Cover 3
Cover 3 is a privately held, two-location American restaurant brand in Austin and Round Rock, Texas, operating full-service scratch-kitchen dining, a full bar, weekend brunch, weekday social hour, and private event spaces for local consumers, families, and businesses.
- Company typePrivate
- Founded2008
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Cover 3 firmographics
Firmographics- Name
- Cover 3
- Legal name
- M&Ds Restaurants
- Website
- https://cover-3.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cover 3 is a privately held, two-location American restaurant brand in Austin and Round Rock, Texas, operating full-service scratch-kitchen dining, a full bar, weekend brunch, weekday social hour, and private event spaces for local consumers, families, and businesses.
- Ownership category
- akta.pro rank
Cover 3 industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
Keywords
Where Cover 3 is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cover 3 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Revenue from food and beverage sales at two restaurant locations in Austin and Round Rock, TX. Menu includes American fare, craft cocktails, and draft beers. The restaurant offers breakfast, lunch, dinner, weekend brunch, and social hour.
- Private Events and Catering: Revenue from private dining room rentals, event spaces (Sky Box, Patio), and full restaurant buyouts for corporate events and fundraisers accommodating up to 350 guests.
- Gift Card Sales: Digital gift cards sold online via Toasttab, valid at all locations including COVER 2.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner Menu Items |
| Unit Pricing | Pay-as-you-go | Weekend Brunch Menu |
| Unit Pricing | Pay-as-you-go | Social Hour (Monday-Friday 3-7 PM) |
| Unit Pricing | Pay-as-you-go | Specialty Cocktails and Margaritas |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Cover 3 product offering
Product offeringCore offering
Cover 3 operates two full-service American restaurant locations in Austin and Round Rock, Texas, serving scratch-made food cooked to order, a full bar of specialty cocktails and premium spirits, twelve draft beers on Iced Cobra taps, and wines by the glass. The restaurants offer dine-in, weekend brunch, weekday social hour, online ordering for pickup via Toasttab, private event hosting, and gift card sales. The combined concept integrates upscale casual dining, a sports bar atmosphere, and group event spaces under one brand.
Product overview
COVER 3 is a single-location chain American restaurant brand operating two Texas locations (Austin Anderson Lane and Round Rock) as a unified dining concept. The core offering centers on Dining & Spirits—scratch-made American cuisine paired with a full bar of specialty cocktails, draft beers, and wines. The brand operates as an integrated restaurant with modular service components: the main dining room (The Menu), bar service (Spirits & Cocktails), Social Hour happy hour program, Weekend Brunch service, Private Parties/event spaces, Gift Cards, and Online Ordering. These components share the same kitchen, bar, and hospitality infrastructure, functioning as a unified sports bar and dining concept rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Dining & Spirits Full-service American restaurant offering scratch-made dishes cooked to order, a full bar with specialty cocktails, twelve draft beers on Iced Cobra taps, and wines by the glass. Recognized for award-winning Mac N Cheese, signature wings, and a sports bar experience. Available for dine-in at Austin and Round Rock locations.
- Social Hour Weekday happy hour program Monday–Friday from 3–7 PM featuring drink specials priced at $4, $5, $6, and $8, plus $7 Social Hour plates including Stuffed Avocado, Deviled Eggs, Blackened Shrimp Tostadas, and other bar bites. Available at the bar and in the dining room.
- Weekend Brunch Saturday and Sunday brunch service from 11 AM to 3 PM featuring brunch plates (Eggs Tournedos, Benedict, breakfast enchiladas, Chicken Fried Steak & Eggs) and a self-serve Bloody Mary Bar and Bubbles Bar for build-your-own cocktails.
- Private Parties & Event Spaces Private event hosting with three distinct spaces: Private Dining Room (up to 40 guests with jumbo screen and projector), The Sky Box upstairs lounge (up to 50 guests with shuffleboard table and flat screen TVs), and a covered Patio. Full restaurant buyout available for up to 350 guests for corporate events, fundraisers, and celebrations. Food and beverage minimums apply.
- Gift Cards Digital and physical gift cards valid at all Cover 3 locations including COVER 2, available for online purchase with scheduled delivery options. No expiration date. Processed via Toasttab.
- Online Ordering Online food ordering service for pickup, allowing customers to place orders from either the Austin Anderson Lane or Round Rock locations via the Toasttab platform.
