Power Torque Engineering

What Power Torque Engineering does

Power Torque Engineering Ltd is a privately held UK engine and powertrain distributor founded in 1920 and headquartered in Coventry, England. The company supplies diesel, petrol, and electric drivetrain components to original equipment manufacturers (OEMs) and operators across four primary verticals: commercial marine (fishing boats, ferries, tugs, workboats), industrial and off-highway (construction, agriculture, materials handling, power generation), automotive specialist OEMs (sports cars, utility vehicles, quadricycles), and ATEX Zone II hazardous-area applications (oil and gas, mining, airfields, paint/chemicals, munitions stores). Its product range spans 3.5HP to 2400HP and includes over 300 engines and 10,000+ components held in stock for same-day despatch nationally and internationally.

The company operates a hybrid distribution and proprietary-engine model. Power Torque holds exclusive UK distribution rights for AGCO Power, Chery Acteco, MASE Generators, and Moteurs Baudouin, and is one of only two global partners for PSA Powertrain (Stellantis), giving it privileged access to multiple premium engine brands. It also operates a Ford Component Sales franchise providing 250,000+ OE parts. On the proprietary side, the company owns the Mermaid Marine engine brand (acquired 2010), built on the JCB Dieselmax platform for commercial marine propulsion (74-160HP) and generator duty (50-130kVA), and designs in-house its ATEX Zone II Protected Power flame-protected diesel engines with 25 years of market presence and operating temperatures below 200°C. Recent expansion includes EV drivetrain solutions sourced from Brogen and EMotors (a Stellantis/NIDEC Leroy-Somer joint venture) for L7e quadricycles through heavy goods vehicles and buses.

Revenue is generated through four streams: one-time engine sales (branded and own-brand), component and parts sales, electric drivetrain component sales, and chargeable field service and repair through a UK dealer network. Pricing is uniformly quote-based with no public price list, and service work requires acceptance of a rate card plus order number or pre-payment before site attendance. The go-to-market is sales-led, combining a national field sales team and in-house technical engineers (providing on-site installation support, CAD models, and engineering drawings) with a strategically positioned independent dealer network spanning the UK, Faroe Islands, Northern Ireland, Iceland, Norway, and Gibraltar.

Name

Power Torque Engineering

Legal name

Power Torque Engineering Ltd

Website

https://powertorque.co.uk

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Power Torque Engineering is a UK-based, 100-year-old distributor of engines, powertrains, and components to OEMs in commercial marine, industrial, automotive specialist, and ATEX hazardous-area sectors, holding exclusive UK franchises for AGCO Power, Chery Acteco, MASE, and Baudouin, and owning the Mermaid Marine brand.

Ownership category

akta.pro rank

Product category

Industrial and Marine Engine Distribution

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Turbine and Turbine Generator Set Units Manufacturing (333611)

SIC

Engines & Turbines (3510), Motors & Generators (3621), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB)

akta.pro secondary industries

Passenger Vehicle Engine Systems Manufacturing (ICE) (IMACAAAF), Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK), Truck & Commercial Vehicle Powertrain Manufacturing (Diesel/CNG/Hydrogen/Hybrid) (IMACABAJ)

Keywords

• Diesel engine supply
• Marine propulsion engines
• Industrial powertrain solutions
• ATEX hazardous engines
• Engine distribution services

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Engine Sales: Sale of branded and own-brand diesel and petrol engines to OEMs and end-users across marine, industrial, automotive, and hazardous-area sectors. Includes JCB Dieselmax/ECOMAX, Baudouin, AGCO Power, Ford, PSA Powertrain, Chery Acteco, and Mermaid Marine engines. Power range from 3.5HP to 2400HP.
2. Component and Parts Sales: Sale of engine components, spare parts, and optional equipment from Ford OE Parts system (over 250,000 items), PSA Powertrain OE parts, and ancillary parts. Same-day despatch nationally and internationally. Supports prototyping through to production lifecycle.
3. Electric Drivetrain Components: Sale of EV components including drive motors, inverters, OBC, E-Axles, batteries, and ancillary parts sourced from Brogen and EMotors for small to medium OEMs building electrified vehicles.
4. Service and Repair: Field service and repair through dealer network for diesel engine installations, servicing, and repairs at customer locations. Chargeable service labour rates applied for work not covered by manufacturer warranty. Quote-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Power Torque Engineering supplies diesel and petrol engines, powertrains, and components to OEMs in the automotive, marine, industrial, and hazardous-area sectors. The company distributes branded engines from JCB, Baudouin, AGCO Power, Ford, PSA, Chery, and Hailin Power, while operating its own proprietary Mermaid Marine engines and in-house designed ATEX Zone II Protected Power flame-protected diesel engines. It supports customers with technical advisory, on-site installation visits, CAD models, engineering drawings, and field service through a UK and international dealer network.

