Complete Sports Management

What Complete Sports Management does

Complete Sports Management is an Australian sports media and technology company founded in 2015 and headquartered in Watsonia, Australia. The company operates two interrelated business lines: a customizable sports competition app platform and a sports event management vertical. Its core product is a modular mobile application platform that enables sporting codes, competitions, and clubs to build digital hubs featuring match centres, live streaming, real-time scores, statistics, match reports, ladders, news, video content, and social media integration. Alongside this software offering, the company has entered sports event management, most prominently through a partnership with ESPN Events to develop the inaugural Puerto Rico Bowl scheduled for December 2026.

The company generates revenue through a hybrid model that combines subscription or recurring fees for its app platform, advertising and sponsorship integration services, and event management income tied to collegiate football. Its customer segmentation is hybrid and primarily targets sporting codes, competitions, and college athletic conferences, with secondary segments in regional sports clubs and sports tourism destinations. Pricing is quote-based rather than publicly disclosed, and the company offers free consultations as its primary lead-conversion mechanism. Distribution occurs through direct consultation-based sales for the technology platform and through ESPN broadcasting and venue partnerships for event management.

Complete Sports Management operates as a privately held entity with an 11–50 employee headcount and has no disclosed venture capital or private equity backing. Ownership structure and management team are not disclosed in the public record. The company has no published revenue figures, no disclosed funding rounds, and no AI/ML capabilities documented in its product or technology stack. Its website is active and dated to 2026, consistent with ongoing operations, and its most significant recent moves reflect a strategic push into international markets via the Puerto Rico Bowl partnership with ESPN Events and Discover Puerto Rico.

Name

Complete Sports Management

Legal name

Complete Sports Management

Website

https://completesportsmanagement.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Complete Sports Management is an Australian sports media company that builds custom mobile applications for sporting competitions and manages sporting events. It serves sporting codes, clubs, and conferences through subscription app platforms and event management services, including the Puerto Rico Bowl.

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industry

College/University Sports Events (NCAA & equivalents) (MPAGAMAE)

Keywords

• Sports app development
• Competition management software
• Sports event management
• Sports broadcasting services
• Sports media technology

Headquarters

HQ city

Watsonia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports App Development & Monetization: Design and monetize custom sporting applications for sporting codes and competitions. Revenue generated through app development services, ongoing platform fees, and advertising integration for sponsors.
2. Sports Event Management: Develops and manages college football bowl games, including the Puerto Rico Bowl. Revenue derived from event operations, broadcasting rights, and sports tourism initiatives.
3. Advertising & Sponsorship Services: Increasing client income through advertising and sponsor integration within sporting platforms and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Complete Sports Management designs, builds, and monetizes custom sporting applications for sporting codes, competitions, and clubs. The platform serves as a central digital hub featuring Match Centre, Live Streaming, Live Scores, Statistics & Results, News & Video Content, Ladder & Scorers, and Social Media Integration. The company also operates as a sports event manager, most notably co-developing the inaugural Puerto Rico Bowl, the first NCAA Division I college football game hosted in Puerto Rico, scheduled for December 2026 in partnership with ESPN Events and Discover Puerto Rico.

Product overview

Complete Sports Management offers a single unified product: a sports competition app platform that allows sporting organizations to design, build, and monetize their own mobile applications. The platform provides a modular set of features including Match Centre, Live Streaming, Statistics, Live Scores, Match Reports, Results, News, Video Content, Scorers, Ladder, Software Integration, and Social Media functionality. These features operate as integrated components within the same app platform, enabling sporting codes and competitions to improve the experience for players, fans, and coaches while generating income through advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Competition App Platform A customizable mobile application platform that serves as a central hub for sporting competitions, enabling clubs, sporting codes, and competition organizers to design, build, and monetize their own sports apps. Includes a modular design system with selectable features: Match Centre, Live Streaming, Live Scores, Statistics & Results, News & Video Content, Ladder & Scorers, Software Integration, Social Media Integration, and Sponsor Management. Targeted at sporting codes, competitions, clubs, and college athletic conferences.
• Puerto Rico Bowl (Sports Event Management) End-to-end development and management of college football bowl games, specifically the Puerto Rico Bowl, including event operations, broadcasting coordination with ESPN, venue partnerships, and sports tourism initiatives. Targeted at NCAA athletic conferences, FBS football programs, and sports tourism destinations.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• ESPN EventscoreStrategic or Co-development Partner · 8 May 2026ESPN Events collaborates with Complete Sports Management to develop and manage the Puerto Rico Bowl, an inaugural college football bowl game debuting December 2026. ESPN provides broadcasting coverage as part of the expanded 41-game bowl calendar. This is a flagship partnership for the company's event management vertical.
• Discover Puerto RicocoreGTM or Marketing Partner · 8 May 2026Discover Puerto Rico (tourism board) partners with Complete Sports Management and ESPN Events to host the Puerto Rico Bowl, aiming to boost sports tourism and position Puerto Rico as a premier sports destination. The collaboration leverages local tourism marketing resources and venue access.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• TeamSnap: Team and league management platform with scheduling, communication, and registration apps. Comparable to CSM's app-as-a-service model for sporting competitions and clubs.
• LeagueApps: U.S. sports league and club management software with registration, websites, and apps. Comparable product surface and SMB sports organization target segment.
• PlayHQ: Australian-headquartered sports competition and club management platform. Closest geographic and product peer — both serve sporting codes with digital competition management, fixtures, ladders, and participant apps.
• GameChanger: Live scoring, video streaming, and stats apps for amateur and youth sports. Overlaps directly with CSM's Live Streaming, Live Scores, and Statistics feature set.
• Stack Sports: U.S. sports technology platform offering websites, apps, registration, and communication tools for amateur and youth sports organizations. Closely aligned product surface to CSM's modular app offering.
• SportsTG (now part of Squadi): Australian sports competition management platform serving community leagues with fixtures, results, and digital tools. Direct domestic competitor to CSM's Australian sporting-code customer base.

Broad incumbents

• Genius Sports: Global sports data, media technology, and integrity services company serving leagues and broadcasters. Comparable in serving sports leagues but at enterprise/media scale rather than community-app scale.
• Catapult Sports: Australian-founded sports technology company providing performance analytics and athlete monitoring to elite teams. Adjacent sports-tech category but at the professional/performance end of the market.

Emerging players

• Jersey Watch: U.S. sports league management platform with website building, registration, and communication tools. Smaller and more U.S.-youth focused, but a comparable offering for amateur sports organizations.

Others

• ESPN Events: Division of ESPN that owns and operates college football bowl games. Listed as a peer because CSM co-develops events with ESPN Events; relevant for benchmarking event-portfolio economics but not a direct competitor to CSM's app business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/complete_sm
• Facebookfacebook.com/completesportsmanagement
• LinkedInlinkedin.com/company/complete-sports-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Sports Management