from Stavanger city centre. Founded in 1914 as Mountroyal, renamed Nordsjøbadet before adopting the Sola Strand Hotel identity, and operated continuously as a hospitality venue for over a century, it is today operated by Team Sola Strand AS under the ownership of HEIMR Collection, a Norwegian hotel group of roughly 15 properties (org. nr. 922 021 147). The hotel serves three primary segments — leisure travellers, corporate clients, and customers hosting private celebrations — with a layered product architecture spanning accommodation (eight room categories from Classic Single to Seaview Suite), Sola Strand Spa (five treatment rooms, pool, saunas, cold-water pools, relaxation areas), three conference centres (Nordsjøsenteret, Solasenteret, Rygesenteret) totalling 20 meeting rooms with plenary capacity up to 300-350 delegates, three heritage wedding venues (Ellens Utsikt, Montroyalsalen built from a Canadian Pacific cruise ship, Sverresalen built from the frigate Kong Sverre), and a diversified F&B programme (Strandbaren beach bar, breakfast and Sunday buffets, seasonal 4-course dinners, summer, Christmas and New Year buffets) using locally sourced Rogaland ingredients. The technology stack is standard third-party SaaS: Synxis/Sabre Hospitality Solutions for reservations and the online booking widget, HubSpot for CRM, Squarespace for the website CMS, a Shopify-based DLC gift card storefront at shop.solastrandhotel.no, EasyPark for parking payments, and a marketing automation platform. Supporting services include a 24-hour lobbyshop, in-house patisserie, EV charging (Tesla and standard), and a dedicated training pipeline via the HEIMR Academy apprenticeship programme.

The hotel's business model is multi-stream hospitality revenue generation: unit pricing across rooms (with length-of-stay discounts of 15-25% under the 'Enjoy More, Save More' programme), F&B (per-cover pricing of NOK 295-985 across buffet tiers), spa access (NOK 250 for hotel guests / NOK 450 for external guests for 2-hour passes), conference day packages and custom packages, wedding packages (capacity 80-120 across three venues), gift cards (NOK 500-5,000 across categories), and bundled packages (Taste of Sola, Eat-Sleep-Repeat, Golf Package, Wedding Package, New Year's Package 2026, Dog-Friendly). Distribution is multi-channel: direct website booking through Synxis, phone/email reservations, 24/7 on-site reception, the HEIMR network referral channel, and the HEIMR Corporate Deal programme offering 10% room and 5% meeting package discounts to business partners. Active-lifestyle demand is captured asset-light through partnerships with Sola Aktivitetssenter (water sports: surf, SUP, kite, wingfoil, kayak), Sola Golf Club (golf packages), and local activity providers, supplemented by in-house team-building activities and a seasonal summer activity programme.

The legal entity is Team Sola Strand AS, a private limited company domiciled in Sola, Norway; it is wholly owned by HEIMR Collection (a holding/investment vehicle). The hotel holds Miljøfyrtårn (Environmental Lighthouse) certification and operates GDPR-compliant personal data processing through the HEIMR/parent governance framework. The Property is privately held with no public equity, venture-capital, or private-equity ownership signals disclosed.

Name

Sola Strand Hotel

Legal name

Team Sola Strand AS

Website

https://solastrandhotel.no

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Sola Strand Hotel is a historic Norwegian beachfront hotel in Sola near Stavanger, operated by Team Sola Strand AS under HEIMR Collection. It provides accommodation, dining, spa, conference, wedding, and water-sport services to leisure travellers, corporate clients, and celebration customers.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Spa and wellness
• Conference facilities
• Wedding venues
• Food and beverage

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Room bookings across multiple room categories: Classic Single, Classic Double, Classic Twin, Superior Double, Seaview Double, Seaview Deluxe, Junior Suite, and Seaview Suite. Revenue from nightly stays with various packages including dog-friendly rooms.
2. Food & Beverage: Multiple dining venues including Strandbaren (beach bar), breakfast buffet, seasonal menus, 4-course dinners, lunch and Sunday buffets, summer buffet, Christmas buffet, and New Year's dinner. Also includes pastry/cake sales from their bakery.
3. Sola Strand Spa: Spa access passes and treatment services. Access passes for hotel guests (250 NOK/2 hours) and external guests (450 NOK/2 hours). Spa treatments including signature treatments, massage, facial treatments, and specialized packages.
4. Conference & Events: Meeting packages, conference facilities rental, team building activities, and event hosting. Three conference centers with 20 meeting rooms, plenary capacity up to 300 persons. Day packages for meetings and customized conference packages.
5. Wedding & Celebrations: Wedding packages and event hosting. Three wedding venues: Ellens utsikt (80 guests), Montroyalsalen (80 guests), Sverresalen (120 guests). Wedding packages include decorated rooms, champagne, flowers, and breakfast.
6. Gift Cards: Digital gift cards sold online (PDF delivery) and physical gift cards at reception. Gift cards available for accommodation, spa, dining, and specific packages (golf package, taste of Sola).
7. Activity Packages: Golf packages (accommodation + breakfast + greenfee), activity center partnerships offering surfing, SUP, kite surfing, kayak. Summer activities including morning stretch, surf lessons, beach games, quiz nights.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sola Strand Hotel is a historic Norwegian beachfront hotel at Solastranden in Sola, near Stavanger, operating since 1914. It provides accommodation across eight room categories, a wellness spa with five treatment rooms, multiple dining venues, three dedicated conference centers with 20 meeting rooms, and historic function rooms for weddings and private events.

