Alerta Medica

What Alerta Medica does

Alerta Médica is a Guatemala-based private emergency medical services provider founded in 1992, operating subscription-based pre-hospital ambulance care, telemedicine, and emergency response hardware. The company serves individuals and families, businesses, and schools across three Guatemalan departments (Guatemala, Sacatepéquez, and Quetzaltenango) for in-person coverage, while its telemedicine offering is available nationwide to any affiliated member with internet connectivity. Its workforce falls in the 1001-5000 employee band, consistent with a fleet-based operation that staffs every ambulance with both a physician and a paramedic and maintains a 24/7 paramedic-staffed dispatch cabin at the 1711 emergency line.

The company's core product is the Sistema de Emergencias Médicas, built around a closed-loop architecture linking a 24/7 paramedic dispatch cabin, physician telephone triage, telemedicine video/chat consultations, and physician-staffed ambulance response equipped with ECG, AED, oxygen, nebulizers, immobilization splints, and pre-hospital medications. A differentiated hardware component is the Botón de Alerta Móvil, a GPS-enabled IPX5-rated device that triggers the 1711 dispatch without requiring the user to provide an address or membership number, with two pre-registered emergency contacts serving as fallback when verbal communication fails. The technology stack is operational and logistics-driven rather than software-platform-led, with proprietary features concentrated in the dispatch cabin and the closed-loop integration between telemedicine and ambulance dispatch.

Alerta Médica monetizes through four annual subscription tiers — Plan Atenciones Libres (individual/family), Plan Área Protegida (1-15 person household coverage), Plan Empresarial (customized corporate plans with first aid training included), and Plan Escolar (student coverage on premises, transport, and extracurricular activities) — supplemented by hardware-plus-service revenue from the Botón de Alerta Móvil (Q750 device plus Q175/month service, with a free device if paid annually) and per-quotation fees for first aid training courses delivered in-person or via Google Meet. Go-to-market is sales-led and direct, combining a website, dedicated phone lines for sales/administration/emergency, and on-site enterprise consultations, with payment processing and loyalty benefits routed through a Banco Industrial partnership (Bi Puntos and Bi Credit Empresarial). Pricing for subscription plans is quote-based rather than publicly disclosed, with up to ten-installment credit-card billing available.

Name

Alerta Medica

Legal name

Alerta Médica

Website

https://alertamedica.com.gt

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alerta Médica is a Guatemala-based emergency medical services provider founded in 1992, offering subscription-based pre-hospital ambulance response, physician-staffed telemedicine, and a GPS-enabled mobile alert button to individuals, families, businesses, and schools across Guatemala.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Other Ambulatory Health Care Services (6219), Ambulatory Health Care Services (621)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL)

akta.pro secondary industries

Mobile PERS & GPS Medical Alert Services (HSAHAHAA), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF)

Keywords

• Emergency medical services
• Ambulance services
• Prehospital medical care
• Telemedicine consultations
• Medical alert systems

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Annual Membership Subscriptions: Annual subscription plans for emergency medical services including in-person response and telemedicine. Plans are customized based on number of covered persons (1-15+) and include access to ambulance services, medical consultations, and emergency coordination. Annual billing with multi-quote payment options.
2. Mobile Alert Button Service: Device sales (Q750 one-time) combined with monthly/annual service fee (Q175/month or Q1,500/year). First year promotional bundle at Q2,850 includes device and 12 months service.
3. First Aid Training Courses: Professional training courses for businesses and individuals covering first aid, CPR, and workplace safety officer (SSO) monitor training. Offered in virtual (Google Meet) and in-person modalities (up to 20 persons per session). Revenue generated through per-course fees with customized quotations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Alerta Médica provides prehospital emergency medical response through physician-and-paramedic-staffed ambulances across Guatemala, Sacatepéquez, and Quetzaltenango. The company sells annual subscription membership plans tailored to individuals, families, businesses, and schools, complemented by a 24/7 telemedicine consultation platform, a GPS-enabled mobile alert button hardware device, and first aid training courses for individuals and corporate clients.

