American Sleep and Breathing Academy

What American Sleep and Breathing Academy does

American Sleep and Breathing Academy (ASBA) is a non-profit professional academy founded in 2008 that delivers education, credentialing, and continuing training for dental sleep medicine practitioners in the United States, with additional international presence in India, Chile, and Australia. The academy targets dentists seeking to incorporate obstructive sleep apnea (OSA) treatment through oral appliance therapy into their practices, ranging from early-career practitioners to established clinicians pursuing Diplomate status. ASBA is recognized by the Federal government, the U.S. Department of Veteran Affairs, and Active Duty TriCare as the credentialing body for dental sleep medicine, and operates a flagship research collaboration with Mayo Clinic on cardiovascular outcomes in former NFL players with OSA.

Name

American Sleep and Breathing Academy

Legal name

American Sleep and Breathing Academy

Website

https://asba.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dental Sleep Medicine Education and Credentialing

NAICS

Educational Support Services (611710), Technical and Trade Schools (6115), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200), Dental Equipment & Supplies (3843)

akta.pro primary industry

Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)

akta.pro secondary industries

MBA & Executive MBA Programs (EDAHAHAB), Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA)

Keywords

• Dental sleep medicine
• Sleep apnea training
• Oral appliance therapy
• Dental continuing education
• Sleep medicine credentialing

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Dues: Annual membership providing access to study clubs, educational resources, Diplomate credentialing, and referral pathways from the VA and other partners.
2. Educational Events and Training: Revenue from study clubs, clinical intensives, and courses ranging from $1,695 to $2,995 per attendee, with limited seating for personalized training.
3. Product Sales: Sale of proprietary dental appliances and tools including the WhaleGauge Kit at $99 per unit, exclusively distributed through Gergen's Orthodontic Lab.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

American Sleep and Breathing Academy (ASBA) is a non-profit professional credentialing and educational body that trains dentists in dental sleep medicine and oral appliance therapy for obstructive sleep apnea. It delivers continuing education through study clubs, clinical intensives, and an annual conference, and confers the ASBA Diplomate credential recognized by the U.S. government, VA, and TriCare. ASBA also distributes proprietary oral appliances and bite registration tools (Open Loop Cricket, WhaleGauge, PDAC-approved Herbst) through Gergen's Orthodontic Lab.

Product overview

American Sleep and Breathing Academy offers a portfolio of oral appliances for dental sleep medicine treatment, including the Cricket Appliance, Open Loop Cricket (OLC), PDAC-approved Herbst Appliance, and the WhaleGauge™ Multi-Dimensional Bite System. The OLC is a modified version of the original Cricket Appliance that incorporates holistic principles for cranial strain unwinding and fascial dynamics. The WhaleGauge™ system provides precision bite registration for oral appliance therapy. ASBA also provides educational programs including Study Club seminars and publishes Sleep and Wellness Magazine for professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Loop Cricket (OLC) Appliance A modified version of the original Ricketts Cricket appliance that incorporates epigenetic, quantum biology, biotensegrity, fascial dynamics, and mechanotransduction principles to unwind cranial strain patterns and promote airway, posture, and neurology improvements for sleep apnea patients. Used by dental sleep medicine practitioners.
• WhaleGauge Multi-Dimensional Bite System A precision bite registration system that captures both mandibular advancement and vertical dimension in a single workflow, providing a more complete starting point for oral appliance therapy. Kit includes aluminum alloy main body, 5 vertical spacer blocks, 15 medium bite forks, multi-function ruler, and 2 locking screws. For dental professionals providing OAT.
• PDAC-Approved Herbst Appliance A mandibular advancement device (MAD) for treating obstructive sleep apnea that holds the jaw forward to maintain an open upper airway. The Herbst is the only dental sleep appliance covered by Medicare and is listed on the PDAC website. For dentists providing Medicare-reimbursable OAT.
• Ricketts Phonetic Bite Technique A bite registration technique invented by Dr. Robert Ricketts in 1986 that uses phonetic cues (counting numbers 55-75) to determine the optimal mandibular forward position for sleep apnea appliances, maximizing airway patency. Taught to dentists through ASBA training.
• ASBA Membership and Diplomate Credentialing Program An annual membership program providing dentists with access to study clubs, educational resources, and the ASBA Diplomate credential, which is recognized by the Federal government, VA, and TriCare as the accreditation body for dental sleep medicine.
• ASBA Study Club Seminars and Clinical Intensives Live, in-person continuing education seminars led by ASBA Diplomates covering topics including cranial strains, epigenetics, quantum biology, biotensegrity, the Open Loop Cricket, and clinical implementation of dental sleep medicine. Two-day intensives range from $1,695 to $2,995 per attendee with limited seating.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Mayo ClinicflagshipStrategic or Co-development Partner · 6 June 2025Collaboration with Dr. Virend K. Somers of Mayo Clinic on 10-year NFL study examining cardiovascular disease risk factors in former NFL players and the impact of obstructive sleep apnea. Study results released in 2025.
• NFL Players AssociationcoreStrategic or Co-development PartnerASBA-certified doctors are eligible for elite programs including collaboration with the NFL Players Association on dental sleep care. Includes participation in Mayo Clinic sleep apnea research for retired athletes.
• U.S. Department of Veteran AffairscoreGTM or Marketing PartnerASBA is the recognized accreditation body for dental sleep medicine by the VA. Referrals from VA to ASBA-certified doctors for treating former service members with sleep apnea.
• Active Duty TriCarecoreGTM or Marketing PartnerASBA recognized as the accreditation body for dental sleep medicine by TriCare for active duty military.
• Gergen's Orthodontic LabcoreOEM/ Whitelabel/ Licensing PartnerExclusive distributor of WhaleGauge Multi-Dimensional Bite System. Full-service orthodontic laboratory manufacturing proprietary oral appliances including Herbst appliances, Open Loop Cricket, and other sleep/dental devices.
• Nierman Medical BillingminorImplementation/ SI/ Consulting PartnerPartnership for medical billing education and training, helping dentists navigate insurance reimbursement for oral appliance therapy.
• U.S. Administration for VA ReformflagshipStrategic or Co-development PartnerDavid Gergen serves as Ambassador to the U.S. Administration for VA Reform, working alongside national leaders like Dr. Patrice Reyes to expand dental sleep access to American veterans.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vivos Therapeutics: A medical device company focused on dental appliances for sleep-related breathing disorders, including treatment of mild-to-moderate OSA. Comparable in the airway-focused orthodontic appliance category and overlaps with ASBA's OLC and Herbst training content.

