Rex Travel

What Rex Travel does

Rex Travel AB is a Swedish private business travel agency headquartered in Stockholm, with additional regional offices in Uppsala and Linköping. The company provides comprehensive travel management services for small and medium-sized corporate clients, covering individual business travel, group and conference travel, and incentive travel programs across Sweden, Europe and worldwide destinations. Its offering is built around dedicated account managers and personalized service, supplemented by Rex Online — a self-service booking platform built on the Amadeus Cytric system — and a traveler profile feature that captures per-corporate-client flight, hotel, car rental, seating, and loyalty preferences.

The current entity resulted from the 2019 merger of Rex Travel (founded 2003 by Mats Skagerlind) and ER Travel (the renamed Ekonomiresor, originally founded in 1964). Rex Travel AB is owned by five individual travel-industry veterans — Owe Lyberg, Mats Skagerlind, Peter Zacke, Kent Monson, and Anders Honkanen — with no institutional or private-equity ownership. The business sells professional services on a quote-based, multi-year contract model, with pricing negotiated per client based on travel volume and preferences; revenue streams are business travel services, group and conference travel, and incentive travel, all delivered directly through the three offices with no intermediary channels. Membership in Travel Support (described as the Nordic's largest partner network for travel agencies) provides access to competitive supplier agreements, bulk-purchasing benefits, and a 24/7 Swedish-speaking on-call service.

The customer base is broadly distributed across Swedish SMBs (no enterprise logos are disclosed), and the go-to-market is sales-led and relationship-based. The company holds a statutory travel guarantee through Kammarkollegiet for customer insolvency protection. From 2019 onward, growth has been driven primarily by geographic expansion into Uppsala (2019) and Linköping (2021), incremental rollout of the Rex Online digital booking layer, and deepening of Travel Support network benefits — within a fundamentally traditional TMC service model rather than a platform or technology-driven one.

Name

Rex Travel

Legal name

Rex Travel AB

Website

https://rextravel.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rex Travel AB is a privately held Swedish business travel agency serving small and medium-sized companies with corporate, group, conference, and incentive travel services across three regional offices in Stockholm, Uppsala and Linköping.

Ownership category

akta.pro rank

Product category

Corporate Travel Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Business travel services
• Corporate travel management
• Group travel booking
• Conference travel planning
• Travel agency services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Travel Services: Professional services revenue from arranging business travel for corporate clients including flights, hotels, and transportation with personalized service and competitive pricing through Travel Support network agreements.
2. Group and Conference Travel: Customized group arrangements and conference travel planning from quote to return, handling all logistics including transport, hotels, restaurants, activities, and meeting planning worldwide.
3. Incentive Travel: Tailored incentive travel experiences for organizations to reward and inspire teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rex Travel is a Swedish business travel agency that arranges individual corporate travel, group and conference travel, and incentive trips for small and mid-sized companies. Services include flight, hotel, and ground transport booking, end-to-end conference planning, and 24/7 personal support, delivered by dedicated account managers across offices in Stockholm, Uppsala, and Linköping. The offering is complemented by Rex Travel Online, a self-service booking platform built on the Cytric/Amadeus system, providing mobile access, consolidated invoicing, corporate contract pricing, and traveler tracking.

Product overview

Rex Travel is a traditional business travel agency offering a unified service portfolio centered around business travel management. The core offering consists of two main service modules: Affärsresor (business travel services) for individual corporate travelers, and Grupp & konferensresor (group and conference travel) for team events and incentive trips. These services are supported by Rex Online, a digital self-service booking platform built on the Cytric/Amadeus system, and Resenärsprofil (traveler profile), a preference management feature. The company operates physical offices in Stockholm, Uppsala, and Linköping with personal service as the primary differentiator.

Differentiator

Problem solved

Functional benefit

Products and services

• Affärsresor (Business Travel Services)

Quantifiable outcome

• Efficient travel process freeing up time and resources for clients

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Travel SupportcoreChannel Partner/ Reseller/ DistributorNordic largest partner network for travel agencies. Membership provides access to attractive agreements and bulk purchasing benefits. Also enables 24/7 Swedish-speaking on-call service for clients and real-time tracking of employees worldwide in case of unexpected events.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Emerging players

• TravelPerk: Well-funded digital-first corporate travel platform aggressively expanding across Europe. Targets exactly the SMB and mid-market segment Rex Travel serves, with a modern self-service UX that pressures traditional agencies' personal-service moat.
• Navan (formerly TripActions): Fast-growing digital corporate travel and expense platform expanding in Europe. Represents the technology-enabled competitive threat most likely to displace SMB-focused traditional agencies like Rex Travel over the medium term.

Broad incumbents

• FCM Travel: Global corporate travel division of Flight Centre, with a Scandinavian presence. Targets mid-market and enterprise Nordic clients with a blend of digital tools and personal service similar in concept to Rex Travel's approach.
• CWT (Carlson Wagonlit Travel): One of the world's largest corporate travel management companies, serving Swedish multinational and enterprise clients. Overlaps with Rex Travel's market on the enterprise side but operates at a vastly larger scale with proprietary technology.
• BCD Travel: Global corporate travel management company with Swedish corporate clients. Competes for larger Swedish accounts with a technology-driven platform and broad service portfolio, while Rex Travel targets the SMB segment BCD deprioritizes.
• Egencia (Expedia Group): Global corporate travel brand of Expedia Group with operations in Sweden. Competes with Rex Travel for mid-market Swedish corporate accounts but offers a much broader portfolio of technology, supplier inventory, and enterprise capabilities.
• American Express Global Business Travel: Major global TMC serving Swedish enterprise and mid-market accounts. Provides a benchmark for technology investment and supplier leverage that Rex Travel, as a small Swedish agency, cannot match on its own.

Direct peers

• Via Bona: Swedish corporate and leisure travel agency serving primarily Swedish SMB and mid-market clients. Comparable business model — relationship-based account management combined with self-service booking tools — and overlapping geographic footprint.
• Resia: One of Sweden's largest traditional business travel agencies, headquartered in Stockholm. Resia serves Swedish corporate clients with a hybrid self-service and personal-service model directly comparable to Rex Travel's positioning, making it the closest domestic competitor.

Regional players

• Solresor: Established Swedish travel agency with a stronger leisure-tour-operator orientation. Compares as a regional Swedish peer in business model and customer geography, though less direct overlap on the corporate TMC side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rextravel
• LinkedInlinkedin.com/company/rex-travel/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Travel