Product overview

Power Torque Engineering is a UK-based distributor and supplier of engines, powertrains, and components serving the automotive, marine, and industrial sectors worldwide. The company operates as a multi-brand portfolio, distributing products from manufacturers including Ford, JCB, AGCO Power, Moteurs Baudouin, PSA Powertrain (Stellantis), Chery Acteco, Hailin Power, and Brogen, while also offering proprietary Mermaid Marine engines (since 2010) and Power Torque Protected Power ATEX Zone II engines. The product range spans diesel and petrol engines from 3.5HP to 2400HP, electric drivetrain solutions, marine propulsion and generator sets, industrial power generation systems, water pumps, and over 10,000 components. Services include technical support, installation assistance, CAD modelling, and a UK dealer network for service and repairs.

Differentiator

Problem solved

Functional benefit

Brands

• Mermaid Marine: Commercial marine propulsion engines and marine generators. A Power Torque brand since 2010, offering engines from 74HP to 160HP for propulsion duty and 50kVA to 130kVA for generator duty.

Products and services

• Mermaid Marine Engines Proprietary commercial marine propulsion and generator engines (74–160HP propulsion, 50–130kVA generator duty) designed in-house for fishing boats, ferries, tugs, landing craft, charter and workboats.
• Protected Power ATEX Zone II Flame Protected Diesel Engines Proprietary in-house designed flame-protected diesel engines for Zone 2 hazardous areas (oil and gas, mining, airfields, paint/chemicals/solvents, munitions stores). Operating temperature below 200°C. Models include PP854 (85HP), PP1154 (115HP), PP1254 (125HP), PP1604E (160HP), and generator variants PP854G (50kVA) and PP1254G (109kVA).
• Industrial Engines Full range of premium branded industrial diesel engines from 3.5HP to 2400HP covering construction, agricultural, materials handling, power generation, geotechnical surveying, pumping, road planing, and vacuum excavation applications. Includes JCB, AGCO Power, Baudouin, Hailin Power, and Kohler KDi brands.
• Marine Engines (Distributed Brands) Distributed marine propulsion and generator engines from AGCO Power (136–410HP, IMO2/IMO3 compliant), Moteurs Baudouin (6.7L–52.3L, 136kW–1545kW with full class type approval), and JCB Dieselmax (55–120kW / 74–160HP) for commercial marine applications.
• Marine Generators Commercial marine generator engines and complete sets from 30kVA to 1190kVA at 50Hz, including MASE and Baudouin generator sets with optional full class certification.
• Automotive Engines and Components Specialist automotive engines and components for small to medium-sized manufacturers building sports cars, utility vehicles, city cars, and quadricycles. Brands include Ford, PSA Powertrain, Chery Acteco, and electric drivetrain solutions.
• Ford Engines and Ford Performance North American Ford petrol engines including Duratec FFV, EcoBoost, Cyclone V6, and Coyote V8; plus high-performance Ford racing engines and parts from 260HP to 760HP.
• Ford OE Parts Over 250,000 Ford OE components sourced from Ford Motor Company's worldwide vehicle ranges, available for small to large volumes for incorporation into OEM vehicles or machines.
• Chery Acteco Engines Chery powertrains including turbocharged petrol engines (1.0L to 2.0L, 102–245ps) with automatic, hybrid, or manual drivelines for small to medium-sized niche vehicle manufacturers worldwide.
• PSA Powertrain Engines and Parts PSA petrol and diesel engines (EB2F 1.2L, EB2ADTS 1.2L turbo, EP6FADTX 1.6L turbo, etc.) plus Stellantis OE parts from Peugeot, Citroen, DS, Opel, and Vauxhall brands (over 250,000 components) for prototyping and production applications.
• Electric Drivetrain Solutions EV drivetrain solutions for vehicles from L7e heavy quadricycles through to heavy goods vehicles and buses, including drive motors, inverters, on-board chargers, E-Axles, batteries, and ancillary parts from Brogen and EMotors.
• Engine Service and Repair Field service, fault diagnosis, installation, and repair for diesel engines through Power Torque's UK dealer network; chargeable labour rates apply for work not covered by manufacturer warranty.
• MASE Marine and Industrial Generators Italian-manufactured marine and industrial generating sets including conventional diesel generators, inverter generators, and hybrid power solutions with compact design and low noise levels.
• Hailin Power Engines, Water Pumps, and Portable Generators Single and twin cylinder air-cooled diesel engines (4.2–20.9HP), air-cooled diesel water pumps (1.5"–6"), and portable diesel generators (1.8–11.8kVA) for industrial, agricultural, and consumer applications.

