Livity Life Care

What Livity Life Care does

Livity Life Care is a privately-held, for-profit in-home care provider headquartered in Adelphi, Maryland, serving the Washington DC metropolitan area with a primary concentration in six Maryland counties (Anne Arundel, Baltimore, Charles, Howard, Montgomery, and Prince Georges). The company delivers non-medical homecare and clinical private nursing to elderly individuals, persons with disabilities, and dementia/Alzheimer's patients, with a workforce of 51-100 employees spanning RNs, LPNs, CNAs, HHAs, GNAs, and Med Techs.

The company's service portfolio comprises 12 integrated modules anchored by Private Homecare and Private Nursing, and supported by Care Management, Personalized Care Planning, Companion/Friendly Visitor services, Assisted Daily Living, Light Housekeeping, Laundry, Meal Preparation, Grocery Shopping, Concierge Services, and Range of Motion therapy. There is no proprietary technology platform; service delivery is entirely human-caregiver-based and supported by a website with an online inquiry form that initiates a free in-person assessment by a registered nurse.

Livity Life Care operates a direct-to-consumer model with quote-based pricing determined through individualized needs assessments and recurring monthly billing for ongoing care relationships. Marketing is limited to content marketing through a blog covering Alzheimer's stages and care partner qualities. The company has operated for over a decade with no disclosed funding rounds, partnerships, acquisitions, or institutional investment, suggesting an owner-operated local services business.

Name

Livity Life Care

Legal name

Livity Life Care

Website

https://livitylifecare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Livity Life Care is a privately-held Maryland-based in-home care agency providing private nursing, homecare, companionship, and daily living support to elderly and disabled individuals across six Maryland counties in the DMV metro area.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Live-In & 24/7 In-Home Care (HLADAGAI)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• In-home elderly care
• Private nursing services
• Home care management
• Personal care assistance
• Companionship services

Headquarters

HQ city

Hyattsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. In-Home Care Services: Livity Life Care generates revenue through providing in-home care services to elderly and disabled individuals. Services include private homecare, private nursing (RNs/LPNs), companionship, personal care assistance, housekeeping, meal preparation, and other supportive services. The company offers various care types including in-home care, long-term care, and respite care. Revenue appears to be recurring/subscription-based for ongoing care relationships, with pricing determined through individualized care assessments.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Livity Life Care provides in-home elderly and disability care services delivered directly to clients in their residences across the DMV Metropolitan Area. The company offers Private Homecare and Private Nursing (RNs/LPNs) as clinical services, complemented by Care Management, Personalized Care Plans, Companionship, Assisted Daily Living, Light Housekeeping, Meal Preparation, Laundry, Grocery Shopping, Concierge Services, and Range of Motion therapy. Care is delivered by certified nurses, CNAs, HHAs, and caregivers with over 20 years of clinical experience, with each engagement beginning through a free in-person assessment by registered nurses that produces a customized care plan.

Product overview

Livity Life Care offers a unified in-home elderly care service platform encompassing 12 integrated service modules. The core offering includes Private Homecare and Private Nursing as primary clinical services, supported by Care Management and Personalized Care Plan for assessment and ongoing monitoring. Daily living support is delivered through Companion/Assisted Daily Living, Light Housekeeping, Laundry, Meal Preparation, Grocery Shopping, and Concierge Services. Rehabilitation services include Range of Motion therapy. All services are provided by competent nurses with over 20 years of experience, including RNs, LPNs, CNAs, HHAs, and certified caregivers, serving the DMV Metropolitan area including Montgomery, Prince Georges, Anne Arundel, Howard, Baltimore, and Charles Counties in Maryland.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Homecare Personal home care service enabling older adults to age in place while living with physical disabilities or chronic health conditions, providing dynamic and proactive support from certified caregivers.
• Private Nursing Specialized clinical care provided at home by a team of Registered Nurses (RNs) and Licensed Practical Nurses (LPNs) for clients requiring skilled nursing services.
• Care Management Comprehensive assessment and care package management with ongoing monitoring services designed to preserve client independence, including registered nurse support to navigate age-related issues and life changes.
• Personalized Care Plan Customized care planning service where nursing managers take holistic, person-centered approaches by focusing on individual client needs and preferences through tailored care plans.
• Companionship / Friendly Visitors Social companion service bringing energy and enthusiasm to clients to enhance their social and emotional well-being, both at home and during outings.
• Assisted Daily Living Daily living assistance providing support with personal self-care, hygiene, and grooming including bathing, oral health, makeup, and other personal care tasks.
• Light Housekeeping Housekeeping assistance tailored to support seniors and individuals with disabilities to maintain an independent lifestyle in a clean home environment.
• Laundry Laundry assistance including sorting, washing, drying, folding, and putting away as part of customized care plans.
• Meal Preparation Nutritional meal service supporting physician-prescribed nutrition and diet plans, providing appealing meals that fulfill individual nutritional requirements.
• Grocery Shopping Grocery shopping assistance designed for seniors and persons with disabilities who cannot get to grocery stores themselves.
• Concierge Services Errand-running service for persons with disabilities and seniors, handling individual needs similar to a hotel concierge.
• Range of Motion Massage therapy and physical rehabilitation service that evaluates physical restrictions and creates tailored plans to relieve pain and speed recovery from trauma and injury.

Quantifiable outcome

• Clients report consistently high satisfaction ratings reflecting trust in services

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• BrightStar Care: National home care franchise providing private duty nursing, personal care, and skilled nursing services to seniors and disabled individuals. Directly comparable in service mix, including private nursing and ADL support, and competes in the same DMV region.
• Synergy HomeCare: National in-home care franchise providing personal care, companionship, and specialized dementia care with a similar service portfolio and elderly client focus. Operates across multiple states including the Mid-Atlantic.
• Home Instead: Largest global in-home care franchise network specializing in personal care, companionship, and Alzheimer's/dementia care for older adults. Closely matches Livity's core service offering and target persona with greater scale and brand recognition.
• Right at Home: International in-home care franchise providing personal care, companionship, and skilled nursing for seniors and disabled adults. Highly comparable in service mix and target customer, with established DMV-area franchises.
• Comfort Keepers: National in-home care franchise offering personal care, companionship, and specialized dementia/Alzheimer's care. Highly comparable service portfolio and elderly client focus with similar recurring revenue model.
• Visiting Angels: National in-home care franchise providing companion care, personal care, and respite services to seniors. Operates throughout the US including the DMV area and competes for the same family-decision-maker customer.
• Bayada Home Health Care: Large private-duty home health provider with skilled nursing, personal care, and adult/pediatric home health services. Operates across the Mid-Atlantic including Maryland, offering directly comparable clinical home care services.
• Caring Senior Service: Private-duty home care agency offering personal care, transportation, meal prep, and care management services to seniors. Closely matches Livity's service breadth and direct-to-consumer GTM approach.

Broad incumbents

• Interim HealthCare: Established national provider of home health, hospice, and personal care services across the US. Larger and more diversified than Livity, but its personal care segment directly competes for the same DMV customers.
• Amedisys: Public home health and hospice provider offering skilled nursing, therapy, and personal care across the Eastern US. Broader portfolio including hospice differentiates it, but its home health segment directly overlaps Livity's private nursing offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/livitylifecare
• Facebookfacebook.com/livitylifecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livity Life Care