Pharm'up
Laboratoires Sicobel is a French manufacturer and distributor of natural and BIO-certified beauty, wellness, and health products, selling eight owned brands through 5,500+ French pharmacies, beauty institutes, and BIO stores and via international partners in 20+ countries.
- Company typePrivate
- Founded1964
- HeadquartersMontbonnot, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pharm'up does
Laboratoires Sicobel (operating under the legal name "Sicobel - Fabricant et Distributeur Français de Produits Naturels et BIO") is a French manufacturer and distributor of natural and BIO-certified products, founded in 1964 and headquartered in France. The firm operates a portfolio of eight proprietary brands — Osmaé, Placentor Vegetal, Thalac, Dolpic, BcomBIO, Solens, Green Tribu, and Möller's — covering beauty, wellness, and health categories, with a catalogue of approximately 470 product references, 64% of which are natural or BIO certified. The company's positioning centres on a "révélateur de marques" (brand accelerator) thesis, pairing in-house formulation and manufacturing expertise with multi-channel distribution reach.
The go-to-market model is organised by channel rather than by brand, with dedicated commercial teams serving (i) pharmacies and parapharmacies, (ii) beauty institutes and spas, and (iii) BIO specialty stores within France, alongside international distribution partnerships covering more than 20 countries. The French retail footprint extends across 5,500+ points of sale. Underlying capabilities emphasised by the company include 60+ years of manufacturing experience, two decades of BIO certification adherence, eco-design practices, and a stated RSE (corporate social responsibility) framework. Pricing is not publicly disclosed; revenue mechanics are consistent with conventional wholesale/distributor economics across the brand portfolio.
Note on entity scope: the subject of this analysis is "Pharm'up" per the firmographic block (Montbonnot, France, 1–10 employees, founded 2001, distributor of pharmaceutical products specialised in organic and natural), but the substantive descriptive and operational data available pertains to Laboratoires Sicobel. The relationship between the two entities is not clarified in the source material and should be reconciled before any investment decision. No revenue, ownership, leadership, M&A, or recent funding figures beyond a 2010 Naxicap Partners investment (undisclosed amount) are disclosed.
Pharm'up firmographics
Firmographics- Name
- Pharm'up
- Legal name
- Sicobel - Fabricant et Distributeur Français de Produits Naturels et BIO
- Website
- https://pharmup.fr
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laboratoires Sicobel is a French manufacturer and distributor of natural and BIO-certified beauty, wellness, and health products, selling eight owned brands through 5,500+ French pharmacies, beauty institutes, and BIO stores and via international partners in 20+ countries.
- Ownership category
- akta.pro rank
Pharm'up industry classification
Industry- Product category
- Pharmaceutical Distribution
- NAICS
- Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)
- akta.pro secondary industry
- Specialty Pharmacy & Biologics Distribution (CRAOAHAD)
Keywords
Where Pharm'up is headquartered
LocationHeadquarters
- HQ city
- Montbonnot
- HQ country
- France
- HQ region
- Europe
Markets served
Pharm'up business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels4 records
Marketing channels3 records
Pharm'up product offering
Product offeringCore offering
Pharm'up is a French distributor of pharmaceutical products specialised in organic and natural products, sourcing and supplying health and beauty ranges through its affiliated manufacturer Laboratoires Sicobel. The portfolio spans 470 product references across 8 proprietary BIO-aligned brands (Osmaé, Placentor Vegetal, Thalac, Dolpic, BcomBIO, Solens, Green Tribu, Möller's), with 64% of references certified natural or BIO, distributed to pharmacies, parapharmacies, beauty institutes, spas, and BIO specialty stores in France and 20+ international markets.
Product overview
Laboratoires Sicobel is a French manufacturer and distributor of natural and BIO products, operating for over 60 years. The company offers a portfolio of eight distinct brands: Osmaé, Placentor Vegetal, Thalac, Dolpic, BcomBIO, Solens, Green Tribu, and Möller's. These brands focus on beauty, wellness, and health products distributed through pharmacies, parapharmacies, beauty institutes, spas, and BIO stores. The company maintains a catalog of 470 product references, with 64% being natural or BIO certified products.
Differentiator
Problem solved
Functional benefit
Brands
- Osmaé: Natural and BIO branded product line under Laboratoires Sicobel
- Placentor Vegetal
- Thalac
- Dolpic
- BcomBIO
- Solens
- Green Tribu
- Möller's
Products and services
- Osmaé Natural and BIO branded product line within the Sicobel portfolio, distributed through French pharmacies, parapharmacies, beauty institutes, spas, and BIO stores.
- Placentor Vegetal Natural and BIO branded product line within the Sicobel portfolio, distributed through French pharmacies, parapharmacies, beauty institutes, spas, and BIO stores.
- Thalac Natural and BIO branded product line within the Sicobel portfolio, distributed through French pharmacies, parapharmacies, beauty institutes, spas, and BIO stores.
- Dolpic Natural and BIO branded product line within the Sicobel portfolio, distributed through French pharmacies, parapharmacies, beauty institutes, spas, and BIO stores.
- BcomBIO Natural and BIO branded product line within the Sicobel portfolio, distributed through French pharmacies, parapharmacies, beauty institutes, spas, and BIO stores.