Quantifiable outcome

• Operating temperature below 200°C on ATEX Protected Power engines enabling use in explosion-risk Zone 2 hazardous areas
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Mermaid MarinecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2010Power Torque took over stewardship of the Mermaid Marine brand in 2010 when Mermaid's founders retired. Power Torque continues to design and develop their own range of Mermaid Marine engines based on the JCB Dieselmax engine for commercial marine propulsion (74-160HP) and generator duty (50-130kVA). Mermaid Marine is now a Power Torque brand with a long and proud history in its own right.
• AGCO Power (formerly Sisu Diesel, Valmet Diesel)coreChannel Partner/ Reseller/ DistributorPower Torque is the sole UK distributor for AGCO Power engines supplying the industrial, power generation and marine markets. AGCO Power is part of the international AGCO Group (third largest agricultural machine producer, brands include Massey Ferguson, Valtra, Fendt, Challenger). AGCO Power engines range from 52kW to 365kW for off-highway applications. Power Torque also provides service back-up supporting Case New Holland, Valtra, JCB, Kalmar, Massey Ferguson, Logset, Komatsu, Ljungby, Lannen and Wille applications.
• Chery ActecocoreChannel Partner/ Reseller/ DistributorPower Torque is the sole UK distributor for Chery Acteco Powertrain, supplying their range of drivetrains and components (petrol engines, transmissions, hybrid drivelines) for small to medium-sized niche vehicle manufacturers worldwide. Chery Automobile is one of the largest Chinese car manufacturers and the largest exporter of cars globally (10+ million vehicles sold). Chery Acteco is the powertrain division of Chery Automobile responsible for design, development, production and external sales of engines and drivetrains.
• PSA Powertrain (Stellantis)coreChannel Partner/ Reseller/ DistributorPower Torque is one of only two global partners for PSA Powertrain, a division of Stellantis Corporation (brands: Peugeot, Citroën, DS, Opel, Vauxhall). Power Torque supplies their range of drivetrains and components for small to medium niche vehicle manufacturers worldwide. PSA Powertrain engines can also be found in Ford, BMW, Volvo, JLR and Mini vehicles. The EP6 1.6-litre turbo petrol engine has won International Engine of the Year awards eight times (2007-2014).
• Ford Component SalescoreChannel Partner/ Reseller/ DistributorPower Torque operates through a franchise with Ford Component Sales, sourcing components from Ford Motor Company's worldwide vehicle ranges. Over 250,000 different items available, including Ford OE parts, Ford Performance engines (260hp to 760hp), and Ford Powertrain controls (FPC) for Ford engine monitoring. Components available for small to large volumes to recognised OEMs for incorporation into their own vehicles or machines.
• Moteurs BaudouincoreChannel Partner/ Reseller/ DistributorPower Torque is an exclusive UK distributor for Baudouin commercial marine propulsion engines (185hp to 2100hp) and marine generator engines. Baudouin, established 1918 in Cassis, France, designs and manufactures diesel engines for marine, industrial and power generation applications spanning 30kW to 1866kW. Baudouin marine engines cover 6.7L to 52.3L and 136kW to 1545kW. Generator range from 18-4125kVA diesel and 63-1750kVA gas.
• MASE GeneratorscoreChannel Partner/ Reseller/ DistributorPower Torque is the exclusive UK distributor for MASE Generators, one of Europe's leading manufacturers of marine and industrial generating sets. Founded 1970 in Italy, MASE products are renowned worldwide for compact design, reliability, low noise levels and ease of installation. Product range includes conventional diesel generators, inverter generators and hybrid power solutions for leisure craft, commercial vessels, workboats and specialist marine applications. Power Torque provides sales support, technical assistance, spare parts and aftersales service.
• BrogenmajorTechnology or IntegrationPower Torque works with Brogen, a Chinese company supplying EV driveline solutions since 2011. Brogen has been providing EV components since 2019 for electric cars, buses, trucks and boats. Power Torque offers Brogen's range including drive motors (10kW to 500kW), motor controllers, batteries, OBC+DCDC+PDU, electric power steering pump, DC-DC converters, battery cooling system, air conditioning system, and brake vacuum pump to small and medium OEMs building electric vehicles.
• EMotors (Stellantis/NIDEC Leroy-Somer Joint Venture)majorTechnology or IntegrationEMotors, headquartered in France, is a joint venture between Stellantis Group and NIDEC Leroy-Somer developing electric drive systems for all types of electrified vehicles including mild hybrid (MHEV), plug-in hybrid (PHEV) and battery electric vehicles (BEV). Power Torque offers EMotors products including 48V permanent magnet motors (6-30kW for BEV/MHEV), 400V permanent magnet motors (60-250kW for BEV/FCEV), 400V PHEV E-Machine (60-120kW), open inverters, speed reducer gearboxes, and associated Stellantis vehicle range parts.
• Hailin PowerminorChannel Partner/ Reseller/ DistributorPower Torque distributes Hailin Power products including single and twin cylinder air-cooled diesel engines (4.2hp to 20hp), water pumps (1.5" to 6"), and portable generators (1.8kVA to 11.8kVA). Hailin Power is based in Yixu Machinery Garden, Fuzhou, China with 66,000m² manufacturing facility. Quality approved by ISO 9001:2015, CE 2006/42/EC, GS/TUV, EURO 5 (NSAI).
• JCB Power SystemscoreChannel Partner/ Reseller/ DistributorPower Torque is a franchise holder for JCB Power Systems products including JCB ECOMAX (Stage V/Tier 4 Final compliant, 74-173HP), JCB DIESELMAX (Stage 2/3A, 63-212kW), and JCB G-Drive engines (50-200kVA). JCB ECOMAX is based on a redesigned combustion process for cleaner emissions with compact exhaust aftertreatment. All JCB Dieselmax engines are British designed and built at JCB Power Systems in Foston, Derbyshire.
• Kohler KDiminorChannel Partner/ Reseller/ DistributorPower Torque supplies Kohler KDi engines as part of their comprehensive portfolio of engine and component brands, alongside Ford, JCB, AGCO Sisu, PP Flame Protected engines and Mermaid Marine.
• PSA Stellantis Corporation (Peugeot, Citroën, DS, Opel, Vauxhall)majorTechnology or IntegrationPSA Powertrain, a division of Stellantis Corporation, manufactures engines used by multiple major marques including Ford, BMW, Volvo, JLR and Mini. Power Torque's global partnership with PSA Powertrain enables supply of these engines and components to niche vehicle manufacturers. Components from Stellantis brands are also available through Ford OE Parts and PSA OE Parts systems sourced via Power Torque franchises.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cummins: Global engine manufacturer with marine, industrial, power generation, and automotive engine families. Competes with Power Torque's industrial and marine engine portfolio and supplies OEMs and dealers directly worldwide.
• MAN Energy Solutions: Large OEM of marine and stationary engines (including dual-fuel and gas), turbochargers, and power plant systems. Overlaps with Power Torque's Baudouin/JCB marine propulsion and generator engine offerings for commercial vessels and industrial power.
• Caterpillar Marine (Cat Marine Power): Division of Caterpillar Inc. producing marine propulsion and auxiliary engines plus marine generator sets. Competes with Power Torque in commercial marine propulsion and generator engine supply, with substantially larger global reach and direct OEM relationships.
• Volvo Penta: Major OEM of marine propulsion engines, generator sets, and industrial drive systems, selling both direct and through distributors globally. Overlaps directly with Power Torque's marine propulsion and industrial engine portfolio across commercial and leisure segments.

