Conceptis Puzzles
Conceptis Ltd. is an Israel-based (Haifa) private supplier of logic puzzles operating since 1997. It produces 25,000 new puzzles annually, distributes them through a credit-based consumer website, 17+ mobile apps, and a B2B publisher syndication network reaching 100+ countries.
- Company typePrivate
- Founded1997
- HeadquartersHaifa, Israel
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Conceptis Puzzles does
Conceptis Ltd., trading as Conceptis Puzzles, is an Israel-based (Haifa) private supplier of logic puzzles that has operated continuously since 1997 and self-describes as the world's leading supplier of logic puzzles to print and electronic media. The company produces 25,000 new puzzles per year from a team of roughly 20, with 110+ new puzzles added each week on the consumer platform. Its content library spans more than 17 puzzle types, including Pic-a-Pix, Fill-a-Pix, Link-a-Pix, Sudoku and its variants, Kakuro, Hashi, Slitherlink, Battleships, Nurikabe, Skyscrapers, Hitori, Tic-Tac-Logic, and the proprietary Maze-a-Pix puzzle introduced in 2004 via a first-of-its-kind picture-to-maze algorithm.
The product surface is a unified multi-surface platform: a credit-based self-serve consumer website at conceptispuzzles.com (with cross-device save state via iCloud on iOS and Google Drive on Android), 17+ dedicated iOS apps and matching Android apps distributed through Apple, Google, and Amazon app stores, a PDF Book Store, and a publisher-facing Download Center for B2B syndication. Conceptis is differentiated by proprietary puzzle-generation technology (the 2004 Maze-a-Pix algorithm, a multi-variant picture-logic engine supporting grids from 2x2 up to 200x200, and a custom finger cursor for large mobile grids), hand-crafted picture-logic puzzles produced by professional artists, and a fully localized experience in five languages (English, German, Japanese, Chinese, Russian). The platform is ad-free and monetized entirely through paid content.
Revenue is generated across four streams: prepaid Conceptis Credits sold to consumers on the website (200 points for $4 up to 7,500 points for $80, expiring 12 months after last login), in-app purchases of additional puzzle volumes on the free iOS and Android apps, multi-year B2B licensing contracts with book, magazine, and newspaper publishers worldwide (delivered through the authenticated Download Center), and one-time PDF puzzle book sales. End-user reach spans 100+ countries, and Maze-a-Pix puzzle magazines are published in 35 countries including the USA, Japan, the UK, Germany, France, and Brazil. Conceptis operates as a closely held private company with no disclosed parent, subsidiaries, funding rounds, or institutional investors.
Conceptis Puzzles firmographics
Firmographics- Name
- Conceptis Puzzles
- Legal name
- Conceptis Ltd.
- Website
- https://conceptispuzzles.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Conceptis Ltd. is an Israel-based (Haifa) private supplier of logic puzzles operating since 1997. It produces 25,000 new puzzles annually, distributes them through a credit-based consumer website, 17+ mobile apps, and a B2B publisher syndication network reaching 100+ countries.
- Ownership category
- akta.pro rank
Conceptis Puzzles industry classification
Industry- Product category
- Logic Puzzles
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Doll, Toy, and Game Manufacturing (33993), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Jigsaw Puzzles Retail (CRALALAJ)
- akta.pro secondary industries
- Puzzle Books & Brain Teasers Retail (CRALALAL), Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM), Board Game & Puzzle Specialty Retailers (CRALALAA), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)
Keywords
Where Conceptis Puzzles is headquartered
LocationHeadquarters
- HQ city
- Haifa
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Conceptis Puzzles business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Conceptis Credits (pay-per-puzzle): Prepaid credit packages sold directly to consumers (200 pts/$4, 500 pts/$8, 1,250 pts/$16, 3,000 pts/$33, 7,500 pts/$80). Credits are redeemed to unlock individual puzzles or discounted weekly bundles. Credits expire 12 months after last login.
- Mobile app in-app purchases: Free mobile apps on iOS and Android with free puzzle volumes plus paid in-app purchase of additional puzzle volumes.
- B2B puzzle syndication to publishers: Contract-based licensing of print-quality puzzles to book, magazine, and newspaper publishers worldwide, accessed via a dedicated publisher Download Center.
- PDF puzzle book sales: Themed downloadable PDF puzzle books sold through the Book Store section, purchased using Conceptis Credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Conceptis Credits: 200 pts for $4, 500 pts for $8, 1,250 pts for $16, 3,000 pts for $33, 7,500 pts for $80 (volume discount up to 45%). |
| Subscription | Pay-as-you-go | Weekly Packages - all puzzles released in a given week at a heavily discounted bundle price. |
| Freemium | Pay-as-you-go | Free mobile apps with in-app purchase of additional puzzle volumes. |
| Other | Multi-year contract | B2B publisher licensing (quote-based, not publicly disclosed). |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Conceptis Puzzles product offering
Product offeringCore offering
Conceptis Puzzles is the world's leading supplier of logic puzzles, producing 25,000 new puzzles per year and serving more than 20 million puzzles solved daily across print, web, and mobile. The company distributes its puzzle content through a consumer self-serve website with credit-based purchases, a suite of 17+ iOS/Android mobile apps, themed PDF puzzle books, and a B2B Download Center that licenses print-ready puzzles to newspaper, magazine, and book publishers in 35+ countries.
