Seljax

Construction Estimating Softwareseljax.com

Seljax develops estimating and 3D design SaaS software for retail lumber dealers and building material suppliers across North America, converting project plans into build-ready material lists with integrated POS connectivity to Epicor, ECI, DMSI, and Acceo.

Company typePrivate
Founded1994
HeadquartersSpruce Grove, Canada
Headcount11–50
GTM typeB2B
OfferingSoftware

What Seljax does

Seljax is a privately held Canadian software company founded in 1994 by Braven Blackwell that develops estimating and 3D design software purpose-built for retail lumber dealers and building material suppliers. Headquartered in Spruce Grove, Alberta, with operations spanning Canada and the United States, the company has operated continuously for over 30 years as a fully bootstrapped, founder-led business with no disclosed institutional funding.

The platform consists of five integrated products — 3D House, 3D Deck, 3D Stud Frame, 3D Post Frame, and 3D Deck Online — that convert uploaded project plans into complete, build-ready material lists paired with synchronized 3D visualizations. The underlying technology combines 3D design rendering, takeoff and estimating automation, and direct point-of-sale integration with Epicor, ECI, DMSI, and Acceo systems, eliminating double data entry and enabling automatic pricing updates from the POS to the estimate.

Seljax monetizes through annual SaaS subscriptions on a quote-based, custom-priced model. Go-to-market is primarily enterprise field sales with a demo-centric conversion path, supplemented by an embedded product-led growth channel via the 3D Deck Online lead generator. The customer base consists of hundreds of SMB retail lumber dealers and building supply businesses across North America, supported through direct demos, on-site training, and association memberships in Supply Build Canada, BLD Connection, BMSA, AQMAT, and WBMA.

Seljax firmographics

Firmographics

Name: Seljax
Legal name: Seljax
Website: https://seljax.com
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 11–50 employees
Short description: Seljax develops estimating and 3D design SaaS software for retail lumber dealers and building material suppliers across North America, converting project plans into build-ready material lists with integrated POS connectivity to Epicor, ECI, DMSI, and Acceo.
Ownership category
akta.pro rank

Seljax industry classification

Industry

Product category: Construction Estimating Software
SIC: Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
akta.pro primary industry: Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

Estimating software
3D design software
Takeoff software
Lumberyard software
Building materials software

Where Seljax is headquartered

Location

Headquarters

HQ city: Spruce Grove
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Seljax business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Software Subscription: Seljax operates as a SaaS platform providing estimating and 3D design software to lumberyards on a subscription basis. The software is accessed via web-based platform with training and support included.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Custom enterprise pricing based on store requirements

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Seljax product offering

Product offering

Core offering

Seljax provides web-based 3D design and takeoff/estimating software built specifically for retail lumberyards. The platform converts building plans into 3D models, automatically generates complete build-ready material lists, and integrates directly with point-of-sale systems for seamless quote-to-order processing across houses, decks, stud frames, and post-frame buildings.

Product overview

Seljax is a unified estimating and 3D design platform built specifically for retail lumberyards. The platform consists of five integrated products: 3D House for residential and commercial building estimates from PDF plans; 3D Deck for deck designs and material lists; 3D Stud Frame for garage and workshop framing; 3D Post Frame for agricultural and commercial post-frame structures; and 3D Deck Online as a customer-facing lead generation tool. All products share a common workflow where 3D designs and material takeoffs are synchronized, with direct connections to point-of-sale systems for seamless quote-to-order processing.

