Autoteile XXL

What Autoteile XXL does

Autoteile XXL is a Berlin-based online retailer of OEM-equivalent auto replacement parts, operating since 2011 as a direct-to-consumer e-commerce business. Its core product is a parts catalog covering 19 categories (brakes, filters, engine, electrical, suspension, exhaust, cooling, ignition, body, and more) and 100+ vehicle brands, with vehicle-to-part matching powered by TecAlliance's TecDoc catalog — the industry-standard European aftermarket fitment database. Customers search by KBA key number, by make/model/engine selection, or by article number, and orders ship directly with payment options including PayPal, credit card, Klarna, Sofortüberweisung, and cash on delivery, backed by a 14-day return policy and manufacturer warranty.

The business model is a one-time-transaction e-commerce reseller: parts are sourced directly from leading manufacturers (Bosch, Sachs, VEMO, HELLA, Valeo, FEBI Bilstein, ATE, BERU) and resold at competitive unit prices, supplemented by an in-house private-label brand, RIDEX. The platform is delivered through 13 country-specific domains spanning DACH, Nordic, Western Europe, and Southern Europe, with no physical retail or field sales. Customer acquisition runs through a multi-channel digital marketing stack combining Google Ads, Microsoft Bing Ads, Criteo retargeting, Facebook Pixel, Kelkoo affiliate, and Google Analytics.

The company is a private SMB operating with 11–50 employees and no disclosed funding, revenue, or leadership roster. Its core technology is the TecDoc catalog integration that underpins fitment accuracy; beyond this, the platform relies on standard e-commerce tooling (session cookies, Genesys-based support widget) with no disclosed proprietary technology, patents, AI/ML capabilities, or proprietary data assets.

Name

Autoteile XXL

Legal name

Autoteile XXL

Website

https://autoteilexxl.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Autoteile XXL is a Berlin-based online auto parts retailer selling OEM-quality replacement parts from leading manufacturers to individual vehicle owners and DIY mechanics across 13 European country-specific e-commerce domains, supported by TecDoc catalog-based vehicle-part matching.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Automotive Parts & Accessories Omnichannel (CRAFAEAL)

Keywords

• Online auto parts
• OEM replacement parts
• Automotive aftermarket
• Car parts e-commerce
• Vehicle parts catalog

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Online sale of auto replacement parts: Autoteile XXL sells auto replacement parts directly to consumers via its e-commerce website. Parts are sourced from leading manufacturers (Bosch, Sachs, VEMO, HELLA, Valeo, Febi Bilstein, RIDEX, etc.) and sold at discounted prices. Revenue is generated through one-time transaction fees on each sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Online e-commerce retailer of OEM-quality auto replacement parts across 19 product categories for 100+ vehicle makes, with vehicle-specific compatibility matching via KBA key number or make/model/year selection. Customers self-serve orders through country-specific websites, pay via multiple methods, and benefit from a two-week return policy combined with manufacturer warranty.

Product overview

Autoteile XXL is an online auto parts e-commerce platform offering original equipment (OEM) quality replacement parts for passenger vehicles. The platform provides a comprehensive catalog organized by vehicle brand (VW, BMW, Mercedes-Benz, Audi, Opel, Ford, Renault, Skoda, Hyundai, Fiat, Peugeot, and many others) and product category (brakes, filters, engine, electrical, suspension, exhaust, cooling, and more). Customers can search by vehicle identification number (KBA), brand/model, or article number. The core offering includes parts from major manufacturers (Bosch, Hella, Sachs, Valeo, Febi Bilstein, VEMO, ATE, BERU) supplemented by the house brand RIDEX. The service features a 14-day return policy, manufacturer warranty, and multiple payment options including PayPal, credit card, Klarna, and instant bank transfer.

Differentiator

Problem solved

Functional benefit

Brands

• RIDEX: Private label auto parts brand sold on the platform

Products and services

• Replacement auto parts (multi-category catalog)

Quantifiable outcome

• Two-week return policy and manufacturer warranty on all products

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core.

• BoschcoreTechnology or IntegrationBosch is one of the leading automotive parts suppliers. Autoteile XXL sources original quality parts from Bosch including spark plugs, oil filters, headlight bulbs, and other components. Bosch products are featured prominently on the website as part of the core brand assortment.
• SachscoreTechnology or IntegrationSachs is a major manufacturer of automotive parts (clutches, shock absorbers, etc.). Autoteile XXL sources Sachs products as part of its original quality parts offering.
• VEMOcoreTechnology or IntegrationVEMO is a key supplier of auto parts. Autoteile XXL sources VEMO products and features them as part of the top brand selection on the website.
• HELLAcoreTechnology or IntegrationHELLA is a leading automotive parts manufacturer (lighting, electrical). Autoteile XXL offers HELLA products including turn signal bulbs, license plate lights, and headlight bulbs.
• ValeocoreTechnology or IntegrationValeo is a major automotive equipment supplier. Autoteile XXL sources Valeo products including oil filters as part of its original quality parts catalog.
• FEBI BILSTEINcoreTechnology or IntegrationFEBI BILSTEIN is a leading automotive parts brand (steering, suspension, engine parts). Autoteile XXL features FEBI BILSTEIN products prominently on the homepage and throughout the catalog.
• TecAlliancecoreTechnology or IntegrationTecAlliance provides the vehicle-part catalog database (TecDoc) used by Autoteile XXL to enable accurate part matching by vehicle key number (KBA) and make/model/engine selection. The TecDoc catalog is an industry-standard parts catalog for the European automotive aftermarket.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Pkwteile: German online auto parts retailer with broad catalog and vehicle-key-number-based search. Competes head-to-head with Autoteile XXL for German DIY consumers and small workshops.
• Oscaro: France-based online auto parts retailer with strong brand recognition in Western Europe. Comparable product, customer segment, and multi-country ambitions; useful proxy for southern/Western European execution.
• RockAuto: US-based online auto parts retailer known for extensive catalog and price-led positioning. Comparable on long-tail catalog breadth and inventory-led e-commerce model, though primarily serves North America.
• Kfzteile24: German-headquartered online auto parts retailer with multi-brand assortment and TecDoc-style vehicle matching. Closely comparable on assortment, OEM-grade brands, and German DIY consumer base.
• FCP Euro: US-based specialist online retailer focused on European-brand replacement parts (BMW, Mercedes, VW, Audi). Comparable on European-vehicle-brand specialty and direct-to-consumer e-commerce, though US-geography focused.
• Autodoc: Largest online retailer of auto parts in Europe, operating multi-country storefronts across the continent. Directly comparable in product category, target customer (DIY/semi-pro), and self-serve e-commerce model, but at significantly larger scale.

Broad incumbents

• Euro Car Parts (LKQ Corporation): UK-leading auto parts distributor and retailer owned by LKQ Corporation. Comparable in parts assortment and DIY/prosumer focus, but operates a hybrid retail-plus-distribution model with physical branches.
• Amazon: General e-commerce marketplace with a sizable automotive parts category. Overlaps on customer, channel, and assortment breadth; competes for branded-parts search demand even though not a specialist.
• eBay: Marketplace with a strong auto parts category, including both new OEM-branded SKUs and used/salvage parts. Comparable on long-tail vehicle-parts demand and self-serve buyer journey.

Regional players

• A.T.U (AUTO TEILE UNGER): Germany's largest chain of workshop and auto parts retail outlets. Comparable on automotive parts assortment and DIY/professional customer base, but anchored in physical retail rather than pure e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoteile XXL