Lemonade
- Company typePrivate
- Founded2014
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lemonade does
Lemonade (stylized LEMONĀDE) is a Denver-based, founder-owned creative agency founded by Chris Decatur and Danny Houghton, operating since approximately 2015-2016 from 1001 Bannock St., Suite 477 in Denver, CO. The company delivers a horizontally-organized suite of eight creative service categories: web development (responsive design, custom web applications, and eCommerce on Shopify, BigCommerce, Magento, and WooCommerce), digital marketing (PPC across Google AdWords, Facebook, Instagram, Pinterest, Amazon, and Bing, plus SEO), video production, photography, graphic design, print design, branding (identity, logo, custom typefaces, brand books), and mobile application development for iOS and Android. All creative work is performed in-house by a small core team with no overseas outsourcing, which the company markets as "100% hand-squeezed American creativity." The underlying technology stack is conventional agency tooling rather than proprietary platform infrastructure.
Lemonade operates on a project-based and retainer-based professional services revenue model, selling directly to a horizontal mix of enterprise clients (including Burger King, DaVita, Ohio State University, Sanitas, Monarch, King Baby, and Oregon Bach Festival) and SMB clients (including Method, Ebbu, Writey, Soleil, Ready Fit Go, Top Shelf Barber, Passtime, and Sparq Home). The company is privately held and bootstrapped with no disclosed external investment, acquisitions, or institutional ownership. Its go-to-market is sales-led, relying on direct client engagement, an organic social presence across Facebook, Twitter, Instagram, Vimeo, LinkedIn, YouTube, Pinterest, and Google+, plus a content-marketing blog. The company website currently displays a prominent "LazerBlades, GO! - We're moving to lazerbladesgo.com" redirect notice, which may indicate a brand evolution or new venture direction.
Lemonade firmographics
Firmographics- Name
- Lemonade
- Legal name
- Lemonade
- Website
- https://lemonadeisgreat.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lemonade industry classification
Industry- Product category
- Creative and Marketing Agency Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
Keywords
Where Lemonade is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lemonade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services: Project-based and retainer-based creative agency services including branding, web development, digital marketing, video production, photography, and mobile app development. Revenue generated through client engagements for various creative and marketing deliverables.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Lemonade product offering
Product offeringCore offering
Lemonade is a Denver-based creative agency that delivers in-house web development (responsive sites, custom web apps, and eCommerce on Shopify, BigCommerce, Magento, and WooCommerce), digital marketing (PPC, SEO), video production, photography, graphic design, print design, branding (identity, logo, custom typeface, brand books), and native/hybrid mobile application development for iOS and Android. The agency serves individuals and businesses with a full-service creative and marketing portfolio, executing all work domestically without overseas outsourcing.
Product overview
Lemonade is a Denver-based creative agency offering a unified suite of creative and marketing services. The portfolio is organized around eight core service categories: Web Development Services (responsive design, web apps, eCommerce on Shopify/BigCommerce/Magento/WooCommerce), Digital Marketing Services (PPC advertising, SEO), Video Production, Photography, Graphic Design, Print Design, Branding (identity, logo, brand books), and Mobile Application Development (iOS and Android). All work is performed in-house with no overseas outsourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development Services Full-service web development offering responsive web design, custom web applications, and eCommerce platforms built on Shopify, BigCommerce, Magento, and WooCommerce, for individuals and businesses needing functional digital properties.
- Digital Marketing Services Performance marketing services including PPC advertising across Google AdWords, Facebook, Instagram, Pinterest, Amazon, and Bing, plus SEO and Shopify SEO optimization, targeted at businesses seeking measurable digital marketing results.
- Video Production Services Commercial video production with full in-house creative team handling concept development, storyboarding, casting, location, crew, and production management, including pre-production and post-production services, for clients needing end-to-end video content.
- Photography Services Retail and product photography services for use across print, digital, and video mediums, delivered by the in-house creative team for clients needing product and brand imagery.
- Graphic Design Services Visual design services including banner ads, billboards, commercial interiors, illustrations, infographics, apparel design, catalog/brochure design, and business card design for clients needing visual communications assets.
