Luxury Paints

What Luxury Paints does

Luxury Paints Pty Ltd is an Australian-owned paint manufacturer that has been producing coatings from Brisbane, Queensland for over 30 years (founded circa 1995). The company operates a single manufacturing and head-office location in Darra and serves three customer segments: professional painters and trade contractors (the primary segment), DIY consumers undertaking home improvement projects, and industrial/commercial operations requiring protective surface coatings. Products carry industry endorsements and are subject to regular independent audits, and the firm explicitly positions itself as '100% Australian Owned & Made.'

The product portfolio spans decorative paints (Non Drip Ceiling White, Flat Enamel, Easiclean Silk Low Sheen, Sunshield exterior systems, water-based and gloss enamels), timber coatings (Timberprime Clear, acrylic timberclears, wood oils, varnishes), primers and undercoats (Speedprep, Acquaprime, Multi Purpose Undercoat, Rustfighter), and specialty industrial coatings (Graffiti Buster 200, Superlux Hammer Finish, Coolit Ceram All Metal Primer). Distinctive technical features include a proprietary non-drip ceiling formulation and the 'Australian Brush with Colour' palette system organizing colours into six landscape-inspired ranges (Desert, Ocean, Snowy, Forest, Sunny, Vivid). The range is supported by technical data sheets and material safety data sheets and backed by a stated commitment to sustainable manufacturing practices.

Luxury Paints operates a dual-channel go-to-market model: direct sales to trade and commercial customers via credit account facilities processed through the Payway payment system, and a retail stockist network across Australia that supplies colour cards, swatches and sample pots. A password-protected specifications portal serves trade specifiers. Pricing is not publicly disclosed and requires direct inquiry. Operating geographies are listed as Australia, although the company states its products have been used on major project categories 'throughout Australia and overseas.' Revenue figures, headcount, ownership structure beyond 'privately held,' and recent strategic transactions are not disclosed in available source material.

Name

Luxury Paints

Legal name

Luxury Paints Pty Ltd

Website

https://luxurypaints.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Luxury Paints Pty Ltd is an Australian-owned paint manufacturer based in Brisbane, Queensland, producing premium decorative, industrial, specialty, and timber coatings for professional painters, DIY consumers, and industrial buyers across Australia.

Ownership category

akta.pro rank

Product category

Paint and Surface Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Architectural coatings
• Industrial coatings
• Specialty paints
• Decorative paints
• Timber coatings

Headquarters

HQ city

Darra

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels4 records

Core offering

Luxury Paints manufactures and sells a full range of premium Decorative, Industrial and Specialty paint and coating products — including interior and exterior topcoats, ceiling paints, enamels, timber coatings, primers and undercoats, metal primers, and specialty coatings such as graffiti protection — under its 100% Australian-owned and Australian-made brand. The company distributes these coatings across Australia via retail stockists, direct trade credit accounts, and its website, supported by proprietary colour ranges and technical data resources for trade specifiers.

