Bruce Silver Associates
Bruce Silver Associates, operating as Method and Style, is a solo-practitioner training, certification, and publishing business founded by Bruce Silver in 2007 that teaches the proprietary Method and Style Approach to OMG BPMN, DMN, and CMMN standards for business analysts, business architects, and process engineers worldwide.
- Company typePrivate
- Founded2007
- HeadquartersAltadena, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bruce Silver Associates does
Bruce Silver Associates is a privately held U.S. sole proprietorship operating under the brand 'Method and Style,' founded in 2007 by Bruce Silver as a training, certification, and consulting practice focused on the OMG business automation standards: BPMN (Business Process Model and Notation), DMN (Decision Model and Notation), and CMMN (Case Management Model and Notation). The company teaches a proprietary 'Method and Style Approach,' a methodology and set of stylistic conventions layered on top of those standards that is designed to make process and decision logic clear from printed diagrams without requiring programming. Silver, who holds a PhD from MIT and a physics degree from Princeton, was a key contributor to the BPMN 2.0 standard and has served on the OMG DMN Revision Task Force and TCK working group.
The product portfolio comprises four training and certification programs (BPMN Training and Certification, DMN Training and Certification, Low-Code Business Automation Training, and BPM+ Introduction) plus four books (BPMN Method and Style, BPMN Quick and Easy, DMN Method and Style 3rd Edition, and CMMN Method and Style). Training is delivered in 60-day web/on-demand, live/online, and live/onsite formats that bundle access to partner tools (Trisotech Modelers, ViziModeler for Visio, or Signavio Process Editor) and a post-class certification exam. Pricing is publicly listed at $960 per program (with $850 launch pricing). Books are sold in print and Kindle through Amazon and on the company website. The business reaches the market through direct website sales, partner platforms (Trisotech, Signavio), a joint venture (BPMessentials with itp commerce), and thought-leadership channels including the bpmNEXT conference (co-hosted with Nathaniel Palmer) and Gartner BPM Summit presentations.
The business is operated essentially as a solo practice by Bruce Silver, with 1-10 stated headcount, no disclosed external funding, no subsidiaries, and no M&A activity. Scale signals include 4,000+ trained students and 1,300+ certified professionals since 2007, recognition as a world leader in BPMN training, and the embedded Method and Style validation rules inside Trisotech, ViziModeler, and Signavio tools, which create an indirect ecosystem presence across the major BPMN tool stacks.
Bruce Silver Associates firmographics
Firmographics- Name
- Bruce Silver Associates
- Legal name
- Method and Style
- Website
- https://methodandstyle.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bruce Silver Associates, operating as Method and Style, is a solo-practitioner training, certification, and publishing business founded by Bruce Silver in 2007 that teaches the proprietary Method and Style Approach to OMG BPMN, DMN, and CMMN standards for business analysts, business architects, and process engineers worldwide.
- Ownership category
- akta.pro rank
Bruce Silver Associates industry classification
Industry- Product category
- Business Process Management Training
- NAICS
- Professional and Management Development Training (611430), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)
- akta.pro secondary industries
- Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
Keywords
Where Bruce Silver Associates is headquartered
LocationHeadquarters
- HQ city
- Altadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bruce Silver Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training and Certification: 60-day training programs in BPMN, DMN, and Business Automation with post-class certification. Delivered via web/on-demand, live/online, and live/onsite formats. Includes tool access for exercises.
- Book Sales: Sale of training books including BPMN Method and Style, DMN Method and Style, CMMN Method and Style, and BPMN Quick and Easy. Available in print and Kindle editions through Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Web/On-Demand Training - 60-day access with tool use and certification |
| Subscription | Pay-as-you-go | Bundle pricing for BPMN + DMN training |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Bruce Silver Associates product offering
Product offeringCore offering
Bruce Silver Associates (operating as Method and Style) sells fee-based training and certification programs plus authored reference books covering OMG business automation standards (BPMN, DMN, CMMN). Training is delivered in 60-day web/on-demand, live/online, and live/onsite formats and includes access to partner modeling tools (Trisotech, Signavio, or ViziModeler) along with post-class certification exams. The differentiated "Method and Style Approach" is a proprietary methodology layered on the standards to make process and decision logic clear from printed diagrams.
