ALX
- Company typePrivate
- Founded2024
- HeadquartersSan Diego, United States
- Headcount—
- GTM typeB2C
- OfferingServices
ALX firmographics
Firmographics- Name
- ALX
- Legal name
- ALX
- Website
- https://alxliving.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Ownership category
- akta.pro rank
ALX industry classification
Industry- Product category
- Luxury Apartment Rentals
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Condo & Apartment Rentals (Urban/Resort) (THAGANAB)
Keywords
Where ALX is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ALX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Apartment Rent: Monthly rental income from Studio, 1BR, 2BR apartments, Townhomes, and Penthouses. Rent is due on the 1st of each month with grace period through the 4th. Current market rents range from approximately $2,185/month for studios to $3,963/month for 2BR units.
- Parking: Gated multi-level garage parking spaces starting at $150/month, subject to availability. EV charging stations available for additional fees.
- Storage Units: Storage units available for rent to residents needing additional space. Contact leasing office for pricing.
- Application Fees: Application fee of $52 per person required for apartment applications. Part of the leasing process for new residents.
- Late Fees: Late fees assessed starting on the 5th of the month when rent is not paid by the grace period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio apartments ranging from 409-625 sq ft |
| Subscription | Monthly | 1-bedroom apartments ranging from 679-1059 sq ft |
| Subscription | Monthly | 2-bedroom apartments ranging from 857-1419 sq ft |
| Subscription | Monthly | Luxury Penthouse and Townhome units |
| Unit Pricing | Monthly | Parking - Gated garage |
| Unit Pricing | Monthly | Storage units |
| Other | One time/ perpetual license | Resident referral incentive |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
ALX product offering
Product offeringCore offering
ALX San Diego is a luxury high-rise apartment community in East Village, Downtown San Diego, offering studio, 1-bedroom, 2-bedroom, townhome, and penthouse residences across 19 floors. The property provides modern apartment rentals with premium finishes, extensive amenities including a zero-edge rooftop pool, fitness center, and pet-friendly facilities, along with professional property management by North Coast Living.
Product overview
ALX San Diego is a luxury high-rise apartment community offering contemporary residences across 19 floors in East Village, Downtown San Diego. The portfolio includes six studio floor plan models (S1–S6, 409–625 sq ft), ten 1-bedroom models (A1–A10, 679–1,059 sq ft), eight 2-bedroom models (B1–B8, 857–1,419 sq ft), penthouse units (PH1, PH2, PH4, ranging from 1,306 to 2,228 sq ft), and one townhome unit (TH, 1,897 sq ft). All units feature modern finishes including GE stainless steel appliances, quartz countertops, European-style cabinetry, in-unit washers and dryers, and electronic door locks. The Resident Amenities Package (a bundled add-on) provides access to a zero-edge rooftop pool and spa, Technogym-equipped fitness center, resident lounge, game room, sixth-floor clubroom with terrace, business center, dog park, pet spa, bike hub, and 24/7 package lockers. Supporting services include an online leasing and tour scheduling platform, a resident portal for maintenance and payments, 3D virtual tours of premium units, and a monthly community newsletter with resident events. North Coast Living manages the property.
Differentiator
Problem solved
Functional benefit
Products and services
- ALX San Diego Apartment Residences
- Studio Floor Plans (S1–S6)
- 1-Bedroom Floor Plans (A1–A10)
- 2-Bedroom Floor Plans (B1–B8)
- Penthouse Units (PH1, PH2, PH4)
- Townhome Unit (TH)
Quantifiable outcome
- Walk Score of 96 indicates exceptional walkability - almost all daily errands can be completed on foot
Companies that use ALX
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
ALX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature9 records
ALX partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- North Coast LivingcoreNorth Coast Living is the property management company that owns and manages ALX San Diego. They acquired ALX and launched their ownership in August 2024, hosting a successful kickoff event with residents. North Coast Living operates 19+ properties across the region and brings professional management, hospitality training, and community-building programs to ALX.
- BFT Little Italy (Body Fit Training)coreBFT Little Italy is a fitness studio partner offering exclusive discounted access to ALX residents. Residents receive a special PROMO CODE: BFTALX for discounted memberships at the BFT studio in Little Italy. BFT hosts monthly fitness classes including circuit training sessions at the ALX gym, typically on the second Thursday of each month at 7 PM. An exclusive 7-day free trial is also offered to ALX residents.
- Signal SecuritycoreSignal is ALX's on-site security provider, offering overnight monitoring and support at the community. Signal officers are on-site daily from 5 PM to 5 AM. Residents have access to Signal's Dispatch Response number (619) 363-7233 for security concerns.
- ASA Bakery & CafeminorLocal Japanese bakery and cafe featuring authentic Japanese bread and pastries. Located at 634 14th St in the East Village. ALX residents receive a 10% discount on drinks when showing their ALX key fob.
