Simonton Cancer Center

What Simonton Cancer Center does

The Simonton Cancer Center is a 501(c)(3) nonprofit charitable trust headquartered in Malibu, California, that delivers a mind-body medicine program for cancer patients built around the proprietary "Simonton Method" — a cognitive-behavioral self-help framework grounded in psychoneuroimmunology and developed by late founder Dr. O. Carl Simonton. Its core product is the "Getting Well Again" program, offered both as a 5-day in-person retreat ($4,500 per couple including room and board) and as a 6-week virtual online program ($1,800 per patient, with $1,500 promotional pricing for select cohorts), supported by a required $75 Patient Package of books and audio CDs. The center operates a separate e-commerce bookstore and media arm selling educational titles and CDs, and runs a three-level professional certification track ($1,800–$2,500 per level) that trains healthcare providers in the Simonton Method.

Revenue is generated through four streams: patient program fees, training program fees, bookstore/media sales, and tax-deductible donations channeled in part through the Terri Koller Kaplan Memorial Fund for patient scholarships. The organization distributes its services via direct phone and email enrollment, a self-serve e-commerce storefront, in-person retreats in California, and virtual Zoom-based programming delivered globally. Internationally, the center has licensed certified counselors and local program directors in Germany, Japan, Italy, and the Netherlands, with South Korea announced as a forthcoming market and additional verified counselors in Switzerland and Ireland. The center maintains a Board of Directors and an Advisory Board that includes high-profile integrative medicine figures (Andrew Weil, Bernie Siegel), and operates a specialized Veteran Health Program in partnership with the Wounded Warrior Project and Raven Drum Foundation.

Name

Simonton Cancer Center

Legal name

Simonton Cancer Center

Website

https://simontoncenter.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Simonton Cancer Center is a Malibu-based 501(c)(3) nonprofit that delivers a proprietary mind-body medicine program and professional certification in the Simonton Method to cancer patients, their families, and healthcare providers in the U.S. and four other countries.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Oncology Telemedicine Platforms (HLALAGAH), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mind body medicine
• Cancer counseling services
• Psychosocial oncology support
• Cancer coaching training
• Relaxation therapy programs

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Patient Program Fees: Revenue from cancer patient programs including virtual online programs and in-person retreats. Fees vary by format: virtual programs at $1,800 per patient, retreat format at $4,500 per couple including room and board.
2. Training Program Fees: Revenue from certifying healthcare professionals in the Simonton Method. Three certification levels with fees ranging from $1,800 to $2,500 per level, plus supervision fees.
3. Bookstore and Media Sales: Sales of educational materials including books (Getting Well Again, The Healing Journey), CDs (relaxation, mental imagery, meditation), and bundled Patient Packages. Also includes Individual Getting Well Package with 3 coaching sessions at $300.
4. Donations and Scholarships: Tax-deductible donations (501c3 charitable trust) supporting patient services, crisis calls, financial assistance for counseling, scholarships, and self-help materials. Includes Terri Koller Kaplan Memorial Fund for patient scholarships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Simonton Cancer Center delivers comprehensive mind-body medicine programs for cancer patients and their families based on the Simonton Method and psychoneuroimmunology. Core offerings include a 6-week virtual online 'Getting Well Again' patient program ($1,800 per patient), 5-day in-person retreats ($4,500 per couple including room and board), individual coaching packages ($300 for 3 sessions), and a three-level professional certification training program ($1,800–$2,500 per level) for healthcare providers. The Center also sells a curated line of educational books, CDs, and bundled patient packages through the Simonton Media Center bookstore.

Product overview

Simonton Cancer Center offers a comprehensive mind/body medicine program for cancer patients built around the 'Getting Well Again' methodology. The core offering is the 6-week Virtual Online Patient Program ($1,800) or retreat format ($4,500 per couple), which uses a cognitive-behavioral self-help approach combining individual sessions, group work, and lectures. The center also provides professional training for healthcare providers through a three-level certification program ($1,800-$2,500 per level), and individual coaching packages ($300 for 3 sessions). The Simonton Media Center serves as the educational materials distribution arm, offering required Patient Packages ($75), books including the foundational 'Getting Well Again' and 'The Healing Journey,' and audio CDs covering relaxation, imagery, meditation, and healing topics. International programs operate in Germany, Japan, Italy, and the Netherlands. The center is a 501(c)(3) nonprofit organization founded by Dr. O. Carl Simonton, offering scholarship assistance through the Terri Koller Kaplan Memorial Fund.

Differentiator

Problem solved

Functional benefit

Brands

• Simonton Media Center: Educational and inspirational products and materials for individuals integrating whole person care into their cancer treatment plan, including books, CDs, and DVDs.
• Simonton International Programs

