Palm Golf

What Palm Golf does

Palm Golf Co. is a direct-to-consumer golf lifestyle brand headquartered in Huntington Beach, California, that designs and sells premium golf accessories through its Shopify-powered e-commerce site, palmgolfco.com. The company's flagship product is AAA Cabretta leather golf gloves that are USGA conforming for tournament play, offered alongside a growing portfolio of golf towels, headwear (snapbacks and strapbacks), apparel, and bags & accessories, totaling 150+ SKUs across 37 gloves, 62 headwear items, 31 apparel items, and 45 accessories. Pricing spans $15.99 for accessory items to $44.99 for premium headwear, with bundle deals (e.g., 3 gloves for $69), promotional codes, and a free-shipping threshold at $75 designed to lift average order value.

The business operates a pure-play DTC model with no retail or third-party distribution, shipping from California within 1-2 business days to U.S. and Canadian customers. Revenue mechanics combine one-time e-commerce sales with a glove subscription program that captures preferred style and size at signup, offering exclusive subscriber pricing for the first two deliveries before allowing flexibility to pause, cancel, or switch. Marketing is social-first, with owned presence on Instagram, Facebook, X, YouTube, and TikTok, supplemented by email capture for early-access drops and earned media coverage from Golf.com and MyGolfSpy. Customer segmentation targets both male and female golf enthusiasts who value style alongside performance, with a specific emphasis on a California coastal lifestyle aesthetic that the brand extends from its "Surf City" Huntington Beach base. The company is privately held with no disclosed institutional funding, management team, or revenue figures.

Name

Palm Golf

Legal name

Palm Golf Co.

Website

https://palmgolfco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Palm Golf Co. is a Huntington Beach, California-based direct-to-consumer golf lifestyle brand selling premium AAA Cabretta leather gloves, headwear, apparel, towels, and accessories online to male and female golf enthusiasts in the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Golf Apparel & Accessories

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf gloves
• Golf accessories
• Golf apparel
• Golf headwear
• Premium golf equipment

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for golf gloves, headwear, apparel, towels, and accessories sold through the e-commerce website. Products range from $15.99 for towels to $44.99 for premium headwear.
2. Subscription Service: Glove subscription program where customers select preferred glove style and size. First two deliveries are part of a minimum commitment at exclusive subscriber pricing. After second delivery, customers can switch styles, update sizes, pause, or cancel. Provides recurring revenue through repeat orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Palm Golf Co. designs, sources, and sells premium golf gloves, headwear, apparel, towels, and bags through its direct-to-consumer e-commerce storefront at palmgolfco.com. The flagship product line is built around AAA Cabretta leather golf gloves, and the company also offers a recurring glove subscription service for repeat delivery of gloves to individual golfers.

Product overview

Palm Golf Co. is a Huntington Beach, California-based lifestyle golf brand offering a unified product portfolio centered on premium golf gloves as the flagship category, complemented by golf towels, headwear, apparel, and bags & accessories. The brand emphasizes style-meets-performance gear, starting as a high-quality glove company and expanding across adjacent golf lifestyle categories. Products share a cohesive coastal California aesthetic and are designed for both on-course performance and everyday wear. The company sells directly through its e-commerce platform and offers free U.S. shipping on orders over $75 with a 30-day return/exchange policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Gloves

Quantifiable outcome

• The Palm golf glove is among the most comfortable gloves we tested
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SurfsideminorStrategic or Co-development PartnerCollaborative product development on Surfside x Palm Golf Towel. Limited edition co-branded towel product featuring exclusive design collaboration between Palm Golf and Surfside brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Greyson Clothiers: DTC golf and active-lifestyle apparel brand offering premium polos, outerwear, and accessories with a modern athletic design ethos. Comparable to Palm in DTC distribution model, premium pricing, lifestyle brand identity, and crossover appeal between on-course and off-course wear.
• Holderness & Bourne: Premium DTC golf apparel and accessories brand selling polos, outerwear, and lifestyle pieces direct-to-consumer with a coastal, upscale aesthetic. Highly comparable to Palm on positioning (premium price, lifestyle-meets-performance), channel (DTC e-commerce), and customer (affluent recreational golfers seeking style beyond traditional golf brands).
• Malbon Golf: DTC golf lifestyle brand selling apparel, headwear, accessories, and footwear with a strong streetwear-influenced aesthetic directly through its own e-commerce site. Closely comparable to Palm in target customer (style-conscious younger golfers), GTM (own storefront plus social-led brand marketing), and product mix (lifestyle-leaning accessories with a premium price point).
• Eastside Golf: Lifestyle golf apparel and accessories brand selling through its own e-commerce store with a strong social media and cultural-identity-driven brand presence. Comparable to Palm on target demographic (younger, culture-forward golfers), channel mix (DTC + social commerce), and product categories (headwear, apparel, accessories).

Broad incumbents

• FootJoy: Category-leading golf glove and footwear brand owned by Acushnet, with deep pro-shop, sporting-goods-retail, and tour presence. Direct competitor to Palm in the premium golf glove category, but operates as part of a much larger equipment portfolio with dominant distribution scale.
• Peter Millar: Premium golf and lifestyle apparel brand with broad wholesale and DTC distribution across country clubs, resorts, and specialty retail. Comparable to Palm on premium positioning and lifestyle-meets-performance apparel/headwear, but with significantly broader distribution and a wider category footprint.
• TravisMathew: Established golf lifestyle apparel and accessories brand now owned by Callaway, selling across DTC, wholesale, and pro-shop channels. Comparable to Palm as a competitor in the lifestyle golf apparel/headwear category but materially broader in scale, channel mix, and category depth.
• Callaway: One of the largest golf equipment and apparel companies, with a broad portfolio spanning clubs, balls, apparel, and accessories distributed globally through pro shops, sporting-goods retail, and DTC. Overlaps with Palm in golf accessories and lifestyle apparel, but with vastly greater scale and channel breadth.
• TaylorMade: Major global golf equipment and apparel brand distributed through pro shops and sporting-goods retail worldwide. Comparable to Palm only as an adjacent competitor in golf accessories and apparel, but with much larger scale and a fundamentally different, equipment-led business model.

Emerging players

• Lululemon: Premium athletic and lifestyle apparel brand that has expanded into the golf category through dedicated golf collections and athlete partnerships. Relevant to Palm as a lifestyle-led competitor encroaching on the on-course apparel/headwear space from a much larger non-golf starting point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/palmgolfco
• YouTubeyoutube.com/@palmgolfco
• Facebookfacebook.com/palmgolfco
• Instagraminstagram.com/palmgolfco
• TikToktiktok.com/@palmgolfco
• LinkedInlinkedin.com/company/palm-golf-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palm Golf