Tonavenir
Tonavenir is a French franchise network of independent orientation counselors providing personalized face-to-face and video educational and career guidance to middle school, high school, and university students through tiered service packages. The company serves individual families and corporate employee benefit programs across France and select international Francophone markets.
- Company typePrivate
- Founded2009
- HeadquartersSaint-cloud, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Tonavenir firmographics
Firmographics- Name
- Tonavenir
- Legal name
- TAN
- Website
- https://tonavenir.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tonavenir is a French franchise network of independent orientation counselors providing personalized face-to-face and video educational and career guidance to middle school, high school, and university students through tiered service packages. The company serves individual families and corporate employee benefit programs across France and select international Francophone markets.
- Ownership category
- akta.pro rank
Tonavenir industry classification
Industry- Product category
- Educational Counseling Services
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Bootcamp & Intensive Program Aggregators/Marketplaces (EDAFAIAF)
Keywords
Where Tonavenir is headquartered
LocationHeadquarters
- HQ city
- Saint-cloud
- HQ country
- France
- HQ region
- Europe
Offices16 records
Markets served
Tonavenir business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Orientation Counseling Services: Fee-for-service model with multiple service tiers (Pass programs) ranging from single consultation to comprehensive multi-session packages. Services priced at 180€ to 890€ depending on complexity and duration.
- Corporate CSE Services: B2B services sold to company Social and Economic Committees (CSE) at preferential rates, offering employees access to orientation counseling for their children
- Study Abroad Services: Custom-priced comprehensive service for international study placement, including school selection, application support, and enrollment management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pass Dialogue - Single consultation for quick questions |
| One time/ perpetual license | Pay-as-you-go | Pass Emergence - CV and cover letter assistance |
| One time/ perpetual license | Pay-as-you-go | Pass Affinity - Formation matching for intended career |
| One time/ perpetual license | Pay-as-you-go | Pass Revelation Pro - Professional pathway orientation for 3e students |
| One time/ perpetual license | Pay-as-you-go | Pass Ambition Mon Master - Master application support |
| Other | Pay-as-you-go | Pass Envol - Study abroad support |
| Subscription | Annual | CSE Corporate Package - Enterprise rates for employee families |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Tonavenir product offering
Product offeringCore offering
Tonavenir delivers personalized academic and career orientation counseling through a nationwide franchise network of dedicated advisors who provide face-to-face or video-based sessions to middle school, high school, and university students. Services are packaged as modular Pass offerings covering Parcoursup/Mon Master application support, specialty selection, interview preparation, CV and cover letter writing, reorientation, and study abroad planning. The offering is supported by the proprietary TANLet collaborative platform and a suite of proprietary diagnostic tools, formation databases, and career libraries.
Product overview
Tonavenir operates a nationwide network of personal orientation advisors offering a modular coaching service to middle school, high school, and university students for academic and career guidance. The core product is a personalized face-to-face (or video) advisory service delivered by dedicated counselors, supplemented by a suite of named service 'Passes' addressing specific needs: Pass Révélation and Pass Réflexion for career discovery and specialty selection; Pass Inspiration and Pass Sérénité for Parcoursup registration support; Pass Ambition Mon Master for Master's applications; Pass Eloquence for interview preparation; Pass Emergence for CV and cover letter writing; Pass Envol for study abroad; Pass Evolution for reorientation; Pass Affinité and Affinité Sup for training program matching; Pass Dialogue for rapid Q&A; and Pass Révélation Pro for vocational track students. A private collaborative platform (TANLet) underpins the service delivery. The company also offers a corporate CSE program for employee benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Mon Conseiller / Accompagnement personnalisé Core personalized orientation advisory service assigning a dedicated counselor who co-constructs an academic and career project with the student via in-person or video sessions, supported by orientation tests, training database, career library, and Parcoursup decision-support tool.
- Pass Révélation Orientation service for middle school students, 2nd-year college students, and 1st-year high school students to identify career and training ideas and corresponding program recommendations.
- Pass Réflexion Orientation service for 2nd-year high school students supporting their choice of specialty subjects for the French Baccalauréat.
- Pass Inspiration Orientation service for Terminale students assisting with Parcoursup wish-list (voeux) selection, with the student handling platform entry.
- Pass Sérénité Complete end-to-end Parcoursup registration service for Terminale students, with the counselor managing the entire inscription process.
- Pass Evolution Reorientation service for students seeking to change their academic trajectory, identifying new training paths and supporting successful mid-study reorientation.
- Pass Eloquence Interview preparation service covering oral interviews, competitive exam orals, motivation interviews, and the Baccalauréat Grand oral, including mock interview sessions.
- Pass Emergence Service assisting students with CV and cover letter writing for internship applications, work-study programs, and competitive exam entries.
- Pass Envol Study abroad service accompanying students in selecting suitable international institutions and managing the enrollment process for overseas study programs.
- Pass Dialogue Single-session Q&A service providing immediate answers to specific orientation and training questions for students, parents, and young adults.
- Pass Affinité Orientation service for Terminale students and those considering reorientation, identifying training programs matching a targeted professional project.
- Pass Affinité Sup Orientation service for university students (BTS, Licence, Master) advising on advanced study options and program selection for continued higher education.
- Pass Ambition Mon Master Comprehensive service for Bac+3 students supporting Master program applications via the Mon Master platform, including wish-list creation, dossier assembly, and full inscription management.
- Pass Révélation Pro Four-session program for 3ème grade middle school students helping them choose a professional pathway (voies professionnelles), including orientation tests and a personalized guidance dossier.
- Préparation aux concours post-bac Intensive coaching programs for passing competitive entrance exams to post-baccalaureate business and engineering schools (écoles de commerce and écoles d'ingénieurs).