Products and services

• 'Getting Well Again' Virtual Online Patient Program 6-week virtual online cancer patient program consisting of 12 sessions (twice weekly, ~2 hours each) for cancer patients and their support persons, combining lectures, small group work, and individual sessions using a cognitive-based approach with mind/body concepts.
• 'Getting Well Again' In-Person Retreat Program 5-day intensive in-person retreat for cancer patients and their partners, including room and board at California retreat facilities, based on the Simonton Method.
• Cancer Coaching Training Program Three-level professional certification program in cancer counseling for healthcare professionals based on the Simonton Method. Level 1 involves observing patient sessions, Level 2 includes private/group experiential work, and Level 3 requires completion of a third patient session with demonstrated proficiency.
• Individual Getting Well Package / 3 Sessions One-on-one cancer coaching with an SCC certified instructor delivered as three sessions of 1 to 1.5 hours each, for those not ready for the full program or seeking continued support after retreat attendance.
• Patient Package Required bundled materials for program participants, including the books 'The Healing Journey' and 'Getting Well Again' plus audio CDs (Getting Well Again 2 CD Set, Inner Wisdom, Relaxation & Mental Imagery as Applies to Cancer Therapy).
• Getting Well Again (Book) Foundational book by O. Carl Simonton exploring the scientific basis for 'the will to live' and how emotional factors impact disease, treatment, and outcomes; considered the 'bible' of cancer psycho-social care.
• The Healing Journey (Book) Book guiding readers through an abbreviated 5-day Simonton Patient Program with a personal cancer journey narrative.
• Imagery and Healing (Book) Book by Jeanne Achterberg on how mental imagery can help patients through treatment and influence disease course; recommended for healthcare professionals.
• Rituals of Healing (Book) Practical guide for using the power of mind and imagination to form personal rituals that help the body restore and heal.
• GW Book & GW 2 CD Set Combined bundle of the 'Getting Well Again' book and the Getting Well self-help 2-CD guide.
• Getting Well 2CD Set Discussion and meditations based on 'Getting Well Again' techniques, providing specific exercises for relaxation and visualizations to promote recovery.
• Relaxation and Mental Imagery As Applies to Cancer Therapy CD Guides cancer patients through progressive relaxation with emphasis on visualizing the immune system combating cancer cells; intended for use during chemotherapy, radiation, and other treatments.
• Inner Wisdom (CD) Audio guide on accessing inner wisdom to regain and maintain health.
• How to Meditate (CD) Practical advice on daily meditation for beginners, helping move from fear and anxiety.
• Freedom from Pain (CD) Examines pain from a psychological perspective and encourages identifying other causes for pain and working toward relief.
• The Healing Journey Rhythms (CD) Ancient drum pattern recordings that produce Alpha and Theta brain waves associated with deep relaxation, creativity, and imagination stimulation.
• How to Relax (CD) Basic guidance on one of the oldest, simplest, and most effective tools for dealing with life stresses.
• Freedom from the Fear of Death (CD) Discusses how unhealthy beliefs around death interfere with life and how examining these beliefs frees energy for living fully.
• Cancer Recovery and Prevention (CD) Focuses on working toward recovery and preventing recurrence through immune system stimulation techniques.
• Simonton International Programs Certified Simonton programs in USA, Germany, Japan, Italy, and Netherlands (South Korea coming soon), including training and patient sessions conducted by local certified counselors.
• Veteran Health Program Specialized online program for veterans dealing with PTSD, stress, and health issues, with the goal of providing services at little to no cost through partnerships with the Raven Drum Foundation and Wounded Warrior Project.

Quantifiable outcome

• Improved physical and mental health outcomes for cancer patients
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Commonweal: Commonweal operates the Cancer Help Program, a weeklong residential retreat for cancer patients focused on healing, nutrition, and mind-body approaches. It is the closest direct peer to SCC's retreat-based, nonprofit cancer counseling model.
• The Center for Mind-Body Medicine: Founded by Dr. James Gordon, CMBM trains healthcare professionals and offers mind-body programs for cancer patients and trauma survivors. It shares SCC's psychoneuroimmunology foundation and therapist training/certification model.
• Smith Center for Healing and the Arts: Smith Center offers integrative cancer support programs including retreats, support groups, and mind-body classes for cancer patients and their families. Its nonprofit cancer support mission and program structure closely mirror SCC's 'Getting Well Again' model.
• Block Center for Integrative Cancer Treatment: Block Center provides integrative oncology combining standard treatment with mind-body, nutrition, and lifestyle interventions. While operating as a clinical practice, it shares SCC's belief-based, whole-person approach to cancer care.

Emerging players

• Annie Appleseed Project: Annie Appleseed Project advocates for complementary and integrative approaches to cancer, providing information and support for cancer patients. It overlaps with SCC's mission of bringing complementary, evidence-informed options to cancer patients.
• The Healing Company (Heal.me): Heal.me is an online marketplace for holistic and mind-body practitioners, including those serving cancer patients. It represents a modern, digital-first approach to delivering the same kind of supportive care SCC offers.
• Best Answer for Cancer Foundation: Best Answer for Cancer Foundation promotes integrative oncology treatments and supports patients seeking complementary approaches. It shares SCC's focus on whole-person, mind-body supportive care for cancer patients.

Broad incumbents

• City of Hope (formerly Cancer Treatment Centers of America): Cancer Treatment Centers of America (now part of City of Hope) integrates supportive and mind-body care alongside conventional oncology treatment. It is a broad incumbent offering complementary cancer support services at scale.
• Memorial Sloan Kettering (Integrative Medicine Service): MSK's Integrative Medicine Service offers mind-body therapies, acupuncture, and supportive care for cancer patients within a major academic cancer center. As a broad incumbent, it represents the institutional version of what SCC pioneered at the standalone level.

Others

• Society for Integrative Oncology: The Society for Integrative Oncology is a professional organization advancing evidence-based integrative oncology care. It serves as an ecosystem enabler that legitimizes and supports organizations like SCC operating in the mind-body cancer space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simontoncc
• LinkedInlinkedin.com/company/simonton-cancer-counseling-ctr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Simonton Cancer Center