Groupe Lea Nature

What Groupe Lea Nature does

Groupe Léa Nature is a privately held French consumer goods company founded in 1993 and headquartered near La Rochelle (Périgny, France), specializing in certified organic and natural products across four product universes: Beauty & Hygiene, Food, Wellness & Health, and Household. The company operates a multi-brand portfolio of more than 20 proprietary sub-brands — including SO BiO étic, Eau Thermale Jonzac, Boho Green Beauty, Jardin BiO étic, Biovie, Natessance, and I Love Bio — covering approximately 1,500 product references, of which 81% are certified organic and roughly 80% are manufactured in France.

The company's underlying technology stack combines proprietary product formulation and certification management with a Magento 2 e-commerce platform (designed by Synolia and hosted on Adobe Commerce Cloud France) that supports its direct-to-consumer storefront at leanature.com. The company has also developed the Green Impact Index, an environmental and societal scoring tool built with 21 industry partners around AFNOR Spec 2215 methodology, evaluating products on more than 50 criteria. Products carry multiple third-party certifications including Cosmebio, Cosmos Organic, Cosmos Natural, AB (Agriculture Biologique), PETA, Max Havelaar, and Vegan.

Léa Nature generates revenue primarily through one-time consumer product sales via two channels: (1) direct-to-consumer e-commerce at leanature.com, which integrates a loyalty program (Club Léa Nature), tester community, promotional pricing, and a "Direct Usine" factory-direct tier, and (2) retail and pharmacy distribution (grande distribution and specialty organic stores) across France. Pricing spans roughly €1–35 per SKU, from entry-level shower gels and teas to premium skincare and makeup, with discount campaigns and codes (e.g., ETE20) used as core promotional mechanics. Customer segments are horizontal consumer use cases — beauty & hygiene, organic food, wellness/health, and natural household — served through standardized unit pricing rather than enterprise contracts.

Name

Groupe Lea Nature

Legal name

LEA NATURE SERVICES

Website

https://leanature.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Groupe Léa Nature is a French organic consumer goods company operating 20+ brands across beauty, food, wellness, and household categories, selling directly via leanature.com and through French retail and pharmacy channels to consumers seeking certified natural products.

Ownership category

akta.pro rank

Product category

Organic Personal Care & Consumer Goods

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Other Specialty Food Retailers (44529), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro primary industry

Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

akta.pro secondary industries

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Organic cosmetics
• Natural personal care
• Organic food products
• Ecological household cleaning
• Natural health supplements

Headquarters

HQ city

Périgny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Consumer Product Sales (B2C): Léa Nature generates revenue through the direct sale of its proprietary brand portfolio to end consumers via its e-commerce platform (leanature.com) and through retail/pharmacy distribution channels. Products span beauty & hygiene, food, household cleaning, and wellness categories. The company also operates loyalty and tester community programs to drive retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Groupe Léa Nature manufactures and sells certified organic and natural consumer products across four universes: Beauty & Hygiene, Food, Wellness & Health, and Home Care. The group operates 20+ proprietary brands (SO BiO étic, Boho Green Beauty, Eau Thermale Jonzac, Jardin BiO étic, Biovie, etc.) covering over 1,500 product references. Products are sold directly to consumers through the leanature.com e-commerce platform and through retail/pharmacy distribution channels.

Product overview

Groupe Léa Nature is a French organic and natural consumer goods company operating across four main categories: Beauty & Hygiene (cosmetics, skincare, makeup, personal care), Food & Grocery (organic food products, beverages, cooking ingredients), Wellbeing & Health (health supplements, aromatherapy, essential oils), and Home Care (ecological cleaning products). The company manages a portfolio of 20+ sub-brands including SO BiO étic, Boho Green Beauty, Eau Thermale Jonzac, Jardin BiO étic, Biovie, and others. The product lineup encompasses certified organic cosmetics and makeup (face creams, serums, mascaras, eyeshadows, eyeliners), organic food products (cereals, teas, snacks, beverages), natural health supplements (essential oils, aromatherapy, CBD, probiotics), and eco-friendly household cleaners. Approximately 80% of products are manufactured in France with 81% certified organic. The e-commerce platform offers over 1,500 product references across these categories.

