Diëtheek

What Diëtheek does

Diëtheek is a Netherlands-based franchise network of independent dietitian and lifestyle-coaching practices, operating 137 locations nationwide from its headquarters at Pelmolenlaan 17B, Woerden. Individual franchisenemers run their own practices under the Diëtheek brand, typically co-located inside GP practices, health centers, and physiotherapy practices, while the central organization supplies shared administration, marketing, training, knowledge management, and a central intake service (Starthulp) plus an online appointment-scheduling platform. The stated core technology is an automated patient management system used for scheduling, documentation, and financial administration across the network.

The company serves individual patients across multiple verticals — including diabetes, oncology, overweight/obesity, pregnancy nutrition, geriatrics, pediatric dietetics, cardiovascular disease, COPD, and gastrointestinal conditions — as well as healthy adults and children seeking lifestyle guidance. All dietitians in the network hold a 4-year HBO degree, NVD membership, and Paramedics Quality Register registration, positioning the brand around professional credentialing and a non-judgmental counseling style.

Diëtheek generates revenue through two primary streams: (1) health-insurer reimbursements, since Dutch basic insurance covers up to 3 hours of dietetic treatment per calendar year at insurer-agreed rates, and (2) direct client payments for services outside insurance coverage, including consultancy. The franchise structure means individual practice ownership sits with franchisenemers while the central organization captures franchise/service fees and centralized billing margins; revenue, funding, and ownership details are not publicly disclosed in the available source material.

Name

Diëtheek

Legal name

Dietheek

Website

https://dietheek.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Diëtheek is a Netherlands-based franchise network operating 137 dietitian and lifestyle-coaching practices co-located in GP offices and health centers, serving individual patients across medical, preventive, and lifestyle nutrition needs under the Dutch basic-insurance reimbursement framework.

Ownership category

akta.pro rank

Product category

Dietitian and Nutritional Counseling Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Weight Loss Coaching (Non-Clinical) (HSADAFAB)

Keywords

• Dietitian services
• Nutritional counseling
• Lifestyle coaching
• Medical nutrition therapy
• Paramedical care

Headquarters

HQ city

Woerdense Verlaat

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Insurance Reimbursements: In the Netherlands, basic health insurance covers up to 3 hours of dietetic treatment per year. Diëtheek directly bills health insurers for referred patients. Additional hours may be covered by supplementary insurance policies.
2. Direct Client Payments: Clients without insurance coverage or referral pay directly for dietetic services. The organization also offers consultancy and other work services with separate billing.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Diëtheek operates a national franchise network of 137 dietitian practices across the Netherlands, delivering personalized nutritional counseling and lifestyle coaching. Dietitians provide one-on-one consultations covering medical nutrition therapy (diabetes, oncology, obesity, COPD, cardiovascular, gastrointestinal conditions), pregnancy and pediatric nutrition, geriatric care, and orthomolecular nutrition, supported by a centralized intake/administrative service (Starthulp) and online appointment scheduling.

Product overview

Diëtheek is a national network of dietitians operating as a unified brand across 137 locations in the Netherlands. The core offering is personalized nutritional counseling and lifestyle coaching, supported by a centralized intake service (Starthulp) that handles administrative preprocessing and appointment coordination. The organization operates a franchise model where dietitians can join as franchisenomers, benefiting from shared administrative systems, marketing resources, and centralized knowledge management. The portfolio includes specialized services for diabetes, oncology, overweight/obesity, pregnancy, geriatrics, pediatric dietetics, and orthomolecular nutrition, delivered through both in-person consultations and digital appointment scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Diëtheek Diëtetiek & Leefstijladvies Core offering of personalized nutritional counseling and lifestyle coaching delivered by qualified dietitians (4-year HBO degree, NVD members, registered in Kwaliteitsregister Paramedici) at 137 practice locations across the Netherlands, including in GP practices, health centers, and physiotherapy practices. Intended for individual patients with medical conditions or those seeking lifestyle improvement.
• Specialized Dietitian Services Specialized dietetic consultations covering diabetes, oncology, overweight/obesity, pregnancy nutrition, geriatrics, pediatric dietetics, orthomolecular nutrition, COPD, cardiovascular diseases, and gastrointestinal issues. Delivered by dietitians with relevant post-HBO training.
• Franchise Partnership Program Program for dietitians to join Diëtheek as franchisenemers, operating their own practices under the Diëtheek brand while receiving centralized administrative support, training, knowledge sharing, and marketing resources from the national organization.