Product overview
Conceptis Puzzles is a unified, multi-surface logic-puzzle platform rather than a single product. The core offering is the Conceptis Puzzles website, which provides online play, browsing, registration, and credit-based purchasing, and around it sit a suite of iOS and Android mobile apps that mirror the website's puzzle types, a Conceptis Book Store for PDF puzzle books, and a publisher-facing Download Center for syndication clients. The product line is organized as a platform-plus-modules architecture: the website and mobile apps share the same credit, account, and progress model (with iCloud on iOS and Google Drive on Android for backup), while the individual puzzle types (Pic-a-Pix, Fill-a-Pix, Link-a-Pix, Sudoku and its variants, Hashi, Slitherlink, Kakuro, Sym-a-Pix, Battleships, Nurikabe, Block-a-Pix, Dot-a-Pix, CalcuDoku, Maze-a-Pix, Skyscrapers, Hitori, Tic-Tac-Logic, Cross-a-Pix, Pix-o-Mania, plus a Kids sub-line) function as named sub-products/modules, each available across web and mobile and often also as a standalone branded app.
Differentiator
Problem solved
Functional benefit
Products and services
- Conceptis Puzzles Website Self-serve consumer web platform at conceptispuzzles.com that lets registered members play, browse, and save progress on logic puzzles, receive 16 free puzzles per week plus 500 new puzzles per month, and purchase additional puzzles via the Conceptis Credits prepaid system. Available in 5 languages and serves as the core consumer surface for the business.
- Conceptis Mobile App Suite (iOS)
Quantifiable outcome
- 20+ million Conceptis puzzles solved daily worldwide
- +4 more outcomes
Companies that use Conceptis Puzzles
Customer profileNamed customers2 records
Ideal customer profiles2 records
Conceptis Puzzles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Conceptis Puzzles partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core b2b partner for print book distribution, mobile licensing partner, core distribution platform for mobile apps, core distribution platform for android apps, secondary app distribution partner, core analytics infrastructure, social sharing and engagement integration, social sharing integration, security and trust partner and china-specific marketing channel.
- Sterling Publishing (USA)core b2b partner for print book distributionSterling Publishing has published multiple Conceptis Maze-a-Pix books (Picture This! Mazes, Hidden Picture Mazes in 2005; Picture That! Mazes, Super Hidden Picture Mazes in 2006) and continues to publish 4 new Maze-a-Pix books each year, available via Amazon, Barnes & Noble, and other retailers across the USA, Canada, and the English-speaking world.
- G-mode (Japan)mobile licensing partnerG-mode licensed the Conceptis Maze-a-Pix puzzle concept and released Kururinpa, a mobile game based on Conceptis Maze-a-Pix puzzles, in March 2006 in Japan. Players rotate the maze via joystick to make a rolling ball draw the path.
- Apple Inc. (App Store)core distribution platform for mobile appsDistribution partner hosting 17+ Conceptis iOS apps (Pic-a-Pix, Fill-a-Pix, Sudoku, Kakuro, Slitherlink, Hashi, etc.) under the Conceptis Ltd. developer account. Provides customer reviews, app store discovery, and in-app purchase infrastructure.
- Google (Google Play Store)core distribution platform for android appsGoogle Play hosts all Conceptis Android puzzle apps under the Conceptis developer account. Google Drive is also used as a backup/restore destination for puzzle progress.
- Amazon (Amazon Appstore)secondary app distribution partnerAmazon Appstore distributes selected Conceptis Android apps, and Amazon is also a retail channel where Sterling Publishing's Conceptis Maze-a-Pix books are sold.
- Google Analyticscore analytics infrastructureConceptis uses Google Analytics to collect anonymous traffic and usage data, run advertising campaigns on Google platforms and third-party Google ad networks, and analyze campaign performance.
- Facebook (Meta)social sharing and engagement integrationConceptis integrates Facebook's Page Plugin and Like Button to provide "Find us on Facebook" and "Like/Share" functionality across its websites.
- AddThis (Oracle)social sharing integrationConceptis uses AddThis share buttons to enable content sharing on various social networks across its localized websites.
- Symantec / Norton Securedsecurity and trust partnerConceptis website is protected and monitored by Norton Secured (Symantec), with all payment transactions encrypted in transit; the site is also regularly scanned for malware and vulnerabilities.
