Cropland

AgTech Sales Performance Managementcropland.com.br

Company typePrivate
Founded2021
HeadquartersUberlândia, Brazil
Headcount11–50
GTM typeB2B
OfferingSoftware

Cropland firmographics

Firmographics

Name: Cropland
Legal name: CROPLAND INTELIGÊNCIA E TECNOLOGIA LTDA
Website: https://cropland.com.br
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Cropland industry classification

Industry

Product category: AgTech Sales Performance Management
NAICS: Farm Management Services (115116)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
akta.pro secondary industries: Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

Sales performance management
Agribusiness intelligence
Agricultural market mapping
Sales territory planning
Agtech analytics platform

Where Cropland is headquartered

Location

Headquarters

HQ city: Uberlândia
HQ country: Brazil
HQ region: Latin America

Offices2 records

Markets served

Cropland business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

SaaS Subscription - Sales Performance Platform: Subscription-based access to the CROPLAND platform for sales planning, management, and performance analytics. Includes modules for market coverage, sales planning, business plans, and team dimensioning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Cropland product offering

Product offering

Core offering

Cropland sells a cloud-based SaaS sales performance management platform for agricultural input companies in Brazil. The platform enables market coverage analysis, sales planning, business plan tracking, and sales team sizing using a proprietary database of 5,400+ agricultural sales channels and 5,000+ municipalities with mapped crop potential across defensives, seeds, biologicals, plant nutrition, and fertilizers. Customers access the platform via web browser and pay recurring subscription fees under a consultative enterprise sales engagement.

Product overview

Cropland is a unified sales performance management platform for the agricultural sector. The platform comprises a core system with four integrated modules: Cobertura de Mercado (Market Coverage) for territory management and market analysis; Planejamento de Vendas (Sales Planning) for quota definition and team performance; Plano de Negócios (Business Plan) for strategic objective alignment; and Dimensionamento da Equipe de Vendas (Sales Team Sizing) for territory optimization. The platform integrates data warehousing, collaborative planning, and real-time sales management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

CROPLAND Sales Performance Platform Unified cloud-based SaaS sales performance management platform for Brazilian agricultural input companies. It combines data warehousing, collaborative planning, real-time sales management, and analytics modules (market coverage, sales planning, business plan, sales team sizing) to help agribusiness sales teams plan, manage, and act on sales performance across defensives, seeds, biologicals, plant nutrition, and fertilizer segments.

Quantifiable outcome

5-year market projections for agricultural segments
+1 more outcomes

Companies that use Cropland

Customer profile

Segments1 record

Ideal customer profiles1 record

Cropland technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Cropland partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Cropland competitors and assessment

Company assessment

Direct peers

Auravant: Argentine-born ag intelligence platform providing satellite imagery, crop monitoring, and field-level analytics. Comparable as a regional ag data and analytics SaaS targeting agribusiness and input companies across Latin America.
Aegro: Brazilian vertical SaaS for farm and agribusiness management, including sales planning, financial control, and operational reporting. Most directly comparable Brazilian AgTech SaaS competitor addressing similar sales and planning workflows in agribusiness.
Arado: Brazilian agribusiness CRM and sales management platform tailored for input resellers and distributors. Closely comparable product positioning to Cropland in serving sales teams inside Brazilian ag input distribution.

Broad incumbents

TOTVS: Brazil's largest enterprise software company with ERP and vertical modules for agribusiness, including sales and distribution. Broad incumbent that could localize an SPM solution for ag input companies and represents a competitive threat.
Anaplan: Enterprise connected planning platform with sales planning, territory, and quota management capabilities. Directly overlapping with Cropland's Sales Planning and Business Plan modules.
Salesforce: Global leader in CRM and sales performance management. Many of Cropland's core features (territory, quota, forecasting) overlap with Salesforce Sales Cloud, and Salesforce represents the most likely large-platform competitor.
Climate FieldView (Bayer): Bayer's digital agriculture platform with farm data, yield analysis, and input optimization. Broad incumbent with proprietary ag data that could be extended into sales intelligence for input manufacturers.

Emerging players

Board International: Decision-making and sales planning platform with territory, quota, and performance management. Comparable as an enterprise SPM solution that competes for the same sales planning and forecasting wallet.

Regional players

Solinftec: Large Brazilian AgTech platform offering digital solutions for agricultural operations, including fleet/logistics and field analytics. Comparable as a Brazilian AgTech with adjacent data and software offerings for input companies and distributors.

Others

Agrosat (acquired by Bayer): Brazilian ag intelligence and satellite analytics company acquired by Bayer, focused on crop monitoring and input decision support. Conceptually similar to Cropland in providing ag data infrastructure in Brazil, now consolidated inside Bayer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Cropland financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cropland leadership team

Management profile

Number of profiles

Cropland funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cropland M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cropland

What does Cropland do?

Is Cropland a public or private company?

Cropland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Cropland founded?

Cropland was founded in 2021. It employs 11 to 50 people.

Where is Cropland based?

Cropland is headquartered in Uberlândia, Brazil, in the Latin America region.

How does Cropland make money?

One revenue line is on record: saaS Subscription - Sales Performance Platform.

Who are Cropland's main competitors?

Direct peers on record are Auravant, Aegro and Arado. Broad incumbents are TOTVS, Anaplan, Salesforce and Climate FieldView (Bayer). Board International is listed as an emerging player. Solinftec is listed as a regional player. Agrosat (acquired by Bayer) is listed as an others.

Does Cropland have an API?

No public API is recorded for Cropland.

What industry is Cropland in?

Cropland's product category is AgTech Sales Performance Management. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping). Its NAICS code is 115116 and its SIC code is 7372.