What Millie's Cookies does

Millie's Cookies is a UK-based specialty bakery chain founded in 1985 that bakes and hand-ices cookies to order, operating over 40 retail locations concentrated in Scotland and northern England alongside an e-commerce storefront. Its core product is a 28cm (11 inch) Giant Cookie available in round or heart shapes with milk chocolate, double chocolate, or white chocolate bases, complemented by Pick & Mix boxes (6–50 cookies), stuffed and loaded cookie boxes, mini bites with dipping sauces, and in-store ice cream sundaes. A customisation tool allows customers to choose shape, base, and personalised hand-iced messages, with a double-layer option for an additional fee.

The business operates a hybrid direct-to-consumer model: physical retail in shopping centres and outlet villages, an own e-commerce site with next-day delivery (order by 1pm) at a £5.99 weekday / £6.49 Saturday fee, Click & Collect from stores, and third-party delivery via Deliveroo. A dedicated corporate gifting channel serves B2B clients with a £200 minimum order, logo customisation for an extra £5, and multi-address delivery coordination. Distribution is purely domestic (UK). Sustainability is addressed through a Too Good To Go partnership for surplus inventory.

Pricing is unit-based and publicly disclosed, ranging from £4.99 (sundaes, in-store only) to £29.99 (double-layer personalised giant cookies). Revenue mix spans one-time product purchases and delivery transaction fees. There are no disclosed financials, no public funding rounds, and no disclosed parent company or investors in the input data.

Name

Millie's Cookies

Website

https://milliescookies.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

UK specialty bakery chain founded in 1985 operating 40+ stores and an e-commerce site, selling hand-iced giant cookies, cookie boxes, and sundaes direct-to-consumer and via corporate gifting, with delivery through own site, Deliveroo, and Click & Collect.

Ownership category

akta.pro rank

Product category

Specialty Bakery Retail

NAICS

Baked Goods Retailers (445291), Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Online Bakery & Desserts Delivery (CRAHAIAK), Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

Keywords

• Specialty bakery retail
• Freshly baked cookies
• Hand-iced cookie cakes
• Customised cookie gifts
• Cookie gift boxes

Headquarters

HQ city

West Thurrock

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cookie retail sales: Direct sales of freshly baked cookies through physical stores and e-commerce. Products include giant cookies (£19.99-£24.99), cookie boxes (£6.99-£24.99), mini bites, sundaes, and gift items. One-time product purchases.
2. Delivery fees: Charges for next-day delivery service: £5.99 for weekday deliveries, £6.49 for Saturday deliveries. No Sunday deliveries offered.
3. Corporate orders: Large volume B2B orders with minimum £200 budget, offering logo customisation for £5 extra and tailored discounts for multiple address deliveries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Millie's Cookies bakes and sells fresh cookies topped with hand-made icing every day, specialising in 28cm/11-inch hand-iced Giant Cookie cakes, personalised Build-Your-Own cookies, and curated cookie gift boxes (Pick & Mix, Stuffed/Loaded, Cookie Cupcakes). Production is made-to-order from in-store kitchens and distributed through 40+ UK stores, the company's e-commerce site with next-day delivery, Click & Collect, Deliveroo, and a corporate gifting channel.