Direct peers

• Beta Marine: UK-based specialist supplier of marine diesel engines and generator sets (FPT/VM-based) for sailing yachts, motorboats, and small commercial vessels. Closely comparable to Power Torque's Mermaid Marine business in size, geography, and customer type.
• Moteurs Baudouin: French marine and industrial diesel engine manufacturer (since 1918) producing engines from 30kW to 1866kW. While Power Torque is the exclusive UK distributor for Baudouin marine, Baudouin also sells direct and competes in the same commercial marine and power generation segments where Power Torque is active.
• Deutz AG: German manufacturer of diesel and electric drive systems for off-highway, automotive, marine, and stationary applications. Overlaps with Power Torque's industrial, marine and (newer) electric drivetrain portfolio.
• Yanmar: Japanese manufacturer of marine, industrial, and agricultural engines (and increasingly electrified powertrains). Compares to Power Torque in marine propulsion for small/medium commercial vessels and industrial engines.
• Perkins Engines (Caterpillar): UK-based diesel engine manufacturer (4-2500 kW) for industrial, marine, power generation and agricultural applications. Directly comparable product range and customer profile to Power Torque's mid-range industrial/off-highway engine distribution.
• Nanni Diesel (now Nanni by Kohler): European (French) manufacturer of marine diesel engines and generator sets (15-220 kW) targeting sailboats, motor yachts and light commercial marine. Comparable to Power Torque's marine engine distribution and Mermaid Marine brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/witec-ag

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Torque Engineering