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• GP Practices (Huisartsenpraktijken)coreChannel Partner/ Reseller/ DistributorDiëtheek dietitians operate within GP practices throughout the Netherlands. These practices host the dietitians in their facilities, providing a familiar environment for patients. The company actively recruits GP practices to host their dietitians, offering multidisciplinary care to patients.
• Health Centers (Gezondheidscentra)coreChannel Partner/ Reseller/ DistributorDiëtheek operates in numerous health centers across the Netherlands, providing paramedical services within these multidisciplinary healthcare facilities.
• Healthcare Professionals (POH, Physiotherapists, Psychologists, etc.)coreStrategic or Co-development PartnerDiëtheek believes in a multidisciplinary approach to healthcare. They actively collaborate with various healthcare professionals including POH (praktijkondersteuner huisarts), physiotherapists, psychologists, occupational therapists, and speech therapists to provide comprehensive patient care.
• Healthcare InsurerscoreChannel Partner/ Reseller/ DistributorDiëtheek has agreed rates with health insurers for dietetic services. They directly bill insurers for covered treatments, making the process seamless for patients.
• Nederlandse Vereniging van Diëtisten (NVD)coreOthersDiëtheek dietitians are members of the Dutch Association of Dietitians (NVD), the professional organization for dietitians in the Netherlands.
• Kwaliteitsregister ParamedicicoreOthersDiëtheek dietitians are registered in the Paramedics Quality Register, demonstrating their professional qualifications and commitment to quality standards.
• Franchisees (Franchisenemers)coreChannel Partner/ Reseller/ DistributorDietitists can join Diëtheek as franchisenemers, operating their own practices under the Diëtheek brand with centralized administrative support, training, and access to knowledge and innovation.
• SKGE (Stichting Klachten en Geschillen Eerstelijnszorg)minorOthersDiëtheek is affiliated with SKGE for handling patient complaints according to the Wet kwaliteit, klachten en geschillen zorg (Wkkgz).

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Noom: Digital behavior-change and nutrition coaching platform with global reach. Competes with Diëtheek for the same end consumer seeking weight and lifestyle coaching, but delivers entirely via app rather than in-person dietitian consultations.
• WW International (Weight Watchers): Global weight-management and coaching brand operating a community/coaching model. Highly comparable to Diëtheek in combining structured nutritional guidance with member coaching, though at much larger scale and via digital plus in-person workshops rather than clinic-embedded dietitians.
• FysioHolland: Large Dutch franchise network of physiotherapy practices with centralized administration, branding, and quality support. Closely analogous to Diëtheek in operating a Dutch paramedical franchise model where independent practitioners run practices under a shared brand.
• Jenny Craig: Structured weight-management program combining personalized meal plans with one-on-one coaching. Comparable to Diëtheek's program-based approach to weight management and lifestyle coaching, though historically centered on proprietary food products.
• Voeding Leeft: Dutch lifestyle-intervention organization running reimbursed programs (including GLI-style initiatives) targeting chronic disease reversal through nutrition and lifestyle. Directly comparable to Diëtheek in Dutch market, reimbursed lifestyle focus, and partnership with healthcare providers.

Emerging players

• MyFitnessPal: Large-scale nutrition tracking platform with growing coaching and meal-planning features. Adjacent competitor for the healthy-lifestyle and weight-management segment Diëtheek addresses, but digital-first and self-serve rather than clinician-led.
• BetterMe: Digital health and wellness company offering app-based nutrition, calorie tracking, and coaching programs. Represents the emerging digital-only segment competing for Diëtheek's prospective lifestyle-coaching customers.

Regional players

• Slimming World: UK-headquartered weight-management franchise running group coaching sessions. Comparable in structured group-based weight-loss coaching model to Diëtheek's network of in-person consultations, but UK-focused and not active in the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/search
• YouTubeyoutube.com/channel/UCXaBRasQZRF323zZQupuZAA/featured
• Facebookfacebook.com/dietheek
• LinkedInlinkedin.com/company/dietheek-nederland
• Instagraminstagram.com/dietheeknederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diëtheek