Differentiator

Problem solved

Functional benefit

Brands

• Eau Thermale Jonzac: Thermal water-based skincare and cosmetics brand
• SO BiO étic
• Boho Green Beauty
• Natessance
• I Love Bio by Léa Nature
• Floressance
• Dentavie
• Bioregena
• Jardin BiO étic
• Gusti Amo Bio
• JOM BAO
• Joyce
• Ma Ruche Bio
• Kiva
• Biovie
• Biosens
• Karéléa
• Phyto-Actif
• Good Moov
• Naturasens

Products and services

• SO BiO étic

Quantifiable outcome

• 81% of products certified organic
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Générations FuturesminorStrategic or Co-development Partner · 2 January 2026Léa Nature is running a promotional campaign (Jan 2 – Mar 31, 2026) where customers purchasing products from 1% for the Planet member brands support Générations Futures, an environmental association fighting against chemical pollutants and promoting organic agriculture. The association was founded in 1996 and is recognized as being of general interest.
• 1% for the PlanetcoreStrategic or Co-development Partner · 1 January 2007Since 2007, Léa Nature and its member brands (Jardin BiO étic, Joyce, Kiva, Biosens, Karéléa Bio, SO BiO étic, Dentavie, Biovie) have been members of 1% for the Planet, committing to donate 1% of annual brand revenue to environmental associations including Générations Futures. The partnership has supported over 2800 environmental protection projects.
• Lucie Lucas (Ambassador)minorGTM or Marketing PartnerActress Lucie Lucas (known for Clem) serves as an ambassador for SO BiO étic and Léa Nature, promoting organic hair care and detoxification through the brand's shampoo and conditioner products.
• Stade Rochelais (Rugby Club)minorGTM or Marketing PartnerLéa Nature is a historic partner of Stade Rochelais Rugby, particularly sponsoring the Elite 2 Féminine team, supporting women's empowerment through sport and self-care campaigns. The partnership reinforces brand values around confidence and well-being.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L'Occitane Group: Multi-brand natural and organic beauty group headquartered in Europe with comparable portfolio breadth (L'Occitane en Provence, Melvita, Erborian, Elemis) spanning skincare, body care, and cosmetics with strong certification-driven positioning.
• Groupe Rocher (Yves Rocher): French family-owned natural beauty group operating Yves Rocher and related brands with similar plant-based/botanical positioning, broad retail pharmacy and D2C distribution, and a longstanding commitment to sustainable sourcing.
• Weleda: Swiss-German natural cosmetics and pharmaceuticals company with 100+ year heritage in certified natural (Natrue) and organic personal care, comparable certifications and pharmacy/specialty retail channels across Europe.
• Melvita: French organic beauty pioneer founded in 1983 in Ardèche, now part of L'Occitane Group, with directly comparable organic certification, French pharmacy distribution, and botanical formulation approach.
• Caudalie: French natural beauty brand using vinotherapy and natural-origin ingredients, with similar pharmacy and department store distribution, comparable French brand heritage, and natural cosmetic certifications.
• Dr. Hauschka (WALA Heilmittel): German certified natural cosmetics and anthroposophic medicine brand with comparable holistic, biodynamic, and natural-origin formulation standards, overlapping pharmacy distribution across Europe.
• Klorane (Pierre Fabre Group): French natural-origin personal care brand under Pierre Fabre with comparable botanical positioning, broad pharmacy parapharmacie distribution in France, and commitment to plant-based active ingredients.

Broad incumbents

• Natura &Co: Multinatural beauty holding group (Natura, The Body Shop, Avon, Aesop) with deeply established Latin American and global natural beauty positioning, comparable multi-brand organic strategy at significantly larger scale.

Emerging players

• Pai Skincare: Certified organic and sensitive-skin skincare brand with similar Cosmos/Cosmos Organic certifications and premium positioning, though at smaller scale and with narrower category focus.
• La Compagnie des Sens: French organic essential oils, herbal teas, and natural wellness brand with comparable organic certification, AB agriculture biologique positioning, and overlapping wellness/health consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leanature.groupe
• Instagraminstagram.com/leanature_groupe
• Xx.com/leanature

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries23 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Lea Nature