Product overview

Sola Strand Hotel & Spa is a historic Norwegian beachfront hotel dating to 1914, operated by Team Sola Strand AS and part of the HEIMR Collection. The hotel functions as a full-service resort with a layered product architecture: accommodation (8 room/suite categories from Classic Single to Seaview Suite) as the core product, supported by Sola Strand Spa (wellness facility with 5 treatment rooms, pool, saunas, and relaxation areas), Sola Aktivitetssenter (beachside water sports), and diverse dining (Strandbaren beach bar, seasonal buffets, 4-course dinners, breakfast). Additional revenue streams include conference and event hosting across three dedicated conference centres (Nordsjøsenteret, Solasenteret, Rygesenteret) with 20 meeting rooms and up to 350-person plenary capacity, wedding and private event venues (Ellens Utsikt, Montroyalsalen, Sverresalen), and themed stay packages (golf, spa, culinary, pet-friendly). Supporting services include a 24-hour lobbyshop, in-house patisserie, and gift card e-commerce shop.

Differentiator

Problem solved

Functional benefit

Brands

• Strandbaren: Beach bar serving coffee, lunch, dinner, drinks, and snacks with panoramic North Sea views.
• Sola Strand Spa
• Nordsjøsenteret
• Solasenteret
• Rygesenteret

Products and services

• Hotel Rooms & Suites Accommodation across eight categories (Classic Single, Classic Double, Classic Twin, Superior Double, Seaview Double, Seaview Deluxe, Junior Suite, Seaview Suite) featuring flatscreen TVs, private bathrooms with showers, and panoramic sea or beach views. Suites include minibars and Nespresso machines. Dog-friendly rooms are available.
• Sola Strand Spa Wellness facility with five treatment rooms, pool, saunas, foot baths, cold water pools, and relaxation areas. Offers body and facial treatments including a signature 100-minute treatment using Babor products. Open daily 07:00-22:00 with spa access priced at 250 NOK for hotel guests and 450 NOK for external guests (2 hours).
• Conference & Meeting Facilities Three dedicated conference centers (Nordsjøsenteret, Solasenteret, Rygesenteret) with 20 meeting rooms total and plenary capacity up to 300 delegates. Includes standard meeting day packages with technical equipment, coffee/tea, fruit, and lunch. Equipped with Bose sound systems, Sennheiser wireless microphones, Epson laser projectors, and Logitech video conferencing.
• Wedding by the Sea (Bryllup ved havet) Wedding venue hosting ceremonies and receptions in three historic function rooms: Ellens Utsikt (up to 80 guests), Montroyalsalen (up to 80 guests, from Canadian Pacific Line cruise ship), and Sverresalen (up to 120 guests, built from timber of frigate Kong Sverre). Includes dedicated wedding planning, catering, and wedding cake services.
• Private Events (Selskap) Private event hosting for birthdays, anniversaries, christenings, confirmations, memorial services, and corporate gatherings. Full-service event planning including venue selection, catering, mingling events, and dance floor setup.
• Dining Venues & Buffets Multiple dining options including Strandbaren beach bar (11:00-22:00 daily), daily breakfast buffet (07:00-10:00), seasonal 4-course dinners (Friday/Saturday), lunch and Sunday buffets, summer buffet (22 Jun-9 Aug), and Christmas/New Year celebrations. Features locally sourced Rogaland ingredients.
• Activity Packages (Teambuilding & Summer Activities) Group activities including Paint & Sip, scavenger hunts, Sola's Olympic Games, SUP teambuilding, surf/SUP/kite/wingfoil courses, sandcastle building, and seasonal summer activities (morning stretches, beach games, quiz nights). Activities range 1-3 hours for 6-120+ participants.
• Gift Cards (Gavekort) Digital (PDF) and physical gift cards for accommodation, spa, dining, and themed packages (Breakfast for Two 530 NOK, Spa from 450 NOK, Hotel from 500 NOK, Golf Package 2850 NOK, Taste of Sola 3650 NOK). Valid for 12 months.
• Sola Aktivitetssenter (Beachside Activity Centre) Beachside activity center offering kite surfing, boogieboard, SUP (Stand Up Paddle), wingfoil, surfing, and kayaking with equipment rental, courses, and instruction. Located adjacent to Solastranden beach.
• Konditori (Patisserie) In-house patisserie producing celebration cakes in two sizes (18 cm and 24 cm), including Success Cake (435/585 NOK), Chocolate Cake (465/615 NOK), Mascarpone/Cream Cake (450/595 NOK), Passion Fruit Mousse (465/615 NOK), and Milk Chocolate Mousse (465/615 NOK).