Direct peers

• SomnoMed: Global manufacturer of mandibular advancement devices for obstructive sleep apnea, with a focus on dental-channel distribution and clinician training. Comparable to ASBA's appliance-plus-education ecosystem, though SomnoMed is a for-profit device company.
• Sleep Group Solutions: A dental sleep medicine education and practice implementation company that trains dentists in oral appliance therapy and sleep apnea treatment. Directly comparable to ASBA's clinical intensive and study club model.
• American Academy of Dental Sleep Medicine: The leading U.S. professional society for dental sleep medicine, offering board certification, continuing education, and clinical guidelines for dentists treating sleep-disordered breathing. Most direct comparable to ASBA's Diplomate credentialing and training mission, with a longer institutional history.
• Pankey Institute: A premier dental continuing education institution offering advanced training for practicing dentists in clinical and practice management topics. Comparable as a high-touch, paid professional dental education provider with a similar member/attendee engagement model.
• Spear Education: A leading provider of continuing dental education with seminars, workshops, and digital learning platforms for clinicians. Comparable business model to ASBA's paid event-based clinical intensives, though broader in dental specialty focus.
• Panthera Dental: A Canadian dental device manufacturer specializing in custom-made oral appliances for sleep apnea and snoring. Comparable as a dental sleep appliance provider operating in the same clinician-training and product-distribution ecosystem as ASBA.

Broad incumbents

• ResMed: The dominant global manufacturer of CPAP, APAP, and BiPAP devices for sleep apnea, and a major provider of out-of-hospital software platforms supporting sleep medicine. Comparable as the incumbent leader in OSA therapy devices and a broader adjacent player to ASBA's dental sleep medicine focus.
• American Academy of Sleep Medicine: The largest U.S. professional society for sleep medicine physicians and researchers, setting clinical standards and accrediting sleep centers. Comparable as a sleep medicine credentialing authority, though broader in scope and physician-focused rather than dental-focused.

Others

• National Sleep Foundation: A nonprofit sleep health advocacy and education organization focused on public awareness, sleep hygiene, and consumer-facing sleep education. Thematically adjacent to ASBA's sleep education mission, though it targets consumers rather than dental clinicians.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/asba_sleep
• Facebookfacebook.com/asbasleep
• LinkedInlinkedin.com/company/american-sleep-and-breathing-academy-asba

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Sleep and Breathing Academy