Companies that use Cover 3
Customer profileSegments3 records
Ideal customer profiles2 records
Cover 3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cover 3 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ToasttabcoreToasttab provides online ordering and gift card processing services for Cover 3. Gift cards are processed via Toasttab and valid at all locations including COVER 2.
- OpenTablecoreOpenTable provides online reservation platform for both Cover 3 Austin and Round Rock locations. Reservations available for parties up to 8 people.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
Cover 3 competitors and assessment
Company assessmentBroad incumbents
- Buffalo Wild Wings: National sports bar chain with wings and full bar. A broad incumbent competitor that pressures Cover 3 on the sports-viewing and wing occasion but lacks Cover 3's upscale casual-dining positioning.
- The Cheesecake Factory: National full-service casual chain with broad American menu, full bar, and large-format private dining. Comparable to Cover 3's full-service American menu + cocktail program + group/private event positioning at the broader market level.
- Twin Peaks Restaurant: National sports lodge chain combining scratch food with sports viewing. Comparable to Cover 3's dining-and-sports positioning and event-driven private party model.
- Yard House: National upscale casual sports bar chain with extensive draft beer selection. Comparable to Cover 3 in the dining + draft beer + sports bar hybrid, though at much larger scale.
- BJ's Restaurant & Brewhouse: National casual dining chain with full bar, private events, and gift card programs. Comparable to Cover 3 on the diversified revenue stream (dine-in, bar, events, gift cards) and casual American menu.
Direct peers
- Iron Cactus Mexican Grill & Margarita Bar: Austin-based full-service restaurant with strong bar/cocktail program and downtown nightlife positioning. Comparable to Cover 3 as a full-service Austin restaurant leveraging spirits, sports, and group occasions.
- Plucker's Wing Bar: Austin-based sports bar chain known for wings and game-day atmosphere. Directly comparable to Cover 3 as a Texas-rooted sports bar + scratch-kitchen concept targeting the same dine-in, group event, and watch-party occasions.
- Jack Allen's Kitchen: Texas farm-to-table casual chain emphasizing scratch ingredients and full bar. Comparable to Cover 3 in positioning (American scratch kitchen + craft cocktails) and in regional multi-unit footprint within Texas.
- Hopdoddy Burger Bar: Austin-born casual upscale chain also expanding within Texas, with scratch-made American fare and a full bar. Highly comparable business model to Cover 3 - founder-led, multi-unit Texas growth, dine-in + private events.
- Chuy's: Austin-founded Tex-Mex casual chain that scaled nationally from a single Austin location. Direct comparison point for Cover 3's founder-led Texas casual-dining model and expansion trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cover 3 social profiles
Digital presenceCover 3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cover 3 leadership team
Management profileNumber of profiles
Profiles6 records
Cover 3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cover 3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cover 3
What does Cover 3 do?
Cover 3 operates two full-service American restaurant locations in Austin and Round Rock, Texas, serving scratch-made food cooked to order, a full bar of specialty cocktails and premium spirits, twelve draft beers on Iced Cobra taps, and wines by the glass. The restaurants offer dine-in, weekend brunch, weekday social hour, online ordering for pickup via Toasttab, private event hosting, and gift card sales. The combined concept integrates upscale casual dining, a sports bar atmosphere, and group event spaces under one brand.
Is Cover 3 a public or private company?
Cover 3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cover 3 founded?
Cover 3 was founded in 2008. It employs 11 to 50 people.
Where is Cover 3 based?
Cover 3 is headquartered in San Antonio, United States, in the North America region.
How does Cover 3 make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are private Events and Catering and gift Card Sales.
Who are Cover 3's main competitors?
Broad incumbents on record are Buffalo Wild Wings, The Cheesecake Factory, Twin Peaks Restaurant, Yard House and BJ's Restaurant & Brewhouse. Direct peers are Iron Cactus Mexican Grill & Margarita Bar, Plucker's Wing Bar, Jack Allen's Kitchen, Hopdoddy Burger Bar and Chuy's.
Does Cover 3 have an API?
No public API is recorded for Cover 3.
What industry is Cover 3 in?
Cover 3's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAF, Farm-to-Table & Contemporary American Restaurants. Its NAICS code is 722511 and its SIC code is 5810.