- Lost AbbeycoreLost Abbey is the neighborhood brewery located adjacent to ALX, hosting regular resident happy hours. Events are held approximately monthly at Lost Abbey Church location, typically from 5:30-7 PM. Lost Abbey provides exclusive drink specials for ALX residents during community events.
- Chiefy CafeminorResident-owned and operated cafe serving coffee, acai bowls, smoothies, and sandwiches. Pop-up events are held at ALX lobby, typically serving cold brew and breakfast items. The cafe is pet-friendly and supports animal shelters through Brewhound Coffee initiative.
- Doggos GusminorTijuana-style bacon-wrapped hot dog food vendor operating from Lost Abbey Church. Serves special breakfast burrito events at ALX pool deck. Featured at community events like Taste of East Village.
- Feeding San DiegominorALX partners with Feeding San Diego, the leading hunger relief organization in San Diego County and the only Feeding America partner food bank in the region. The community conducts annual food drives (summer and holiday) with donations supporting local families in need. North Coast Living matches monetary donations to maximize community impact.
- Quartyard Event SpaceminorQuartyard is an urban event venue and park in East Village made from repurposed shipping containers. Located within walking distance of ALX, it hosts cultural events, concerts, markets, and community activities. ALX residents are informed about Quartyard events including Sound Lounge Open Jam sessions featuring live music and Filipinx-inspired food.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
ALX competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: Largest operator and manager of apartments in the United States, with a significant downtown San Diego presence including management of multiple luxury high-rises. Greystar is the dominant incumbent operator in the segment where ALX competes.
- Essex Property Trust: West Coast-focused public apartment REIT with dense California urban exposure, including Southern California luxury apartment communities. Comparable to ALX on product type (Class A urban high-rise), geography (California), and target renter (urban professionals).
- AvalonBay Communities: Public REIT operating a national portfolio of Class A urban and suburban apartment communities, including properties in the San Diego metro. Comparable to ALX at the portfolio strategy and urban Class A product level, with broader scale and public-market capital access.
- Equity Residential: Large public apartment REIT with a portfolio concentrated in high-density, high-rent urban gateway markets including California coastal cities. Comparable to ALX on urban Class A strategy and premium pricing model, with materially larger scale.
- UDR Inc. National public apartment REIT operating Class A urban and suburban communities across major U.S. metros, including California. Comparable to ALX on product positioning (Class A urban infill), target renter profile, and amenitized operating model.
Direct peers
- Bayside at the Embarcadero: Luxury waterfront apartment community in downtown San Diego offering premium views and high-end amenities. Comparable to ALX on renter segment (urban professionals), product tier (Class A), and downtown location economics.
- Park 12 San Diego: Downtown San Diego luxury apartment community offering modern finishes, resort-style amenities, and walkable access to East Village/Gaslamp attractions. Direct competitor to ALX within the same downtown submarket.
- ICON San Diego: Luxury downtown San Diego high-rise apartment community competing for urban professional renters seeking modern finishes and amenity-rich living. Directly comparable to ALX in target renter, unit finish quality, and downtown location.
- Vantage Pointe: Luxury apartment tower in downtown San Diego offering high-end finishes, views, and full amenity packages. Competes head-to-head with ALX for premium downtown renters and operates on a similar Class A apartment model.
- Pinnacle on the Park: Luxury high-rise apartment community also located in East Village, San Diego, adjacent to Petco Park. Pinnacle on the Park is the closest geographic and product peer to ALX — competing for the same downtown luxury renter pool with similar amenitized high-rise product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ALX social profiles
Digital presenceALX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALX leadership team
Management profileNumber of profiles
Profiles7 records
ALX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALX
What does ALX do?
ALX San Diego is a luxury high-rise apartment community in East Village, Downtown San Diego, offering studio, 1-bedroom, 2-bedroom, townhome, and penthouse residences across 19 floors. The property provides modern apartment rentals with premium finishes, extensive amenities including a zero-edge rooftop pool, fitness center, and pet-friendly facilities, along with professional property management by North Coast Living.
Is ALX a public or private company?
ALX is a private company. It is classified as corporate owned and is currently operating.
When was ALX founded?
ALX was founded in 2024.
Where is ALX based?
ALX is headquartered in San Diego, United States, in the North America region.
How does ALX make money?
Five revenue lines are on record. Apartment Rent is the primary driver. The others are parking, storage Units, application Fees and late Fees.
Who are ALX's main competitors?
Broad incumbents on record are Greystar Real Estate Partners, Essex Property Trust, AvalonBay Communities, Equity Residential and UDR Inc.. Direct peers are Bayside at the Embarcadero, Park 12 San Diego, ICON San Diego, Vantage Pointe and Pinnacle on the Park.
Does ALX have an API?
No public API is recorded for ALX.
What industry is ALX in?
ALX's product category is Luxury Apartment Rentals. Its primary akta.pro industry code is THAGANAB, Condo & Apartment Rentals (Urban/Resort). Its SIC code is 6513.