Quantifiable outcome

• Three conference centers with 20 meeting rooms serving up to 300 delegates
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered moderate, minor and core.

• Clean Shores NorwaymoderateStrategic or Co-development PartnerEnvironmental partnership for clean coastlines. Given the hotel's beachfront location on Solastranden, the hotel supports Clean Shores Norway's mission for clean beaches and coastline preservation through cooperation and support.
• Klepp ILminorOthersSports sponsorship with local football club Klepp IL. Part of the hotel's community support for local sports and youth activities.
• Sola BaseballminorOthersSports sponsorship with local baseball club. Community support for local sports organizations.
• Helle Oppedal (windsurfer)minorOthersIndividual athlete sponsorship for windsurfer Helle Oppedal. Part of supporting local water sports athletes.
• Sola Cykleklubb (Cycling Club)minorOthersSports sponsorship with local cycling club. Community support for local cycling activities.
• Gatemagasinet ASFALTminorOthersSupport for street magazine ASFALT sold by people with drug addiction experiences. The hotel supports with advertising throughout the year, contributing to social enterprise providing income opportunities for people in difficult life situations.
• Sola AktivitetssentercoreStrategic or Co-development PartnerActivity center partnership offering water sports activities for hotel guests. Located adjacent to the beach. Activities include kitesurfing, boogieboard, SUP, wingfoil, surf, and kayak. The hotel directs guests to the activity center for beach and water sports experiences.
• Sola GolfklubbmoderateStrategic or Co-development PartnerGolf partnership offering 'Who's Your Caddy' package including accommodation, breakfast buffet, and greenfee at Sola Golf Club. Joint package promotion and guest referrals between hotel and golf club.
• HEIMR CollectioncoreStrategic or Co-development PartnerParent company and hotel collection network. HEIMR Collection is a collection of authentic Norwegian hotels including Hotel Victoria, Radisson Blu Caledonien, Farsund Resort, and others. Provides corporate partnership programs, booking systems, marketing, and brand management.
• Sabre Hospitality SolutionscoreTechnology or IntegrationGlobal hotel booking system provider. Powers the hotel's reservation and booking infrastructure. Data processing includes customer booking data managed through their systems.
• HubspotmoderateTechnology or IntegrationCRM system for customer relationship management. Used for storing booking data, purchase history, and customer communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jegtvolden Fjordhotell: HEIMR Collection member in Trøndelag offering conference, dining and accommodation similar to Sola Strand Hotel. Comparable in scale and product mix, but located further north in a different fjord catchment.
• Opus 16: HEIMR Collection boutique hotel in Bergen. Competes with Sola Strand Hotel for Norwegian corporate and leisure travelers, and shares the same HEIMR corporate deal and cross-promotion channels.
• Farsund Resort: HEIMR Collection resort property in southern Norway. Comparable full-service resort with conference, dining and leisure offerings, sharing HEIMR's corporate deal and distribution infrastructure.
• Hotel Victoria: Sibling property within the HEIMR Collection based in Stavanger. Comparable full-service Norwegian hotel with similar conference, dining and heritage positioning, and operates under the same corporate partnership and distribution umbrella.
• Hotel Ullensvang: Another HEIMR Collection member and historic Norwegian resort hotel on the Hardangerfjord. Comparable in offering beachfront/fjord-side accommodation, spa, conference facilities, and seasonal F&B — direct counterpart in the same hotel collection.

Broad incumbents

• Radisson Blu Caledonien Hotel, Kristiansand: International branded full-service hotel in southern Norway and a HEIMR Collection partner. Competes for the same corporate MICE and leisure segments as Sola Strand Hotel, but offers a global loyalty program and broader brand recognition.
• Thon Hotel Stavanger: National chain hotel in Stavanger operated by Olav Thon Group. Competes for the same corporate and overnight leisure demand in the Stavanger region, with broader distribution and brand reach than Sola Strand Hotel.
• Clarion Hotel Stavanger: Full-service chain hotel in Stavanger competing for the same corporate meetings, conferences and overnight stays. Operates under the Strawberry/Nordic Choice network, offering deeper loyalty distribution than Sola Strand Hotel.
• Quality Hotel Stavanger: Strawberry/Nordic Choice-branded full-service hotel in the Stavanger region, overlapping on conference facilities, F&B, and corporate overnight demand against Sola Strand Hotel's MICE stack.
• Scandic Stavanger City: Large Scandinavian chain hotel in the Stavanger region targeting the same corporate and leisure travelers. Differs in scale, loyalty program, and standardized rooms, but overlaps directly on MICE and corporate RFPs in the same catchment area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Solastrandhotel
• Instagraminstagram.com/solastrandhotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sola Strand Hotel