Adrenalin Sports

Name

Adrenalin Sports

Legal name

Adrenalin Sports and Cycles

Website

https://adrenalinsports.ie

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro industry

PRIMARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAHAC

Bike Apparel, Helmets & Protective Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAAAAAD

Athletic / Performance & Activewear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAMAHAB

Bike Parts & Components Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Sports retail
• Bicycles and cycling
• Athletic footwear
• Teamwear customization
• Bike repair services

Headquarters

HQ city

Newcastle West

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail product sales: Revenue is generated through the sale of physical products including cycles/bicycles, sports footwear, sports clothing, fitness equipment, sports nutrition, and accessories through both physical retail stores and e-commerce. The business operates as a traditional omnichannel retailer with no subscription or recurring revenue components.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Adrenalin Sports is an omnichannel sports retailer selling bicycles (road, mountain, hybrid, e-bikes, kids), athletic footwear, sports clothing, fitness equipment, sports nutrition, and cycling accessories through two physical stores in Newcastle West, Co. Limerick and an e-commerce website. The business also operates an in-house bike repair workshop with expert mechanics and offers customized teamwear production (sublimation, vinyl, white toner, embroidery) directly to sports clubs at wholesale prices.

Product overview

Adrenalin Sports & Cycles is a retail sports store based in Newcastle West, Co. Limerick, Ireland. Founded in 1990 as Sports World, it offers a comprehensive range of sports gear and bicycles. The product portfolio centers on cycling (Giant/Liv bikes, Frog kids bikes, and cycling accessories), athletic footwear (Hoka, Asics, Saucony, Adidas, Under Armour), sports clothing, fitness equipment, and sports nutrition (High 5, SiS, Kinetica). Additional offerings include Limerick GAA official merchandise, club/teamwear customization services, and bike repair workshop services. The company operates as a traditional brick-and-mortar and e-commerce retail business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles (Road, Mountain, Hybrid, Electric, Kids) Full range of bicycles for adults and children including road bikes (Giant Contend, Propel Advanced SL, Defy Advanced Pro), mountain bikes (Giant Talon, Liv Tempt), hybrid bikes (Giant Escape, Roam, ARX), electric bikes (Giant NewTour E+, Liv Tempt E+), and kids bikes (Frog Bikes). Customers can also purchase Giant/Liv branded bicycles, accessories, and clothing.
• Cycling Accessories Cycling accessories including helmets, glasses, lights, pumps, parts, bike carriers, tyres, pedals, gloves, and cycling shoes from brands like Abus, BBB, Endura, Mavic, and Shimano.
• Athletic and Running Footwear
• Sports Clothing and Apparel
• Fitness Equipment and Home Fitness
• Sports Nutrition Sports nutrition products including High 5 (energy gels, ZERO electrolyte tablets, energy drinks), SiS (Science in Sport), Kinetica, and PowerBar supplements, hydration tablets, bottles, and shakers.
• Limerick GAA Merchandise
• Bike Workshop and Repair Service
• Teamwear Customization Service Custom club t-shirt printing, sublimation, vinyl, white toner, and embroidery services for sports clubs and teams, with wholesale pricing and direct-to-club sales.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GiantcoreChannel Partner/ Reseller/ DistributorAdrenalin Sports is an official retailer of Giant Bicycles in Ireland, stocking a wide range including road bikes (Contend, Defy, Propel), mountain bikes (Talon), hybrid bikes (Escape, Roam), e-bikes (NewTour E+), and kids bikes (ARX series). Also stocks Giant accessories, clothing, and components. Giant is described as the world's largest bicycle manufacturer.
• LivcoreChannel Partner/ Reseller/ DistributorLiv is Giant's women-specific cycling brand. Adrenalin Sports stocks Liv bikes including Alight hybrid, Tempt mountain, and Tempt E+ electric bikes, as well as Liv accessories and clothing.
• O'NeillscoreChannel Partner/ Reseller/ DistributorAdrenalin Sports stocks the full range of official Limerick GAA jerseys, training wear, and accessories from O'Neills, including home and away jerseys for 2025-2026 season, goalkeeper jerseys, training vests, shorts, and team wear. Official stockist of O'Neills Limerick GAA gear.