- Pass CSE (Comité Social et Économique) B2B corporate benefit program providing preferential access to Tonavenir services for employees' children via Social and Economic Committees, including Q&A sessions and exclusive remote visio support.
- TANLet Collaborative Platform Private collaborative platform accessible to students and counselors for document sharing, asynchronous communication, and progress tracking throughout the coaching engagement.
Companies that use Tonavenir
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Tonavenir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tonavenir partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and minor.
- StudyramaflagshipExclusive strategic partnership with Studyrama, France's leading orientation fair organizer. Studyrama recommends Tonavenir's counselors to families visiting their orientation events and website. This partnership provides significant referral traffic and credibility through association with the market leader in student orientation events.
- Travel ZenminorTravel insurance partner recommended to families for study abroad programs. Part of Tonavenir's curated partner ecosystem offering quality services to clients.
- Une Ecole d'ArtminorPartner for art school entrance exam preparation courses. Selected for service quality and professional approach over years of collaboration.
- PGE-PGOminorDistance tutoring and academic support partner offering live sessions for high school students. Also provides Sciences Po preparation courses.
- Study ExperienceminorStudy abroad partner for international education programs. Recommended to families for overseas study planning.
- Bac & PostBac CoachingminorAcademic coaching partner for baccalaureate and post-bac preparation. Part of partner ecosystem selected for quality assurance.
- Fée Rêvée - Work & Study AbroadminorGap year and work/study abroad partner offering hosting family programs. Alternative to traditional study abroad arrangements.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Tonavenir competitors and assessment
Company assessmentBroad incumbents
- OpenClassrooms: France-founded online education platform offering career-focused diplomas and courses aimed at professional reorientation and upskilling. Operates at larger scale and addresses the same reorientation and career-pathway use cases that Tonavenir's Pass Evolution and Affinité Sup target.
- LinkedIn Learning: Global career-development and skills-learning platform integrated with LinkedIn's professional network. Touches Tonavenir's career exploration and reorientation use cases at scale, offering self-serve alternatives to human-delivered orientation services.
- Coursera: Global online learning marketplace offering courses, certificates, and degrees from universities and companies. Competes for reorientation and continuous-education wallet share, and its credentialed content threatens to substitute for parts of Tonavenir's Parcoursup and Mon Master support.
Direct peers
- Diplomeo: Online formation-matching platform helping French students compare programs and schools. Targets the same Parcoursup-era demand for guidance that Tonavenir monetizes through human counseling, but delivered through a self-serve digital marketplace.
- Studyrama: France's leading organizer of student orientation fairs and associated media properties. Operates a complementary network of orientation counselors and is Tonavenir's flagship exclusive referral partner, making it both collaborator and closest competitor in the private orientation category.
- Acadomia: Largest private tutoring franchise in France, operating a multi-city branch network delivering in-home academic support to K-12 students. Shares Tonavenir's localized franchise distribution model and B2C family buyer, though focused on academic tutoring rather than career orientation.
- L'Étudiant: Major French student-facing media brand covering orientation, formations, and Parcoursup strategy. Competes with Tonavenir for the same French student and family audience via editorial content, school rankings, and orientation events.
- Complétude: French private tutoring franchise providing personalized at-home academic support to students from primary through lycée. Comparable franchise-driven model and target customer base as Tonavenir, with overlapping Parcoursup-adjacent services.
- DigiSchool: French online education platform providing revision, Parcoursup preparation, and orientation content to middle and high school students. Overlaps with Tonavenir on Parcoursup and academic pathway support for the same French student demographic.
Emerging players
- Bob Emploi: French nonprofit project (backed by social-impact funders) using data and personalized recommendations to guide job seekers and students toward suitable careers and training. Represents an emerging, lower-cost digital alternative targeting the same career-orientation needs Tonavenir addresses via paid human counseling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tonavenir social profiles
Digital presenceTonavenir compliance and trust
Trust signalCompliance1 record
Tonavenir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tonavenir leadership team
Management profileNumber of profiles
Profiles4 records
Tonavenir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tonavenir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tonavenir
What does Tonavenir do?
Tonavenir delivers personalized academic and career orientation counseling through a nationwide franchise network of dedicated advisors who provide face-to-face or video-based sessions to middle school, high school, and university students. Services are packaged as modular Pass offerings covering Parcoursup/Mon Master application support, specialty selection, interview preparation, CV and cover letter writing, reorientation, and study abroad planning. The offering is supported by the proprietary TANLet collaborative platform and a suite of proprietary diagnostic tools, formation databases, and career libraries.
Is Tonavenir a public or private company?
Tonavenir is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tonavenir founded?
Tonavenir was founded in 2009. It employs 11 to 50 people.
Where is Tonavenir based?
Tonavenir is headquartered in Saint-cloud, France, in the Europe region.
How does Tonavenir make money?
Three revenue lines are on record. Orientation Counseling Services are the primary driver. The others are corporate CSE Services and study Abroad Services.
Who are Tonavenir's main competitors?
Broad incumbents on record are OpenClassrooms, LinkedIn Learning and Coursera. Direct peers are Diplomeo, Studyrama, Acadomia, L'Étudiant, Complétude and DigiSchool. Bob Emploi is listed as an emerging player.
Does Tonavenir have an API?
No public API is recorded for Tonavenir.
What industry is Tonavenir in?
Tonavenir's product category is Educational Counseling Services. Its primary akta.pro industry code is EDAFAIAF, Bootcamp & Intensive Program Aggregators/Marketplaces. Its NAICS code is 61171 and its SIC code is 8600.