- Solens Natural and BIO branded product line within the Sicobel portfolio, distributed through French pharmacies, parapharmacies, beauty institutes, spas, and BIO stores.
- Green Tribu Natural and BIO branded product line within the Sicobel portfolio, distributed through French pharmacies, parapharmacies, beauty institutes, spas, and BIO stores.
- Möller's Natural and BIO branded product line within the Sicobel portfolio (Norwegian-origin omega and wellness brand), distributed through French pharmacies, parapharmacies, beauty institutes, spas, and BIO stores.
- Dedicated channel distribution service B2B distribution service in which Pharm'up and its affiliated entities provide dedicated sales teams and tailored product assortments to each retail channel (pharmacies, parapharmacies, beauty institutes/spas, BIO stores).
- International distribution of natural and BIO brands International B2B distribution of the company's natural and BIO brand portfolio through local partners and resellers in 20+ countries.
Companies that use Pharm'up
Customer profileSegments4 records
Ideal customer profiles3 records
Pharm'up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pharm'up partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
Pharm'up competitors and assessment
Company assessmentBroad incumbents
- Pierre Fabre: Large French dermo-cosmetic and pharmaceutical group with significant natural/plant-based brands (e.g., Avène, Klorane) distributed through pharmacies worldwide; overlaps with Sicobel in the pharmacy-distributed natural beauty category but at substantially larger scale.
- Natura &Co: Global natural/ethical beauty group (Natura, Avon, The Body Shop, Aesop) with strong BIO credentials; while geographically focused in Latin America, it represents a comparable large-scale natural beauty platform and competitive reference point for BIO-category scale.
- Yves Rocher: Major French botanical/plant-based beauty group with extensive own-brand retail and wholesale distribution; broader incumbent that competes with Sicobel's beauty brands in pharmacy and selective retail in France and internationally.
- L'Occitane Group: Global natural beauty group headquartered in France with multiple brands (L'Occitane en Provence, Melvita, Erborian) distributed internationally through selective retail including pharmacies; comparable natural-ingredient positioning with much larger geographic reach.
Direct peers
- Weleda: Swiss natural and BIO skincare/wellness company selling through pharmacies, health stores, and BIO retailers across 20+ countries — closely comparable BIO/natural positioning, pharmacy-distribution model, and multi-country footprint to Sicobel.
- Melvita: French organic beauty brand (part of L'Occitane group) founded on BIO certification, sold through French pharmacies and organic retail — directly comparable BIO/phyto-cosmetic positioning and channel mix to Sicobel's BcomBIO and Placentor Vegetal lines.
- Cattier: French family-owned organic cosmetics and personal-care brand with long BIO certification history, distributed through French pharmacies and BIO/organic stores — directly comparable heritage, scale, and channel strategy to Sicobel's BIO brands.
- Léa Nature: French family-owned manufacturer/distributor of natural and BIO health, beauty, and household products with multi-brand portfolio distributed through French pharmacies, parapharmacies, and BIO stores — the closest analog in size, channels, and positioning to Laboratoires Sicobel.
- Avril: French organic beauty and home-care brand group (Avril, Biovie, etc.) distributing BIO-certified products through French BIO stores, pharmacies, and selective retail — closely comparable BIO positioning, French market focus, and multi-brand model to Sicobel.
Others
- Alliance Healthcare: European pharmaceutical wholesaler and distributor (Walgreens Boots Alliance) serving French pharmacies; relevant as a reference point for the pharmaceutical distribution half of Sicobel's business model though operating at substantially larger scale and a different product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Pharm'up social profiles
Digital presencePharm'up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharm'up leadership team
Management profileNumber of profiles
Pharm'up funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharm'up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharm'up
What does Pharm'up do?
Pharm'up is a French distributor of pharmaceutical products specialised in organic and natural products, sourcing and supplying health and beauty ranges through its affiliated manufacturer Laboratoires Sicobel. The portfolio spans 470 product references across 8 proprietary BIO-aligned brands (Osmaé, Placentor Vegetal, Thalac, Dolpic, BcomBIO, Solens, Green Tribu, Möller's), with 64% of references certified natural or BIO, distributed to pharmacies, parapharmacies, beauty institutes, spas, and BIO specialty stores in France and 20+ international markets.
Is Pharm'up a public or private company?
Pharm'up is a private company. It is classified as private equity controlled and is currently operating.
When was Pharm'up founded?
Pharm'up was founded in 1964. It employs 1 to 10 people.
Where is Pharm'up based?
Pharm'up is headquartered in Montbonnot, France, in the Europe region.
Who are Pharm'up's main competitors?
Broad incumbents on record are Pierre Fabre, Natura &Co, Yves Rocher and L'Occitane Group. Direct peers are Weleda, Melvita, Cattier, Léa Nature and Avril. Alliance Healthcare is listed as an others.
Does Pharm'up have an API?
No public API is recorded for Pharm'up.
What industry is Pharm'up in?
Pharm'up's product category is Pharmaceutical Distribution. Its primary akta.pro industry code is HLAIAAAK, Dermatology & Aesthetics Pharmaceuticals, with a secondary code of CRAOAHAD, Specialty Pharmacy & Biologics Distribution. Its NAICS code is 325411 and its SIC code is 2833.