Oomph

What Oomph does

Oomph (legal entity oomph agency services limited) is a UK-based customer experience advisory and development agency incorporated in 2005 and operating from headquarters in Abergavenny, Monmouthshire, with a regional office in Dubai, United Arab Emirates. The firm delivers professional services organised around three core practices: Research and Evaluation (evidence-based insight combining innovative qualitative methodologies with data science), Customer Experience Advisory (CX strategy and programme implementation covering culture, process and infrastructure), and Experience Design (creative and technology development that brings customer experiences to life). Underlying technology is predominantly the Umbraco open-source .NET CMS used to build client digital platforms, supplemented by text-based sentiment and emotion analysis integrated from partner Relative Insight. Customers include the Institute and Faculty of Actuaries (a 30,000-member professional body), Diriyah Gate Development Authority (a Saudi Vision 2030 giga-project), Pelagian (subsea engineering), Music Magpie (B2C e-commerce), NABS (advertising industry support), and Mercedes-Benz Trucks and Vans, with additional engagements evidenced by over twenty client logos spanning financial services, automotive, government, retail and nonprofit sectors.

Oomph operates as the lead brand within the OMP community, a group of affiliated CX-centred enterprises that includes sister and associate companies Decision Juice (massqual research), Relative Insight (text analytics), Panelbase (research panels), Carbon Six Digital (technical development), Station 10 (data science) and X-ii (CX community insight), giving the firm integrated access to research, panel, technical and data science capabilities assembled into a single client proposition. The firm maintains the proprietary Tide of Events Research Centre, which has produced three COVID-era waves and is fielding a 10-week study of AI perception starting September 2024 and publishing in December 2024. Revenue is generated through quote-based enterprise consulting engagements rather than disclosed pricing, with go-to-market executed via direct sales-led relationships across the UK, Middle East, Europe, Asia, Australia and the Americas. The company is B Corp certified, holds Umbraco Gold Partner status for the Middle East, and markets through its own website, Instagram presence, The Joy Of CX Minisode podcast, and the oomph Agora content platform.

Name

Oomph

Legal name

oomph agency services limited

Website

https://oomphagency.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Oomph is a UK- and UAE-based customer experience advisory and development agency founded in 2005 that delivers research, CX strategy, and experience design engagements for enterprise clients across professional membership, government, automotive, retail, and financial services.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Customer experience advisory
• Research and evaluation
• Experience design
• Customer insight research
• CX strategy consulting

Headquarters

HQ city

Abergavenny

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. CX Advisory and Consulting Services: Customer experience advisory services including strategy development, research and evaluation, and experience design. Engagements involve collaborative implementation of CX programmes addressing culture, process and infrastructure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Oomph is a customer experience advisory and development agency that helps organisations understand their customers and design and implement CX programmes. The firm offers three integrated service lines: Research and Evaluation (evidence-based insight into customer needs and journeys), Customer Experience Advisory (CX strategy across culture, process, and infrastructure targeting 'good growth'), and Experience Design (creative and technology development bringing experiences to life). Engagements span professional membership bodies, government/development authorities, automotive brands, and retail/e-commerce clients globally.

Product overview

Oomph is a customer experience agency offering a portfolio of professional services including Research and Evaluation, Customer Experience Advisory, and Experience Design. The agency operates the Tide of Events Research Centre for behavioral change studies and maintains an oomph Agora content platform for industry insights. Services are delivered globally from UK and UAE offices, serving clients across Asia, Australia, America, the Middle East, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• oomph Agora: News and insights section on the company website featuring articles about customer experience, AI, technology, and industry trends.

Products and services

• Research and Evaluation Evidence-based insight service using innovative research methodologies, involving researchers and data scientists to help enterprise clients understand the needs and journeys of customers, users, and stakeholders who buy, use, or influence the purchase of services.
• Customer Experience Advisory CX strategy consulting that places customer experience at the heart of organisational operations. Collaborative implementation of a CX programme addressing culture, process, and infrastructure to drive 'good growth'.
• Experience Design Creative experience and technology development services that bring inspirational customer experiences to life, including digital platform builds (e.g., Umbraco-driven B2C e-commerce platforms, online/offline event platforms).
• Tide of Events Research Centre Proprietary research initiative studying how people change their behaviours in response to significant shifts in the world around them. Includes ongoing AI perception studies (10-week survey from September, publishing December 2024) following three prior waves of COVID-related research.

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Decision JuicecoreStrategic or Co-development PartnerSister agency within OMP and go-to platform for innovative 'massqual' research and insight. Provides research methodology capabilities to oomph engagements.
• Relative InsightcoreTechnology or IntegrationTechnical and research partner integrating text-based sentiment and emotion analysis with Decision Juice output for enhanced customer insight.
• PanelbasecoreStrategic or Co-development PartnerAssociate company in OMP providing access to global panels of respondents for all research sectors, enabling international research capabilities.
• Carbon Six DigitalcoreTechnology or IntegrationAssociate company in OMP with expertise in deep technical development and infrastructure supporting digital experience delivery.
• Station 10coreTechnology or IntegrationAssociate company in OMP leading on data science and big data initiatives for advanced analytics capabilities.
• X-iicoreStrategic or Co-development PartnerOMP initiative delivering insight to the CX community about the impact of external factors on customer experience and behaviour change.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Livework Studio: Service design and CX consultancy offering research, journey mapping, and experience design, overlapping with Oomph's CX advisory and experience design services.
• IDEO: Global design and innovation consultancy providing research, strategy, and experience design services to enterprises and governments, closely comparable to Oomph's research-to-design-to-implementation model.
• Method: Global experience design and engineering consultancy combining research, strategy, and digital product design, directly comparable to Oomph's combined research, CX advisory, and experience design offering.
• Siegel+Gale: Global brand experience and CX strategy consultancy offering research, strategy, and design services to enterprise clients, directly overlapping with Oomph's CX advisory, research and experience design portfolio.
• Foolproof: UK-based experience design and CX research consultancy, a closer-to-home peer operating in the same research, strategy, and experience design segments as Oomph.
• Beyond Philosophy: Customer experience consultancy focused on CX strategy and behavioural insight, comparable to Oomph's evidence-based CX advisory and research-led methodology.

Broad incumbents

• Fjord (Accenture Song): Design and customer experience consultancy within Accenture Song delivering research-led service design and CX transformation, a scaled, broader version of Oomph's CX advisory and experience design work.
• Havas CX: Global marketing and communications group with a dedicated customer experience practice, offering scaled CX advisory and design services to enterprise clients comparable to Oomph's offer.
• Engine Group: UK-headquartered brand and customer experience group offering research, brand strategy, and experience design, a broader incumbent with overlapping CX advisory and brand experience capabilities.

Emerging players

• The Customer Experience Company (CXCo): Specialist CX advisory and training firm focused on CX strategy and customer journey improvement, an emerging specialist peer with comparable research and CX advisory positioning to Oomph.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/oomphagency
• Xx.com/oomphagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oomph