- Print Design Services Print communications design including annual reports, business pitch kits, direct marketing mailers, catalogs, and brochures for clients needing physical marketing and corporate communications materials.
- Branding Services Brand development and refresh services including brand identity development, custom typeface development, logo design, and brand book design for individuals and businesses needing a distinctive brand system.
- Mobile Application Development Services Native and hybrid mobile application design and development for iOS (iPhone, iPad, Apple Watch, Apple TV) and Android devices, for clients needing branded mobile apps.
Companies that use Lemonade
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles3 records
Lemonade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lemonade partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Lemonade competitors and assessment
Company assessmentBroad incumbents
- Anomaly: Independent creative agency network with offices in NYC, LA, London, and Toronto, providing advertising, brand, and digital content services. Comparable to Lemonade in independent model and full-service creative scope, though at substantially greater scale and geographic footprint.
- Huge: Global experience and digital creative agency serving Fortune 500 brands across strategy, design, and marketing. Comparable to Lemonade in service breadth (web, brand, digital, video) but operates at a vastly larger scale, representing the type of incumbent Lemonade would compete with for marquee enterprise accounts.
- Wieden+Kennedy: Iconic independent creative agency network delivering brand strategy, advertising, and content for global brands. Comparable in operating philosophy (independent, creatively driven) to Lemonade, though operating at network scale across multiple geographies and accounts.
Emerging players
- ManyPixels: Subscription-based design service providing on-demand graphic design support to SMBs and marketing teams. A partial competitor to Lemonade for clients who need design output affordably, especially in the SMB tier represented in Lemonade's customer list.
- Penji: On-demand graphic and web design platform offering flat-fee creative subscriptions for small businesses. Comparable to Lemonade as an alternative procurement model for buyers in the SMB / growth-stage segment the agency also serves.
- Superside: Tech-enabled design subscription platform offering scalable creative services (graphic design, motion, video) via managed creative teams. Comparable to Lemonade as a competing source for ongoing design and branding capacity, particularly for mid-market clients seeking flexible engagements.
Direct peers
- Mekanism: San Francisco-based independent creative agency offering brand storytelling, performance media, and content production for enterprise clients. Directly comparable to Lemonade as a mid-sized, full-service creative shop that bundles digital marketing, video, and brand work for marquee consumer accounts.
- Walrus: Small independent creative agency with a similar compact, full-service model spanning strategy, content, and digital production. Comparable to Lemonade in size, project-based delivery model, and emphasis on a tight creative team handling work in-house rather than outsourcing.
- MKG: Independent creative agency focused on brand experience, content, and digital activations for lifestyle and consumer clients. Comparable to Lemonade as a similarly structured small-to-mid independent shop that competes on integrated creative production.
- Swarm: Independent creative and marketing agency delivering branding, content, and digital campaigns for consumer brands. Comparable to Lemonade as a similarly sized independent agency combining strategic, creative, and production capabilities under one roof.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lemonade social profiles
Digital presenceLemonade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lemonade leadership team
Management profileNumber of profiles
Profiles4 records
Lemonade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lemonade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lemonade
What does Lemonade do?
Lemonade is a Denver-based creative agency that delivers in-house web development (responsive sites, custom web apps, and eCommerce on Shopify, BigCommerce, Magento, and WooCommerce), digital marketing (PPC, SEO), video production, photography, graphic design, print design, branding (identity, logo, custom typeface, brand books), and native/hybrid mobile application development for iOS and Android. The agency serves individuals and businesses with a full-service creative and marketing portfolio, executing all work domestically without overseas outsourcing.
Is Lemonade a public or private company?
Lemonade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lemonade founded?
Lemonade was founded in 2014. It employs 11 to 50 people.
Where is Lemonade based?
Lemonade is headquartered in Denver, United States, in the North America region.
How does Lemonade make money?
One revenue line is on record: creative Services.
Who are Lemonade's main competitors?
Broad incumbents on record are Anomaly, Huge and Wieden+Kennedy. Emerging players are ManyPixels, Penji and Superside. Direct peers are Mekanism, Walrus, MKG and Swarm.
Does Lemonade have an API?
No public API is recorded for Lemonade.
What industry is Lemonade in?
Lemonade's product category is Creative and Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies. Its SIC code is 7311.