Product overview

Alerta Medica is a medical emergency services provider offering a unified ecosystem of interconnected health services in Guatemala. The core product is the Sistema de Emergencias Médicas (Medical Emergency System), which provides prehospital medical attention through ambulances staffed with physicians and paramedics. This core service is complemented by the Botón de Alerta Móvil (Mobile Alert Button) hardware device with GPS tracking, the Telemedicina module enabling 24/7 medical consultations via chat or video, and the Cabina Médica de Emergencia 1711 for telephone coordination. The company offers subscription plans under sub-brands: Plan Atenciones Libres for individuals/families, Plan Área Protegida for households, Plan Empresarial for businesses, and Plan Escolar for schools. Additional services include first aid training courses (Curso Primeros Auxilios and Botiquín de Primeros Auxilios para Monitores de SSO). All services share a common infrastructure including the 1711 emergency response system, shared medical equipment, and telemedicine platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Emergencias Médicas Core prehospital emergency response service providing physician-and-paramedic-staffed ambulances for medical crises, common illnesses, and scheduled medical transfers, covering Guatemala, Sacatepéquez, and Quetzaltenango. Sold as an annual membership subscription.
• Botón de Alerta Móvil GPS-enabled mobile alert button (model Q750) sold with a subscription service that allows affiliates to activate emergency response by pressing button 1711 without providing membership number or address. Includes microphone, speaker, IPX5 water resistance, and 2G data transmission.
• Telemedicina 24/7 medical consultation service available to affiliates via chat or video call from any location with internet access. Includes unlimited orientations for affiliated members and can trigger physical ambulance dispatch within the coverage area when in-person care is required.
• Curso Primeros Auxilios Professional first aid training course covering vital signs, convulsions, wound treatment, OVACE (airway obstruction), CPR (in-person only), and bandaging. Offered virtually via Google Meet or in-person for up to 20 persons per session. Sold to businesses and individuals with custom quotation.
• Botiquín de Primeros Auxilios para Monitores de SSO Specialized training course for SSO (workplace safety officer) monitors covering the contents and correct use of first aid kits as required by Guatemalan Government Agreement 57-2022. Targets compliance training for corporate safety officers.

Quantifiable outcome

• Response coordination without requiring member to provide address or membership number due to GPS integration
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Banco IndustrialminorOthersPayment processing partner enabling customers to pay for Alerta Médica services using Banco Industrial credit and debit cards. Special partnership includes the ability to donate emergency attendances using Banco Industrial cards and earn Bi Puntos (Club BI rewards). Bi Credit Empresarial holders receive additional benefits on Alerta Médica plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Philips Lifeline: Long-established PERS brand owned by Philips, offering in-home and on-the-go medical alert solutions. Comparable in scale and brand recognition in the medical alert category, though part of a larger healthcare conglomerate.
• Connect America: Large U.S. provider of PERS and connected health monitoring with both home-based and mobile solutions. Comparable broad PERS portfolio and subscription-based monitoring services.
• American Medical Response (AMR): Largest U.S. private ambulance and medical transportation provider. Comparable in ambulance response operations, though AMR operates a B2B/contract model rather than consumer subscriptions.
• Falck Group: Global ambulance and emergency response services provider operating across Europe and Latin America. Comparable in physician/paramedic-staffed ambulance model and emergency dispatch operations.

Direct peers

• Life Alert: Iconic U.S. PERS subscription service providing 24/7 emergency monitoring with help-button devices. Highly comparable subscription model and emergency-dispatch-centric value proposition to Alerta Médica's core offering.
• Bay Alarm Medical: U.S. PERS company offering in-home and mobile medical alert systems with subscription monitoring. Directly comparable subscription model and target demographic of older adults seeking emergency response services.
• MobileHelp: U.S. provider of mobile PERS devices with GPS and two-way voice. Closely comparable to Alerta Médica's Botón de Alerta Móvil in hardware functionality, GPS-enabled emergency activation, and mobile subscription pricing.
• Medical Guardian: U.S. PERS provider offering in-home and mobile medical alert devices with 24/7 monitoring. Directly comparable in subscription PERS model, hardware-plus-service revenue mix, and emergency monitoring positioning.

Regional players

• Cruz Roja Guatemalteca: Guatemalan Red Cross chapter providing emergency medical response and ambulance services in the same geography. Comparable regional emergency response footprint, though operates as a non-profit humanitarian organization.
• Emermedica: Mexican private emergency medical response and ambulance subscription provider. Closest Latin American regional analog with subscription-based pre-hospital emergency services in a similar regulatory and economic environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alertamedica_gt
• Facebookfacebook.com/alertamedica1711
• LinkedInlinkedin.com/company/alertamedica1711

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alerta Medica