• HOKAcoreChannel Partner/ Reseller/ DistributorAdrenalin Sports is one of Ireland's official HOKA stockists, holding extensive stock of HOKA footwear including Clifton, Bondi, Rincon, Mach, Arahi, and Gaviota models for men and women. Also stocks HOKA clothing and offers healthcare worker discount.
• ASICScoreChannel Partner/ Reseller/ DistributorAdrenalin Sports is one of Ireland's official ASICS stockists, offering the full range of ASICS running shoes for men, women, and kids including GT-1000, Gel-Kayano, and Novablast.
• JomacoreChannel Partner/ Reseller/ DistributorAdrenalin Sports is an exclusive agent for Joma in Limerick. Provides team wear sales and in-house customisation services using sublimation, vinyl, white toner, and embroidery techniques for clubs.
• AdidasminorChannel Partner/ Reseller/ DistributorStocks Adidas footwear (running, football boots, general sports) and clothing across men's, women's, and kids ranges.
• Under ArmourminorChannel Partner/ Reseller/ DistributorStocks Under Armour footwear and clothing across men's, women's, and kids ranges.
• High 5minorChannel Partner/ Reseller/ DistributorStocks High 5 sports nutrition products including energy gels, ZERO electrolyte tablets, and energy drinks.
• GarminminorChannel Partner/ Reseller/ DistributorStocks Garmin wearable technology and bicycle computers. Staff can provide advice on choosing the right wearable or computer.
• PolarminorChannel Partner/ Reseller/ DistributorStocks Polar wearable technology and fitness devices alongside Garmin products.
• Frog BikesminorChannel Partner/ Reseller/ DistributorStocks Frog kids bikes including the Frog 40 model, targeting children as a distinct segment within the cycling category.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• McSport: Ireland-based sports retailer with a strong teamwear and GAA/soccer/rugby customisation offering plus general sports apparel and footwear — directly comparable to Adrenalin's club teamwear customisation service.
• Elverys Sports: Ireland's largest domestic sports retailer with multiple stores nationwide, stocking similar brands (ASICS, Adidas, Nike) and offering teamwear/customization. The most direct Ireland-headquartered peer to Adrenalin's multi-category sporting goods model.
• Lifestyle Sports: Irish multi-brand sports retailer with both physical stores and a strong e-commerce operation, carrying comparable footwear, apparel, and accessories brands. Directly comparable in scope and target customer.
• 53 Degrees North: Irish outdoor and sports retailer with stores and e-commerce, focused on running, hiking, and outdoor categories that overlap with Adrenalin's running, hiking, and outdoor sports assortment.
• Great Outdoors: Irish outdoor, hiking, and active lifestyle retailer with physical stores and e-commerce, overlapping with Adrenalin's HOKA, ASICS, hiking boots, and outdoor/camping categories.

Regional players

• Halfords: UK-based cycling and motoring retailer with Republic of Ireland online presence, offering bikes, accessories, and a workshop/repair service — a comparable cycling-and-service retail model, though primarily digital in Ireland.
• Chain Reaction Cycles: Northern Ireland-based global online cycling retailer selling Giant, Liv, and accessories. Directly comparable cycling product mix, though operating primarily as a pure-play online retailer versus Adrenalin's hybrid model.
• Wiggle: UK-based online cycling, running, and triathlon retailer with comparable product range (bikes, accessories, nutrition, apparel). Geographic overlap in Ireland via delivery, but operates as a digital-only specialist.

Broad incumbents

• Decathlon: Global sporting goods retailer with Irish stores and e-commerce selling own-label and multi-brand cycling, running, and outdoor gear at discount prices. A broad incumbent that competes across most of Adrenalin's categories.
• Sports Direct (Frasers Group): Europe's largest sports retailer with Irish presence, offering multi-brand footwear, apparel, and equipment at aggressive price points. A broad incumbent pressuring Adrenalin's mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/adrenalinsport
• Facebookfacebook.com/adrenalinsports.ie
• Instagraminstagram.com/adrenalinsportsandcycles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenalin Sports