- Sina Weibo (新浪微博)china-specific marketing channelConceptis maintains an official Sina Weibo account (e.weibo.com/conceptis) to engage Chinese-speaking puzzle fans, prominently linked from the Chinese-language site footer.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Conceptis Puzzles competitors and assessment
Company assessmentDirect peers
- Easybrain: Easybrain is a leading mobile puzzle app studio behind Nonogram.com, Sudoku.com, Kakuro.com and other apps — the dominant free-to-play mobile rivals in the same puzzle types Conceptis monetizes, and a direct peer in D2C puzzle distribution and mobile freemium monetization.
- Puzzle Baron: Puzzle Baron is a US logic-puzzle website offering free and paid puzzle types (Logic Puzzles, Sudoku, Crosswords, etc.) with daily content. It is a direct peer in the online logic-puzzle consumer category, monetized via similar web-based and book channels.
- BrainBashers: BrainBashers is a long-running UK logic and math puzzle website offering free daily puzzles across many of the same puzzle types as Conceptis. It is a direct peer in the online logic-puzzle consumer category.
- PuzzleNation: PuzzleNation is a US-based puzzle content and engagement platform offering daily logic and word puzzles to consumers, newspapers, and brand clients. It competes with Conceptis in cross-platform puzzle syndication and daily free/paid puzzle distribution.
- Nikoli: Nikoli is the Japanese puzzle publisher that popularized Sudoku and created logic puzzle types like Kakuro, Slitherlink, Yajilin and Hitori. It is the closest direct peer to Conceptis in inventing, publishing and licensing logic puzzles, and many of the puzzle types on Conceptis (Kakuro, Slitherlink, Hitori, Nurikabe) originated from Nikoli's brand.
Broad incumbents
- Kappa Publishing Group: Kappa Publishing is a major US producer of puzzle magazines and books (including Pocket Posh, Crossword Daily, etc.). It is a broad incumbent in the print puzzle book and magazine category that overlaps Conceptis's syndicated puzzle content business.
- King Features Syndicate: King Features is a Hearst-owned newspaper syndication company that distributes puzzles, comics and columns to global media clients. It is a broad incumbent peer in the B2B print and digital puzzle syndication channel where Conceptis licenses puzzles to publishers.
- Puzzler Media: Puzzler Media is a UK-based publisher of puzzle magazines (Sudoku, crosswords, logic puzzles) and digital puzzle content. It is a broad incumbent in the print and digital logic-puzzle category that overlaps Conceptis's puzzle syndication and B2B publishing business.
- Andrews McMeel Universal: Andrews McMeel is a major US syndicator and book publisher distributing puzzles, comics and humor to newspapers and digital platforms. It is a broad incumbent in the print and digital puzzle syndication space, with portfolio reach that overlaps Conceptis's B2B publisher business.
Emerging players
- Braingle: Braingle is a long-running online brain teaser and logic-puzzle community that offers free puzzles, riddles and logic problems with user-generated content. It is a community-driven peer in the online logic-puzzle consumer category that overlaps Conceptis's web platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Conceptis Puzzles social profiles
Digital presenceConceptis Puzzles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conceptis Puzzles leadership team
Management profileNumber of profiles
Conceptis Puzzles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conceptis Puzzles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conceptis Puzzles
What does Conceptis Puzzles do?
Conceptis Puzzles is the world's leading supplier of logic puzzles, producing 25,000 new puzzles per year and serving more than 20 million puzzles solved daily across print, web, and mobile. The company distributes its puzzle content through a consumer self-serve website with credit-based purchases, a suite of 17+ iOS/Android mobile apps, themed PDF puzzle books, and a B2B Download Center that licenses print-ready puzzles to newspaper, magazine, and book publishers in 35+ countries.
Is Conceptis Puzzles a public or private company?
Conceptis Puzzles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conceptis Puzzles founded?
Conceptis Puzzles was founded in 1997. It employs 11 to 50 people.
Where is Conceptis Puzzles based?
Conceptis Puzzles is headquartered in Haifa, Israel, in the Middle East region.
How does Conceptis Puzzles make money?
Four revenue lines are on record. Conceptis Credits (pay-per-puzzle) is the primary driver. The others are mobile app in-app purchases, B2B puzzle syndication to publishers and PDF puzzle book sales.
Who are Conceptis Puzzles's main competitors?
Direct peers on record are Easybrain, Puzzle Baron, BrainBashers, PuzzleNation and Nikoli. Broad incumbents are Kappa Publishing Group, King Features Syndicate, Puzzler Media and Andrews McMeel Universal. Braingle is listed as an emerging player.
Does Conceptis Puzzles have an API?
No public API is recorded for Conceptis Puzzles.
What industry is Conceptis Puzzles in?
Conceptis Puzzles's product category is Logic Puzzles. Its primary akta.pro industry code is CRALALAJ, Jigsaw Puzzles Retail, with a secondary code of CRALALAL, Puzzle Books & Brain Teasers Retail. Its NAICS code is 339930 and its SIC code is 3944.