Product overview

Luxury Paints is an Australian-owned and Australian-made paint manufacturer that has been operating in Brisbane for over 30 years. The company produces a comprehensive portfolio of premium Decorative, Industrial, and Specialty paint products ranging from primers and undercoats to interior and exterior topcoats. Their product range includes: Decorative paints (Non Drip Ceiling White, Flat Enamel, Easiclean, Sunshield, Water Based Enamel, Gloss Enamel), Timber coatings (Timberprime Clear, Acrylic Timberclear Tuff, Clear Wood Oil, Varnishes), Specialty coatings (Graffiti Buster, Superlux Hammer Finish, Coolit Ceram), and a full spectrum of colour ranges (Desert, Sunny, Ocean, Snowy, Forest, Vivid) marketed as 'Australian Brush with Colour'. The products are backed by technical data sheets and material safety data sheets, with a focus on quality manufacturing and environmental sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Non Drip Ceiling White Premium quality interior flat ceiling paint with outstanding hiding power and a proprietary non-drip formulation that enables ease of application with minimal spatter; targeted at trade painters and DIY consumers for ceiling applications.
• Flat Enamel Premium ultra-flat wall and ceiling finish designed to hide surface imperfections; suitable for high traffic areas and wet areas; oil-based formula delivering a high-quality finish for residential and commercial projects.
• Easiclean Silk Low Sheen Interior wall paint with easy-clean properties and a silk low sheen finish, formulated for residential and commercial interior walls.
• Sunshield Low Sheen Exterior low sheen paint incorporating Sunshield UV-protection technology, designed for residential and commercial exterior applications requiring UV resistance.
• Sunshield Gloss Exterior gloss paint incorporating Sunshield UV-protection technology for UV-resistant exterior finishes on residential and commercial projects.
• Water Based Enamel Water-based enamel paint formulated for interior and exterior trim and surface applications, offering a lower-odour alternative to traditional enamel.
• Gloss Enamel High gloss enamel paint for interior and exterior surfaces requiring a durable high-sheen finish.
• Timberprime Clear Penetrating clear water-borne primer for timber decks, doors, windows, and garden furniture; retains natural timber appearance while providing protection against UV degradation and fungal discolouration.
• Acrylic Timberclear Tuff Acrylic-based timber clear coating formulated for tough protective performance on timber substrates.
• Clear Wood Oil Clear wood oil finish for timber protection, restoring and preserving natural timber surfaces.
• Dull Satin Varnish Dull satin varnish finish formulated for timber surfaces requiring a low-sheen protective coating.
• Clear Gloss Varnish Clear gloss varnish finish formulated for timber surfaces requiring a high-sheen protective coating.
• Speedprep Sealer Primer Undercoat Quick-drying sealer primer undercoat for surface preparation prior to topcoat application.
• Acquaprime All Metal Primer Water-based primer formulated for priming metal surfaces prior to topcoat application.
• Multi Purpose Undercoat Multi-purpose undercoat formulated for application on a range of surface types prior to topcoating.
• Rustfighter Metal Primer Metal primer with rust-fighting properties formulated to protect ferrous metal substrates prior to topcoat application.
• Coolit Ceram All Metal Primer All metal primer incorporating ceramic technology for protective metal substrate preparation.
• Graffiti Buster 200 Specialty coating for graffiti removal and protection, designed for commercial and public infrastructure surfaces.
• Superlux Hammer Finish Premium hammer finish coating for industrial applications, providing a decorative hammered-metal appearance on metal substrates and equipment.
• Desert Colour Range Interior and exterior colour collection inspired by the earthy tones of the Australian red centre, featuring warm neutral colours.
• Sunny Colour Range Interior and exterior colour collection inspired by sun, surf, and sand on Australian beaches, featuring yellow highlight colours.
• Ocean Colour Range Interior and exterior colour collection inspired by tranquil ocean views of Australian coastlines, featuring calming blue tones.
• Snowy Colour Range Interior and exterior colour collection inspired by snowy peaks of Australian mountain ranges, featuring pure white tones.
• Forest Colour Range Interior and exterior colour collection inspired by lush greenery of Australian tropical rainforests, featuring calm green tones.
• Vivid Colour Range Interior colour collection inspired by vivid hues of Australian coral reefs, featuring strong bright colours for feature walls.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• British Paints: Australian-focused decorative paint brand (DuluxGroup portfolio) selling through retail and trade, directly overlapping with Luxury Paints' DIY and trade customer segments.
• Haymes Paint: Australian family-owned paint manufacturer with a similar regional, premium positioning, broad decorative and specialty range, and trade-channel focus. Closest structural analogue in business model.
• DuluxGroup (Dulux): Australia's largest decorative and architectural paint manufacturer, now owned by Nippon Paint. Directly comparable as the dominant local competitor across the same trade, DIY, and project specification channels.
• Taubmans: Long-established Australian decorative and architectural coatings brand (part of PPG), competing in the same retail and trade channels with overlapping interior, exterior, and specialty product lines.
• Berger Paints (Australia): Australian decorative and specialty paint manufacturer offering interior, exterior, and timber coatings to retail and trade customers - overlapping product mix and distribution channels.
• Jotun Australia: Norwegian multinational with a substantial Australian presence in decorative, protective, and marine coatings. Comparable across the industrial/specialty segment and increasingly in architectural.

Broad incumbents

• PPG Industries: Global paints and coatings manufacturer (parent of Taubmans in Australia). Comparable across decorative, industrial, and specialty categories and a key competitive reference for scale and R&D intensity.
• Sherwin-Williams: Global coatings giant with broad architectural, industrial, and specialty portfolios. Relevant as a global benchmark for premium positioning, technical specification, and competitive pressure in Australia.
• Nippon Paint Holdings: Global coatings major and parent of DuluxGroup, the dominant Australian paint player. Relevant as the most consequential global incumbent shaping the competitive structure of the Australian decorative and industrial coatings market.

Regional players

• Resene Paints: New Zealand-headquartered paint manufacturer with Australian operations, offering a comparable full decorative, specialty, and colour-range portfolio geared to Australasian conditions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Luxury-Paints-120249291403256
• LinkedInlinkedin.com/company/luxury-paints-wetherill-park

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Paints