Product overview
Bruce Silver Associates (trading as Method And Style) offers a portfolio of training programs and books focused on business process and decision modeling standards from the Object Management Group (OMG). The core offerings include BPMN Training and Certification (world leader since 2007), DMN Training and Certification, Business Automation Training, and BPM+ Introduction courses. The company publishes authoritative books including BPMN Method and Style 2nd Edition, BPMN Quick and Easy, DMN Method and Style 3rd Edition, and CMMN Method and Style. All training programs include 60-day access to world-class modeling tools (Trisotech, ViziModeler, or Signavio) and post-class certification. The books and training are based on the proprietary 'Method and Style Approach' which provides standardized techniques and rules layered on top of OMG standards to ensure models clearly communicate logic from diagrams alone.
Differentiator
Problem solved
Functional benefit
Products and services
- BPMN Training and Certification Comprehensive 60-day training program in BPMN process modeling methodology and stylistic conventions using the Method and Style Approach. Includes access to partner BPMN modeling tools and post-class certification exam. Recognized as the world leader in BPMN training since 2007.
- DMN Training and Certification 60-day training program covering Decision Model and Notation (DMN) for creating model-based decision requirements and executable DMN services. Includes access to Trisotech Decision Modeler and RedHat Drools execution engine.
- Business Automation Training and Certification Low-code business automation training that teaches how to create executable Business Automation services without programming using standards: DMN for business logic and BPMN for process logic.
- BPM+ Introduction and Certification Comprehensive introduction to the BPM+ family of visual modeling languages, covering BPMN, CMMN, DMN, and SDMN standards with post-class certification.
- BPMN Method and Style, 2nd Edition (book) Comprehensive reference book on BPMN 2.0 covering all shapes, symbols, and execution semantics; includes BPMN Implementer's Guide. Published by Cody-Cassidy Press.
- BPMN Quick and Easy, Using Method and Style (book) Streamlined book focusing on the essential BPMN elements that process modelers need to know, simplifying BPMN vocabulary, methodology, and style rules.
- DMN Method and Style, 3rd Edition (book) Comprehensive guide to Decision Model and Notation (DMN) decision modeling, based on the draft DMN 1.6 specification and including the DMN Cookbook. Published by Cody-Cassidy Press.
- CMMN Method and Style (book) Book on Case Management Model and Notation (CMMN) showing how to create case models where logic is clear from printed diagrams and executable on business automation platforms. Published May 2020 by Cody-Cassidy Press, 130 pages.
Companies that use Bruce Silver Associates
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Bruce Silver Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bruce Silver Associates partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- TrisotechcorePrimary technology partner for cloud-based training delivery. Trisotech BPMN Modeler, DMN Modeler, and Case Modeler used for hands-on exercises and certification. Trisotech has implemented Method and Style validation rules in their tools. Bruce Silver co-authored content with Trisotech team.
- BPMessentials (Joint Venture with itp commerce)coreJoint venture with itp commerce, maker of ViziModeler for Visio. BPMessentials delivers BPMN Method and Style training and certification. Content and certification are same as Trisotech-based training. itp commerce's ViziModeler includes Method and Style validation built in.
- OMG (Object Management Group)coreBruce Silver served on DMN Revision Task Force and TCK working group at OMG. Active contributor to BPMN 2.0 standard development. The Method and Style methodology is built on OMG standards (BPMN, DMN, CMMN).
- bpmNEXT ConferenceflagshipBruce Silver co-hosts bpmNEXT, an annual event showcasing the latest in BPM technology, alongside Nathaniel Palmer of BPM.com. Flowable's CMMN-based demos won Best in Show awards at this conference.