Product overview

Millie's Cookies is a UK-based bakery retail chain offering freshly baked hand-iced cookie cakes and treats. The product portfolio centers on Giant Cookies (28cm/11 inch hand-iced cookie cakes available in round and heart shapes with milk, white, or double chocolate bases) and Personalised Cookies featuring custom hand-iced messages. Supporting products include Cookie Boxes (Pick & Mix, Stuffed, Loaded varieties in sizes from 6 to 50 cookies), Cookie Cupcakes, and Mini Bites & Dips. The company operates over 40 UK stores and offers multiple fulfillment options including next-day delivery, Click & Collect, Deliveroo, and corporate bulk ordering. Seasonal and limited-edition collections (Birthday, Pride, World Cup, SUPERGIRL collaboration) and gift add-ons (candles, confetti, cards) complement the core cookie offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Giant Cookies Large 28cm/11-inch hand-iced cookie cakes available in round and heart shapes, with milk chocolate, white chocolate, or double chocolate bases; freshly baked to order and customisable for birthdays, anniversaries, congratulations and celebrations.
• Personalised (Build Your Own) Cookies Customisable giant cookies featuring hand-iced personalised messages, with selectable shape, cookie base flavour, and optional double layer for individual or corporate gifting.
• Cookie Boxes Curated cookie gift boxes in sizes 6/12/24/50 including Pick & Mix, Stuffed, Loaded (Oreo/Kinder), and Cookie Cupcake varieties priced from £5.49 to £24.99.
• Mini Bites & Dips Bite-sized cookie pieces in boxes of 12/24/48 paired with optional dipping sauces (milk/white chocolate, pistachio, caramel), available exclusively via Click & Collect.
• Sundaes Ice cream sundaes loaded with Millie's cookies, sprinkles, and classic flavours (Vanilla, Chocolate, Strawberry) priced at £4.99 each; available Click & Collect and in-store only.
• Click & Collect Order-online, pick-up-in-store service available at all Millie's locations with hourly collection slots, used as the fulfilment channel for in-store-only items like Sundaes and Mini Bites & Dips.
• Corporate Orders Bulk corporate gifting service with minimum £200 order value, multi-address delivery, volume discounts, and logo cookie customisation (£5 add-on) for events, milestones, and client/employee gifting.
• Cookie Gifts (add-ons) Supplementary gifting add-ons including candles (Blue, Rose Gold Happy Birthday), Gold Stars Confetti, Get Well Soon Cards, and Valentine's Love Tokens delivered alongside cookie orders.
• Pride Collection (year-round) Hand-iced Pride-themed Giant Cookies including Happy Pride, Love Is Love, and Love Wins designs, now sold year-round as a permanent collection line.
• World Cup 2026 Collection Limited-edition World Cup 2026 themed giant cookies (England World Cup, Scotland World Cup) plus gift bundles pairing a giant cookie with a 24 or 50 cookie box.
• SUPERGIRL (DC Comics) Collaboration Limited-time in-store co-branded cookie line with DC Comics' SUPERGIRL featuring cosmic-themed giant cookies and galactic desserts available exclusively in Millie's stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Millie's Cookies through the Deliveroo app for on-demand delivery. Cookies are delivered fresh from stores to customers.
• Too Good To GominorChannel Partner/ Reseller/ DistributorSustainability partnership offering surplus cookie products at reduced prices through the Too Good To Go app to prevent food waste.
• SUPERGIRL (DC Comics)minorStrategic or Co-development PartnerLimited-time collaboration bringing exclusive SUPERGIRL-themed cookie products and cosmic-inspired treats to Millie's stores. Includes giant cookies and galactic desserts.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cinnabon: Global baked-treat franchise operating in travel hubs and malls — comparable as a similar mall/travel-location fresh-baked treat concept, though specialising in cinnamon rolls rather than cookies.
• Auntie Anne's: Global mall-based baked-snack franchise with strong UK shopping-centre presence — comparable in retail real-estate strategy and impulse-purchase customer base.
• Nestlé Toll House Café by Chip City: Licensed cookie café concept operated within Nestlé's CPG ecosystem — comparable as a branded cookie retail/café format targeting similar gifting and treat occasions.
• Krispy Kreme: International doughnut and sweet-treat retail chain with strong UK presence and omnichannel ordering — comparable as a fresh-baked, occasion-driven sweet-treat retail brand.

Direct peers

• Tiff's Treats: US cookie delivery brand specialising in warm, fresh-baked cookies delivered same-day for occasions and gifting — closely comparable delivery-led cookie model and personalisation use case.
• Crumbl Cookies: US-based premium cookie chain specialising in hand-decorated, rotating-flavour cookies with strong customisation and a D2C/retail hybrid model — directly comparable to Millie's personalised cookie proposition.
• Mrs. Fields: Long-established US cookie and baked-treat retail/franchise chain with mall-based stores and gifting-focused assortments — directly comparable as a heritage cookie retail brand targeting occasion-based purchases.
• Insomnia Cookies: Late-night cookie delivery and retail brand selling warm, freshly baked cookies direct to consumer — directly comparable in product, target occasion (gifting/treat) and digital-first delivery model.
• Great American Cookies: US mall-based cookie cake and baked-treat chain; directly comparable as a cookie-cake/gifting brand with shopping-centre retail presence.

Others

• Greggs:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/milliescookies
• Facebookfacebook.com/milliescookiesfanpage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millie's Cookies