myTime.de
- Company typePrivate
- Founded-
- HeadquartersNortmoor, Germany
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
myTime.de firmographics
Firmographics- Name
- myTime.de
- Legal name
- myTime.de
- Website
- https://mytime.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
myTime.de industry classification
Industry- Product category
- Online Grocery
- NAICS
- Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Food Stores (5400), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
- akta.pro secondary industry
- Online Fresh Food Specialists (Produce/Meat/Seafood) (CRAHAIAF)
Keywords
Where myTime.de is headquartered
LocationHeadquarters
- HQ city
- Nortmoor
- HQ country
- Germany
- HQ region
- Europe
Markets served
myTime.de business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Online Grocery Sales: Revenue generated through direct sales of grocery and household products to consumers via the myTime.de online platform. The business model follows a traditional e-commerce retail approach where products are sold at markup over wholesale costs, with delivery fees applied for orders below the free shipping threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard online grocery pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
myTime.de product offering
Product offeringCore offering
myTime.de operates an online supermarket that sells groceries and household goods directly to individual consumers in Germany and delivers orders nationwide to customers' doorsteps. The assortment spans fresh fruit and vegetables, fresh meat from an in-house Fachfleischerei (artisan butcher), sausages from the in-house Wursttheke (sausage counter), dairy, frozen foods, pantry staples, coffee/tea/cocoa including Tchibo, snacks, beverages (including beer, wine, and spirits), drugstore and cleaning products, baby products, pet supplies, kitchen and household items, and gifts. Customers order via the website or mobile app and select a desired delivery date.
Product overview
myTime.de is a German online supermarket operated by the Bünting Unternehmensgruppe, offering a comprehensive grocery delivery service across Germany. The platform provides nationwide delivery with no minimum order value and free shipping above €70. The core product is the online grocery marketplace featuring multiple product categories: Fresh & Chilled (including cheese from the cheese counter and meat from the artisan butcher shop), Frozen Foods, Pantry staples, Coffee/Tea/Cocoa including dedicated Tchibo sections, Confectionery & Snacks, Beverages, Beer/Wine/Spirits, Drugstore & Cleaning products, Baby products, Kitchen & Household items, Pet supplies, and Gifts. The platform emphasizes its 'Vorteilskauf' (value deals) and 'Aktuelle Angebote' (current offers) promotional sections. Specialty counters feature fresh products from in-house counters including 'Aus unserer Fachfleischerei' (artisan butcher) and 'Aus unserer Wursttheke' (sausage counter). The platform also offers a mobile app for iPhone and Android. Fresh and chilled products are sourced daily, with a Frischegarantie (freshness guarantee) for quality assurance.
Differentiator
Problem solved
Functional benefit
Products and services
- myTime.de Online Supermarkt German online grocery supermarket offering nationwide doorstep delivery of fresh produce, frozen foods, pantry items, beverages (including beer, wine, and spirits), dairy, meat from an in-house Fachfleischerei, sausages from an in-house Wursttheke, drugstore and cleaning products, baby products, pet supplies, kitchen and household items, and gifts. No minimum order; free shipping on orders of €70 or more; customers choose a desired delivery date. Targets individual German consumers.
- myTime.de Mobile App (iPhone/Android) Native mobile applications for iPhone and Android providing access to the myTime.de online supermarket, enabling individual consumers to browse the product catalog, place grocery orders, and select delivery dates from a smartphone.
Companies that use myTime.de
Customer profileSegments1 record
Ideal customer profiles1 record
myTime.de technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
myTime.de partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bünting UnternehmensgruppecoremyTime.de is part of the Bünting Unternehmensgruppe, a German corporate group. The parent company affiliation provides operational support and brand backing for the online grocery platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
myTime.de competitors and assessment
Company assessmentEmerging players
- Flink: Berlin-based quick-commerce operator delivering groceries in minutes across German cities. Comparable in fresh-grocery DTC model but competes on speed rather than scheduled nationwide delivery.
- Knuspr: Rohlik Group's online grocery brand in Germany focused on fresh produce and premium assortment with scheduled delivery. Comparable fresh-led DTC online grocery model with national expansion ambition.
- Marktguru: German digital grocery promotions and marketplace platform. Adjacent comparison as a digital channel surfacing grocery offers and products to German consumers, though focused on deals aggregation.
Others
- Tchibo: German retailer and roaster with strong coffee subscription and FMCG assortment, including a dedicated Tchibo sub-shop on myTime.de. Comparable as an omnichannel consumer brand partner operating overlapping grocery/household categories in Germany.
Broad incumbents
- Kaufland.de: German hypermarket's online grocery service offering nationwide home delivery of fresh and ambient products. Comparable in assortment breadth and nationwide reach, but backed by a larger discount-retail parent.
- Amazon Fresh (Germany): Amazon's fresh grocery delivery service in Germany. Comparable offering for online grocery customers with broader marketplace reach, but operates as part of Amazon's overall e-commerce platform rather than a specialized grocer.
Direct peers
- Picnic: Dutch online-only supermarket with German operations delivering full grocery baskets on scheduled routes. Directly comparable DTC inventory-led online grocery model with nationwide delivery ambitions.
- AllYouNeedFresh: German online-only supermarket delivering organic, fresh and specialty groceries nationwide. Closely comparable inventory-led online grocery model targeting similar mainstream German consumer.
- Rewe Online: Online grocery delivery arm of one of Germany's largest supermarket groups, offering nationwide home delivery of fresh and ambient groceries. Closely comparable in product breadth, fresh counters and direct-to-consumer model.
- Bringmeister (Edeka): Edeka's dedicated online supermarket delivering fresh produce and full-range groceries in major German cities. Directly comparable as a brick-and-mortar grocer's online channel competing in the same DTC delivery format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
myTime.de social profiles
Digital presencemyTime.de compliance and trust
Trust signalCompliance1 record
myTime.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
myTime.de leadership team
Management profileNumber of profiles
myTime.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myTime.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myTime.de
What does myTime.de do?
myTime.de operates an online supermarket that sells groceries and household goods directly to individual consumers in Germany and delivers orders nationwide to customers' doorsteps. The assortment spans fresh fruit and vegetables, fresh meat from an in-house Fachfleischerei (artisan butcher), sausages from the in-house Wursttheke (sausage counter), dairy, frozen foods, pantry staples, coffee/tea/cocoa including Tchibo, snacks, beverages (including beer, wine, and spirits), drugstore and cleaning products, baby products, pet supplies, kitchen and household items, and gifts. Customers order via the website or mobile app and select a desired delivery date.
Is myTime.de a public or private company?
myTime.de is a private company. It is classified as corporate owned and is currently operating.
When was myTime.de founded?
myTime.de was founded in -1. It employs 251 to 500 people.
Where is myTime.de based?
myTime.de is headquartered in Nortmoor, Germany, in the Europe region.
How does myTime.de make money?
One revenue line is on record: online Grocery Sales.
Who are myTime.de's main competitors?
Emerging players on record are Flink, Knuspr and Marktguru. Tchibo is listed as an others. Broad incumbents are Kaufland.de and Amazon Fresh (Germany). Direct peers are Picnic, AllYouNeedFresh, Rewe Online and Bringmeister (Edeka).
Does myTime.de have an API?
No public API is recorded for myTime.de.
What industry is myTime.de in?
myTime.de's product category is Online Grocery. Its primary akta.pro industry code is CRAFADAF, Grocery & Pantry Inventory-led Online Retailers, with a secondary code of CRAHAIAF, Online Fresh Food Specialists (Produce/Meat/Seafood). Its NAICS code is 4452 and its SIC code is 5400.