- DMN TCK Working GroupcoreBruce Silver participates in DMN Technology Compatibility Kit working group with Fujitsu, RedHat, Trisotech, Camunda, Oracle, and OpenRules. Goal is to assist and ensure conformance to DMN specification through test cases and validation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bruce Silver Associates competitors and assessment
Company assessmentBroad incumbents
- Software AG (ARIS): ARIS from Software AG is an established BPM/process modeling suite with its own training and certification programs serving business analysts and process architects in large enterprises, a directly overlapping persona.
- Appian: Appian is a leading low-code automation platform with native BPMN modeling and a dedicated Appian Certification program, competing for the same process-modeling and automation training dollars at enterprise scale.
- Bizagi: Bizagi delivers a low-code digital process automation platform with BPMN support and runs its own training and certification programs targeting the same business analyst persona as Method and Style.
- Camunda: Camunda offers BPMN-based process orchestration software and runs its own Camunda Academy with training and certification on BPMN and DMN, competing for the same business analyst and developer audience with broader platform offerings.
- Signavio (SAP): Signavio, now part of SAP, provides a business transformation suite with native BPMN/DMN modeling and offers its own training and certification, directly overlapping Method and Style's training content and serving similar process-modeling practitioners.
- Pega: Pegasystems offers BPM and decisioning capabilities with its own Pega Academy training and certification targeting business architects and process engineers, competing for the same enterprise training budget as Method and Style.
Emerging players
- ProcessMaker: ProcessMaker is a low-code BPM/workflow platform with BPMN support and offers training programs, addressing a similar but more developer-leaning segment of the process modeling training market.
Direct peers
- Trisotech: Trisotech is the primary technology partner for Method and Style's BPMN/DMN/CMMN training delivery and also offers its own training and certification programs on the same OMG standards, making it both a vendor and a near-direct competitor in standards-based modeling education.
- BPM Institute (BP Group): BPMI Certification Institute offers BPM-related certification programs (CBPA, CBPP, CBP) and training that overlap with the same enterprise BPM practitioner audience that Method and Style addresses.
- BPMessentials / itp commerce: BPMessentials is a joint venture with itp commerce that delivers the same Method and Style BPMN training and certification using ViziModeler, making it effectively a co-branded peer channel targeting Visio-based practitioners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bruce Silver Associates social profiles
Digital presenceBruce Silver Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bruce Silver Associates leadership team
Management profileNumber of profiles
Profiles1 record
Bruce Silver Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bruce Silver Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bruce Silver Associates
What does Bruce Silver Associates do?
Bruce Silver Associates (operating as Method and Style) sells fee-based training and certification programs plus authored reference books covering OMG business automation standards (BPMN, DMN, CMMN). Training is delivered in 60-day web/on-demand, live/online, and live/onsite formats and includes access to partner modeling tools (Trisotech, Signavio, or ViziModeler) along with post-class certification exams. The differentiated "Method and Style Approach" is a proprietary methodology layered on the standards to make process and decision logic clear from printed diagrams.
Is Bruce Silver Associates a public or private company?
Bruce Silver Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bruce Silver Associates founded?
Bruce Silver Associates was founded in 2007. It employs 1 to 10 people.
Where is Bruce Silver Associates based?
Bruce Silver Associates is headquartered in Altadena, United States, in the North America region.
How does Bruce Silver Associates make money?
Two revenue lines are on record. Training and Certification is the primary driver. The others are book Sales.
Who are Bruce Silver Associates's main competitors?
Broad incumbents on record are Software AG (ARIS), Appian, Bizagi, Camunda, Signavio (SAP) and Pega. ProcessMaker is listed as an emerging player. Direct peers are Trisotech, BPM Institute (BP Group) and BPMessentials / itp commerce.
Does Bruce Silver Associates have an API?
No public API is recorded for Bruce Silver Associates.
What industry is Bruce Silver Associates in?
Bruce Silver Associates's product category is Business Process Management Training. Its primary akta.pro industry code is EDABAHAA, Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid), with a secondary code of EDANAIAE, Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL). Its NAICS code is 611430 and its SIC code is 8200.