Differentiator

Problem solved

Functional benefit

Products and services

3D House

Quantifiable outcome

Reduces estimating time by more than 75%
+3 more outcomes

Companies that use Seljax

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Seljax technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Seljax partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

EpicorcoreTechnology or IntegrationPOS integration partnership enabling estimates to flow directly into Epicor point-of-sale systems with automatic pricing updates and no re-entry.
ECIcoreTechnology or IntegrationPOS integration partnership allowing Seljax estimates to move directly into ECI quote pages with pricing synchronization.
DMSIcoreTechnology or IntegrationPOS integration partnership connecting Seljax estimating directly to DMSI systems for seamless order creation.
AcceocoreTechnology or IntegrationPOS integration partnership enabling direct connectivity between Seljax estimates and Acceo point-of-sale systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Seljax competitors and assessment

Company assessment

Broad incumbents

Procore Technologies: Procore is the leading construction management platform serving general contractors and owners. While not a direct competitor to Seljax's lumberyard estimating tool, Procore's expansive ecosystem and capital resources position it as a potential adjacent competitor or strategic acquirer in the construction software space.

Emerging players

Foundation Software: Foundation Software provides accounting and project management solutions for specialty contractors including concrete, masonry, and mechanical trades. It is comparable as a vertical software vendor serving specific construction industry niches similar to Seljax's lumberyard vertical approach.
Buildertrend: Buildertrend is a construction project management platform for residential builders and remodelers. It serves an adjacent customer base (builders rather than lumberyards) but overlaps in residential construction workflow software, making it a partial competitor for contractor-facing estimating tools.

Direct peers

On-Screen Takeoff (On Center Software): On-Screen Takeoff is an established takeoff software product widely used in commercial construction. It competes with Seljax in the digital takeoff and estimating category, though it targets larger commercial projects versus Seljax's lumberyard-vertical focus.
STACK Construction Technologies: STACK is a cloud-based takeoff and estimating platform serving general contractors and specialty trades. It competes with Seljax for construction estimating workloads and offers similar pre-construction software-as-a-service capabilities, though without Seljax's lumberyard-vertical depth.
PlanSwift (now part of ConstructConnect): PlanSwift is a takeoff and estimating software for construction professionals covering multiple trades. Seljax explicitly names PlanSwift as a direct competitor, though Seljax differentiates through vertical specialization for lumber dealers versus PlanSwift's broader construction focus.
Bluebeam (Nemetschek Group): Bluebeam Revu is a widely-used PDF-based takeoff, markup, and estimating tool for the AEC industry. Seljax names Bluebeam as a direct competitor in its blog content, though Bluebeam targets general contractors and design professionals rather than retail lumber dealers specifically.

Others

ECI Software Solutions: ECI provides business management software for lumber, building materials, and hardware retailers through products like Spruce and PowerHouse. As a Seljax POS integration partner, ECI serves the same customer base and could expand into estimating functionality.
Epicor (Lumber/Building Materials ERP): Epicor is a major ERP and POS software provider with a dedicated Lumber and Building Materials industry solution. Seljax integrates directly with Epicor POS, making Epicor a key channel partner rather than direct competitor. Epicor could potentially develop competing estimating functionality.
DMSI (Dealer Management Systems Inc.): DMSI provides management software for lumber and building material dealers. As a POS integration partner with Seljax, DMSI serves an overlapping customer base in the Canadian and US lumber dealer market, functioning as a complementary technology partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Seljax financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Seljax leadership team

Management profile

Number of profiles

Profiles1 record

Seljax funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Seljax M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seljax

What does Seljax do?

Is Seljax a public or private company?

Seljax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Seljax founded?

Seljax was founded in 1994. It employs 11 to 50 people.

Where is Seljax based?

Seljax is headquartered in Spruce Grove, Canada, in the North America region.

How does Seljax make money?

One revenue line is on record: software Subscription.

Who are Seljax's main competitors?

Procore Technologies is listed as a broad incumbent. Emerging players are Foundation Software and Buildertrend. Direct peers are On-Screen Takeoff (On Center Software), STACK Construction Technologies, PlanSwift (now part of ConstructConnect) and Bluebeam (Nemetschek Group). Others are ECI Software Solutions, Epicor (Lumber/Building Materials ERP) and DMSI (Dealer Management Systems Inc.).

Does Seljax have an API?

No public API is recorded for Seljax.

What industry is Seljax in?

Seljax's product category is Construction Estimating Software. Its primary akta.pro industry code is CRAIAEAJ, Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood). Its SIC code is 5031.